Fiskaz Digital Marketing Case Study

DIGITAL MARKETING CASE STUDY AUGUST 2014

“Creativity is the fish which makes waves when she swims” KENNETH HOPKINS - FOUNDING DIRECTOR OF FISKAZ


BACKGROUND Our Client is a Reputed International Educational Institute in Mumbai. They engaged FISKAZ shortly after they felt the importance of digital media to reach out to the customers. FISKAZ was the first company they believed in for the Digital Marketing and then for some period the contract was given to CREAA wherein they did not succeeded in getting the amount of traffic compared to the work done by FISKAZ previously, so again the contract was given to FISKAZ and we were succeeded in getting the website in the form it was earlier. FISKAZ got the contract of complete digital presence management of RIMS with the following objectives: •  Lead Generation activity through Google and

Facebook •  Managing content and graphics of RIMS website •  Increasing the traffic on website •  Website Optimization


SITE ANALYTICS July 2013 to August 2014

BACKGROUND Visits to the website were negligible following the launch of the revamped website by CREAA

Following Fiskaz’s return the visits to the website have started to reach the upper limit of traffic reached by the site when previously under Fiskaz


THE FISKAZ SOLUTION Together with our client, we decided to follow the best practices used in the industry for digital marketing and we were able to get the RIMS website in customer focus. Specifically, we: •  Understood the customer’s requirement and

estimated traffic •  Analyzed the kind of SEO required •  Created the Google and Facebook AD campaigns •  Updated RIMS website and added the graphical

content Over the course of engagement, we: •  Understood the changing requirements of client •  Implemented the website content based on the SEO •  Regular consultation on Marketing strategy to be

used


SITE ANALYTICS June 2013 to August 2014

BACKGROUND Visits to the website were negligible following the launch of the revamped website by CREAA

Following Fiskaz’s return the visits to the website have started to reach the upper limit of traffic reached by the site when previously under Fiskaz


RESULTS The most dramatic result for our client was the kind of traffic we got on their website after we took over the charge from CREAA increased drastically. As of 2014, our clients website had grown to page views, unique visitors and logins a day. Our new digital solution has allowed our client to: Expanding its digital presence •  Getting connected with the new customers •  Networking with the existing customers as well as

prospects •  Increased number of admissions as well as enquiries

for the course •  Area focused digital marketing


THE FISKAZ VALUE •  Our core strength is Social Media Marketing

•  End to end Digital marketing solution as well as Digital consultancy.

•  We are expert in digital content Marketing

•  We have shown results in less than a week’s time to our clients

•  We understand the importance of SEO and keep updating ourselves as well client about the latest updates happening in Google algorithm


ABOUT FISKAZ FISKAZ was started in 2009 as a Digital Marketing company. We have been very fortunate to service a wide range of clientele that allowed us to exhibit the extent of our versatility & give us an opportunity to challenge ourselves & even One-Up ourselves Creatively. We have discovered that our truest strength lies in our creative and strategic communication. We've serviced Mumbai Based Hospitality, Fashion & Nightlife oriented SMEs, Giant Entertainment & Sports Establishment, worked as Social Media Partners with Event Company, B2B brands, Serviced American Multinational Child Enrichment Franchise – Kidville, also worked with the clients from entertainment industry and education industry. Please visit: http://www.fiskaz.com



THANK-YOU FOR YOUR TIME

Kenneth Hopkins FOUNDING DIRECTOR

T: +91 22 6531 4111 | M: +918898552522 E: [email protected] | W: www.fiskaz.com

Fiskaz Digital Marketing Case Study

Marketing

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