FISHTAIL BITS - 1927 OILMAN at a glance · Magazine Ad Space 1/4 pg 1/2 pg Full pg Two pg spread 1x...

THE MAGAZINE FOR LEADERS IN AMERICAN ENERGY

2016 MEDIA KIT

OILMAN GETS INDUSTRY PRIDE.We are known for quality and our ability to identify important trends

through original content. Oil & gas pros turn to OILMAN for ourextensive news, informative articles, and expert instruction...

in a format that celebrates the oil & gas industry.

10,000BIMONTHLY PRINT READERS MONTHLY ARTICLE VIEWS

(UP 25% YOY)MONTHLY SOCIAL REACH

10,000 50,000

OILMAN at a glance...

What our readers & advertisers are saying...

FISHTAIL BITS - 1927SLOANE GALLERY - HOUSTON, TX

“OILMAN is a terrific publication!...the articles prove very valuable for me to marketour fiberglass sucker rods. Thank you for doing anice job for all of us!”

Jackie L. Thomas, VP Business DevelopmentTotal Rod Concepts, Inc.

“I love OILMAN Magazine!...both informative and interesting. I only wish you had double the pages and more frequent issues!”

Dee Jenkins, Vice PresidentEnergy Frontiers Partners, LP

“Thank you OILMAN Magazinefor helping us out with our 1st ad. Already received several calls from new customers! You guys are greatly appreciated.”

BuySWD.com

[email protected](800) 562-2340 ext. 1

OilmanMagazine.comTHE MAGAZINE FOR LEADERS IN AMERICAN ENERGY

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2016 Media Kit

[email protected] — (800) 562-2340 ext. 1 — OilmanMagazine.com


Editorial ProfileOILMAN Magazine is led by quality, relevant content. Each issue includes an original feature article, exclusive interviews, guest columns, historic photos, and a summary of news from around the country with a detailed focus on Louisiana, Oklahoma, and Texas.

OILMAN subscribers anticipate each issue and rely on us to deliver news, trends, data and policy affecting the oil and gas industry.

2016 EDITORIAL SCHEDULEJanuary/FebruaryPrice of Oil – An original report on the almighty number that affects everyaspect of the industry…

Guest Bylined Articles: December 4Reservation Deadline: December 11*Complimentary Mailing Lists— December 18Ad Materials— December 18

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March/AprilThe Big Deal – An update on how the capital crunch is affecting business asusual and fueling an aggressive M&A market…

Guest Bylined Articles— February 5Reservation Deadline: February 12*Complimentary Mailing Lists— February 19Ad Materials— February 19

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May/JuneSpecial Issue: Executive Survey – Exclusive “State of the Industry” surveyincluding data on industry purchasing, investments, market growth, trends in technology and job growth…

Guest Bylined Articles— April 8Reservation Deadline: April 15*Complimentary Mailing Lists— April 22Ad Materials— April 22

*Or when space is sold out.

July/AugustOPEC on Their Heels – America’s energy security and the future of foreignvs. domestic oil production…

Guest Bylined Articles— June 3Reservation Deadline: June 10*Complimentary Mailing Lists— June 17Ad Materials— June 17

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September/OctoberSpecial Issue: Technology Tap – Product Review & Buyer’s Guide: A look at the latest innovative products, software, and technologies making the industry safer and more efficient…

Guest Bylined Articles— August 5Reservation Deadline: August 12*Complimentary Mailing Lists— August 19Ad Materials— August 19

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November/DecemberThe Safety Proposition – A look at the essential tools, training, and talent setting the standard in EHS regulations & compliance…

Guest Bylined Articles— October 7Reservation Deadline: October 14*Complimentary Mailing Lists— October 21Ad Materials— October 21

THE TEAMPUBLISHERLuke McDonald

EDITORJennifer Delony

NEWS EDITORMelinda Young

DIGITAL CONTENT MANAGERChandler Petty

GRAPHIC DESIGNERKim Fischer

CONTRIBUTING WRITERSDon Briggs — LOGA PresidentJason Spiess — Building the BakkenJoseph DeWoody — Clear Fork PresidentJoshua Robbins — Beachwood MarketingMark Stansberry — GTD Group ChairmanStory Sloane III — The Sloane GallerySteve Burnett — CrudeOilCalendars.com

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2016 Media Kit



ReadershipOILMAN is not just another oilfield publication. Each issue delivers valuable information in a format our readers are proud to read and share. The magazine is available by subscription request at OilmanMagazine.com/subscribe and distributed by request at select trade shows. OILMAN relies on the strength of the editorial product to naturally drive circulation growth and convert engaged, proud subscribers rather than through gimmicks, parties, or giveaways.

DEMOGRAPHICSWho Reads OILMAN?

JOB TITLE • 58% Executives, Presidents, VPs • 24% Company Owners, Principals • 10% Engineers, Skilled Workforce • 08% Sales & Marketing

PRIMARY BUSINESS CATEGORIES • 36% Drilling & Equipment • 24% Consulting • 22% Engineering & Manufacturing • 17% Environmental & Safety • 16% Transportation & Logistics • 14% Supply Company • 04% Insurance & Financial Services

SUBSCRIBER DISTRIBUTION • 57% Texas • 29% Oklahoma • 14% Louisiana

TOTAL REACH PER ISSUEPrint: 10,000 • Digital: 132,000 • Total reach per issue: 142,000

CIRCULATIONPRINT: 10,000Includes subscribers, event & marketing distribution, and pass-along readership

ONLINEOilmanMagazine.com: 25% monthly growth since January, 2015

• Unique visitors: 8,000/month • Page views: 16,000/month • Desktop traffic: 60% • Mobile traffic: 40%

SOCIAL MEDIAfacebook.com/OilmanMagazine.com

• Page likes: 16,000 • Posts per month: 20 • Actions per post (likes, shares, comments, clicks): 100 • Reach per post: 2,500 • Total social reach per month: 50,000

THE STATS

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Magazine Ad Space

1/4 pg 1/2 pg Full pg Two pg spread

1x $400 $700 $1,300 $2,250

2x $380 $665 $1,220 $2,070

3x $360 $630 $1,140 $1,890

4x $340 $595 $1,060 $1,710

5x $320 $560 $980 $1,530

6x $300 $525 $900 $1,350

Eligible for discounted ad bundle





Print display advertising rates: per insertion, in U.S. dollars. All prices net

Premium Ad SpaceBack Cover: $2,450 per issueEligible for discounted ad bundle

Inside Front Cover: $1,875 per issueEligible for discounted ad bundle

Inside Back Cover: $1,650 per issueEligible for discounted ad bundle

Investments of $1,000 or greater include 200 gift copies for each issue your ad runs. Gift copies can be bulk shipped directly to you or distributed with our mailing to your marketing list. (Customers, prospects, vendors, etc..)

Investments of $2,000 or greater include 200 gift copies and a guest-bylined article. Guest articles are also promoted on OilmanMagazine.com and on our Facebook page.

Ad Placement: If available, two-page spreads are placed within the first 4 spreads of the magazine. Full page ads are placed facing editorial content, right hand read. Quarter and half-page ads are placed within editorial content, on either side of the page.

Print Ad Specs: • File Format: PDF, JPG • Resolution: 300 dpi • Printing: Web press, CMYK/Process colors • Paper: 60lb. gloss inside, 80lb. gloss cover Ad Sizes • 1/4 pg vertical: 2″ x 10″ • 1/4 pg horizontal: 8″ x 2.5″ • 1/2 pg: 8″ x 5″ • Full pg: 8.5″ x 11″; .125″ bleed on all sides; .25″ gutter allowance • Two pg spread 17″ x 11″; .125″ bleed on all sides; .5″ total gutter allowance

FULL SPREADLive Area: 17” x 11”

Bleed Size: .125” on all sidesGutter Allowance: .25” on both sides

TIP: Keep text off the gutter allowance...

FULL PAGELive Area: 8.5” x 11”

Bleed Size: .125” on all sidesGutter Allowance: .25” on the inside

QUARTER PG

VERTICAL

Live Area: 2” x 10”

Bleed Size: None

Gutter Allowance:

NoneQUARTER PG HORIZONTALLive Area: 8” x 2.5”

Bleed Size: NoneGutter Allowance: None

HALF PAGELive Area: 8” x 5”Bleed Size: None

Gutter Allowance: None

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Website Ad Space

Top banner Mid banner Side banner Email banner

2 month n/a $800 $500 yes

4 months n/a $1,280 $800 yes

6 months n/a $1,920 $1,200 yes

8 months n/a $2,560 $1,600 yes

10 months n/a $3,200 $2,000 yes

12 months $3,840 $2,400 yesIncluded in bundled ad package

Exclusive: Title sponsor logo Exclusive space




Website display advertising rates: total investment, in U.S. dollars. All prices net

Website Ad Specs • File Size: 200KB • File Format: JPG, GIF

Top Banner Title Sponsor Logos: 330 x 100 Exclusive space at the top of every page load on the site.

Mid Content Banner: 650 x 140Exclusive space under the featured articles on the homepage and at the bottom of every article on the site.

Side Banner: 300 x 300Shared space/random placement on the right hand side of the homepage and every content page loaded on the site.

Homepage Ad Displays Article Ad Displays

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Social Media Promotion

Facebook, Integrated Content Post Custom Link-To URL Performance Data Included

1 x $195 + $45 yes

3 x $555 Included yes

6 x $995 Included yes

12 x $1,755 Included yes

13 x Contact us for more details Included yes

Included with each guest-bylined article

(Headline, Photo, Link-to URL) Hosted on OilmanMagazine.com

Social media advertising rates: total investment, in U.S. dollars. All prices net

Social Post Ad Specs: Facebook • Optimal Headline: 2-3 sentences, hashtags accepted • Optimal Photo Size: 1,200 x 628 (no text in photo) • Link-to URL: Standard web address

1. BuySWD.com: Print/Digital Bundle 2. A Better Fabrication LLC: Print/Digital Bundle 3. LWCC: Print/Digital Bundle

Previous Facebook Post Promotions

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2016 Media Kit



Added Value: Guest-Bylined Articles

Investments of $2,000 or greater include:

Guest-Bylined Article Guidelines:

Guest article published in print and promoted on

OilmanMagazine.com and on our Facebook page.

200 gift copies for each issue your ad runs. Gift copies can be

bulk shipped directly to you or distributed with our mailing

to your marketing list. (Customers, prospects, vendors, etc..)

•

•

All articles are featured on one page and subject to editing and

approval. Direct company references are limited to the closing

contact statement at the end of the article. Direct references

to your products/services and quotes from company

representatives are prohibited. Contact us for article prep and

direction, we are happy to help.

Word Count: 600-1,000 (depending on supporting graphics)

Supporting Graphics: Photos, Illustrations, Graphs (3-4 images)

Include: Article title, author, and closing statement with

contact information.

Share your expertise and industry knowledge with a published article in OILMAN Magazine.

1. Guest Article Magazine Layout

2. Promoted Online At OilmanMagazine.com

3. Promoted In Social Media

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Added Value: Gift Copies

Publication & Editorial Standards

Investments of $1,000 or greater include: 200 gift copies for each issue your ad runs. Gift copies can be bulk shipped directly to you

or distributed with our mailing to your marketing list. (Customers, prospects, vendors, etc..)

Customized Mailing Label

Ad Placement: If available, two-page spreads are placed within the first 4 spreads of the magazine. Full page ads are placed facing editorial content, right hand read. Quarter and half-page ads are placed within editorial content, on either side of the page.

Agency Discounts: Our rates are seriously competitive, therefore we do not offer agency discounts. All prices listed are net rates.

Magazine Trim Size: 8.5” x 11”

Paper Stock: 60lb. gloss-coated insides, 80lb. gloss-coated cover.

Printing Process: Web press, CMYK/process colors. Spot colors will be converted to process color.

File Formats: High resolution PDF or JPG.

Subscriptions: Subscriptions to OILMAN Magazine are available at OilmanMagazine.com/subscribe.

Distribution: U.S. Post Office

Approval: All artwork and information is subject to publisher approval.

Guest-Bylined Articles: All articles are featured on one page and subject to editing and approval. Direct company references are limited to the closing contact statement at the end of the article. Direct references to your products/services and quotes from company representatives are prohibited. Contact us for article prep and direction, we are happy to help.

• Word Count: 600-1,000 (depending on supporting graphic size) • Supporting Graphics: Photos, Illustrations, Graphs (3-4 images) • Include: Article title, author, and closing statement including contact info

Questions?Call or email us anytime. We look forward to working with you.

All-inclusive, discounted ad packages

*Or full spread ad if premium ad space is unavailable. **Based on 2015 circulation and online views.

2016 Media Kit



FISHTAIL BITS - 1927 OILMAN at a glance · Magazine Ad Space 1/4 pg 1/2 pg Full pg Two pg spread 1x...

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