Fishing Where Your Buyers Swim (Part1)
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Transcript of Fishing Where Your Buyers Swim (Part1)
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Fishing Where Your Buyers Swim
Trish BertuzziThe Bridge Group, Inc.
blog.bridgegroupinc.com
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The Problem: It’s a Big Pond
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Possible Approach #1
Ignore Social Networking Channels
Source: www.forrester.com/Groundswell/profile_tool.html
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No Corporate Strategy–Individual Rep Trial & Error
Possible Approach #2
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Just Dive In–Cannonball !!
Possible Approach #3
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Aim Before You Fire–Who is my target?
–Where are there?
–What do they care about?
Possible Approach #4
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To Be Continued
http://blog.bridgegroupinc.com