Fishing Full

8/3/2019 Fishing Full

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Fish Farming

Team Members:ARPIT SINGH- A01

SNEHA ± A02

KAPIL SHARMA-A05

SURBHI SHARMA-A06

SAIFI-A07

RAJINDER-A62

RAISA-A65

Business Plan



Peer Rating

ARPIT SINGH- A01 8

SNEHA ± A02 8

KAPIL SHARMA-A05 8

SURBHI SHARMA-A06 8

SAIFI-A07 8

RAJINDER-A62 8

RAISA-A65 8



Executive summary

Company Name: (BFCL) Branchiae Fishing Corp. Ltd.

This business is about µFish Farming¶ in Uttar Pradesh,

Bihar, Jharkhand states with a huge scope of expansionin coming future.

Our initial market is central and eastern region of India.



Executive summary (Cont.)

Our marketing and promotion strategy will help ourbusiness to grow at a higher speed.

Our organisation will have centralised decision making,so that it can be controlled easily.

Main source of fund for our business will be Bank¶sloan and it will be utilized as per our Financial Plan.



Vision

µWe want to organize and integrate

fishery business to a strong and

reliable source of flourishing company,

which gives the better product and

services to customers.¶



Mission

Branch out our business into new

dimensions.

To formulate vertical and horizontal integration for process of organic and

inorganic food products.

To provide better quality of organic and

inorganic products with quality service.



Industry profile

A) Fishery is the cheaper industry obtained

from natural sources.

B) The average productivity from ponds at

present is to the tune of 2160 kg/ha/year.

C) Fisheries increased by 19 percent over thatof 2004.



Industry profile (Cont.)

D) India has still not been able to tap even 30%

of the potential area for inland fish

production.

E) Future of fish production is very promising.

F) Company goals are to expand the business

into different tiers.



Objective of Company

A) Optimum utilization of the resources, human

capital.

B) To manufacture inorganic products as well

organic products, which can be preserve for

longer period time.

C) Integrations of all local producers of small

scale which are already engaged in the same

field.



Business strategy

A. We will establish our business as a brand

and achieve top position in Central and

Eastern India.

B. Competitive strategy

a) Cost leadership



Our Products

A. Indian Major Carp

B. Exotic carps

Catla Surface feeder

Rohu Column feeder

Mrigal Bottom feeder

Silver carp Surface feeder

Grass carp Column feeder

Common carp Bottom feeder



Company Strategy

A. Guaranties

± Fishes will be return back, if spoiled or wasted due to any reason in our side.

± Waste fishes will be repurchased atnominal rate from the customer.

B. Description of product process

a) Raw material ± Fingerlings, Feeds

b) Costs ± 1000 fingerlings @ Rs. 400



Competitive Strategy

We will basically use Word-of-Mouth publicity

as our competitive strategy.



Future product & Service

offeringsA. Prawn Culture

B. Individual Quick Freezing (IQF) Processing

Unit

C. Marine Fishery Production

D. F3 Restaurant± Fresh Fried Fish Retail

Chain



Marketing strategy

A. Target market

a) Central and eastern region of India.

b) Business to Business selling.

B. Better quality at nominal price.

C. Market size and trends

a) Since market in central and eastern region islarge.

b) Since last two decades market is growing at aslow pace, so there is large scope of expansion.



Advertising

A. Business Magazines and newspapers.

B. On contract basis with our media partners.

C.O

ur ads will be published every month inmagazines and weekly in newspapers.



Fish Farming

Marketing Plan



Production Cycle



Market Segment

Geographic

± Target market-Our target markets are

central and eastern region of India. i.e-U.P, Bihar, Jharkhand

Demographics

± Business to Business



Market Size and trends

Market size for fishery is very wide but till

not more than 30% market has been tapped.

Moderate-size fish of 1-2 kg

Governmental regulation and control not

exist

Except for icing for transport, post-harvest

processing is almost non-existent



SWOTA. Strength

± Good human as well as technical skills.

± Fishery is the cheaper industry obtained fromnatural sources.

B. Weakness

± No goodwill in market at initial stage.

C. Opportunity

± Only 30% production is achieved in inland fishfarming.

± Less manufacturing competitors in eastern India.

D. Threat

± Local fishermen.

± Diseases to fishes.



Marketing strategy

Conversion of an ecological crisis into a

market of scarce resources.

As flood causes disaster we have planned to

utilize that water for ponds and do the fishfarming (Government River Integration Plan).



Marketing objective

Maintain positive, steady growth each month.

Focus to increase in new customers who

could be turned into long-term customers.

Generate brand equity at the Farmer's Market

as well as within the commercial industry

market.



PositioningWe will position our self as:

Flexible.

High-quality producer.

Reliable.



4 Ps of Marketing

PRODUCT

PLACE

PRICE

PROMOTION



Product



Place

We have planned to set up our business in

the central and eastern region of India, that is

in the 3 major states U.P, Bihar and

Jharkhand.

After expanding our business in different

dimensions we will focus our target market in

West Bengal also. We will open our F3 foodchains in Bengal as well in other regions.



Price

Our pricing strategy will depend according to

the species of fish.

But our normal price is from Rs 30 to 45.



PromotionWe have decided to promote our business by giving theadvertisement in-

± Business Magazines

Advertisements in the magazine are estimated to be Rs1,26,430.00/Year.

Note: This estimate is for a full-page, black and white ad. This isonly an estimate.

To place an ad, or receive more information on advertising rates,please contact Biz India at (0732) 651-0797.

± Newspapers- The Economic Times

Colour Ad- (Basic Rate : Rs. 3015 /sq cm)B/W Ad- (Basic Rate : Rs. 2800 /sq cm)

Our ads will be published every month in magazines and weeklyin newspapers.



Distribution Channel

Suppliers of Fingerlings

± Chand Fish Seed Company

Year of Establishment: 1985

Mr. Sheikh Reyaz57 Grand Trunk Road North

Howrah, West Bengal, India - 711 101

Telephone: +91-33-26373239

Mobile / Cell Phone: +91-9903459651

± Orders will be delivered within 10 days



Distribution Channel (cont«)

Suppliers of Fish Feeds

± Will be purchase fish feeds from local

market, which will reduce our cost of

production.



Distribution Channel (cont«)

The market for catla is mainly local, generally

sold fresh.

Transported to nearby urban markets with icein rectangular plastic crates (usually 60 cm x

40 cm x 23 cm in size).

Fish will also be transported in insulated

vans with ice to fish-deficit areas of even

2,000-3,000 km distance from the production

site.



Our Competitors

Garden Products (international)

Business Type : Manufacturer / Exporters

Address: 26,Hindusthan Park, 700 029, India,

Kolkata, West Bengal India

Digha Seafood Exports

Business Type : Manufacturer / Exporters /Wholesale Suppliers

Address: 20/1, Camac Street, Kolkata, West

Bengal India

Etc«



Fish Farming

HR & Operational Plan



Personnel

on field

OFFICE STAFF to be recruited

1 Manager 1 Supervisor

2 Marketing managers

1 Staff

1 Accountant

FIELD STAFF

6 Staff members



Personnel Cont«

CONTRACT STAFF

1 Doctor

Vendors



JOB DISCRIPTION

MANAGER- Manager is recruited to manage

all the activities of the business and to make

the work done through its staff.

SUPERVISOR- Supervisor is hired to

supervise the staff and monitor their work .

MARKETING MANAGER- He will go to our

business buyers as well as to the

prospective customers.



JOB DISCRIPTION (Cont«)

ACCOUNTANT- Accountant is recruited to

handle all the financial transactions of the

fish business. His duty is to manage the

outflow and inflow of money.

DOCTOR- The NABARD bank has provided

the doctor for the regular checkup of thefishes we need not to recruit the doctor

because he will come fortnightly so he would

be paid on contract basis.



JOB DISCRIPTION (Cont«)

STAFF MEMBERS cum FISHERMEN- Their

work is to look after the fishes and take care

of their safety and timely provide them their

feed and also look after the cleanliness of the

ponds. They will catch fish too.



RECRUITMENT AND SELECTION

PROCESS



INVITING APPLICANTS

We will give the advertisement of job

vacancy in the news paper, internet etc to

invite the pool of applicants for the jobs

vacancy.

We will trace the capable applicants required

by evaluating them on the basis of their jobspecification. i.e- qualification, experience

The capable applicants will be selected and

will be hired for the vacant place



SELECTION PROCESS

After the eligible applicants are traced out

then they will have to go through from the

interview .

On the basis of interview the eligible

candidate will be hired . The right person willbe hired for the right job .



Permanent Pay Schedule

Job Title Duties Qualification Salary (Rs)

Accountant

Analysing and recording

accounting data, prepare

bills

Intermediate passed and

certification in Tally 7.2

or above versions 4,000

Supervisor

Supervise the offical staff

as well field staff and

record the details

Graduation in any

descipline 6,000

Veriable Pay Schedule

(A)

Job Title

(B)

Wage Rate

(C)

Hours / Week

(D)

Weekly wages

(B)* ( C)

(E)

Monthly wages

(D)*4

worker 25 6 150 600

worker 25 6 150 600

worker 25 6 150 600

worker 25 6 150 600

worker 25 6 150 600

worker 25 6 150 600

worker 25 6 150 600

worker 25 6 150 600worker 25 6 150 600

worker 25 6 150 600

Total Monthly Wages 3,000

Total Monthly Salary 10,000

Total monthly payroll tax 15% (annually) 125

Gross Monthly Expense on Salaries 13,125



Insurance Needs

The insurance plan are

± Worker compensation

± Fire or structure damage

± Loss & theft of building contents



BUSINESS OPERATIONS



Fish Farming

Financial Plan



Fish Farm Establishment Cost

Item Source Cost

Land ( 1 hectare @ Rs 3,00,000 ) Personal 3,00,000

Pond Construction Personal 50,000

Water Supply Personal 30,000

Road work Personal 40,000

Feed Storage Bin Bank Loan 20,000

Office Building Bank Loan 2,50,000

Electric Line Personal 20,000

Harvesting Dock Bank Loan 50,000

Total Fish-Farm establishment Cost

(excluding worker) 7,50,000



Equipment & Tool Cost

Equipment and Tool Worksheet

Item Sources Cost

Boat, motor and trailor Bank loan 1,00,000

Generator Personal 25,000

Water quality test kit Bank loan 15,000

Office equipment Personal 10,000

Total equipment cost 1,50,000



Operating CostMonthly & Annually Operating

Cost

Item Montly Annually

Accounting & Legal Services 1000 12000

Chemicals 200 2400

Employee Salaries/wages+tax 13,125 157500

Insurance 1500 18000

Taxes 250 3,000

Travel 1000 12000

Utilities & Telephone 4,000 48000

Misc 4,167 50000.04

Fish Feeds 3,000 36000

Medicated Feed 2,000 24000

Fingerlings 1,200 14400

Total 30,042 3,77,300



Sources & Uses of Funds

Sources & Uses of Funds

Uses of funds

Fish Farming Establishment Cost 7,50,000

Equipment & Tool Cost 1,50,000

Operating Cost 3,77,300

.

Total Uses of Funds 12,77,300

Sources of Funds

Equity Investment 5,77,300

Financing Required 7,00,000

Total Sources of Funds 12,77,300



CASH FLOW

As our breeding stock mature and our

reputation becomes known the

business will experience increasedcash flows.



PROJECTED PROFIT & LOSS

We expect a high degree of profitability

from this venture do to high margins

and inventory turnover inherent to theindustry. Following are the graphs to

show the projected profit and loss of

the company.



Break Even Point

In the first year of operations, monthly

expenses are projected to include interest

expenses on initial borrowing.

The break-even chart shows how much to

be sold each month to cover all variable and

fixed costs. BEP would be achieved in 7 months.

Total Fixed Cost = Rs 10,42,500

Fishing Full

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