FischTank Marketing and PR - Solutions for Public Companies

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FischTank Capabilities Overview for Publicly Traded Companies

Transcript of FischTank Marketing and PR - Solutions for Public Companies

FischTankCapabilities Overview for

Publicly Traded Companies

Introduction

About FischTank• Founded in 2013• Headquartered in New York City• Full service marketing and communications• Former journalists on staff• Leadership• Eric Fischgrund (Founder)• Matt Bretzius (President)

Leadership

Matt Bretzius, President, joined FischTank in 2014. As a former journalist turned PR professional, Matt has the unique perspective of having worked on both sides of the media landscape, bringing deep experience in media relations and marketing from time spent both inside and outside the newsroom. Matt has worked in public relations both in-house and agency-side, helping startups to Inc. 500|5000 companies amplify their message using story angles that resonate with relevant media outlets. When it comes to executing a marketing and PR campaign, Matt believes it takes a strong mix of media relations, digital marketing, copywriting, and social media to achieve desired results that move the barometer. Matt's client campaigns have resulted in earned, organic coverage in numerous top tier publications and industry trades, including Entrepreneur, Fast Company, Wall Street Journal, Mashable, TechCrunch, Huffington Post, InStyle, Washington Post, Time, Forbes, Fox Business, Inc., and Bloomberg Businessweek.

As Founder and CEO of FischTank, Eric Fischgrund provides marketing, media relations and digital strategies for companies of all sizes, spanning multiple industries and verticals. clients should count on the firm as more than just a vendor, but rather a partner that understands their business and applies a unique skillset to amplify their messaging and achieve results. With this in mind, clients can count on the FischTank team for leadership and support for all of their marketing and communications needs. Eric graduated from Shippensburg University with a Bachelor's degree in Communications and a Minor in Psychology. In 2012, he was named Alumnus of the Year, being one of the youngest recipients to ever receive the award. His thoughts on marketing and communications have been featured in prominent media outlets including CNBC, Fox Business, U.S. News & World Report and Mashable, among others. He is a frequent contributor to The Huffington Post, Entrepreneur and multiple marketing and PR trade publications.

What We Do

Simply put, FischTank works with its clients to develop messaging, implement marketing and communications campaigns, reach target audiences, and drive results that resonate with the media, investors, sales channels, clients, and consumers.

Industries We Serve

• Technology• Sustainability & Green

Technologies• Financial Services• Investment Groups and

Offerings

• Biotech• Non-Profits• Professional Services• Real Estate• Public Affairs

Media Relations

Why Public Relations?• Improve brand credibility• Maintain shareholder

communications• Increase investor

awareness and exposure• Communicate to

customers and clients• Produce effective sales

and IR tools• Increase website traffic

• Establish expert leadership• Create marketing touch

points• Strengthen online profile• Improve corporate culture • Drive lead generation• Support transparency

and self-awareness

Our Process

Analyze message and determine

strategyIdentify

audienceCultivate

media relationship

Achieve media

coverageBroadcast

results

Differentiators: A Creative Approach

How do we do it?

Strong messaging

Leverage market and Company

data

Know the news

Media relationships

A smart approach

Differentiators: Marketing FirstFischTank considers itself an extension of its clients’ marketing arms. When we secure a media placement, the job is not yet complete. We work with our clients to prepare, optimize, and execute their marketing strategies so that campaigns no longer fall upon deaf ears.

Additional Services Offered• E-Mail Marketing• Corporate Positioning• Content Writing• Digital Marketing • Web Development• Social Media• Graphic Design• Internal Messaging

Track record of results: Announcements

Track record of results: Thought Leadership

Track record of results: Driving deal-flow

Client Results

Revolution Lighting Technologies

: RVLT

Oasmia Pharmaceutical

: OASM

SITO Mobile: SITO

SUNworks (Solar3D)

: SUNW

Thank You!FischTank Marketing and [email protected] Broadway, 17th FloorNew York, NY, 10004