FirstGiving Location Based Marketing with Estrella Rosenberg
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Location-Based Marketing For Non-Profits 101 with Estrella Rosenberg
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In the past five years, the world of online giving has evolved tremendously. We will walk through the new world of online fundraising, and the technology that has stepped in to fill online fundraising needs. The webinar will provide an overview of the different online fundraising options available to nonprofit organizations from FirstGiving as well as others, including on-site donation options, e-cards, virtual gifts, Facebook applications, peer-to-peer crowdfunding sites such as FirstGiving, social media fundraising and mobile giving. We’ll also peek into the (not-too-distant) future and offer our predictions about the future online fundraising.
Transcript of FirstGiving Location Based Marketing with Estrella Rosenberg
Location-Based
Marketing
For
Non-Profits 101
with Estrella Rosenberg
How this webinar works
• A link to the slides and a recording will be sent after
the webinar
• If you’d like to ask a question during the webinar,
you can type it in the box on the right side of your
screen
• Use the hashtag #fgwebinar to tweet about this
webinar
About the presenters
Estrella RosenbergFounder of Big Love Little Hearts,
NonProfit Consultant at 501 Strategy
Lee JohnsonFirstGiving
Nonprofit Sales Consultant
Who is FirstGiving
Fundraising solutions
Personal Support for your nonprofit, donors, and
fundraisers
Easy, tested, and secure transaction processes for the
donor
Peer-to-Peer
Fundraising Pages
and Event
Registrations
Donor
Analytics and
Market
ResearchOnline Donations
What is
Location-Based Marketing?
Location-Based Services:
Who Are The Major Players?
Foursquare & Facebook Places:The Giants
Foursquare
Brand Pages
Badge Promotions
Badge Promotions
Badge Promotions
Event Promotions
Raise Awareness
Facebook Places
Facebook Places
Facebook Places
Facebook Places
Location-Based Services:
The Rest
Gowalla
Brand Pages
Badge Promotions
Badge Promotions
Event Promotions
Waze
Waze
Feeding America
Food Drop Location
Icon
Waze
Scvngr Check-in Donations:
Complete Challenge =
$5 for $5 Match
Shopkick
Shopkick
Does Location-Based Marketing
Work for Non-Profits?
But…
Remember that Location-Based Services are just one tool
in the Social Media toolbox.
Social Media is just one tool in the larger Development or
Marketing toolbox.
Basics must be in place first!
Use Location-Based Services when it makes sense.
Use Location-Based Services as is.
Case Study: #100X100
a foursquare success story
1 in 100 children are born with a heart defect.
April 10th is the one hundredth day of the year.
#100X100 – 1in100 on the 100th day of the year.
Late April 9th
we had an
army of
volunteers
leave a tip at
600 locations
on
Foursquare
in major cities
across the
country.
Three
Separate
Audiences
We tied statistics
with the hashtag
picture
a donor
matched
$1 per
use of
the
hashtag
We raised $25,000 in 24 hours
Funding lifesaving heart surgery for 12
children!
Almost 1,000 people contacted their Senator or
Congressperson and told us about it!
What worked?
Collaborating with other groups in our cause space and asking for help
Using pictures in tweets and on facebook throughout the day to let
people know what using the hashtag was translating to: a life saved!
Creating a microsite rich with information we wanted them to know
about this campaign
Being clear in what we wanted people to do
Allowing people to use the hashtag where
they were (foursquare, twitter or facebook)
Involving people at #10NTC
What didn’t work?
We didn’t create a way to capture all our new support.
By not having a newsletter sign-up on the microsite, we put
too many hurdles in place for all but the most committed of
our new supporters and friends.
We didn’t use a dashboard like Radian6 to get a true look at
where all this activity was leading. We could have applied for a
grant with them and gotten it at no charge!
Upcoming webinars
June 16:
• Web & Social Media Strategies for Volunteer
Engagement
All webinars are 1pm EST/ 10am PST
Connect with us in our social spaces
Facebook: facebook.com/firstgiving
Twitter: twitter.com/firstgiving
FirstGiving Insights blog:
http://insights.firstgiving.com
Online Fundraising blog:
http://blog.firstgiving.com
FirstGiving for Runners blog:
http://runners.firstgiving.com
Thank you!
Interested in learning more about FirstGiving?
Lee Johnson
Email: [email protected]
Telephone: (415) 243-0757
