first things first - why mobile first sucks
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Transcript of first things first - why mobile first sucks
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Not mobile first but context first.
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first things first
mobile first
context first
Niels Anhalt, Unit-Direktor bei nexum, [email protected]
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http://www.slideshare.net/nielsa/mobile-go-home-welcome-multicontext
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mobile first 1. mobile is primary context 2. support change of mindset in organization 3. help to focus on less 4. focus on sensors of mobile devices 5. use buzzword to win pitch
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first things first
mobile first
context first
Niels Anhalt, Unit-Direktor bei nexum, [email protected]
![Page 8: first things first - why mobile first sucks](https://reader036.fdocuments.us/reader036/viewer/2022082620/58aa0c571a28ab8a488b52e7/html5/thumbnails/8.jpg)
first things first
mobile first
context first
user first content first
Niels Anhalt, Unit-Direktor bei nexum, [email protected]
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When content is king, then context is
kingdom.
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first things first
mobile first
context first
user first content first
human first
brand first
business first
Niels Anhalt, Unit-Direktor bei nexum, [email protected]
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„Innovation ist ein Vorgehen, das Lösungen hervorbringt,
die Kundenbedürfnisse befriedigen.“
Tony Ulwick, Founder and CEO of Strategyn
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first things first
mobile first
context first
user first content first
human first
brand first
business first
Niels Anhalt, Unit-Direktor bei nexum, [email protected]
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Wenn der Mensch also immer das Ziel ist – ohne Menschen gäbe es keine Wirtschaft –,
dann muss ich mich fragen:
Ist der Mensch für mich nun Mittel oder Zweck?
Ist er der Zweck, habe ich eine andere Situation, als wenn er Mittel ist – und zum Beispiel das Geld
der Zweck.
Wenn aber das Geld für mich Mittel ist, dann bleibt dem Geld gar nichts anderes übrig, als sich den
Menschen zu suchen – als Zweck. Dann orientiert sich alles am Menschen.
Götz Werner
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mobile first
context first
user first content first
human first
brand first
business firstpr
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Niels Anhalt, Unit-Direktor bei nexum, [email protected]