First Quiz 1 Tuesday February 8 th
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Transcript of First Quiz 1 Tuesday February 8 th
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• First Quiz 1 Tuesday February 8th
• Will cover chapters 1 (except pages 16-29), 2, lectures and appendix A
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Chapter 2Chapter 2
MAJOR BUSINESS INITIATIVE
Gaining competitive advantage with IT
MAJOR BUSINESS INITIATIVE
Gaining competitive advantage with IT
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SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MANAGEMENT
• Distribution chain – the path followed from the originator of a product/service to the end consumer
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What are Supply Chain Management Systems?
What are Supply Chain Management Systems?
• Supply chain management (SCM) - tracks inventory and information among business processes and across companies
• Supply chain management (SCM) system - an IT system that supports supply chain management activities by automating the tracking of inventory and information among business processes and across companies
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What are Supply Chain Management Systems?
What are Supply Chain Management Systems?
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Strategic and Competitive Opportunities with SCM
Strategic and Competitive Opportunities with SCM
• A well-designed supply chain management system helps by optimizing:– Fulfillment
– Logistics
– Production
– Revenue and profit
– Spend
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Challenges to Success with Supply Chain Management
Challenges to Success with Supply Chain Management
• Executives must recognize its importance
• Work closely with customers and suppliers
• Your IT systems and the IT systems of your customers and suppliers must be integrated
• Your SCM systems must continuously adapt to changing conditions
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CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
• Two success stories with customer relationship management– Wells Fargo Bank sells four additional banking
products to customers compared with an industry average of 2.2
– The American Cancer Society is better able to target large donors
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What are Customer Relationship Management Systems?
What are Customer Relationship Management Systems?
• Customer relationship management (CRM) system - uses information about customers to gain insights into needs, wants, and behaviors in order to serve them better
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Strategic and Competitive Opportunities with CRM
Strategic and Competitive Opportunities with CRM
• More effective marketing campaigns based on customer needs and wants
• Assuring the sales force is efficiently managed
• Providing superior after-sale service and support
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What are Business Intelligence Systems?
What are Business Intelligence Systems?
• Business intelligence (BI) – knowledge about your customers, your competitors, your business partners, your competitive environment, and your own internal operations – that gives you the ability to make effective, important, and often strategic business decisions.
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What are Business Intelligence Systems?
What are Business Intelligence Systems?
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What are Business Intelligence Systems?
What are Business Intelligence Systems?
• The objective of BI is to help knowledge workers understand– Capabilities available in the firm
– State of the art, trends, and future directions in the market
– Technological, demographic, economic, political, social, and regulatory trends
– Actions of competitors
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Strategic and Competitive Opportunities with BI
Strategic and Competitive Opportunities with BI
• BI systems provide managers with – Actionable information and knowledge
– At the right time
– At the right location
– In the right form
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IT Support for Business IntelligenceIT Support for Business Intelligence
• There are many software companies in the BI field
• Digital dashboard - displays key information gathered from several sources on a computer screen in a format tailored to the needs and wants of an individual knowledge worker
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What are Integrated Collaboration Environments?
What are Integrated Collaboration Environments?
• Social network system - an IT system that links you to people you know and, from there, to people your contacts know– Build your network
– Find the people you need
– Make a trusted contact
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E-CollaborationE-Collaboration
Use of IT to support
• Work activities
• Knowledge management
• Social networking with social networking systems
• Learning with e-Learning tools
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IT Culture-organizational perspectiveIT Culture-organizational perspective
How IT structure is placed within an organization (see figure 50)
• Top-down
• Matrix
• Fully integrated throughout the organization
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ERPERP
• Putting it all together
• see figure 2.9