First Nebraska Public Transit Week Plan, Process, & Success
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NEBRASKA’S FIRST PUBLIC TRANSIT WEEK APRIL 6-10, 2015 TRANSIT MANAGERS WORKSHOP OVERVIEW
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Transcript of First Nebraska Public Transit Week Plan, Process, & Success
- 1. BACKGROUND GOALS: INCREASE AWARENESS INCREASE RIDERSHIP ADJUST PUBLIC PERCEPTION OF PUBLIC TRANSIT
- 2. GOVERNORS PROCLAMATION
- 3. STATEWIDE PROMOTIONAL ELEMENTS UNIVERSITY SUPPORTED & PROMOTED LOCAL AGENCY PARTICIPATION WEBINARS, GRAPHICS, TEMPLATES, YARD SIGNS, ETC. RURAL DEMAND RESPONSE FLYER FACEBOOK CAMPAIGN ENGLISH & SPANISH PANDORA CAMPAIGN ENGLISH & SPANISH MEDIA COVERAGE
- 4. STATEWIDE RURAL DEMAND RESPONSE MAILING 74,063 AGES 68-95
- 5. FACEBOOK CAMPAIGN | ENGLISH REACH: 439,322 CLICKS: 6,748 COST PER 1,000 PEOPLE= $7.38 COST PER CLICK: $0.66
- 6. FACEBOOK CAMPAIGN | SPANISH REACH: 104,032 CLICKS: 2,868 COST PER 1,000 PEOPLE = $8.88 COST PER CLICK: $0.64
- 7. FACEBOOK ENGAGEMENT Comment: I lived for 2 years in Grand Island there is no bus there, the weather during winter is horrible, a lot of snow, the only thing good is that there is work and they pay well but that is only if you work really hard NE Transit: There are 2 providers in Grand Island - check out these 2 providers in Grand Island that have bus service."
- 8. PANDORA RADIO ADS IMPRESSIONS: 863,490 CLICKS: 2,334 CLICK THROUGH RATIO ENGLISH: 0.50 % SPANISH: 0.89 %
- 9. STATEWIDE MEDIA COVERAGE! HTTP://WWW.KOTATV.COM/NEWS/NEBRASKA-NEWS/PUBLIC-TRANSIT- WEEK-OFFERS-PRIZES-FOR-THOSE-WHO-RIDE/32238966 HTTPS://WWW.YOUTUBE.COM/WATCH?V=T6KTJXEOCJY&FEATURE=YOUTU. BE HTTP://WWW.KNOPNEWS2.COM/HOME/HEADLINES/NEBRASKA-TRANSIT- WEEK-299099681.HTML HTTP://WWW.NBCNEB.COM/HOME/HEADLINES/NEBRASKA-PUBLIC- TRANSIT-WEEK--299274301.HTML HTTP://WWW.1011NOW.COM/HOME/HEADLINES/COMMUNITIES- CELEBRATE-NEBRASKA-PUBLIC-TRANSIT-WEEK-299189521.HTML HTTPS://WWW.YOUTUBE.COM/WATCH?V=GWQGRLGRBPY&FEATURE=YOUT U.BE
- 10. LOCAL AGENCY PARTICIPATION! 21 AGENCIES
- 11. LOCAL PROMOTIONAL ELEMENTS OPEN HOUSES FACEBOOK GIVE-AWAYS SELFIE CONTESTS DISCOUNT DAYS & PROMOTIONS APPRECIATION DAYS STAFF, PASSENGERS, VETERANS STUFF THE BUS CONTESTS SCAVENGER HUNTS LOCAL MEDIA COVERAGE MANY MORE GREAT ACTIVITIES !!
- 12. RESULTS RIDERSHIP INCREASED PUBLIC AWARENESS IMPROVED INCREASED INTEREST FROM SPANISH LEP POPULATION EMAIL LIST DEVELOPED 800+ SUBSCRIBERS!