> d r e a m > t h ! n k > e x p l o r e

[ j u s t i m a g i n e ]

…a single idea changes everything. Forever.

If you had the means to change your world…

would your next “Big Idea”

…address some of the most important issues

facing humanity?

presents you withthat opportunity

imagine a business contestthat will harness the

entrepreneurshipof your customers

Where do Big Idea’s Come From?

Fact: Generally, Big Ideas float up from the bottom of the pyramid

Hence: market research

An idea is “big” if it helps us make sense of a lot of confusing experiences and seemingly isolated facts.

:: The basis for entrepreneurship is dissatisfaction ::

Most corporate cultures stifle innovation in orderto protect positions or profit margins

:: The basis for entrepreneurship is dissatisfaction ::

Companies hardly ever seek and reward innovationfrom within – they call in “experts”

“What were they Thinking?

:: The basis for entrepreneurship is dissatisfaction ::

Companies are compelled to make innovative improvements to existing products by small increments,

to avoid frightening off their customers…

:: Capitalizing on dissatisfaction ::

… but when customers take ownership?Evolution of the Mountain Bike - 10 years

1970 California: Cyclists begin develop a fun new machine by themselves.Mixing and matching parts.

1980: Manufacturers begin production

1996 Taiwan: $8 billion a year industry runs on ideas presented at International Bicycle Design Competition for the past 12 years.Individuals only – No companies…

:: Capitalizing on dissatisfaction ::

When business “Goes to Business?”

Evolution of the caterpillar track… 83 years

Patent 1770 – EdgeworthProduction 1853 – HornsbyOn a military tender, for a war due to a shortage of horses

:: Capitalizing on dissatisfaction ::

More ideas are being realized today than atany time in history

consumers becoming innovators

:: Capitalizing on dissatisfaction ::

Individuals, or a group of individuals, can take risks

They invest time and effort in some pet projectfor no financial reward

:: MemberProjects Leverages the Gap ::

…now they are in the game just for the recognition

“Why is this bottleUp-Side-Down?”

When User Insight vs. Marketing Expertise

:: MemberProjects Leverages the Gap ::

:: MemberProjects Stimulates Innovation ::

Core Concept

Develop a community where participants will do as they already do with the new bonus of:

• making money• developing their entrepreneurial spirit• building their own businesses• gaining recognition

and

having the “fun and adventure of the challenge” of a New Frontier

:: MemberProjects Stimulates Innovation ::

:: MemberProjects is a unique market research tool ::

Research Market

“Sell” Research Resultsto the Market

Response used to modify research

:: MemberProjects does not offer Financial Reward ::

It provides Venture Capital to realize your Big Idea…

When a company wakes up to the threat of “an innovative idea” that has the potential to change their business, it usually tries to do one of two things:

• Play “catch up” with a separate R & D exercise

• Buy the Idea outright

:: MemberProjects does not offer Financial Reward ::

It provides Venture Capital to get your Big Idea out into the arena

When a company wakes up to the threat of “an innovative idea” that has the potential to change their business, it usually tries to do one of two things:

• Play “catch up” with a separate R & D exercise

• Buy the Idea outright

:: MemberProjects offers personal recognition ::

An enlightened company goes into business with the developer

A bank Goes Into Partnership on the projected returns

:: MemberProjects is the ultimate competitive environment ::

• Opens up the potentials of existing business by directing change

• Expands the marketplace by creating new products or re-engineering existing ones so as to answer society’s’ needs

As broker between the idea source and end manufacturer / service provider

the Bank occupies a strategic opportunity to benefit from both ends of the transaction

:: MemberProjects inspires innovation ::

Banks accelerate change in the social and economic fabric…

• new types of services to service the new industries

• new types of employment

• new revenue streams

The inevitable results of such controlled activity creates:

:: MemberProjects inspires innovation ::

… sometimes Banks even back mavericks

Energy harvesting wind flowfrom passing traffic

Where do “Big Idea’s” Come From?

• from Idea

They change the way we see things,

• to production

• there is always a better way

and the way we think…

imagine a business contestthat harnesses theentrepreneurship

of your customers

Environment and Ecology

Education

Renewable Energy

Education

Environment and Ecology

Renewable Energy

Education

Healthy Living

Renewable Energy

Urban Renewal

Healthy Living

Renewable EnergyUrban Renewal

Healthy Living

:: MemberProjects What does First National Bank Get? ::

Discover what the entrepreneurial consumer would do, given the chance

TrendsKnowledge Base

Future Business

:: MemberProjects What does First National Bank Get? ::

Let the Members do the work Social Analysis

Venture Partnering

New Customers

:: MemberProjects What does First National Bank Get? ::

Let the Members do the leg work

Viral marketing program – social network

Project progress is tracked live on-line

Dedicated TV series

:: MemberProjects What does First National Bank Get? ::

Business Development EngineTM

be up here…

on the High Ground…

pause for thought

:: Leveraging the Trend ::

Excluding companies: the internet comprises of two kinds of people…

• browsers and users - sharing useless information

• commercial opportunists – making money

As the following statistics demonstrate.

:: The Boring Stats ::

• FaceBook – 100m+ users. If it was a country it would be the 11th most populous on the planet after Mexico

• MySpace - 84m users. exceeds population of Germany

• Digg - population of 1m +

• SecondLife - Pop. 15 m - Linden Laboratories project

• Entropia Universe - Pop. 7m – MindArk project

:: The Exciting Stuff ::

• FaceBook – valued at $240m – users make no money

• MySpace - valued at $580m – users make no money

• Digg - valued at $200m – users make no money

• YouTube – valued at $1.65b – users make no money

• SecondLife –Trading between users at +$35m / month

• Entropia Universe – Trading between users at +$30m / month

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