12 - 13 September 2018 • Printworks, London

Tech retail-week com

FIRST LOOK AGENDA Here’s a sneak peak of the themes and sessions we have running at Tech• 2018

180+ TRAILBLAZING SPEAKERSAt Tech we put the most disruptive thinkers under the spotlight - from the companies that are revolutionising their industries, to the tech firms creating the most innovative of products. This is your chance to hear from the gods of the industry, the digital mavericks and today’s agenda setters.

2,500+ TECHIES UNDER ONE ROOFTech is the biggest, boldest and best event for digital leaders in retail and the smartest minds in technology to shape the future of the industry. Spend two days in the company of some of the industry’s most influential thinkers, investors and practitioners.

143 SESSIONS ON THE FUTURE OF RETAILTech is the best-informed glimpse into the future of retail on offer this year. Get to grips with the pace of change as we explore the next 6-24 months of tech innovation and disruption across retail.

ARTIFICIAL INTELLIGENCE

The new wave of AI and robotics transforming online retail

Let’s get practical: AI Integration in retail in 2019 and beyond

AI is going to transform at an exponential rate our industry, our competitors, our B2B customers, our retail customers, our platform, our customer offer, our business and our employees. This leads to not only a real sense of urgency but also the need to adopt an “AI first” mindset.This session will cover how AI pervades Ocado’s end-to-end ecommerce, fulfilment and logistics platform. We’ll discuss related technologies such as swarm robotics technology for building automated warehouses, the lessons learnt, including the importance of harvesting and transforming the data needed to train the AI models, how cloud has democratised access to AI, and also how it has raised the bar for smartness if you want your applications to be best of breed.

Retail is in the midst of an ongoing tech revolution. AI is at the forefront, with a range of other technologies. Fast integration and adoption is key. Innovation is an imperative. Often it’s about keeping up with the competition. At other times it’s about differentiation and even disruption. Rapid prototyping, agile, MVP are no longer buzzword bingo phrases. The message from IBM is clear. Let’s take the tech out of the lab, integrate it and apply it. In a world where change is accelerating, we need to drive business benefit and do it quickly. In this session we will highlight where AI is being applied today in the retail industry and where and how we see it being integrated with other technologies in the future to quickly drive value. Carrying forward their successful approach from Tech. 2017, Tony and Duncan will demo a range of AI and related technologies, designed for retail and highlighted for the first time at Tech

Paul Clarke, CTO, Ocado

Tony Morgan, UK Retail Industry Technical Leader, IBMDuncan Robson, Retail Client Technical Leader, IBM

PERSONALISATION

Incrementality: The big blind spot in online retail marketingIncrementality. It’s the dirty little secret of performance advertising. Marketers have a tendency to forget (or ignore) that users have an independent will of their own and a certain percentage of them will choose to buy our product - regardless of whether or not they saw our advertising. Do you know what the true impact of your RLSA campaigns is? Is it worth bidding on your brand? Is it worth targeting your existing customers or would they buy anyway? In this talk Crealytics will show you how to properly set up incrementality tests in Search and give you some indications on the results their tests have shown.

Andreas Reiffen, CEO, Crealytics

The future of machine learning and hyper personalisation Markus Stripf, Co-Founder and CEO, Spoon Guru Andy Clarke, Chairman, Spoon Guru

PERSONALISATION

Are customers being alienated by the level of personalisation that is driving the modern retail experience?

Marcus Hemsley, Creative Director, Fountain PartnershipJames Davey, Managing Director, Digital Blueprint Consulting Dicken Doe, Founder, Signaux Limited Jennifer Kelly, Head of Marketing, Bremont Watches

Moderator:Martyn Lewis, Author, Journalist, Presenter and Businessman, former BBC and ITN newsreader

Sir Martyn Lewis CBE, leads the panel delving into the hows, the whys and wherefores of online personalisation and it’s impact on the consumer and in-turn the retailer.With the increase in focus on the usage of Customer data and specifically on Facebook and Cambridge Analytica, Customers are waking up to how their data is being stored and used, but are they really cognisant of how it powers the majority of their online shopping experiences?

TECH. TALENT

Winning the war for talent: How big retail brands can attract the best engineering talentOcado is the fusion of a grocery retailer and a technology company. In particular, Ocado Technology has been growing its staff by 20-30% year-on-year for the past few years and, with this, face an ongoing challenge to add new tech talent to their ranks. Being well-known in the consumer sphere can often work to their advantage. However, when recruiting, it can be difficult to source enough candidates, particularly in more specialised areas such as robotics, AI, cloud computing or Big Data. Ocado will share how they’ve addressed this by creating a short-to-medium strategy and a long-term plan. The former has been to expand their presence in mainland Europe by opening software development centres in locations with a vibrant ecosystem of software-minded communities and an international reputation for engineering excellence. To address the long-term challenge, they’ve created a non–profit initiative that delivers free, open-source games and supporting teaching materials that help students of all ages learn computing. Join the session to be inspired!

Anne Marie Neatham, COO, Ocado Technology

VOICE

Screenless shopping: Preparing for the next wave of voice commerceAmazon has come knocking, using your storefronts and digital channels as ways to sell voice devices like Alexa. The problem is that Alexa owners are using their voice to purchase more Amazon products. Retailers and ecommerce brands today are being challenged to find their voice, competing with Amazon and fighting to increase mobile conversions. In this session you’ll understand how retailers are thinking about voice strategies, and how you can launch voice experiences that separate your brand from the rest. Join Voysis as they take a look at what the future of retail will look like, centred around the consumer experience. From interactive mirrors to voice integrated AR and VR experiences, customers will be able to shop any way and anywhere.

Peter Cahill, CEO and Founder, Voysis

VR AND AR

What retailers can learn from FMCG brands’ use of augmented reality AR allows FMCG brands to transform products and packaging into a media channel that extends the brands experience with the consumer. A brand’s most distributed touchpoint can now deliver relevant, contextual information at key moments. Presenting a case study of the interactive Cadbury Heroes Advent Calendar - a collaboration between Blippar, Cadbury and Design Bridge, AR will be used to bring the advent calendar to life over 24 days and elevate the traditional consumer ritual of opening a window by creating a unique and enjoyable experience they could share.

Mikela Eskanazi, Chief Customer Officer, Blippar Ed Mitchell, Director of Realisation, Design Bridge

CUSTOMER EXPERIENCE

Technologies that will define 2019 and beyond: Live demoJoin us for an introduction into cutting edge technologies from artificial intelligence, space access to alternative reality. This talk will focus on customer-ready inventions with live demos.

Alex Berezovskiy, CEO and Founder, Wonder

How Physical Retail Can Thrive the Age of MobileIn a world where obsessive connectivity and instant gratification have become standard, you’d think that retail would be among the first to deliver on the consumer channel of choice: mobile. In reality, the industry is severely lacking. Only 22% of brands offer mobile apps. Beyond that, progressive web and responsive websites can deliver the experience consumers desire, but there are too few retailers who have figured out how to use mobile to solve the omnichannel dilemma. The industry’s inability to deliver a decent mobile experience will soon cripple some of our most beloved brands.Schambach will share with the audience how retailers and brands use mobile technology to enhance the online and offline shopping experience, and their progress toward adopting mobile into their digital and physical retail strategies.

Stephan Schambach, , Founder and CEO, NewStore

Digital transformation journey and beyond: StarbucksMartin Brok, , President – EMEA, Starbucks

GenZ: The digital generation about to lead the worldA new generation is about to lead the world. In order to avoid failure, retailers must understand this group which is quick becoming their most powerful customers. How can your company or brand address successfully the needs of the most digital generation? In this session, Gfk will show shopping behaviours are clearly and strongly differentiating Gen Z with older generations, providing insights into the peculiarities of their shopping journey. They will reveal the most important insights on GenZ globally and the channels you need to work to reach and communicate with them. These exclusive insights will help you win over Gen Z.

Ben Walton, Global Head of Consumer, Gfk

Understanding Generation Alpha - the consumers of tomorrowThe next generation of consumers will be upon us before we know it and they’ll be known as Generation Alpha.Generation Alpha, the cohort of people born from the year 2010 onwards, are a generation who will be more comfortable with technology than any before, but their relationship with technology has the potential to radically rewire how their brains work and the way they view the world.This panel will explore the Generation Alpha brain and the unique characteristics of this fledgling demographic, as well as the lessons retailers should bear in mind when communicating with them. Including:

The importance of voice technology The screen time debate The internet of toys is coming

Emma Hazan, Global Head of Consumer, HotwireAndrew Stephen, Associate Dean of Research and L’Oreal professor, Oxford University’s Said Business SchoolVictoria Turk, Senior Editor, WIRED

CUSTOMER EXPERIENCE

ORGANISATIONAL STRUCTURE

Want to kick-start digital transformation? Nail your organisational structure

Digital transformation with legacy infrastructure

In the early stages of digital transformation, success relies on having a structured and empowered team—but creating a single, central digital team is not beneficial for the long-term. Successful digital transformation requires rethinking organizational structures and embracing new tools. So what are the most effective ways for organizations to start their digital transformation? This session will break down how to kick-start digital transformation within your firm starting with its organizational structure, and discuss the companies and technologies that are paving the way for new models and processes.

With more pressure than ever before to implement new technologies that will enable the business to transform, Tribal Worldwide will facilitate a panel discussion around the different approaches to overhauling technical infrastructure within companies. In this open and honest discussion, they will discuss the different approaches, what’s working well, what doesn’t and how stakeholders need to be educated about the complexity and time required to make significant leaps forward.

Martin Gill, Vice President and Research Director, Forrester Research

Paul Miller, Global Director of Digital and Innovation Three Rebecca Salsbury, Deputy Director, BBC Platform, and Head of Audience Platform, BBCSteve Roberts, Head of IT Operations, Boohoo.com

Moderator:Andrew Liles, CTO, Tribal Worldwide

ORGANISATIONAL STRUCTURE

Solving retail’s tech lag and data deficits through collaborationCollaboration enables traditional bricks-and-mortar retailers to augment their physical retail to compete more effectively in the face of industry-wide disruption driven by advances in digital technologies, shifting consumer mindsets and emerging non-traditional retail models. Join Don and Rachel in a provocative fireside chat where they’ll take a contrarian approach to traditional retail success models. They will address the key steps retailers, brands and venues must take to succeed in 2019 and beyond:

Operate as a network rather than acting as individual or siloed entities Better harness the power of their collective knowledge and scale to achieve results no individual could obtain alone Develop and implement innovations faster Invest in shared technologies like natural language processing, AI and AR at scale Provide consumers with a single unified interface to increase adoption, allow for choice, and easily merge online and

offline shoppingAttendees will leave with actionable steps and insights to implement within their own organisations that will ultimately improve the collective shopping experience for retail leaders and consumers alike.

Don Kingsborough, CEO, OneMarketRachel Arthur, Chief Intelligence Officer, TheCurrent; Co-Founder, FashMash and Forbes Contributor

PAYMENTS

The ‘future’ of payment is now: Are you ready?The future of payments is not just about taking a customer’s money, it’s about a key moment in the customer selling experience which is already seeing radical changes. The speed of digital technology advancement, and new regulation such as PSD2 is opening up vast opportunities for retailers, to reimagine customer journeys and provide frictionless retail experiences like never before. These interactive roundtable discussions cover:

The influence of the ‘uber-fication’ customer experience around payment & how to meet these needs The steps towards becoming seamless for payments What does the future look like for the store checkout & POS technologies PSD2 legislation explained – and what role to banks and merchant service providers play.

Together we will drive cutting edge, out-of-the-box thinking on where the future of payments journey will take us and how as industry leaders we drive innovation.

Rob Barnes, Managing Director, AccentureJacqueline Joel, Senior Manager, Accenture

SUPPLY CHAIN

Introducing autonomous deliveryJacqueline Joel, Senior Manager, Academy of Robotics

High-Tech Innovation, robotics & digitalization: How brands can pick up the pace of production cyclesIn a world where consumer expectations and trends are increasingly shaped at the speed of Instagram, brands are being forced to take note and explore on-demand manufacturing and personalisation. The mismatch right now is that a digital consumer is being served by an analogue supply chain. The rise of digital media only magnifies the issue.To become competitive, fashion retailers and brands need to embrace new production strategies and technologies, such as data and intelligence, robotics and digitalization, to use customer data to provide tailored, on-demand items.Join Alvanon to discuss the four key steps to working smarter and faster:

Know who your customer is! Building flexibility into your production model Innovation – technology is the answer Empowering people

Janice Wang, CEO, Alvanon

Moving Products: What Digitizing Supply Chains Means for RetailersThe long journey your product makes from the manufacturer to your warehouse is fraught with miscommunication, missing documents, and an overall lack of visibility. Too often, there’s no way of knowing exactly where your products are and when they will get to their final destination. With limited, fragmented supply chain data, it’s impossible to make informed decisions and retailers are left with vague delivery windows and unexplained delay notifications, which they often need to pass on to frustrated customers.This session will discuss how the digitization of freight forwarding provides data access and visibility, allowing retail brands to optimize their supply chains with timely, accurate shipping information.Jan van Casteren, VP – Europe, Flexport

SUPPLY CHAIN

Why the supply chain is the new competitive battleground: How leading retailers are winning

Digitising freight: Optimise process and increase visibility for your customers

Andrew Mills, Chairman and CEO, Virtualstock and Adviser, UK Board of Trade

Jan van Casteren, VP – Europe, Flexport

The new delivery rulebookWith the e-commerce market expected to reach $3.5 trillion in the next five years, the “Amazon effect” has put escalating pressure on retailers of all segments and sizes to provide impeccable customer service—especially in the area of delivery.As delightful personalised delivery experiences becomes just as crucial to customer satisfaction as the online shopping experience, retailers who want to remain competitive in the coming years must immediately step up to the plate and invest the time and money required to optimise their delivery operations.This presentation will provide answers to retailers’ most pressing delivery questions:

Should retailers build in-house fleets, outsource their deliveries or combine the two options? Which rules should retailers follow to ensure that their delivery operations are a success? Why has the customer-centric approach to retail delivery become a strategic imperative?

Raanan Cohen, CEO, Bringg

BLOCKCHAIN

Blockchain in retail - How blockchain will revolutionize retail as we know itThe retail industry is a globally connected network of suppliers, brands, retailers and customers – interacting in both physical stores and with digital online channels. This makes the retail industry an ideal beneficiary for the blockchain revolution. Join us to explore the ways in which retailers can benefit from blockchain now and over the next few years.Antony Welfare, Innovation Strategy Director, Oracle; APPG Blockchain Retail Advisor , UK GovernmentUCL Executive Blockchain Programme Lecturer for Retail

How blockchain and cryptocurrencies will revolutionize marketing and customer loyaltyEyal Oster, Founder and CEO, MobileBridge

CYBERSECURITY

The future impact of AI in cybercrimeThis session will cover the upcoming and prominent changes in cybersecurity, and the rise of automation, self-learning machines and improving AI. Including

How AI has a profound impact on our future internet, and the potential for it to enable digital criminals The complexity of business and protection, and how current defenders are being outpaced Machine learning and advanced mathematics as tools for handling complexity Real life examples and applications of attacks Inevitable rise of data theft and how best to protect yourself

Dave Palmer, Director of Technology, Darktrace

BUSINESS GROWTH

Five trends venture capitalists look to invest inAntoine Nussenbaum, Partner and Co-Founder, Felix Capital

Using M&A to capture the next billion dollar ideaThe pace of technological advancement has been unprecedented and its disruptive potential is further amplified by the emergence of “crowd” as a business model. Traditional industry boundaries are being blurred, leading to convergence of business models in disparate sectors such as consumer products, retail and beyond. In turn this is creating opportunities for non-traditional competitors to enter the market with new consumer offerings.The magnitude of the challenge means CEOs are using M&A not just to defend market share, but also to acquire products, technologies and talent that can reshape core businesses and capture innovation-led growth. In this session Deloitte will present their latest research that draws upon case studies and data-rich analysis to showcase the major trends and present a view on how M&A can be used as a strategic enabler to capture the next billion dollar idea.

Sriram Prakash, Global Lead – Disruptive M&, Deloitte

The internationalisation index: Exploring the tech behind international growthIn an increasingly competitive landscape, retailers are striving to find growth in international markets, and technology can play an absolutely integral role in how they do this from creating an advanced payment infrastructure, verifying international data to handle cross-border sales and deliveries, to building a scalable technology platform.Recognising this as a priority for many retailers, PCA Predict has partnered with Retail Week & Planet Retail to create a benchmarking report for retailers’ international growth, focusing on the key markets of the UK, USA and Germany, to rank 30 shortlisted retailers based on a set of key capabilities.In this session, you’ll hear the exclusive findings from this research and, four months on, the reaction from retailers in the international arena. You’ll learn how you can stay ahead of the competition and the technologies you need to consider to make it happen.Chris Boaz, Head of Marketing, PCA Predict

GET INVOLVED

BOOKING ENQUIRIES Kirsty HeathT: +44(0)203 033 2982E: Kirsty.Heath@retail-week.com

SPONSORSHIP ENQUIRIESDaniel CapelT: +44(0)203 033 2914E: Daniel.Capel@retail-week.com

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