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First Citizen Club

2nd Case Study-Marketing Management

Submitted by Group 3-

•Hussain•Priyanka•Pronita•Rashi

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Contents

Benefits of Shopper Stop from FCC Programme.

Practicing of Customer Relationship Management.

Development of Cordial Relations with Customers.

Enhancing Satisfaction with Cordial Relationship.

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Benefits of Shopper Stop from FCC Programme

• Provides all Information about the product.

• Updates on new products.

• Benefits through rewarding points & update of Store events.

• They record all Info about their customer’s need

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Benefits of Shopper Stop from FCC Programme

• Delete slow moving goods & substitute them to fast goods.

• It divides the population into groups that have similar psychological characters.

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Are they practicing Customer Relationship Management? Explain• Yes, they are practicing CRM.

• Providing updated information about latest fashion trends through media.

• It helps to fulfill customer need.

• Shoppers’ Stop is positioned as a family store.

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Why Cordial Relations with Customers is necessary ?

• For better improvement of product quality.

• Increase the sell of the product.• To know the taste and preference of the

customers.• To identify the change in their needs and

demands with time.

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How Cordial Relationship Enhance Customer’s Satisfactions?

• Products are designed according to customer’s preference.

• It generate more direct customer relationship management.

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Thank You

INMANTEC B-School, Ghaziabad