First build of a social network
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Transcript of First build of a social network
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Building a Social Network
Strategies, implementation and management of online
communities
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Reason for Joining?
• Tagline and Motto
• Proper ABOUT page
• Visual design that encourages behaviour
• History of site
• List content, show tools, join discussion
V: first few minutes: want to add value
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Maslow’s Hierarchy of Needs
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Profiles
• Profile – clarify what is public, what is not• Minimum of System, Public and Private• More (limited profiles for unFriends)• Voting system for standing/recognition• Badges for group belonging• Reward quantity, quality, most improved• List number of members, Public rostersV: Identity ->Reputation ->Trust
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Tools
• Synchronous (virtual world, IMs)• Asynchronous (email, forums)• One-to-Many (Blogs, Broadcast channels) • Few-to-Few (Facebook, Twitter) Group• Many-to-Many (Forums, Virtual Worlds)• One-to-One (PMs/DMs, IMs)• Clarify areas/securityV: Cater for different communication styles
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LifeCycle
• Visitor or Registered or Premium content?
• Welcome signup email with goodies
• Show rating (how long registered, #posts)
• Reveal more services ongoing – beta, reg.
• See – Visitor, Do – Registered
V: Build reputation and standing
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VISITORMute
LeaderCreator/
Evangelist
ElderFinishing
NewcomerLimited
RegisteredNormal
ResponderBuild Rep
Members Lifecycle
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Leadership
• Different Leaders = Different Rewards
• Identify and reward official/unofficial moderators and developers
• Welcomer, Host, Editor, Cops, Teacher, Events Co-Ordinator, Engineer, Developer, Manager, Director/Founder
• Private areas, badges, titles,
V: Content creators and brand evangelists
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Activities
• Viral spiked managed events
• Meetings for tribes, calendars, Memos
• Performances, podcasts, IRC interviews
• Competitions, polls, new content
• Member OR SN Host organised
V: Build loyalty, retain value, repeat visits
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Rituals
• Scripted and unscripted dramasMovie star death, Tsunami, election
• Private yet shared and meaningful
• Rites of Passage – birth, birthday, engagement, marriage, death, graduation
• Small rites – thank you, hello, welcome,
• SN Rites - leaders, anniversary, icons
V: Membership anniversary = loyalty
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Behavior
• Etiquette statement (suggest)• Code of Conduct (must)• Rules of Engagement (penalties)• ToS, ToU, Privacy, EULA• Moderator community – forums, tools,
shock sites, auto ban, blacklist, security
V: We all need boundaries
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Swarms
• Meaningful sizes
• Too large -> schisms/forks
• Same tools for guilds and groups
• Identification rituals and badges
• Tools – places, clubhouses, private forums
V: They grow themselves virally for you
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Swarms: before and after
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To end:
• How do I convey my purpose? • What tools do I give them?• How do they manage identity and trust?• What roles and what Leaders?• How to behave, do activities & do rituals?• Will they create subgroups virally?
V- Have FUN with your community!
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Laurel PapworthSocial Network Strategist
http://silkcharm.blogspot.com
http://laurelpapworth.com
+61 (0) 432684992
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After reading the preceding slides, flip through these next
ones
You’ve got 10 seconds. See if they ‘got’ you in those 10 seconds. What
was missing? What was good?
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laurelpapworth.com
Laurel PapworthSocial Network Strategist
http://silkcharm.blogspot.com
http://laurelpapworth.com
+61 (0) 432684992