Firewood Ski & Apparel
14
Ontario, Canada Kelsey Cutherell Mandy Nguyen Fernando Miguel Hannah Fort
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Transcript of Firewood Ski & Apparel
Ontario, Canada
Kelsey CutherellMandy Nguyen
Fernando MiguelHannah Fort
•Firewood
•Industry
•E-Business
About Firewood
Click and Mortar Business that sells ski apparel and equipment
Our Customers
• Winter athletes • Beginners• Professionals
The Ski Apparel and Equipment Industry
Industry Growth
Canadian Ski Council
Olympics
Competition
Threat of New Entrants
Existing Competitors
Threat of Substitutes
E-Business Advantages
Increases Awareness• Networking and promotion
Convenience• Ability to sell online
Competitive Advantage• Worldwide distribution
Customer Satisfaction• Customer relationships
Complicated Navigation
Unprofessional Logo
Color Scheme
Excessive text
Competitors
Social Networking
Easy Navigation Bar
Specific to Seasons
Color SchemeProfessional Logo
Website’s Purpose
Increase Profits
Create Awareness
Customer Satisfaction
Convenience
Increase Profits
Selling
Advertising
Create Awareness
Social Networking
Customer Loyalty
Customer Satisfaction & Convenience
User Friendly
Personalization
Value & Quality
