Firefox 3.5 Launch: Social Media Workshop

Why Social Media?Why Social Media?

World Records!

Top news on Digg

Leveraged local SNS:• Hi5• Orkut• Grono.net• Douban• MySpace.cn• mixi.jp• and, more!

54,000 Facebook members!

+34 Million impressions via blog site badges34M Impressions via blog site badges

Official Mozilla Firefox Fan Page: 367,404 Fans

And Thousands more across related Pages and Groups

Follow our tweets to get the latest news and updates!

Help make a splash!Help make a splash with Firefox 3.5!

• Identify the top social media tools and groups in your locale

• Share them on Spread Firefox

• Get the word out about various aspects of the launch. Use tags: fx3.5 & spread firefox (for flickr)

• Help energize the Facebook page

How can you help?

Leverage Your Status Message

Donate Your Profile Image

• Post or drive up launch-related stories on Digg or Reddit

• Encourage other people via Twitter, Facebook, etc.

• Join Digg Firefox: http://www.spreadfirefox.com/node/540

Create an Event

Newsworthy!

• Faster Campaign

• What’s new in Firefox 3.5

• Testimonials

Videos

• Developer-focused campaign of blog posts & demos

• Highlights all of the new web developer features in Firefox 3.5

• Showcases what you can now do with open web technology

• Help spread the word about the demo & posts using social media

• https://wiki.mozilla.org/Evangelism/Firefox3.5/35Days

Firefox 3.5 in 35 days

Upgrade the Web

• Spread Firefox driven program

• Encourage people to get off of IE6 and onto a modern browser

• Dynamic Affiliate buttons & blog widgets

Upgrade

the

Web

• RC candidates (typically 2 -3)• General availability

The Product Launch

• Join "Tweet Firefox”

• Create a Twitter or Identi.ca account

• Identify your regional social networks

How to get started

• Find us on Mozilla IRC #marketing

• Join [email protected]

• Join our bi-weekly calls

Get in touch!

• Tweet Firefox: http://www.spreadfirefox.com/tweetfirefox

• List of regional sites: http://www.spreadfirefox.com/node/4143

• CMG:https://contribute.mozilla.org/Marketing/Blogging%2C_Tagging_and_Social_Networking

Resources

Any other ideas?

Firefox 3.5 Launch: Social Media Workshop

Technology

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