Firefly and Big Barrel Results_FINAL

PromoSend™pat.pend.

A Promotional Communications Solution

Prepared For: Katelyn Boyle, Red Frog Events Prepared By: Dan Seidman, Lou Naclerio

Firefly and Big Barrel Festivals

Thank you for giving Promotional Communications, LLC, the opportunity to contribute in making your two events a success.

Your directive, and our objective, was to provide seamless, public Wi-Fi connectivity for thousands of festival attendees during the events in festival areas designated by Red Frog Events.

We successfully achieved our objective with setup, installation and configuration of “best in breed” hardware and software designed to handle high density Wi-Fi environment

requirements. Our team of on-site technical professionals did a remarkable job of keeping “the lights on” during bouts with severe inclement weather conditions.

As a note, the entire MassCloud network, Wifi + Fiber + Internet survived the entire evacuation of SuperStorm Bill and supported thousands of users during the process.

We appreciate your confidence in Promotional Communications, LLC and look forward to working with you on other events.

MassCloud™ - Proprietary Technology

• Our “Wi-Fi in a Box” solution

• 500 to 30,000 simultaneous

connections

• Content delivery capable

• “Internet” or “no Internet”

• Captive Portal for Social Media

authentication

• Full performance, data and

analytical reporting

• Full Local Content Storage

• Full Virtualised environment for

App, Beacon, Multicasting

support

• 14 Fibre SFP Pairs

• Outdoor Equipment setup

• Survived SuperStorm Bill

• Recommended Wireless Bridging

solution for 2016 for ‘hard to reach’

places or additional Fiber Breakout

points.

Fibre Backhaul –500Mb Verizon line

Directional AP’s for Focused Coverage and minimal interference to Back of House systems

Ex - VIP Main Stage Setup

Our Dart Technology • Targeted placement of Wi-Fi AP’s

• Away from vendor wifi (eg Square) and straight

to the fans!

• Provides charging function for mobile devices

• Promotional and instructional messaging

• Traffic Attractor for Vendors

Darts - Coffee House Darts – Coffee House

Darts - BeerCade

Main Stage VIP

Market Area – Big Barrel

Unique Users – All spotted using

Periscope/Meerkat with over 1.5 GB Data Upload

Firewall and WLAN Controller Outputs Examples

Different Zones

Challenges - Rain, Mud and SuperStorm Bill

Tropical Storm Bill and other adverse weather...

...show must go on!

Well Organized info and Wifi/Internet Points –

More signage for next year

Performance

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

The Brewery Main Stage VIP Tent

Thicket Shade/Market

Coffee House Porch/Forest Beer Center

Total Users

C

o

n

n

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c

t

i

o

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Zones

Peak Simultaneous Connections Per Day by Zone

FF - 6/18

FF - 6/19

FF - 6/20

FF - 6/21

BB - 6/26

BB - 6/27

BB - 6/28

Peak Simultaneous Connections Per Day by Zone

FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28

The Brewery 452 975 1041 1138 593 826 922

Main Stage VIP Tent 312 482 834 724 468 524 581

Thicket Shade/Market 740 964 1034 971 871 1283 1262

Coffee House 0 785 927 1062 0 0 0

Porch/Forest Beer Center 386 582 625 592 0 0 0

Total Users 1890 3788 4461 4487 1932 2633 2765

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000




Total

C

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c

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i

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Zones

Total Connections Per Day by Zone

FF - 6/18

FF - 6/19

FF - 6/20

FF - 6/21

BB - 6/26

BB - 6/27

BB - 6/28

Total Connections Per Day by Zone

FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28

The Brewery 1273 3291 3572 3928 1628 2437 2381



Coffee House 0 3168 3934 4226 0 0 0


Total 4683 14163 16916 19016 5274 7473 7881

Total Users 75,406

Bandwidth Per Day by Zone in GB

FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28

The Brewery 76 106 114 128 81 107 102



Coffee House 0 94 98 104 0 0 0


Total 292 494 526 571 210 275 275

Bandwidth Total in GB 2643

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600




Total

C

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Zones

Bandwidth Per Day by Zone in GB

FF - 6/18

FF - 6/19

FF - 6/20

FF - 6/21

BB - 6/26

BB - 6/27

BB - 6/28

Suggestions for next year

•360 VR Camera shooting

•Multicasting

•Video on Demand

•Sponsor Sections •M-Commerce opportunities •Beacons – currently rolling out with MTA/NYC Subway and many partners.

•Engagement wifi •Wireless bridging

•Improve UX – have whole microsite/mobile web app for those not using app.

Thank you.

Promotional Communications, LLC

650 Halstead Avenue, Mamaroneck, NY 10543, USA

TEL – (914) 381-1632

Dan Seidman (FR / ENG) - [email protected] | +1 (914) 414 6760

mailto:[email protected]

Firefly and Big Barrel Results_FINAL

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