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1 D i g i t a l R e a s o n i n g ™ ❘ C o p y r i g h t © 2 0 1 2

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Automated Understanding for Big Data

© Ryo Shimizu "CNJPUS TEXT"

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Digital Reasoning A Unique Combination of Experience and Innovation

Management Team: Tim Estes, Founder & CEO Rob Metcalf, President & COO Mike Miller, EVP Sales Harry Schultz, SVP Solutions Dave Danielson, VP Marketing Matthew Russell, VP Engineering Eric von Eckartsberg, VP Sales Bill DiPietro, VP Product Management Founded in 2000

Products: Synthesys®

SynthesysCloud™ Locations: Franklin, TN Arlington, VA Website: www.digitalreasoning.com

Software company with over a decade of experience in the intelligence community

Supported by In-Q-Tel and investors from Silver Lake

Synthesys platform uniquely powers applications on unstructured (and structured) data

FinTech innovation lab validated pressing need for unstructured data solutions in large financial institutions

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We know there is too much data and most is unstructured but meaning is elusive and must be understood in context

TODAY

2010 2012 2011 2015 2014 2013

Unstructured +61.7%  

Structured +21.8%  

Growth in Enterprise Data

Unstructured data is human-generated, pervasive, fluid, and imprecise New languages and domains require rapid adaptation

Human Attention

Source: IDC

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2010 2012 2011 2015 2014 2013

Failure to do so leads to an “understanding gap” with significant consequences too risky to ignore

Human Attention

Understanding Gap

Missed “dots” leading to lost lives

Key IP and company data going out the door

Customer opinions about you and your products

Embarrassing emails that damage brand and reputation

Significant consequences

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Consider just One valuable application – Email …how much are you at risk?

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1-3 Million per day

50-150 TB per year

Millions of recipients

Typical Email Data in a Financial Institution

Email can have a high cost…

How much is it worth to understand?

(source: Peter Apps, Reuters, July 11, 2012)

Barclays … LIBOR $450M penalty

US Officials Confidential Contacts

Wikileaks

News of the World Phone Hacking

Company is gone

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Synthesys compared to current alternatives Save time, eliminate reading, reduce cost, accelerate time to insights

E-mail

Documents

Social Media

Research News

Search Entity Extraction Doc Clustering

Current Approaches  

Humans must read to get facts

Synthesys

>100 hours to get to the facts

Minutes to get to the facts

Q:  When  and  who  first  discussed  the  transaction  in  email?  

1000 Docs 100 Hours

KB

KB

Humans read to validate not to get facts

Minutes

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Today’s Solution vs. Synthesys: Search, Rank, Read vs. Read, Resolve, Reason

From Documents to Facts about Entities

See patterns instantly based on what’s inside

the content of your email

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Synthesys  

Synthesys® solves this problem making sense of big data by analyzing entities - in context

Synthesys converts unstructured data into an application-usable graph of enterprise knowledge

READ RESOLVE REASON

Deep processing of unstructured

data

Assemble, organize, and relate

information

Uncover relationships, compare and

correlate

APPLICATION-READY ANALYTICS

Appl Integration

Events/Alarms

Social Network Analysis

Analytic Primitives

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Where does this fit with the current Big Data market?

Established Emerging

Custom Services IBM, Accenture, many others

Cloudera, Horton Works, Palantir

Visual Analytics & Vertical Applications

IBM, SAS, many others… Palantir, Tableau, Centrifuge, Recorded Future, Opera Solutions

Content Analytics and Horizontal Applications

HP (Autonomy), Microsoft (Fast), Oracle (Endeca), IBM, OpenCalais

Digital Reasoning

Database & Infrastructure

Oracle, IBM Hadoop Community, NoSQL DBs

Read Resolve

Reason

Targeting Social Media

Analysis Fraud and Compliance

E-mail Analyzer

HDFS

Unstructured

MapReduce

Hbase

PIG

Ubuntu

Cassandra

Structured

Social Media Web Content

E-Mail Synthesys  enables  applications  to  use  

unstructured  data  as  if  it  were  structured  

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"e impact is profound and will cut across many markets

“Companies with the ability to mine the data are becoming the most powerful. ”

- Washington Post (June 6, 2012)

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Summary

•  Unstructured data has exceeded our capacity to read and understand it •  Software that automates understanding in context is the breakthrough •  !is will revolutionize Applications and Businesses Processes

•  Synthesys solves this problem for unstructured data •  Application-ready platform for analytics •  Integrated with leading scale technologies •  Adaptable – Precise – Continuous

Synthesys® !e First Platform to empower applications with insights from Unstructured Data

Synthesys