Findings of the 2014 Independent Business Survey
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Transcript of Findings of the 2014 Independent Business Survey
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HISTORY OF THIS SURVEY
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HISTORY OF THIS SURVEY
2008: 1,382 businesses (mostly retailers)
Headline:
ilsr.org/surveys
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WHO WE SURVEYED IN 2014
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WHO WE SURVEYED IN 2014
Total employees:
Average age:
Geography:
2,602
Half are non-retailers
30,049
13 years
all 50 states & D.C.
Sectors:
Number:
Average # of employees: 11.5
3.0Median # of employees:
< 5 years old:
> 50 years old:
21%
10%
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WHERE THEY ARE LOCATED
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PARTNERS
Advocates for Independent BusinessAIB
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UNOFFICIAL FINDINGS
Independent business owners refuse to be pigeon-holed (“Other”)
Independent business owners have a lot to say (517 comments! Oh my!)
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SALES GROWTH
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SALES GROWTH
Average:
Median:
5.3%
4.0%
All Businesses
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SALES GROWTH
All Businesses
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SALES GROWTH
“same-store sales”
Retailers Only
Annual:
Holidays:
2.3%
1.4%
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LOCAL FIRST
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LOCAL FIRST
Which cities count as “Local First” cities?
Must have a year-round visible public-education campaign that highlights the benefits of choosing locally owned, independent businesses
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LOCAL FIRST
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LOCAL FIRST
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LOCAL FIRST
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LOCAL FIRST
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LOCAL FIRST
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LOCAL FIRST
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LOCAL FIRST
"The American public is absolutely growing more aware of the 'Buy Local' movement and better understanding why it's important." — small business owner in New Hampshire
"This was a good year for my bookstore. Shop Local and the improving economy had a good effect." — bookstore owner in Wisconsin
The Local First campaign is "significantly contributing to the stability of independently owned businesses here." — retailer in North Carolina
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CHALLENGES
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CHALLENGES
Survey respondents were asked to rate how significant various challenges are to their business on a scale of 1 to 5, with 1 being not at all challenging and 5 being extremely challenging.
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CHALLENGES
Top Challenge: Competition from large internet companies
49% of all respondents rated it a 4 or 5
69% of retailers rated it a 4 or 5
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CHALLENGES
Top Challenge: Competition from large internet companies
49% of all respondents rated it a 4 or 5
69% of retailers rated it a 4 or 5
(Only 40% of retailers rated “competition from large brick-and-mortar companies” as a 4 or 5.)
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CHALLENGES
"In 2013, the challenge to compete with internet-only shops who offer goods below [cost] became even more significant." — fabric store owner in Oregon
"Amazon doesn't care if they lose money on books, as they will make up the [difference] in other areas." — bookseller in Florida.
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CHALLENGES
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CHALLENGES
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CHALLENGES
✴ Escalating rents
✴ Weather
✴ Government shutdown
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CHALLENGES
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POLICY PRIORITIES
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POLICY PRIORITIES
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POLICY PRIORITIES
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POLICY PRIORITIES
"Too many subsidies are being freely offered to large retail chains that small businesses could use more efficiently to produce jobs in the community." — local business owner in Pennsylvania
"One of the largest companies, Amazon, gets a sales tax rebate from one of the poorest states, Kentucky. I think Amazon will continue to be wealthy, and Kentucky will continue to be poor." — bookseller in Kentucky
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POLICY PRIORITIES
Level playing field(all respondents)
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POLICY PRIORITIES
Fertile environment
✴ bring more development downtown✴ expand the availability of small business loans✴ provide more assistance to startups✴ streamline regulations and red tape
(<5 years old)
Level playing field(all respondents)
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POLICY PRIORITIES
✴ Address rising rents
✴ Local purchasing preferences
✴ Land use & transportation
✴ Minimum wage
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POLICY PRIORITIES
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POLICY PRIORITIES
"Large corporations have the money for lobbying to influence government laws, rules, and regulations, which quite often have a negative impact on small business." — retailer in Michigan
"We recently had our own Chamber of Commerce lobby the town to allow bigger roadside signage to tempt a big-box development." — retailer in North Carolina
"The reason small local businesses are not counted is that there is no effective lobbying group. Local First campaigns should concentrate on developing a lobby with money and a voice."— restaurant owner in Utah
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SURVEY IMPACT
Local First: Documenting Outcomes
Media: Telling the Indie Story
Strategy: Informing our Work
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