Finding your way in the digital physical world
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FINDING YOUR WAY IN A DIGITAL PHYSICAL WORLD
Tom Wellings www.emotivesystems.co.uk @tcwellings
UX Camp Brighton 2013 2nd November 2013
NAVIGATION = WAYFINDING + LOCOMOTION
Orientation and choosing a path
within an environment
Successful travel requires we know where
to go and how to get there
Where am I now?
Where do I go next / What do I want to do?
How do I get from here to there?
• Process involving a string of decisions
• Coordinated and GOAL driven movement through the
environment
Recreational wayfinding Emergency wayfinding
Learning language
• Markmaking: Children have to understand that marks signify something.
o Marks have meaning. They are symbolic - not just a mark on a piece of paper.
• Marks have a sound. String the marks together make words and language.
o Shared understanding of what marks mean - communication
‘OK’ meaning ‘select’ ‘OK’ meaning ‘confirm’
Words and symbols, in and of themselves have no
meaning
How are you feeling on
your new medication?
• We ascribe meaning to them - Cultural norms, context
We can understand this dialogue, but incorrect symbolism of ‘ok’ button feels uncomfortable
Semiotics
• Signs can be words, images, sounds, gestures and objects
• one-way communication to impart information : directions or
identification.
Language is very flexible, but 'words fail us' in attempting to represent some experiences.
• Mental construct • concept
• Material or physical • form
Shared meaning within language:
- Categories
Words or terms that co-occur frequently infer
synonymy
Coarse Juddery Rough
Jerky Rubbing Grinding
Jumpy Harsh
Smoothness
Data analysis Linguistic analysis
Shared meaning
Shared meaning in empirical data
- Regression equation
Affinity index
Index – Popular styles of dish (Argentinian)
Mixed index – ingredients, categories and methods
Navigation design guidelines
• Clarity – Ensure linguistic and semantic clarity
• Simplicity - Avoid jargon – speak language of user
• Saliency - Avoid redundancy and repetition – make labels easy to distinguish
• Context - Look for common (visual) language within domain
• Correlation - Avoid ambiguity and contradiction
• Tonality - Similarity of typography, colour, and form
Silfver, P., 2012. The Elements Of Navigation, 20 March 2012, Smashing Magazine. Available at:
http://uxdesign.smashingmagazine.com/2012/03/20/the-elements-of-navigation [Accessed 31 October 2013].
Navigation through other senses
Product affordances also
provide navigation cues
Tactile and auditory cues
Visual vs. tactile navigation
In a world of the ‘digital self’, geo-location is meaningless:
• How do I know where I am in relation to other people?
• Where am I trying to get to?
• What landmarks will enable me to orient myself?
Perhaps…
• Reputation?
• Experience?
• Culture?
• Psychographics?