It is a decision thatwill affect all aspectsof your financialwell-being, now andfor years to come.Yet in all Canadianprovinces exceptQuebec, there is nolegislated standardin place governingminimumqualifications.

What do you needto know to find afinancial plannerwho is right foryou and hasthe appropriatecredentials andexperience? It’s allright here.

To realize your dreamsfaster, act now

Canadians with full financialplans report feeling more incontrol of their finances and

more ready to meet their financialgoals. They have an improved abilityto save and more confidence aboutbeing able to cope with life’s financialups and downs.

Those findings are the result of athree-year longitudinal study, TheValue of Financial Planning, con-ducted by the Financial PlanningStandards Council in conjunction withthe Financial Planning Foundation.

The study included almost 15,000Canadians of varying ages, incomesand socio-economic levels, provingthat – contrary to the common myth– you don’t have to be wealthy, olderor have a high income to benefit.

But to reap these benefits, youfirst have to find a financial planningprofessional who is appropriatelyqualified and right for your needs.

“There is an alphabet soup of finan-cial advisory designations in theindustry, some requiring minimaleducation and others involving thecompletion of a multi-year educationprogram,” says Joan Yudelson, vicepresident of Professional Practiceat the Financial Planning StandardsCouncil. “The Certified Financial Plan-ner certification represents the goldstandard in financial planning, withstrict education, examination andwork experience requirements.”

In fact, CFP professionals mustannually attest to a written code ofethics stating that their clients’ inter-ests will always come first, she notes.

“I encourage people to ask, verysimply: What are your qualifica-tions? What education have yousuccessfully completed? What is yourapproach to financial planning?” saysMs. Yudelson. “Proactively askingquestions to gain a solid understand-

ing of credentials, financial planningprocess, services offered and feesprovides assurance that your futureis in good hands.”

While appropriate qualifications arean essential baseline, your comfortlevel is also important, says Tina Teh-ranchian, CFP, branch manager andsenior financial planner at AssanteCapital Management Ltd. “If you wantthe relationship to be successful, youhave to approach it with the sametype of attitude that you would anyother long-term relationship. Youhave to feel that this person caresabout you and your best interests.”

Listening skills are key, she adds.“You should be able to feel the advi-sor is trying to understand you ata deeper level in order to put yourfinancial planning in a context youcan relate to and understand. Trust iscritical to the relationship, and it canonly be established through effectivecommunication.”

No website can give you this sort ofinformation, she notes. “It will onlycome out in one-on-one meetings.”

Before making the first appoint-ment, ask if the advisor has an assetminimum, Ms. Tehranchian advises.“If your account is small for that advi-sor’s practice, you may end up notgetting the attention you expect.”

Conversely, she says, some advi-sors specialize in the family marketand deal with clients with more mod-est portfolios. “If you have a multimil-lion-dollar portfolio, those advisorsmay not be properly equipped tohelp you with the strategies youneed.”

During the first meeting, focus ona planner’s “promise and process,”suggests Scott Plaskett, CFP, seniorfinancial planner and CEO at Iron-shield Financial Planning.

“If you are looking for a profes-sional to assist with decisions aboutyour company pension plan, the lifeinsurance in place to protect yourfamily and education plans for yourchildren, you don’t want to be work-ing with a financial planner whosepromise is making sure that businessowners’ corporate affairs are properlyin place,” he explains.

Then ask about the exact processthat will be used to deliver on thepromise, he says.

The first meeting should neverbe about going over your currentinvestment and bank statements,Mr. Plaskett adds. “Don’t bring any ofthat, because you don’t even know ifthere’s a fit yet. What you want is tohave a good conversation about howyou would like your future to unfold.”

For more information on questions toask a potential financial planner or foran online directory of CFPs in Canada,visit www.fpsc.ca.

GETTING STARTED

Is financial stress putting your healthat risk? Honesty may be the cure

OPINION

Finding your financial planner

FINANCIAL PLANNING

WEEKTHE GLOBE AND MAIL M O N DAY , N O V E M B E R 1 7 , 2 0 1 4 SECTION FPSC

SPONSOR CONTENT

This content was produced by RandallAnthony Communications, in partnership

with The Globe and Mail’s advertisingdepartment. The Globe’s editorial depart-

ment was not involved in its creation.

Financial planning for themodern family. FPSC 2

Participate in Financial PlanningWeek November 16-22. FPSC 3

Meeting the special planningneeds of Canada’s physicians.FPSC 5

INSIDE

ONLINE

For more information, visitwww.fpsc.ca.

CHECKLIST

HOW ARE YOU DOINGFINANCIALLY?

Check each statement that appliesto you:

q I’m in control of my finances.q I’m prepared for a financial

emergency.q I have enough income to

enjoy my life.q I anticipate changing my

career in the next one tofive years.

q I anticipate downsizing myhome in the next one to fiveyears.

q I anticipate getting married ordivorced in the next year.

q I anticipate starting my familyin the next year.

q My loved ones will be lookedafter when I’m gone.

q I’ll be able to retire in thelifestyle I want.

q I only pay taxes that areabsolutely necessary.

q There’ll be enough moneyfor my children’s post-secondary education.

q I will be mortgage free byretirement.

q My life goals and aspirationsare achievable.

q Financially, I have peace ofmind.

A sound financial plan provides as-surance that you’re doing the verybest you can with your resources,and will help you make informedchoices when faced with life’sinevitable changes.

ABOUT

Independent research proves thatcomprehensive financial planningenables Canadians to achieve theirlife goals and enhances well-being.As part of an ongoing campaignto raise awareness about theimportance of financial planning,Financial Planning StandardsCouncil (FPSC) and Institut québé-cois de planification financièrehave declared November 16 to 22,2014, to be Canada’s sixth annualFinancial Planning Week. FPSC is anot-for-profit standards-setting andcertification body that develops,promotes and enforces profession-al standards in financial planningthrough CERTIFIED FINANCIALPLANNER certification.

HIGHLIGHTS

42 per cent of Canadians (exclud-ing Quebecers) ranked ‘money’ astheir greatest stress

Women are significantly morelikely to lose sleep over financialworries than men (51 per cent vs.40 per cent)

Couples that share details abouttheir personal finances argue sig-nificantly less about money thanthose who are less transparent(58 per cent vs. 30 per cent)

Leading sources of financialdisagreement within relationships:spending habits (58 per cent);lifestyle decisions (54 per cent);managing debt (34 per cent);saving for the future/retirement(17 per cent); investment choices(13 per cent)

Online? Visit FinancialPlanningFeature.fpsc.ca for more information.

By Cary List, CA, CPA, CFPPresident and CEO of the Financial Plan-ning Standards Council

Canadians are losing sleep overmoney – and they are lyingabout it. A new national study,

conducted by Leger, The ResearchIntelligence Group on behalf of theFinancial Planning Standards Council(FPSC), reveals these and other star-tling findings about the role financialstress can play in the lives of Cana-dians.

According to the study, Canadiansstruggle with regret over financialdecisions, argue over spending, feelpressure to keep up with friends orcolleagues, and bend the truth tofriends and family about their finan-

Idon’t know where to start, and Idon’t know how much we need,”said a client of certified financial

planner Delores Moskal in their initialconversation.

It’s a situation too many Canadiansfind themselves in. “Without a financialplan in place, it is impossible to knowif you’re doing the best you can withthe resources you have,” says Ms.Moskal, CFP, a financial planner withCornerstone Credit Union in Saskatch-ewan. “Starting the financial planningprocess as soon as you possibly can isprobably the most important good thatyou can do for yourself and for yourfamily – and there are experts availableto help walk you through the journey.”

For one of her clients, realizing alifelong dream of buying a lake cabinand spending time there with friendsand family resulted in unexpectedexpenses, which created anxiety asretirement approached. But throughthe planning process, it became clearthat the extra expenses would end

as they moved forward on their planto move to the cabin as their primaryhome, and were within their means.

“Going from actively working, witha constant cash flow, to relying on

cial situation in order to save face. Inmany cases, the primary response tofinancial stress is denial.

It’s time we talked about it. Put-ting off difficult conversations aboutfinances isn’t just a harmless form ofprocrastination; it can actually affectour mental and physical well-beingand the quality of our lives. Thelonger we stay silent about challeng-ing financial situations, the biggermoney challenges can become.

Our national sheepishness aboutdiscussing money issues is rampantfrom coast to coast. Because so manyof us shy away from talking aboutour finances in an honest way, wefail to realize how many others havesimilar worries and concerns. So wecarry our financial burdens in silence.In fact, more than three-quarters ofCanadians report having financialregrets, many of which stem from nothaving created a financial plan earlierin their lives.Research, Page FPSC 3

Take action, Page FPSC 4

CANADIAN FAMILIES

Almost 90 years since the term“nuclear family” made its wayinto the Oxford English Dic-

tionary, Canada’s households haveevolved into a diverse array of familystructures.

Today, while married couples con-tinue to be the predominant type offamily structure in the country, theirgroup now also includes a grow-ing number of same-sex spouses.Common-law couples are increasingin number, as are families led by asingle parent. By contrast, coupleswith children still living at home nowaccount for a smaller percentage ofCanadian families.

Regardless of the householdmakeup, there’s one thing all Cana-dian families have in common: theneed for a solid financial plan thattakes into account life’s major changesand milestones.

“Regardless of family dynamics orstructure, what seems to be a constantis that everyone needs a plan,” saysLee Bennett, senior vice president,financial planning at TD Waterhouse.“Because every situation is unique,there’s no one-size-fits-all approach,and your plan should be tailoredto your family’s specific needs andgoals.”

As families advance through life’smany stages – the birth of a child,a job promotion or, conversely, ajob loss – they need to ensure theirfinancial plan is updated to take these

major life events into account, saysMs. Bennett.

This isn’t always as simple as tak-ing out another insurance policy orputting an extra $100 a month intoan RRSP. The birth of a child, forexample, means planning for a hostof new expenses, which may includemoving to a larger home, purchasinga vehicle, bigger grocery bills andpost-secondary education.

A certified financial planner canwork with families to help simplify the

process and distil all the variables intoa clear and realistic action plan, saysMs. Bennett. She notes that today’sfinancial consumers are more knowl-edgeable and like to do research onthe Internet before making decisions.But while it’s good to be a proactiveconsumer, the wealth of informationavailable today can be overwhelmingeven to sophisticated investors.

“Working with a qualified financialplanner means having an expert whocan take all the information and bring

it down to what’s important to theindividual – what it means to them,their situation and how they can putinto place a saving program that stillensures good cash flow,” she says.“Most importantly, it means havingsomeone who can create action itemsthat are focused around the financialplan.”

Financial planners often bring newinformation and perspectives to thetable, says Ms. Bennett. A coupleplanning for their child’s education,for instance, may decide to open aRegistered Education Savings Planwith monthly contributions basedon what they think they can afford.But with the guidance of a financialplanner, the same couple can create amore accurate plan based on factorssuch as whether or not their childmight pursue post-graduate studies,go to school in the United States orabroad, and perhaps work part-timeor during summer breaks.

“It isn’t always as straightforwardas just putting money away into anRESP,” says Ms. Bennett, “and a plan-ner can devise a plan customized toyour financial goals.”

Successful planners, she says, takethe time to understand their clients’goals and check in regularly – at leastonce a year – to update the plan basedon evolving situations and goals. Butclients also need to take an active rolein keeping their plan up-to-date by let-ting their planner know about majorlife changes, says Ms. Bennett.

“A financial plan is not meant to be aone-time event,” she says. “It’s meantto be a starting point, a working docu-ment that continues to evolve as yourlife changes and evolves.”

Working with a financial plannersooner rather than later is key, but it’snever too late to start, she adds.

“If you start earlier, you have thebenefit of more flexibility to explorevarious options with your planner,”says Ms. Bennett. “And once you’vefound the right planner, build a rap-port and do your part to keep therelationship going.”

STAGES

“A financial plan is notmeant to be a one-timeevent. It’s meant to be astarting point, a workingdocument that continuesto evolve as your lifechanges and evolves.”Lee Bennettis senior vice president, financialplanning at TD Waterhouse

All Canadian families have at least one thing in common: the need for a solid financial plan that takes life mile-stones and changes into account. ISTOCKPHOTO.COM

In its latest census, taken in 2011,Statistics Canada counted 9.4million families, up 5.5 per centfrom 2006. Here’s what Canadianfamilies look like today, and howthey’ve changed over the lastdecade:

79.8%Married opposite-sex couples in2001 versus 83.6% in 2001

19.4%Common-law opposite-sex cou-ples in 2011 versus 15.9% in 2001

0.3%Married same-sex couples in 2011versus 0.1% in 2006 (same-sexmarriage became legal in Canadain 2005)

16.3%Lone-parent families in 2011 versus15.7% in 2001

39.2%Couples with children living athome in 2011 versus 43.6% in 2001

12.6%Stepfamilies of all couple familieswith children in 2011, the first yearstepfamilies were counted in thecensus

2.7%Multi-generational householdspercentage of all private house-holds in 2011

FPSC 2 • SPONSOR CONTENT T H E G LO B E A N D M A I L • M O N DAY , N O V E M B E R 1 7 , 2 0 1 4

FINANCIAL PLANNING WEEK

Modern families have one thing in common: they need a plan

® The TD logo and other trade-marks are the property of The Toronto-Dominion Bank.

Visit tdwealth.ca or call 1-866-280-2022

Discover our approachto financial planning.Finding the help you need to balance your

current priorities with future goals can be

challenging. Which is why at TD Wealth

Financial Planning we spend time learning

about your personal and financial goals

before creating a plan that is uniquely yours.

An evolving plan that keeps up with the

changes in your life. So start building your

plan together with a TD Wealth Financial

Planner to help get more from your future.

Real conversations aboutreal financial goals.

DEVELOPING A PLANInterested in the connection betweenhealth and personal finances, FPSC,in partnership with the Financial Plan-ning Foundation, commissioned alongitudinal study spanning threeyears and including close to 15,000Canadians from all socio-economicbackgrounds. This comprehensivestudy, entitled the Value of FinancialPlanning, clearly reveals that Canadi-ans with a financial plan in place, pre-pared in conjunction with a qualifiedprofessional financial planner, are bet-ter able to stop worrying about moneyand start enjoying the experiencesit provides. In fact, Canadians whoengage in comprehensive financialplanning report significantly higherlevels of financial and emotional well-being than those who do no planningor only limited planning.

The study showed that those withcomprehensive financial plans feel:• More on track with their financial

goals and retirement plans;• Their ability to save is vastly

improved;• More confident that they can deal

with financial challenges in life; and

• Better able to indulge in their per-sonal spending goals.The truth is, financial well-being

requires knowledge and careful plan-ning. Few of us would be embar-rassed if we didn’t know how totreat a disease, repair a car engine orrewire our homes. Yet for some rea-son, we feel inadequate if we don’thave expert knowledge in personalfinance. Just as we would turn to adoctor, a mechanic or an electricianfor their specialized expertise, weneed to consult a qualified profes-sional to guide us through the finan-cial planning process.

An expert professional qualified asa financial planner will look at yourentire financial situation and under-stand how each area affects the next– from investment choices to incometax issues to insurance to retirementplanning – helping you build a suc-cessful financial future based on asolid foundation. A comprehensivefinancial plan takes into account allaspects of your finances, balancingwhat you need and want today withthe personal goals and requirementsyou have for the future.

FINDING A TRUSTED FINANCIALPLANNERAn appropriately qualified financialplanner, such as a Certified Finan-cial Planner professional, meetsstringent proficiency and ethicsrequirements, including high levelsof education and experience, andhas a written obligation to put their

clients’ interests ahead of theirown. These certified professionalscan point you in the right directionand relieve you of the burden oftrying to figure out how to achieveyour goals on your own.

It’s time we recognize financialplanning as an important elementto an overall wellness strategy forall Canadians. So let’s talk aboutit, openly and honestly. It could bejust the cure Canadians need.

To find out more about the finan-cial planning process and how tochoose a qualified financial plan-ner, visit www.fpsc.ca. You can useour “Find a Planner or Certificant”tool to source a Certified Finan-cial Planning professional in yourvicinity.

Cary List is President and CEO of theFinancial Planning Standards Coun-cil (FPSC), a not-for-profit standards-setting and certification body thatdevelops, promotes and enforcesprofessional financial planning stan-dards through CERTIFIED FINANCIALPLANNER certification. For moreinformation, visit www.fpsc.ca.

Research: Financial planning is an important element of wellnessFROM FPSC 1

Financial Planning Week across CanadaNOVEMBER 16-22, 2014

Now in its sixth year and anintegral part of Financial Liter-acy Month, Financial Planning

Week is part of an ongoing effort byFinancial Planning Standards Council(FPSC) and the Institut québécoisde planification financière (IQPF) toraise awareness of financial planningas fundamental to the financial well-being of Canadians.

GOALS OF FINANCIALPLANNING WEEK• Raise awareness of the importance

of financial planning and provoke acall to action to all stakeholders forthe benefit of all Canadians

• Encourage industry to promotethe value of financial planning totheir clients

• Provide a platform for financialplanning professionals to discussthe necessity and progress of afinancial planning profession

• Encourage consumers to takepositive “planning” action

• Promote the benefits of financialplanning to Canadians, financialservices providers and regulators

• Promote the value of the CFPdesignation to the industry andpublic

VISION 2020: THE HEART OFFINANCIAL PLANNING WEEKFinancial Planning Week waslaunched in 2009 with the visionthat, by the year 2020, Canada willbe shaped by a nation of people,organizations and a regulatory

environment that:• Values financial planning• Shares and assumes responsibil-

ity to ensure the financial plan-ning needs of Canadians are wellserved

• Has a viable financial planningprofession that ensures that thosewho need professional advicehave broad access to competent,ethical financial planners

FINANCIAL PLANNING ISFOR EVERYONE DURINGFINANCIAL PLANNINGWEEK AND YEAR-ROUNDMore than just budgeting and sav-ing, financial planning is a processthat sets you on a course to achieveyour life goals through the proper

management of your financialaffairs.

Your choice of financial plannermatters because your financialplanner has the potential to directlyaffect your financial well-being,today and in the future. With theexception of Quebec, people whocall themselves financial plannersare not required to obtain any cre-dentials whatsoever. In the absenceof government regulation, youmust ensure that your planner isindeed trained, certified and heldaccountable in providing profes-sional financial planning.

For more information on FinancialPlanning Week in your community,visitwww.financialplanningweek.ca.

In the absence ofgovernment regulation,you must ensure thatyour planner is indeedtrained, certified, and heldaccountable.

The truth is, financialwell-being requiresknowledge and carefulplanning. Few of us wouldbe embarrassed if wedidn’t know how to treat adisease, repair a car engineor rewire our homes.

T H E G LO B E A N D M A I L • M O N DAY , N O V E M B E R 1 7 , 2 0 1 4 SPONSOR CONTENT • FPSC 3

Visit FinancialPlanningFeature.fpsc.ca

HIGHLIGHTS

Canadians with comprehensivefinancial plans reported higher lev-els of well-being and contentmentthan those without a plan:

• financial well-being (85%);

• emotional well-being (62%);

• overall contentment (45%).

INTEGRITY

PRINCIPLES OF CFP PROFESSIONCODE OF ETHICS:

Put Client Interests First

Act With Integrity

Be Objective

Maintain Competence

Be Fair & Open

Maintain Confidentiality

Act Diligently

Be Professional

For a full description of the Code,visit www.fpsc.ca

When we think about financialplanning milestones, weusually think about life’s

most joyous events: the arrival ofchildren, their graduation from uni-versity, our own retirement. Butthere is another element of planningthat can save family members fromdifficult decisions at one of the mostchallenging times they’ll ever face.

Canadians agree that pre-plan-ning a funeral is wise: According toresearch conducted by EnvironicsResearch Group on behalf of ArborMemorial, 88 per cent think it’s agood idea to make arrangementsin advance, yet only 15 per cent ofrespondents said they have madefuneral arrangements for them-selves.

Gary Carmichael, vice presidentof Arbor Memorial, says he oftenreminds people that pre-planningprovides everyone peace of mindand cost savings – and that funeralplanning is inevitable. “You eitherdo it yourself before you need it oryou leave it for your family to takecare of. There are no other options.”

By having frank discussions withfamily members and funeral profes-sionals, it’s possible to make end-of-life decisions without the addedstress of grief, emotional strain ortime pressures, says Mr. Carmichael.

Pre-planning is also a way to miti-gate inflation, he notes. “If you pur-chase your funeral today and it’s notrequired for 10 years, you can savea substantial amount of money inthe long run.”

Making funeral arrangements fora loved one in the difficult days fol-lowing a death can be very stressful,especially with added layers of sec-ond marriages and blended familiesheightening the possibility of familyconflict. The strain of planning afuneral at such a stressful time canalso be intensified by the differentprovincial legislations on the delega-tion of decision-making authority.

“Disagreements have landed fami-lies in court, arguing over whethertheir loved one can be crematedor not, who will keep the cremated

remains, or who may receive copiesof the proofs of death necessary toclaim the various benefits or insur-ance policies,” says Mr. Carmichael.“Many families spend a lot of timeand energy navigating very challeng-ing issues that often could have beenavoided by pre-planning.”

Funeral arrangements have a widerange of cost points and aestheticchoices, and guessing what theirloved one would have wanted canbe a painful experience for familymembers. But making those deci-sions in advance is a straightforward,seamless process, Mr. Carmichaelpoints out.

“It’s really very simple. Familiesmake an appointment to speak totheir licensed funeral or cemeteryprofessional, who sits down withthem to discuss all the options thatare available. We present options tofamilies to help them make choicesthat are meaningful for them,” he

says. “And as they make thosechoices, they decide how much theywant to spend. Some prefer a moreelaborate arrangement; some preferto keep things simple. By makingthose choices themselves, they givetheir family members the comfort ofknowing the arrangements made areexactly what they wanted.”

Part of the process includes puttingdocuments in a safe, central loca-tion so that they’re readily availablewhen needed, says Mr. Carmichael.“Once it’s taken care of, they can gohome and forget about it. We can’tunderestimate the value of pre-planning – it’s a logical extension ofthe financial planning process thatprudent individuals do in regard to

their personal finances.”After experiencing a personal

health crisis himself 15 years ago,Mr. Carmichael made arrangementsfor his own funeral, and even spokewith the person he wants to conductthe service. “I don’t want to leavethat to my family,” he stresses.“I know better. Every day we seepeople in our offices who didn’tknow they were going to have tocome in that day. They’re in shock.They’re grieving. They tend to makedecisions with their heart instead oftheir head, at a time when they’releast capable of making decisions.

“If you can save your loved onesfrom that situation, why wouldn’tyou?”

Starting now on your financial plan is the single most effective way tomove toward your financial goals. ISTOCKPHOTO.COM

Meeting with a licensed funeral representative to pre-plan funeral arrangements can result in peace of mind and cost savings. ISTOCKPHOTO.COM

“We can’t underestimatethe value of pre-planning– it’s a logical extensionof the financial planningprocess that prudent indi-viduals do in regard to theirpersonal finances.”Gary Carmichaelis vice president of Arbor Memorial

FROM FPSC 1

Take action: Recognizing thecosts of procrastinationtheir pension and savings was a hugemilestone for them,” says Ms. Moskal.“They were trying to manage theircash flow along with investments andtaxes, all while trying to create theirideal retirement. The retirement planwe prepared for them addressed all ofthose elements, bringing them a lot ofpeace of mind.”

The benefits of a relationship with atrusted financial planner can start withdebt and cash management in earlyadulthood and extend throughoutthe retirement and estate planningprocess, says Jeanette Brox, a certifiedfinancial planner and senior financialconsultant with Investors Group.

One of her clients, a single profes-sional woman, first met with Ms. Brox18 years ago after deciding it was timeto think about buying a home. “I tookher through the financial planning pro-cess, setting short-term, mid-term andlong-term goals. We figured out thatshe could save the down payment forthe kind of home she wanted in threeyears, using her RRSPs as part of thedown payment.”

Three years later, to the day, the cli-ent found a home she wanted to buy,and Ms. Brox arranged the mortgage.By following the plan, “she was thenable to pay off her mortgage in six

years rather than the 10 years she’dinitially aimed for,” she says. “Thenshe focused on building equity outsideher home.”

More recently, Ms. Brox helped herclient purchase long-term care insur-ance and put plans in place to minimizetaxes in retirement. “She has no debt,her RRSPs are substantial and she’llhave a pension from work, so her nextgoal is early retirement,” she reports.

Many Canadians procrastinate onfinancial planning because they fearthey should be further along finan-cially, without realizing that financialplanning is the solution, says Ms. Brox.“It’s really important to understandhow much procrastination may becosting them: it might be the opportu-nity to buy that house they’re dream-ing of, or the opportunity to create abetter retirement.”

“Many people procrastinate becausethey’re overwhelmed or confused,”adds Ms. Moskal. “They don’t knowwhether they should be focused onpaying down debt or saving for retire-ment, or both. But we can help themsort out what’s really important tothem now – and get to all of the otherdetails as we go along.

“Just start – have that initial meetingwith a financial planner,” she urges.

ADVICE

FPSC 4 • SPONSOR CONTENT T H E G LO B E A N D M A I L • M O N DAY , N O V E M B E R 1 7 , 2 0 1 4

FINANCIAL PLANNING WEEK

Planning your exit – so your family doesn’t have to

BY THENUMBERS

From a surveyof Canadiansaged 40 andover:

50%of Canadi-ans who areuncomfortableabout discuss-ing funeralarrangementsmainly attributethis to feelingsof anxiety orbeing upsetover thoughts ofdying

80%have a will, but49% have anestate plan

60%have beenresponsible formaking funeralor cemeteryarrangements

Nearly

90%agree that agood funeralservice providercares aboutensuring thatthe practicaland emotionalneeds of clients’families aremet, and thatit is good tomake one’s ownarrangements inadvance

Source: Arbor Memo-rial Inc. survey of 1,002Canadians conductedby Environics ResearchGroup Ltd. in Decem-ber 2013

“It feelsgood toknowit’s all takencareof.”Take the first step today towards pre-planningyour funeral and cemetery arrangements.

Order theFREEFamily Registry Estate Planner.

Call 1-888-700-7766 or visit

arbormemorial.com/planner

ArborMemorial Inc.

Physicians like Dr. Sonja Mathes, Dr. Aaron Childs, Dr. Ralph Jones and Dr. Henry Phillips all

agree that when it comes to financial advisors, they want someone who really understands the world they live in. With their specific finan-cial planning needs, physicians fall into a unique category – whether they’re medical students or residents managing large student loans, new physicians starting a practice, estab-lished specialists deciding whether to incorporate their business or those preparing for retirement.

Dr. Sonja Mathes and her hus-band, Dr. Aaron Childs, were both in medical school in Kingston, Ontario, when they started with MD Physi-cian Services Inc. (MD), the only financial services company in Canada dedicated solely to serving physicians and their families. They appreciated the fact that even though they were medical students without an income, an MD Advisor was available to guide them. “From the beginning, there was somebody who cared about our long-term financial planning,” they say. “Our MD Advisor helped us in terms of managing debt and under-

standing where things were going.” A wholly owned subsidiary of the

Canadian Medical Association (CMA), MD Physician Services was launched in 1969 and currently serves over 100,000 physicians and their family members through 49 offices across the country. All CMA members – from medical students to retired physicians – have access to the com-pany’s total wealth management offering, MD ExO, its Expert Office. MD ExO’s collaborative approach leverages the combined expertise of financial advisors (many of whom carry the Certified Financial Planner designation) and specialists to help create a comprehensive financial plan, including investments, insur-ance, access to banking and bor-rowing, insight on medical practice incorporation, and estates and trusts.

Physicians often work with MD for years because the company can provide counsel through their entire work and life cycle. When Dr. Mathes and Dr. Childs started working as phy-sicians, they relied on their MD Advi-sor to help them understand how their lifetime income stream could be managed through disciplined invest-ing and retirement planning from an early age, and protected with life insurance. In particular, they valued the support they received when they decided to incorporate their medical practice, since it included recommen-dations for trusted ancillary services such as accountants and lawyers who had experience working with physicians.

Another physician who has been with MD for almost 20 years is Dr. Ralph Jones. He likes the fact that MD is owned by the CMA, invest-ment management fees are low and MD Advisors are paid a salary rather than commission. Most notably, during the 2008 financial crisis, Dr. Jones and his wife Sally benefited from MD’s disciplined investment management process and access to best-in-class asset managers. “MD has experts looking after our money, so we don’t have to worry,” says Dr. Jones.

He and his wife also appreciate that their MD Advisor is proactive and con-sistent in meeting with them, making sure they review their financial plan regularly to stay on track. To make it more convenient for physicians, the company introduced MD Apertura earlier this year, giving physicians the flexibility to meet with their advisors using a web-based virtual service channel.

Retired physicians like Dr. Henry Phillips continue to benefit from

MD’s total wealth management offer. After a successful career as a family doctor, Dr. Phillips was able to retire in his late 50s – much credit for this, he says, goes to MD. As a younger physician, he and his wife Karen had tried to invest on their own, but realized that they had neither the time nor the ability to stay on top of everything. “We’d been looking after some modest investments for five to 10 years,” says Dr. Phillips. “We’d do great one year, then lose it all the next.” They found out about MD and decided to take a holistic approach: have a game plan upfront, be dis-ciplined and leave the investment decisions to MD experts.

Besides helping him to retire early, Dr. Phillips and his wife also appreci-ated MD when they needed guid-ance settling her mother’s estate. And during their children’s teenage years, their advisor recommended family trusts, something the couple had never considered. “We hit two major milestones, and it was the calm voice from MD that helped us look at our options and figure out what to do,” he says. “For some-thing as important as managing your finances, there’s nothing worse than not trusting the advice you’re getting.” Fortunately, all members of the Canadian Medical Association and their families have access to MD’s comprehensive financial plan-ning services and to the company’s trusted, objective advisors.

Contact an MD Advisor to discuss your financial planning and invest-ment needs. Call 1-877-877-3706 or visit md.cma.ca/invest. If you are interested in joining MD’s team of pro-fessionals, visit md.cma.ca/careers.

“From the beginning, there was somebody who cared about our long-term finan-cial planning.”Dr. Sonja Mathes and Dr. Aaron Childs

MD Physician Services provides financial products and services, the MD Family of Funds and investment counselling services through the MD Group of Companies. For a detailed list of these companies, visit md.cma.ca. The MD ExO™ service provides financial products and guidance to eligible clients, delivered through the MD Group of Companies (MD Physician Services Inc., MD Management Limited, MD Private Trust Company, MD Life Insurance Company and MD Insurance Agency Limited). MD Physician Services is owned by the Canadian Medical Association. Incorporation guidance is limited to asset allocation and integrating corporate entities into financial plans and wealth strategies. Professional legal, tax and accounting advice regarding incorporation should be obtained in respect to an individual’s specific circumstances. Banking products and services are offered by National Bank of Canada through a relationship with MD Management Limited. Credit and lending products are subject to credit approval by National Bank of Canada. Insurance products distributed by licensed representatives of MD Insurance Agency Limited, a CMA company. Estate and trust services are offered through MD Private Trust Company, a CMA company.

FROM FPSC 1

The specialized world of physiciansFOCUS

T H E G LO B E A N D M A I L • M O N DAY , N O V E M B E R 1 7 , 2 0 1 4 SPONSOR CONTENT • FPSC 5

Visit FinancialPlanningFeature.fpsc.ca

BY THE NUMBERS

250+ MD Advisors in 49 offices across Canada

$37-billion in assets under administration

Serving more than 100,000 physician clients and their families across Canada

45years working exclusively with Canada’s physicians and their families

Physicians often work with MD’s certified financial planners throughout their careers and into retirement. ISTOCKPHOTO.COM

Physicians like Dr. Sonja Mathes,Dr. Aaron Childs, Dr. RalphJones and Dr. Henry Phillips all

agree that when it comes to financialadvisors, they want someone whoreally understands the world theylive in. With their specific finan-cial planning needs, physicians fallinto a unique category – whetherthey’re medical students or residentsmanaging large student loans, newphysicians starting a practice, estab-lished specialists deciding whether toincorporate their business or thosepreparing for retirement.Dr. Sonja Mathes and her hus-

band, Dr. Aaron Childs, were both inmedical school in Kingston, Ontario,when they started with MD Physi-cian Services Inc. (MD), the onlyfinancial services company in Canadadedicated solely to serving physiciansand their families. They appreciatedthe fact that even though they weremedical students without an income,an MD Advisor was available to guidethem. “From the beginning, therewas somebody who cared about ourlong-term financial planning,” theysay. “Our MD Advisor helped us interms of managing debt and under-

standing where things were going.”A wholly owned subsidiary of the

Canadian Medical Association (CMA),MD Physician Services was launchedin 1969 and currently serves over100,000 physicians and their familymembers through 49 offices acrossthe country. All CMA members –from medical students to retiredphysicians – have access to the com-pany’s total wealth managementoffering, MD ExO, its Expert Office.MD ExO’s collaborative approachleverages the combined expertiseof financial advisors (many of whomcarry the Certified Financial Plannerdesignation) and specialists to helpcreate a comprehensive financialplan, including investments, insur-ance, access to banking and bor-rowing, insight on medical practiceincorporation, and estates and trusts.Physicians often work with MD

for years because the company canprovide counsel through their entirework and life cycle. When Dr. Mathesand Dr. Childs started working as phy-sicians, they relied on their MD Advi-sor to help them understand howtheir lifetime income stream could bemanaged through disciplined invest-ing and retirement planning froman early age, and protected with lifeinsurance. In particular, they valuedthe support they received when theydecided to incorporate their medicalpractice, since it included recommen-dations for trusted ancillary servicessuch as accountants and lawyerswho had experience working withphysicians.Another physician who has been

with MD for almost 20 years is Dr.Ralph Jones. He likes the fact thatMD is owned by the CMA, invest-ment management fees are low andMD Advisors are paid a salary ratherthan commission. Most notably,during the 2008 financial crisis, Dr.Jones and his wife Sally benefitedfrom MD’s disciplined investmentmanagement process and access tobest-in-class asset managers. “MDhas experts looking after our money,so we don’t have to worry,” says Dr.Jones.

He and his wife also appreciate thattheir MD Advisor is proactive and con-sistent in meeting with them, makingsure they review their financial planregularly to stay on track. To make itmore convenient for physicians, thecompany introduced MD Aperturaearlier this year, giving physiciansthe flexibility to meet with theiradvisors using a web-based virtualservice channel.Retired physicians like Dr. Henry

Phillips continue to benefit from

MD’s total wealth management offer.After a successful career as a familydoctor, Dr. Phillips was able to retirein his late 50s – much credit for this,he says, goes to MD. As a youngerphysician, he and his wife Karenhad tried to invest on their own, butrealized that they had neither thetime nor the ability to stay on top ofeverything. “We’d been looking aftersome modest investments for fiveto 10 years,” says Dr. Phillips. “We’ddo great one year, then lose it all thenext.” They found out about MD anddecided to take a holistic approach:have a game plan upfront, be dis-ciplined and leave the investmentdecisions to MD experts.Besides helping him to retire early,

Dr. Phillips and his wife also appreci-ated MD when they needed guid-ance settling her mother’s estate.And during their children’s teenageyears, their advisor recommendedfamily trusts, something the couplehad never considered. “We hit twomajor milestones, and it was thecalm voice from MD that helped uslook at our options and figure outwhat to do,” he says. “For some-thing as important as managingyour finances, there’s nothing worsethan not trusting the advice you’regetting.” Fortunately, all membersof the Canadian Medical Associationand their families have access toMD’s comprehensive financial plan-ning services and to the company’strusted, objective advisors.

Contact an MD Advisor to discussyour financial planning and invest-ment needs. Call 1-877-877-3706 orvisit md.cma.ca/invest. If you areinterested in joining MD’s team of pro-fessionals, visit md.cma.ca/careers.

“From the beginning, therewas somebody who caredabout our long-term finan-cial planning.”Dr. Sonja Mathes and Dr. AaronChilds

MD Physician Services provides financial products and services, the MD Family of Funds and investment counselling services throughthe MD Group of Companies. For a detailed list of these companies, visit md.cma.ca. The MD ExO™ service provides financial productsand guidance to eligible clients, delivered through the MD Group of Companies (MD Physician Services Inc., MD Management Limited,MD Private Trust Company, MD Life Insurance Company and MD Insurance Agency Limited). MD Physician Services is owned by theCanadian Medical Association. Incorporation guidance is limited to asset allocation and integrating corporate entities into financialplans and wealth strategies. Professional legal, tax and accounting advice regarding incorporation should be obtained in respect to anindividual’s specific circumstances. Banking products and services are offered by National Bank of Canada through a relationship withMD Management Limited. Credit and lending products are subject to credit approval by National Bank of Canada. Insurance productsdistributed by licensed representatives of MD Insurance Agency Limited, a CMA company. Estate and trust services are offered throughMD Private Trust Company, a CMA company.

The specialized world of physiciansFOCUS

THE GLOBE AND MAIL • MONDAY , NOVEMBER 17 , 2014 SPONSOR CONTENT • FPSC 5

Visit FinancialPlanningFeature.fpsc.ca

BY THE NUMBERS

250+MD Advisors in 49 offices acrossCanada

$37-billionin assets under administration

Serving more than

100,000physician clients and theirfamilies across Canada

45years working exclusively withCanada’s physicians and theirfamilies

Physicians often work with MD’s certified financial planners throughouttheir careers and into retirement. ISTOCKPHOTO.COM

CFP®, CERTIFIED FINANCIAL PLANNER® and are certification trademarks owned outside the U.S. by Financial Planning Standards Board Ltd. (FPSB). Financial Planning Standards Council is the marks licensing authority for the CFP marks in Canada,through agreement with FPSB. All other ® are registered trademarks of FPSC, unless indicated. ©2014 Financial Planning Standards Council. All rights reserved.

360 MORE CFP®

PROFESSIONALSTO HELP CANADIANSFIND FINANCIALWELL-BEINGFinancial Planning Standards Council (FPSC®) is proudto recognize the following 360 individuals who haveobtained CFP® certification between October 1, 2013and September 30, 2014.

Amano, RachelleAmo, LindseyAnderson, ChrisAnderson, DarrenAntonucci, DavideArcher, TrevorArmstrong, GraemeAspinall, JasonAtkinson, IanBach, MichaelBacklun, KarenBalaneski, MeaganBaldwin, GregoryBaldwin, JuanaBandlamudi, VijayaBanks, KristaBast, JonathanBeck, GinetteBegg, JasonBelyal, ToleuBerfelo, JasonBernardi, John-PaulBertolo, RhondaBiggs, LaurenBispo, NelsonBlackburn, NicoleBloxham, JamieBoell, Perri-RaeBoljak, ElmaBonneteau, P. JasonBouchy-Picon, JulienBrack, TylerBradburn, RobertBrenk, GregoryBritto, BarbaraBroughton, ChantelleBryant, KimBudd, Carol AnnBuist, RashelBurland, KarenBurstall, KoryBusby, MichaelButnari, ChadCampanelli, StephenCampbell, JefferyCarroll, IanCarrozza, MickeyChandran, Anil

Chee, PatrickChow, BruceChui, BrendonChurko, TriciaCilla, PasqualeClarke, SaraCook, AndrewCook, CarolynCouture, ReneCrampton, JordanCrawford, JenniferCrompton, CharlesCrompton, StephenD’Alessandro, MichaelDavidson, KevinDavies, JonathanDavis, MichelleDawe, JaretDe Grosbois, BernardDe Thomasis, Jasonde Witt, JohnDechant, CamerondeGraaf, LeonyDennis, AndrewDeNoble, DanielDenomme, JeremyDeschamps, CoreyDewdney, ChristopherDiamant, AmberDickson, BenjaminDoak, MichaelDobson, ThomasDonais, HugoDorner, MartinDoucet, TinaD’Souza, NoelDunn, J. MichaelDurant, BrandonEbenezer, TitusEgan, MaryEgey-Samu, AronEnemark, MichaelErmelbauer, CarlEwoniak, StevenFardy, SeanaFenwick, DavidFerdinands, JordanFerguson, Walter

Ferreira, KevinFerreyro, JoseField, VansonFilippin, FabiolaFill, JaniceFlattery, SeanFong, PinebyFong, WesleyForget, Paul J.Fouchaux, SergeFrancilia, DavidGabrysz, AdamGalperin, VadimGarner, ChristopherGelpke, SallyGerson, VictoriaGerster, SashaGhori, AbdullahGiancola, AnthonyGilberg, SarahGill, AnthonyGill, KamalpreetGirgis, MagidGirodat, WayneGoretzky, EricGossin, RyanGraham, NicholasGrainger, MichaelGrant, SimonGulamhussein, HanifGupta, Harsharan KaurGuthro, AlanaHall, PennyHam, MichaelHamid, NaderHammond, RoderickHarb, TaniaHarper, SydHarrison, ChristopherHazelton, ValerieHeidema, ShawnHicks, JohnHildebrand, DavidHolland, MichaelHonsberger, CoreyHuang, LilyHughes, BrendanHunt, Jason

Hunter, MichelleHurtado, LilianaIrwin, JohnJain, AshimaJi, MengJow, JeanetteKaler, PoonamKamerman, MicheleKaram, MatthewKardash, KristaKaushal, AnitaKim, SoyoungKish, RandalKlapak, MelissaKnox, CarolineKobelka, MarkKolimlim, MarjorieKoppeser, NadineKrahn, AlyssaKramps, LucasKwasnecha, ScottLa Gamba, SaraLanting, DerekLapierre, FrancoisLapierre, JeremiLaPointe, MarcLapointe, MikeLaurie, PhilipLaw, AndyLeBlanc, GeoffreyLee, Heui-JungLegare, DevanLeonard, TravisLi, JiaLi, MeiLiburdi, ShelleyLightfoot, JanayeLightheart, JeffLinseman, TerranceLiu, AngLiu, StanleyLiu, Wai Lan DonnaLompo, AlexandreLosier, MichelLubertino, JosephLuo, DihuaLuu, Kin KoMabee, ChristopherMacCormac, JoelleMacdonald, StephenMackay, BrodieMacKinnon, CraigMacMillan, LucasMaddin, LauraMahussier, ChristopherMahy, NikkiMakkar, SonamMalachi, SeanMamdani, AdamManda, PramodManning, TylerManouchehri, RezaMansoor, AhilMartirez, MarjorieMasciarelli, GiancarloMasson, LindsayMattern, ChristopherMcBryer, RichardMcCallum, Kara

McCannell, BrianMcCarthy, CharlesMcChlery, RobertMcConnell, Slavica (Sylvia)McFadden, MichaelMcGuire, BrianMcIntosh, TimothyMcLewin, PatrickMcMahon, JasonMcNamara, KevinMcNeil, CarolMcNerney, WilliamMcPhail, MaryMeriam, Chantelle G.Middaugh, SeanMisener, BrentMitar, IvanMitchell-McEwen, JulieMoffatt, DebraMohamed, RizwanMourtos, AndreasMurphy, JenniferMustard, AndrewMutic, MladenNadarajah, NishanthiniNagy, StevenNel, AntonNewman, StephanieNieth, DennisNimchonok, KevinNixon, KoreyNorquay, MyrnaNourmofidi, KeyhanO’Connor, SeanO’Donnell, ToddO’Flaherty, PaulaOlsen, RhondaOlson-Lepage, CavalOstrowski, MarekPan, ScarlettPanchal, KeyurkumarParchment-Pinto, WaynaParfitt, ChristinaParton, KevinPate, MatthewPawluk, AngelaPenner, HaroldPenner, IrenePilkey, AlanPlaxton, AdamPollock, John

Ponomaryova, YuliyaPoppleton, EvanPritz, EricPurvis, GillianRask, JeffreyRayfield, ClintonRedick, TroyReis, JarrettReynolds, HollyRoberts, MarkRobey, AndreaRoest, AmandaRomanchuk, TamiRoss, CameronRoss, JaredRoyal, KimberleyRubeniuk, DennisRutherford, BrettSahi, SonnySairam, ShubhaSaito, DerekSaltykova, ValerieSantos, RobertSawwaf, MohamadSchakelaar, GrahamSchwartzman, AlexeiSee, BradleyShah, NaineshShamsi, SyedSherba, AlanaShort, ChristopherSingh, RonishaSinha, BinaySmart, KelseySolomon, DanielSolvason, KarmelleSpencer, DavidStaglon, JasonSt-Amand, ChantalSteel, PeterStephenson, ChrisStokley, JefferyStrachan, GrantSun, ShaunSzeto, BernardTan, DarwinTan, Weiwen RaymondTao, WillaTarantino, VincenzoTersmette, ChristopherTessier, Kyla

Theriault, MyleneThompson, KennethThompson, Lindsay AnnThornton, NadineTinkler, JessicaTomlin, StephenTong, PatrickTraill, AngieTran, CatherineTrivanovic, JasnaTu, ArthurTufford, RoryTynan, MicheleUniacke, DanielVan Liempt, RichardVan Nest, J. TrevorVarga, MatthewVenugopal, PreetiVulpe, MihaelaVultaggio, JamesWalden, SeanWaldman, JordanWalkom, SteveWang, LeiWeber, BradleyWeekes, DavidWells, KevinWest, RyanWetherall, KellieWills, KyleWong, KyleWong, TommyWu, Cheng-Wei (Fred)Wu, Noel LanWulff Gomez, ErikaYao, TinaYeung, Angela Suk YeeYong, ElaineYu, RaymondYuzdepski, ToddZanetti, BennyZhang, DanielZhang, YuZhao, JunqiangZhezlo, Natalia

Become a Certified Necessity™

CFP® certification provides assurance that the planner iscommitted to internationally recognized professional standardsof competence, ethics and practice—set and enforced in Canadaby FPSC. Discover how to earn the industry gold standard infinancial planning: the CFP® designation. Don’t settle for less.Visit beafinancialplanner.ca.

According to a new nationalstudy conducted on behalf ofthe Financial Planning Stan-

dards Council (FPSC), women aresignificantly more likely than mento lose sleep over financial worries.While the study found that 42 per centof Canadians (excluding Quebecers)rank money as their greatest stress,51 per cent of women, versus 40 percent of men, are more likely to stayawake at night mulling over theirfinancial woes.

Health Canada places long-termstress on issues such as financial prob-lems as a major contributor to adversehealth complications. These can rangefrom heart disease to mental healthissues. Stress is also a risk factor inalcohol and substance abuse, as wellas weight loss and gain. Stress haseven been identified as a possible riskfactor in Alzheimer’s disease.

According to financial author KelleyKeehn, there’s good reason to believewomen are bearing the greater shareof these health burdens. Women, sheexplains, have begun to take the leadin managing household finances.

“Although women have alwayscontrolled aspects of family finances,they are forefront more than everbefore,” she says. “Women are alsoearning more, holding an increas-ing share of jobs and living longer.”(According to research commissionedby Toronto-Dominion Bank, widowedbaby boomers outlive their spousesby an average of 16 years.)

This relatively “new” reality bringsto light some fundamental differencesin the approaches men and womentake to financial adversity.

“Women and men are simply dif-ferent, from their brains to their emo-tions to why and how they relate,”Ms. Keehn says. “For women, financialplanning is inclusive, focused on build-ing and maintaining the family, com-munity and even beyond, well intothe future. Men, meanwhile, tend tofocus less on relationships and moreon shorter-term transactions.”

According to Ms. Keehn, in the faceof considerable stress, men releasehigher doses of adrenaline, activat-ing a “fight or flight” response, whilewomen produce higher levels of oxy-tocin, activating a “tend and befriend”response. Women’s instincts are to“multitask” their decision-making,taking multiple future outcomes intoconsideration when making decisions.

So how can women better copewith and ultimately overcome finan-cial stress? Ms. Keehn notes thatthe financial services sector, whereadvis0rs have traditionally focused on

men and their money, could do a bet-ter job of addressing women’s needs.

“Women report to me that whenthey have a clear, actionable plan andare respected by their financial profes-sional – and trust him or her – it takesa tremendous amount of pressure andstress out of the equation,” says Ms.Keehn. “Finding the right financialplanning professional is an importantdecision that can affect not only ourfinancial, but also our mental andphysical well-being.”

According to the Financial PlanningStandards Council (www.fpsc.ca),there are key strategies we can useto ensure we find the right support.

1. Be prepared: Become familiarwith financial planning terms andstrategies. A good financial plan-ner will explain things as you go

along, but understanding thebasics will help you take great-er ownership over the process.

2. Know your financial and per-sonal goals: Reflect on what’smost important to you, bothtoday and in the future, soyou and your planner can de-sign strategies to get you there.

3. Understand fee structures: Askyour planner to tell you how theywill be paid for their services up-front. Planners can be paid throughthe cost of products, a percentageof assets they manage on yourbehalf and/or a fee-for-servicemodel based on hourly or setfees. Understand how you willpay for services and choose what-ever model works best for you.

4. Demand competence and ethics:Not all designations in the financialservices sector are made equal.The Certified Financial Plannercertification represents the goldstandard in financial planning,with strict education, experience,competence and an annual com-mitment to ethics requirements.

5. Do your due diligence: Verifya planner’s credentials by con-tacting their professional bodyto conf i rm good standing.

6. Know what you are getting: Insistthat your planner defines the ser-vices they will be providing to you,including any potential conflicts ofinterest, and that you agree to them.

7. Regularly reassess the relation-ship: Frequent communication iskey to a successful relationshipwith your planner. Make sure yourplanner understands your needs asthey change over time, and haveyour plan updated accordingly.

“With more and more women atthe forefront of financial planning,and reports of money-related stressrising, hiring a qualified financialprofessional can be like investing inpreventative medicine,” says JoanYudelson, FPSC’s vice president ofProfessional Practice and a CFP profes-sional herself. “Canadians don’t needto endure the financial stress they’refacing alone. For many, finding helpfrom the right financial professional isthe first step toward regaining controlover their financial future.”

GENDER

Women most likely to lose sleep over money worries

*

**

**

• Earning more

• Increasing their share of jobs

• Living longer

• Becoming primary moneymanagers in the household

Women report more financial stress than menSTATISTICS

Women are at the forefront of family finances more than ever before, says financial author. ISTOCKPHOTO.COM

“Canadians don’t need toendure the financial stressthey’re facing alone. Formany, finding help from theright financial professionalis the first step towardregaining control over theirfinancial future.”

Joan Yudelsonis the Financial Planning StandardsCouncil’s vice president of Profes-sional Practice

FPSC 6 • SPONSOR CONTENT T H E G LO B E A N D M A I L • M O N DAY , N O V E M B E R 1 7 , 2 0 1 4

FINANCIAL PLANNING WEEK Visit FinancialPlanningFeature.fpsc.ca

BY THE NUMBERS

90%of Canadian women will havecomplete control of their house-hold finances at some point intheir lives

70%of women change financialadvisors within a year of theirpartner’s death