Finding Your Best Strategy for Digital Asset Distribution
description
Transcript of Finding Your Best Strategy for Digital Asset Distribution
![Page 1: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/1.jpg)
Finding Your Best Strategy for Digital Asset Distribution
Digital Book World Publishing Services Conference September 26th, 2013NYC
![Page 2: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/2.jpg)
Who I am/what I do
Business development consultant 30 years publishing experience Business application of new
technologies Launched dozens of new business
initiatives Raw startups to large corporations
![Page 3: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/3.jpg)
Who I am/What I do
![Page 4: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/4.jpg)
In the Beginning…
![Page 5: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/5.jpg)
May 2007
![Page 6: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/6.jpg)
November 2007
![Page 7: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/7.jpg)
What is a Digital Asset Distributor (DAD)?
![Page 8: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/8.jpg)
What is a Digital Asset Distributor (DAD)?
A DAD: Ingests finished files & associated
metadata Stores finished files & associated
metadata Distributes finished files & associated
metadata Plus all sorts of other stuff…
![Page 9: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/9.jpg)
A DAD May Also Offer…
Conversion services Editorial production services Title management Validation (ingestion & distribution) Consolidation & normalization of sales
files Reporting & business intelligence Best Practices & consulting services Marketing services
From Promotions to eGalleys, to SEO/SEM, etc., etc., etc.
![Page 10: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/10.jpg)
Three Models: Differing Levels of Service
Storage and Distribution of Files Only Publisher maintains direct relationship with
retailer (limited DAD services)
The “Wholesale” Model DAD manages retailer contracts, sales
files, collects payments, etc.
Full Suite of Digital (and Print) Services Services may include pretty much
anything a publishers do
![Page 11: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/11.jpg)
Storage & Distribution Model
Pros: Closer to your market partners Retain more revenue Control more of technology
environmentCons: Works best for larger publishers Requires more resources to
maintain High cost of keeping related
technology up-to-date
![Page 12: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/12.jpg)
Wholesale Model
Pros: Benefit from DAD’s scale & clout Integrated suite of services/shared best
practices You can focus more on what you do bestCons: Difficult to pursue “best of breed”
strategy Service provider may not fit your business Partner may take a share of transactions
![Page 13: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/13.jpg)
Full Service Model
Pros: More robust version of wholesale
model Easy access to wide range of services Most attractive to smaller (and
smallest) publishersCons: Risk of being lost in the shuffle Must use service “as is” Possibly thinner margins
![Page 14: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/14.jpg)
Considerations for Publishers
How much reach do you need? How much control do you need? How much support do you need What additional services do you need? What do you do best?
![Page 15: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/15.jpg)
Who are the DADs?
![Page 16: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/16.jpg)
Leading DADs
Ingram CoreSource LibreDigital [HARVEST] Firebrand Content Services Perseus Constellation INscribe Digital codeMantra Collection Point
![Page 17: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/17.jpg)
Ingram CoreSource
Vital Statistics: 2,500+ Publishers 430,000+ Titles 250+ Channel Partners
Representative Customers Penguin Worldwide, Elsevier SMT & Health,
Workman
Why to Buy: The easiest and most reliable way to reach a
global digital market
![Page 18: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/18.jpg)
LibreDigital [HARVEST]
Vital Statistics: 100+ Publishers 250,000+ Titles 95+ Channel Partners
Representative Customers HarperCollins, Harlequin, Scholastic (Storia
Platform)
Why to Buy: Next generation platform that combines
highly-automated processes with a very flexible user interface.
![Page 19: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/19.jpg)
Firebrand Content Services
Vital Statistics: 35+ Publishers 60,000+ Titles 225 Channel Partners
Representative Customers Simon & Schuster, Globe Pequot, Press, The
MIT Press
Why to Buy: Fully-integrated print and digital publishing
management platform offering “extraordinary” levels of automation
![Page 20: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/20.jpg)
Perseus Constellation
Vital Statistics: 400+ Publishers 20,000+ Titles 40+ Channel Partners
Representative Customers Grove/Atlantic, Regnery, Harvard Business
Review Press
Why to Buy: One stop shop for global print and digital
services for independent publishers
![Page 21: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/21.jpg)
INscribe Digital
Vital Statistics: 250+ Publishers 20,000+ Titles 20+ Channel Partners
Representative Customers Courier/Dover, Arcadia, Samuel French, Nancy
Oates Literary Agency
Why to Buy: Fast, flexible solution that removes the
complexity of the process for authors, agents, and publishers of all sizes.
![Page 22: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/22.jpg)
codeMantra Collection Point
Vital Statistics: 40+ Publishers 23 Channel Partners
Representative Customers Oxford University Press, Bloomsbury
Publishing, International Monetary Fund
Why to Buy: Comprehensive, hosted, digital conversion and
distribution services
![Page 23: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/23.jpg)
Some Thoughts on Digital Channel Management
![Page 24: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/24.jpg)
Virtuous Cycles in the Digital Channel
![Page 25: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/25.jpg)
Digital Operations
Visibility
Control
Automation
![Page 26: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/26.jpg)
Channel Management
Business Intelligence
Channel Managem
ent
Distribution
![Page 27: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/27.jpg)
Digital Marketing
Monitor Results
Assess Results
Adjust Feeds
![Page 28: Finding Your Best Strategy for Digital Asset Distribution](https://reader030.fdocuments.us/reader030/viewer/2022013003/554bc221b4c9053a298b5226/html5/thumbnails/28.jpg)
Introducing our Panelists
Michael McGinnissSVP of Digital Technology ServicesHarperCollins Publishers
Andrea Fleck-NisbetExecutive Director, Digital PublishingWorkman Publishing
Steve KasdinDirector of Digital StrategyCurtis Brown, Ltd