Finding the Cure for Community - America's Leading ... · Finding the Cure for Community (Why) ......
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Transcript of Finding the Cure for Community - America's Leading ... · Finding the Cure for Community (Why) ......
#NAAEDU17Breakout Sessions Sponsored by
Finding the Cure for Community(Why) Won’t You Be My Neighbor?Wednesday June 21 at 1:45
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
Rick GrafPresidentPinnacle
Beth TuttleVP Marketing,
LMC
Jen PiccotiCOO,
ManagInc
Kiley HaughtVP of Client Relations,
Apartment LifeModerator
MEET THE EXPERTS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
STAYING ALIVE
7. Breathing Clean Air
4. Exercise
5. Losing Weight
6. Reducing High Blood Pressure
1. Social Integration2. Quit Smoking
3. Less Heavy Drinking
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
HOW TO LIVE LONG AND HAPPY
1. Close Relationships2. Quality (not Quantity) of Relationships
"But over and over, over these 75 years, our study has shown that thepeople who fared the best were the people who leaned in to relationships,with family, with friends, with community.“ - Robert Waldinger
Source: Harvard Business Review – “Grant Study”
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
DECLINE OF SOCIAL CONNECTEDNESS
SOCIALCONNECTEDNESS
(index)
Source: Robert Putman, "Bowling Alone"
1
0.5
1950 2000
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
“Meeting with friends every
Wednesday at Starbucks
adds as many years to your
life as quitting a pack-a-day
smoking habit!” – Village Effect"We are not in the coffee business
serving people, but in the people business serving coffee…The Starbucks environment has become as important as the coffee itself.”- Howard Schultz
IMPACT OF NEIGHBORS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
Increase in lease breaks Top 5 reasons for non-renewal #2 renewal driver Top 5 driver: Community
Events
NEIGHBORS: THE TIPPING POINT
Source: SatisFacts and ApartmentRatings.com
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
Know your Lease Define Your Process Respond Quickly Be Consistent
11% have broken lease due to unresolved neighbor disputes
Source: ApartmentRatings.com
NEIGHBORS: THE TIPPING POINT
CASE STUDIES
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
LMC Survey Results
New Residents, 0-6 months Longer Term Residents, 7-20 months
It is difficult to create a feeling of community in the early stages of a lease up.Residents who move in later in the lease up are more satisfied with the feeling of community
How satisfied are you with your sense of belonging within your apartment community?
How satisfied are you with your sense of belonging within your apartment community?
How satisfied are you with your community sponsored events?
How satisfied are you with your community sponsored events?
How satisfied are you with the ability to participate in socially responsible events and activities in your apartment community?
How satisfied are you with the ability to participate in socially responsible events and activities in your apartment community?
How satisfied are you with your relationship with other residents in your apartment community?
How satisfied are you with your relationship with other residents in your apartment community?
LMC SURVEY RESULTS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
LMC Survey Results
How likely are you to renew your lease based on your relationship with the community staff?
How likely are you to renew your lease based on your relationship with neighbors?
How likely are you to renew your lease based on community sponsored events and activities?
LMC SURVEY RESULTS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
Pinnacle Experience
48.5%
39.3%
52.5%
29.5%26.8%
20.6%22.0%
33.9%
26.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Class A Class B & C Affordable
How satisfied are you with your sense of belonging within your community?
Highly Satisfied Neutral Unsatisfied
PINNACLE SURVEY RESULTS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
Pinnacle Experience
39.3% 38.7%
54.0%
27.3% 26.5%
19.5%
33.4% 34.8%
26.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Class A Class B & C Affordable
How satisfied are you with your relationship with your neighbors?
Highly Satisfied Neutral Unsatisfied
PINNACLE SURVEY RESULTS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
Pinnacle Experience
51.8%
43.6%
59.7%
18.5% 19.4%16.5%
29.8%
37.0%
23.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Class A Class B & C Affordable
Likelihood to renew based on your relationship with the community staff?
Very Likely Neutral Not Likely
PINNACLE SURVEY RESULTS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
Pinnacle Experience
34.4% 34.2%
51.4%
25.4% 25.1%
20.5%
40.1% 40.6%
28.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Class A Class B & C Affordable
Importance of your relationship to your neighbors in determining if you will renew
Important Neutral Not Important
PINNACLE SURVEY RESULTS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
STATE OF CONNECTEDNESS IN APARTMENTS
% OF RESIDENTS
# OF FRIENDS IN APARTMENT COMMUNITY
3%8%
13%
23%
53%
7 + 5-6 3-4 1-2 0
Source: Witten Advisors
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
FRIENDS MATTER TO BUSINESS!
# OF FRIENDS IN APARTMENT COMMUNITY
INTE
ND
TO
R
ENEW
Source: Witten Advisors
29%
38% 40%
47%
7 +4-61-30
EVOLUTION OF THE APARTMENT “PRODUCT”
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
THE APARTMENT PRODUCT
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
70% Activists70% of young adults consider themselves
social activists(TBWA/Worldwide and TakePart/Participant Media)
Cause Impact: 33% Boycott or Support
1/3 boycott or support businesses based on causes they care about
(2016 Cone Communications Social Impact Study)
WHAT DRIVES MILLENIALS’ DECISIONS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
New Experience (i.e. cooking class; wine and painting)
Support enthusiasts (i.e. community garden; bark park)
Team Event (i.e. Fundraising walk/5k; school kid/foster kid backpacks)
Competition (i.e. chili cook off; BBQ cook off; pet parade)
COMMUNITY EVENTS WITH IMPACT
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
SOCIAL MEDIA
RESIDENT EVENTS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta Pinnacle Experience
45% to
60%RENEWAL RATIO65 Community Transfers in 2016
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
RESIDENT EVENT CHEAT SHEET
Aria at Millenia, Orlando
$300 budget
CARES team onsite
Cinco de Mayo nacho bar & margarita bar
50 residents attended
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
RESIDENT EVENT CHEAT SHEET
Highland Residences, Hollywood
$450 budget
No CARES Team, hosted by leasing team
BBQ on the rooftop deck
30 Residents attended
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
RESIDENT EVENT CHEAT SHEET
Indigo, Minneapolis
$400 budget
No CARES Team, hosted by leasing team
Mardi Gras Party
50 Residents attended
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
KEY TAKEAWAYS
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
KEY TAKEAWAYS
1. Connection Matters
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
KEY TAKEAWAYS
2. Community Begins With You
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
KEY TAKEAWAYS
3. Apartment (R)Evolution
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
SESSION/SPEAKER SURVEY
#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta
Rick [email protected]
Beth [email protected]
Kiley HaughtKileyHaught
@apartmentlife.orgModerator
CONTACT INFO