Finding Success with QR Codes and the Mobile Web
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Finding Success with QR Codes and the Mobile Web Presented by interlinkONE and Grow Socially April 18 th , 2012
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On April 18th, interlinkONE and Grow Socially delivered an information-packed webinar to help attendees succeed with QR Codes and mobile websites.While the usage of QR Codes and other mobile tags has increased greatly over the past year, customers and businesses have often been disappointed by the results.However, our main presenters -- Katie Sadlier and David Platz -- provided a number of best practices to increase the success of your next mobile marketing effort. Attendees received actionable information on a variety of topics, including: - Best Practices for Implementing QR Codes- Building an Engaging Mobile Website- Educating Your Target Audience- Strategies for Selling Mobile Solutions- And more!We hope that you find the content in this presentation helpful as you look for ways to reach the growing mobile audience.
Transcript of Finding Success with QR Codes and the Mobile Web
Finding Success with QR Codes and the Mobile Web
Presented by interlinkONE and Grow Socially
April 18th, 2012
Housekeeping Notes
Recording Will Sent Via Email
Submit Any Questions or Problems
P.S. Thank you for joining us!
Introductions@JasonPintoCMO
@KatieSadlierSales Operations Specialist
@DavidPlatzSales Executive
Who We AreGrow Socially
Online Marketing Services
interlinkONEEnterprise
Marketing Management Software
Founded in 1996
Today’s OverviewThe Mobile Landscape: Stats,
Challenges, Solutions
QR Codes: The Keys to Success
Mobile Websites: Build and Engage
Strategies for Selling Mobile Solutions
The Mobile Landscape: Stats, Challenges, Solutions
Smartphone Adoption50% Smartphone Adoption
We Are Addicted.
As a result…Marketers trying to find ways to reach the
mobile audience.
QR CodesMobile Apps & WebSMS/TextMobile Banner Ads
QR Codes: Where do you stand?
OR…
Proper Viewpoint & ExpectationsOne option in the
toolbox
Potential to fail or succeed
It’s only part of the equation: full mobile experience. Photo Credit: http://www.flickr.com/photos/58249839@N00/3684464374/
Challenges That You May Be FacingLow Response Rates
“They are ugly”
“They’re already dead”
“What are they?”
Photo Credit: http://www.flickr.com/photos/98691315@N00/6905937579/
QR Codes: The Keys to Success
Best Practice: Think of the User!
Best Practice: Shorten the URL
Best Practice: Provide Incentive
Best Practice: Mobilize!
Best Practice: Track & Measure
Where are people scanningSource of Scanned QR Code* June 2011Source: comScore MobiLens QR Code Audience
(000)% of QR Code Audience**
Total Audience: Scanned QR code with mobile phone
14,452 100.0%
Printed magazine or newspaper
7,138 49.4%
Product packaging 5,101 35.3%Website on PC 3,957 27.4%Poster or flyer or kiosk 3,393 23.5%
Business card or brochure 1,940 13.4%
Storefront 1,850 12.8%TV 1,693 11.7%
What’s Next: NFC
Mobile Websites: Build and Engage
Why?
Think About Your* Website
* Or your customer’s website!
But on a smartphone…
= Source: http://www.flickr.com/photos/23844524@N03/5002051362/
Options for Building a Mobile WebsiteWeb programming
Plugins
Partner with a service provider
Use a “mobile website builder” application
Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/
Mobile Website GoalsOptimized To Fit
Easy to Read
Easy to Interact With
But Still RelevantAnd Useful!
Best Practice #1Know the Difference:
Mobile-Ready vs. Mobile Optimized
Mobile-Ready: Responsive design All content & links displayed on
both versions of site
Photo Credit: http://baymard.com/blog/trying-out-responsive-design
Better Option: Mobile-OptimizedBuild a dedicated site for
the mobile audience.
Treat the needs of the “on-the-go”user differently than those of a desktop/laptop browser.
Best Practice #2Analyze Your Audience’s Needs – and Your
Goals!
Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/
Best Practice #3Content: Prioritize and Simplify
Photo Credit: http://www.flickr.com/photos/nicmcphee/
Best Practice #4Include Simplified Forms to Generate Leads
Bonus TipProvide Links to Your
Desktop Website
Comfort with traditional viewSearching for in-depth info
Strategies for Selling Mobile Solutions
How Do You Make $ on QR Codes?Custom QR Code Design
Mobile Website Creation
Build a Database!
Reporting, Analyzing, Strategy
Put it in a Campaign!
Before You Start Selling…Is your website mobile-
optimized?
Smartphones for demos
Understand limitations & advantages.
Add “mobile marketing” to your business strategy and marketing plans!
How you can promote itOn your website
On your social networks
QR Codes on print
Email efforts
Webinar Credit: http://www.flickr.com/photos/63299638@N00/2847937438/
Sales Opportunity #1QR Codes need mobile sites! There are plenty without.
Sales Opportunity #2Any printed piece with a URL that may reach the growing mobile audience.
Sales Opportunity #3Any customer that has a website that is not mobile-optimized.
Sales Opportunity #4Shelf-Talkers& Table Tents
Final ThoughtsMobile is not just hot… but it’s here to stay.
No matter what response channel we use, best practices still apply.
There is money to be made in mobile today.
Connect With Us!@JasonPintoCMO
@KatieSadlierSales Operations Specialist
@DavidPlatzSales Executive
Thank you!Any questions?
Tools To Help You GrowBuild Mobile Websites: http://iFlyMobi.com
QR Code Management: http://QReateAndTrack.com
Multi-Channel Marketing: http://interlinkONE.com
Online Marketing Services: http://GrowSocially.com
THANK YOU!
