FINDING SUCCESS IN TODAY’S MUSIC INDUSTRY:

Leveraging Your Live Performance

TOURING SECRETS PT. 2

Getting more gigs

Making more money on the road

Leveraging your success

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Featured Panelists

Bram PARTNER, INDIEHITMAKER (MODERATOR) INDIEHITMAKER.COM | @BRAM_ROCKS

Brian FelsenPRESIDENT, CD BABY CDBABY.COM | @BRIANFELSEN

Chris TannerSTATE OF THE ARTISTS STATEOFTHEARTISTS.COM

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Steve CeragnoDROPCARDS DROPCARDS.COM

Tyler PalmerARTIST RELATIONS DIR., STAGEIT.COM STAGEIT.COM | @TYLERSEANPALMER

Touring Secrets Pt.2

TOUR SMARTTour to cover costs

Create Market Strategy: 4 Market vs. 8 Market – weekly, bi-monthly, monthly

Make every show count:

Post calendar listings to all major siteswww.artistdata.com (this site will syndicate dates to other sites)

Report your music sales to SoundScan:Online & Retail: Download This Free Report

At your shows: www.indiehitmaker.com

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.2

TOUR SMARTMake every show count:

Sell yourselfFirst and foremost, mind blowing musical performances are

the fastest way to a fan’s pocket book but you must also:

Plug your merch throughout the show

Send your front man to the merch table right after the show

Create demand for your brand and product

Provide pre and post event content to stay connected with fansSocial Networking

Free live exclusive content (music/video)

Contests

Street Teams

Fan involvement

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.2

Getting More Gigs:

Alternate Venues & Shows

How do you get them

College & frat

Festivals & rock boats

Private & alternative venues

Online & virtual

How do you leverage them

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.2

Making More Money On The Road

Merchandising

Creating a product strategy

Procurement & Fulfillment

Logistics

Tips & Secrets

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.2

Making More Money On The Road

Selling More at Shows

PRO Affiliation

Live performance royalties - get paid to play live BMI Live

ASCAP Onstage

SESAC

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.2

Leveraging Your Success

Sales Reporting

Reporting live venue sales Why report

Strategies to selling more on the road Physical & digital (download cards) sales

Aggregating salesDigital, online mail order, retail and live venue

How to get startedwww.indiehitmaker.com

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker