Finding Strategy in Your Story with Andy Busam
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Transcript of Finding Strategy in Your Story with Andy Busam
F I N D I NG S T RAT E GY I N YOU R S T O RY
AN DY B US AM | D I G I TA L D IR EC T OR , OUR S TAT E M AGA Z I N E
C A R L G O E RC HMR. N ORTH C AR OL I N A
S O W H AT ' S T H E PR OB L E M ?
"YO U NE E D MOR E CO NT E NT , " T HEY S A I D .
A P L A N D E S I G N E D TO ACH E I V E A N OV E RA L L G OA L
S T RAT E GY:
C U LT I VAT E A P L A N FR OM YOU R OR I G I N S TO RY
T HE OU R STAT E CO NT E NT S T RAT E GY
A N EM O T I ON T HAT P U S H ES U S T O F I L L T HE G A P S IN OU R K N OW L E DG E
– N E I L DE GRAS S E T Y SON
“ The people who don’t ask questions remain clueless throughout their lives.”
–EL I Z AB ET H HUDS ON
“ I want to tell stories our readers didn't know they wanted to hear, and answer questions
that can't be solved by a search on Google.”
T H I S I S T H E E N E R GY , T HE MOV EM EN T B E H IN D YO U R CU R I O S IT Y
BE A UT Y
N ATU RE
FOOD
TRAV E L
N OS TA LG I A
TH E C U R I O US C A R O L I N I A N
• Became a sponsored series that generated revenue
• Inspired readers to learn about and appreciate NC
• Answered questions, which has an SEO benefit
–A LB ERT E I N ST E I N
“I have no special talents. I am only passionately curious.”
• Do you know your story?
• Do you have a content strategy that's working?
• How can you mine your story for the defining factors that will help you achieve your goals?
Q U E S T IO N S ?
CO NTACT M E
A NDY BU S A M | D I G I TA L D I R E C T O R , O U R S TAT E M AG A Z I NE
A BU S A M @ O U R S TAT E .C O M@ A NDY B U S A M