Finding and Creating Budget-Friendly Images

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Finding & Creating Budget-Friendly Images Resourceful, organizational, fun & legal considerations Cathy Whitlock National Parkinson Foundation @pocketcathy Amanda Hicken Pediatric Brain Tumor Foundation @adhicken Friday, March 24, 2017 #17NTCimagewins

Transcript of Finding and Creating Budget-Friendly Images

Finding&CreatingBudget-FriendlyImagesResourceful,organizational,fun&legalconsiderations

CathyWhitlockNationalParkinson

Foundation@pocketcathy

AmandaHickenPediatricBrain

TumorFoundation@adhicken

Friday,March24,2017#17NTCimagewins

Housekeeping

• Collaborationnotesat:http://po.st/17NTCimagewins

• Sessionhashtag:#17NTCimagewins

Imagefailsalsoacceptedunderthishashtag.We’llstartwiththisgem:

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WhoAreWe?

CathyWhitlockDirofOnlineCommunicationsNationalParkinsonFoundation

AmandaHickenNatlDirofMarketingCommunicationsPediatricBrainTumorFoundation

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ComponentsofaGoodImage

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ComponentsofaGoodImage

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ComponentsofaGoodImage

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A

B

C

Cross-Channel#17NTCimagewins

SimpleisEffective#17NTCimagewins

Reality’sRoadblocks#17NTCimagewins

Diversity&Inclusion

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DiversityatYOURNonprofit

Whatdoesdiversityinrepresentationmeanforyournonprofitspecifically?

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Representationvs.Data

Whatdoyoudowhenyourdataisindirectconflictwithdiversityinrepresentation?

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#17NTCStoriesMatterforaDeeperDive

http://po.st/17NTCstoriesmatter #17NTCStoriesMatter on Twitter

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Resources

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FindingImages#17NTCimagewins

FindingImages

TipsforYourSearch

• RethinkStock• StartBroad• SearchAgain• SaveforLater

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FindingImages

QualitiestoSeek

• Authentic• Tone&MessageMatch• MovesStoryForward• FormatFlexibility

#ProTip:SeekaSecond

(orThird)Opinion

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SearchTools:Pixabay.com

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SearchTools:Pixabay.com

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SearchTools:Thinkstock

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FindingImages

OtherTools• http://bit.ly/hubspotstock

• http://search.creativecommons.org

• http://deathtothestockphoto.com

• https://unsplash.com

• https://www.iconfinder.com

• https://www.stocksy.com

• https://freerangestock.com/

• http://morguefile.com/

• http://www.freeimages.com/

BONUSTIP:Goodstockmusicishardtofind– butpremiumbeat.comhaslotsofgreatoptionsatfriendlypricepoints!

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Designing&Editing#17NTCimagewins

Designing&Editing

ElementsofDesign• Color• Font• Shape• Space• Size• Emphasis• Alignment• Harmony

• Don’tfearwhitespace• Evenbadimageshavegoodparts• Consistencyisadesignandtimesaver• Aboveallelse,be(reader)friendly

Readmore:CreativeMarket’shttp://bit.ly/10ElementsOfDesign

Top4Tips

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CreationTools:Canva.com

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CreationTools:Canva.com

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CreationTools:Canva.com

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CreationTools:Canva.com

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OtherCanva LinksofNote

• DesignSchool:https://designschool.canva.com

• FontCombinationsGenerator:https://www.canva.com/font-combinations

• ColorPaletteGenerator:https://www.canva.com/color-palette

• PhotoEditor:https://www.canva.com/photo-editor

CreationTools:Canva.com

NonprofitscanapplyforFREECanva forWorkeditionhttps://about.canva.com/canva-for-nonprofits

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#ProTip

TryProforfreewithcodeNTEN10 beforeMarch30

CreationTools:Piktochart.com

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Nonprofitpricing:$40/year

PROS:• Free!• Highlycustomizable• CompatiblewithLOTSoffileformats

CONS:• LimitedCMYKsupport• Learningcurve• Sometimesbuggy

CreationTools:GIMP.org

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Badphotobreak!

ThisisoneofthefirstimagesIevercreatedwithGIMP.

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CreationTools:GIMP.org

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CreatedinPhotoshop

CreatedinGIMP

CreationTools:GIMP.org

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#ProTip

ALWAYSaskyourexternaldesignersfortheirdesignfiles.Youcanmanipulatethemdownthelinetoextend/expandyourcampaigns!

CreationTools #17NTCimagewins

Designing&Editing

OtherTools• https://spark.adobe.com

• https://infogr.am

• http://www.awesomescreenshot.com

• https://memegenerator.net

• https://imgflip.com

• http://recitethis.com

• http://quozio.com

• http://recordit.co

• https://gifs.com

• http://giphy.com/create/gifmaker

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Legality

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StockJargon#17NTCimagewins

CreativeCommons

Attribution:TheBad,TheGood,TheBest

Photo:CreativeCommons

"CreativeCommons10thBirthdayCelebrationSanFrancisco”byTimothyVollmer islicensedunder CCBY

Photo byTimothyVollmer / CCBY

“NoRightsReserved”NoattributionrequiredFreeforcommercialuseCC0

REMEMBER:

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VerificationTools:TinEye.com

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VerificationTools:TinEye.com

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EventPhotos

Doesthismeananything?

Whatsensitivitiesaretheretoconsider?

Howcanwemakespecialaccommodations?

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Organization

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THECHALLENGE:• Differentdepartments• Differentstoragemethods• Differentaccesslevels

ASSESSANDCENTRALIZE:• Whoareyour“keepersofthekeys”?• Createfolder/subfoldersforeachdepartment• Establishguidelinesforwhatshouldbeuploaded• Identifyinfototrack• Remember:#TeamworkMakesTheDreamWork

OrganizingAcrossDepartments

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LOWBUDGET,LOWTECH:

• Excel

• GooglePhotos

• Picasa

OrganizingFiles #17NTCimagewins

MEDIUMBUDGET,MEDIUMTECH:

• AdobePhotoshopElements($100)

• AdobePhotoshopLightroom CC($10/month)

OrganizingFiles #17NTCimagewins

HIGHBUDGET,HIGHTECH:

OrganizingFiles

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#17NTCcontentlibforaDeeperDive

http://po.st/17NTCcontentlib #17NTCcontentlib on Twitter

OrganizingFiles

Make2017theyearyougetorganized!

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NextSteps:1. Completeyoursession

feedbacksurvey

2. Gomakesomethingbeautiful!

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Thankyou!

Questions?Findusat@adhicken or@pocketcathy

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