Finding a Job in PR. Researching Organizations Conduct research: –When you are initially looking...
-
Upload
earl-carson -
Category
Documents
-
view
217 -
download
3
Transcript of Finding a Job in PR. Researching Organizations Conduct research: –When you are initially looking...
Finding a Job in PR
Researching Organizations
• Conduct research:– When you are initially looking for jobs– When you are applying to jobs– When you are invited to interview
• Information you need:– General company info (products, services, history,
mission, finances, structure, locations)– Employment info (opportunity for advancement,
benefits, diversity)– Industry info (competitors, state of the industry, major
industry publications)
Researching Organizations
• Great resource for finding good companies to work for
• Look at the company’s website, Facebook page• Check out LinkedIn• Look @ the company’s Twitter feed• Read outside reviews of the company
– Business Week (for public and private companies)– Hoovers (for public companies)– Forbes (for private and public companies)– Inc. 500 (for private companies)– Quint’s guide to non-profits
• Research where you will be living
Resumes
• Generate and use keywords
• Don’t sell yourself short
• Have an easy to read format
• Customize your resume for the position
• Take out things that are irrelevant
• Resume advice
• Sample resumes
Writing Cover Letters
• Use keywords!
1st Paragraph:• Explain why you are sending a resume• Explain how you learned about the
position or organization• Hook the reader
Writing Cover Letters
Body:• Match your experience to the stated
requirements • Call attention to sparkling elements of your
background• Reflect your attitude, personality and
background
Writing Cover Letters
Closing:• Provide information specifically requested
by employer (availability, reference, writing sample)
• Always have contact info in the last paragraph
• Thank them for their time and consideration
• Some examples
Setting Yourself Apart
• Decide on your keywords
• Start a Wordpress blog or Tumblr site
• Be active on Twitter– Follow industry leaders– Participate in the conversation– Tweet regularly
Setting Yourself Apart
• Get busy on LinkedIn– Create and maintain your profile– Make connections– Use your keywords– Company search– Advanced people search– Job postings
Setting Yourself Apart
• Create an online portfolio– Weebly– Wordpress– VisualCV
• Ex: – Desiree Mahr
Types of Interviews
• Case interview: you will be asked to analyze a situation and provide a solution during the interview (sometimes takes the form of a writing test)
• Behavioral interviews: ask how you behave in a certain situation
• Phone interviews: can be short or long, prepare for these as soon as you send out cover letters
Phone Interviews
• A way for employers to see if you are as good as you sound on paper
• Relax• Don’t have a silly voice mail message• Be prepared.• Send them to voicemail!• Have your resume and some note cards about
the company in front of you. • Have questions prepared.• Don’t eat or chew gum.
Behavioral Interviews
• Ask how you would behave in certain scenarios
• Anticipate questions and have answers• Good resource for interview questions
STAR Technique
Situation or Task
Describe the situation that you were in or the task that you needed to accomplish. You must describe a specific event or situation.
Action you took
Describe the action you took and be sure to keep the focus on you.
Results you achieved
What happened? How did the event end? What did you accomplish? What did you learn?
Difficult Questions
• What do you expect to be doing in five years? • Have you ever had difficulty with a supervisor or
instructor? How did you resolve the conflict? • What personal weakness has caused you the
greatest difficulty in school or on the job? • What plans do you have for continued study? An
advanced degree? • What suggestions do you have for our
organization? • What is the biggest mistake you've made? • Why should I hire you?
Difficult Questions
• Describe a situation where you had to request help or assistance on a project or assignment.
• Describe a situation where others you were working with on a project disagreed with your ideas. What did you do?
• Describe a situation in which you found that your results were not up to your professor's or supervisor's expectations. What happened? What action did you take?
• What steps do you follow to study a problem before making a decision?
Difficult Questions
• Tell me about yourself. • Give me a specific occasion in which you
conformed to a policy with which you did not agree.
• We can sometimes identify a small problem and fix it before it becomes a major problem. Give an example(s) of how you have done this.
• Oddball questions (ex. If you were a tree, what kind would you be?)
• Tell me about the salary you're seeking.
Questions to Ask During Your Interview
• Can you describe a typical day for someone in this position?
• How will my leadership responsibilities and performance be measured? And by whom? How often?
• Can you describe the company’s management style?
• Can you discuss your take on the company’s corporate culture?
• What are the company’s values?
Questions to Ask During Your Interview
• Does the organization support ongoing training and education for employees to stay current in their fields?
• What do you think is the greatest opportunity facing the organization in the near future? The biggest threat?
• Why did you come to work here? What keeps you here? • How is this department perceived within the
organization? • Is there a formal process for advancement within the
organization? • What are the traits and skills of people who are the most
successful within the organization?
Interview Don’ts
• Don’t have a weak handshake or a kung-fu grip (practice with friends)
• Don’t talk too much (you look nervous or like you are overcompensating)
• Don’t talk negatively about past employers or colleagues
• Don’t show up late (Duh) or too early (looks like you have too much time on your hands) – arrive 10 minutes early
• Don’t be rude to the receptionist• Don’t ask about salary or perks until they bring it up
Interview Dos
• Give yourself time to think before you answer a question
• Behave as if people are watching you the minute you get in the parking lot
• Avoid ummms, likes and you knows• Practice interviewing• Make eye contact, but not too much (can be creepy)• Allow the interviewer to set the tone of the
conversation (if they are informal, don’t be too formal)
• Be enthusiastic
Some Advice
• Be into what your organization does• Be true to yourself in identifying what you would
love to do• Don’t settle for just a job• Always write thank you notes after interviews• Always bring extra resumes to your interview• Always bring your portfolio• Interview them too!
Some More Advice
• Network – the best jobs are never advertised• Send out cover letters to organizations you want
to work for, even if they don’t have a position advertised. That way they will have you on file for later.
• Ask if the organization has an internship program if they don’t have a position, or ask to shadow someone.
• Generate keywords for yourself – drive key points home.
• Dress to impress.
Bargaining Chips
• Ask for more vacation • Ask for bonuses• Ask for reviews every six months• Ask for flex-time• Ask to telecommute• Ask about perks (gym memberships, box seats,
etc.)• Ask about benefits (401k, IRAs, health, dental,
stocks, profit sharing)
Job Search Sites
• PRSA Alabama• PRSA Atlanta• PRCA Birmingham• PRCA Alabama• PRSA• PR Week Jobs• Talent Zoo• PR Crossing• Odwyer PR
• Media Bistro• Simply Hired• Indeed• Council of Public
Relations Firms• Idealist.org (non-profit
jobs)• U of A Career Center
Some Twitter Suggestions
Some Twitter Suggestions