Find yourwayintheworld dream hotel conference
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Transcript of Find yourwayintheworld dream hotel conference
Why use Social Networks to raise your Business?
FindYourWayInTheWorld – Wed, 27th April, 2011
by Jean Charles Salvin
PEPSI
1990-2009: $250 millions spent on TV for ads during Superbowl
2010: Pepsi stopped TV Ads
Source: www.krds.comEuropean leaderFacebook Application
Your Competitors use Facebook!
NIKE: Youtube Video+Facebook +1.5 millions fan in one week end
AIRFRANCE: +200k Fans in 9 days on Facebook via games and a good Facebook Application
Timeline – Fb: 500M Users
Facebook Marketing
Improve your Website
Launch FB Ads Campaign
Geo-tracking business
When money comes in...
Define your Social Media Strategy
Facebook Marketing Funnel
Which Tools?Budget? Targets?Deals/Promotion?Staff?
FindYourWayInTheWorld
www.facebook.com/FindYourWayInTheWorld
Why?
Differentiation?