Find Your Way Faster: Map Experiences Online
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FIND YOUR WAY FASTER: MAP EXPERIENCES ONLINE
Transcript of Find Your Way Faster: Map Experiences Online
FIND YOUR WAY FASTER:MAP EXPERIENCES ONLINE
MARIANO SUAREZ BATTANCEO Mural
@mural
#xmap
JIM KALBACHHead of Education and Consulting
AGENDA
1. Background: Diagramming The Experience (15 mins)
2. Mapping Online (15 mins)
◆ Touchpoint Inventories◆ Experience Maps◆ User Story Mapping
3. Q&A
Holistic Personal Situational
WHAT IS AN EXPERIENCE?
Created by Chris Risdon of Adaptive Path
Created by Effective UI
HAND RAISE
Have your ever created a customer experience map or similar?
PROCESS
1.Initiate
STAGE
Define scope
GOAL
Touchpoint Inventory
OUTPUT
TOUCHPOINT INVENTORY
PROCESS
1.Initiate
STAGE 2. Investigate
Conduct research
Clustered findings
Define scope
GOAL
Touchpoint Inventory
OUTPUT
RESEARCH FINDINGS
PROCESS
1.Initiate
3. Illustrate
STAGE
Visualize experience
2. Investigate
Conduct research
Clustered findings Diagram
Define scope
GOAL
Touchpoint Inventory
OUTPUT
DIAGRAM
PROCESS
1.Initiate
3. Illustrate
4. Align
STAGE
Visualize experience
Find solutions
2. Investigate
Conduct research
Clustered findings Diagram Workshop
+ Plans
Define scope
GOAL
Touchpoint Inventory
OUTPUT
WORKSHOP
CRITICISMS
Long
Abstract
Static
One-time
1. Touchpoint Inventory
2. Experience Map
3. User Story Mapping
MAPPING EXPERIENCES ONLINE
POLL #1
How often do you work on projects where you are remote or colleagues are remote?
USER STORY MAPPING
1. Brainstorming + Prioritization
EXAMPLE
1. Brainstorming + Prioritization2. Design Studio
EXAMPLE
1. Brainstorming + Prioritization2. Design Studio
3. Overnight Testing
EXAMPLE
1. Brainstorming + Prioritization2. Design Studio
3. Overnight Testing
< 2 DAYS
EXAMPLE
4. User Story Map
CRITICISMS > BENEFITS
Long
Abstract
Static
One-time
Rapid
Tangible
Flexible
Ongoing
Offline Online
POLL #2
In your opinion, what is the biggest benefit of mapping experiences with online tools?
TEMPLATE IN MURAL
QUESTIONS
THANK YOU
AUG 27: Webinar with UIE.com“Designing Remotely”
Created by Sofia Hussain
Individual
Organization
VALUE ALIGNMENT
