Financial services provider
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www.kineticsocial.com [email protected] Your checking and debit alternative that’s loaded with features, not fees. Register Now! Credit Card Provider Credit Card Provider Drives Awareness & Adoption 75% 88.4% DECREASE IN COST PER AD MEDIA SPEND DIRECTED TOWARDS BEST PERFORMING CREATIVE The Challenge This Financial Services provider tasked Kinetic Social to drive new credit card signups via a Facebook acquisition campaign. The primary measure of success sought to minimize cost per acquisition (CPA), specifically the media dollars spent to earn each new customer. The client used several versions of the creative to keep messaging fresh in this social campaign. The Strategy Kinetic drove success in the campaign by utilizing its powerful Multivariate Testing Suite to optimize specific creative to specific consumer targets based on ad performance. Using this Suite, Kinetic designed 58 combinations of inputs to use in a multi-variate test, including 12 different age breaks, both genders, the three audience targets identified by the client, plus a general audience, all using different ad creative. Kinetic’s Campaign Management team monitored the performance of the 58 combinations and optimized the best performing ads in real time. The success of this campaign proved that Kinetic could deliver results for this advertiser, who increased its paid social media budget with us by approximately 400% the following quarter. Driving signups and reducing CPA to achieve campaign success The Roundup Segment Performance by eCPA Spend on each test combo eCPA
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Transcript of Financial services provider
www.kineticsocial.com [email protected]
Your checking and debit alternative that’s loaded with features, not fees. Register Now!
Credit Card Provider
Credit Card Provider Drives Awareness & Adoption
75% 88.4% DECREASE IN COST PER ADMEDIA SPEND DIRECTED TOWARDS BEST PERFORMING CREATIVE
The Challenge This Financial Services provider tasked Kinetic Social to drive new credit card signups via a Facebook acquisition campaign. The primary measure of success sought to minimize cost per acquisition (CPA), specifically the media dollars spent to earn each new customer. The client used several versions of the creative to keep messaging fresh in this social campaign.
The StrategyKinetic drove success in the campaign by utilizing its powerful Multivariate Testing Suite to optimize specific creative to specific consumer targets based on ad performance. Using this Suite, Kinetic designed 58 combinations of inputs to use in a multi-variate test, including 12 different age breaks, both genders, the three audience targets identified by the client, plus a general audience, all using different ad creative. Kinetic’s Campaign Management team monitored the performance of the 58 combinations and optimized the best performing ads in real time.
The success of this campaign proved that Kinetic could deliver results for this advertiser, who increased its paid social media budget with us by approximately 400% the following quarter.
Driving signups and reducing CPA to achieve campaign success
The Roundup
Segment Performance by eCPA
Spend on each test combo
eCPA
