Financial Services Provider Uncovers Previously Unreported Conversions
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www.kineticsocial.com [email protected] Financial Services Provider Uncovers Previously Unreported Conversions +41% Reported Conversions -78% eCPA on mobile The Challenge 7KLV ȴQDQFLDO VHUYLFHV SURYLGHU ZRUNHG ZLWK .LQHWLF WR GULYH DSSURYHG VLJQXSV IRU D UHZDUGV FUHGLW FDUG 7KH DGYHUWLVHU KDG W\SLFDOO\ UHOLHG VROHO\ RQ D WKLUG SDUW\ DG VHUYLQJ YHQGRU WR WUDFN FRQYHUVLRQV IRU &3$RULHQWHG GLJLWDO PHGLD FDPSDLJQV OLNH WKLV RQH 7KH JRDO RI WKLV FDPSDLJQ ZDV WR WHVW PXOWLSOH ELGGLQJ VWUDWHJLHV DQG VFUHHQV PRELOH YV GHVNWRS WR RSWLPL]H H&3$ 7KH FDPSDLJQ UDQ IRU ZHHNV EULGJLQJ 4 DQG 4 RQ )DFHERRN The Roundup The Strategy 7KH .LQHWLF WHDP OHYHUDJHG PXOWLSOH ELGGLQJ VWUDWHJLHV DFURVV PRELOH DQG GHVNWRS ΖQ DGGLWLRQ .LQHWLF OHYHUDJHG )DFHERRNȇV QHZO\ ODXQFKHG &URVV3ODWIRUP 5HSRUWLQJ FDSDELOLW\ WR WUDFN ERWK FOLFN FRQYHUVLRQV DQG YLHZ FRQYHUVLRQV ZKHWKHU WKH FRQYHUVLRQ ZDV RQ WKH VDPH VFUHHQ DV WKH DG H[SRVXUH RU RQ DQRWKHU VFUHHQ IRU LQVWDQFH D PRELOH DG IROORZHG E\ D ZHEVLWH FRQYHUVLRQ .LQHWLF PHDVXUHG WKH QXPEHU RI FRQYHUVLRQV UHSRUWHG E\ WKH DGYHUWLVHUȇV FKRVHQ WKLUG SDUW\ DG VHUYLQJ YHQGRU DQG FRPSDUHG WKDW QXPEHU WR WKH FRQYHUVLRQV UHSRUWHG E\ )DFHERRNȇV &URVV3ODWIRUP 5HSRUWLQJ WRRO 7KH )DFHERRN UHSRUWLQJ VKRZHG D KLJKHU QXPEHU RI FRQYHUVLRQV WKDQ WKH UHSRUW IURP WKH WKLUG SDUW\ YHQGRU ZKLFK PHDQW D VLJQLȴFDQW GHFUHDVH LQ WKH H&3$ IRU WKH FDPSDLJQ ΖQ SDUWLFXODU WKLV DGGHG UHSRUWLQJ GLPHQVLRQ ZDV FULWLFDO LQ DFFXUDWHO\ DVVHVVLQJ WKH HɝFLHQF\ RI WKH PRELOH SODWIRUP ΖQFOXGLQJ WKH IXOO FRQYHUVLRQ WUDFNLQJ PRELOH KDG DQ H&3$ ORZHU WKDQ GHVNWRS
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Transcript of Financial Services Provider Uncovers Previously Unreported Conversions
www.kineticsocial.com [email protected]
Financial Services Provider Uncovers Previously Unreported Conversions
+41%Reported
Conversions
-78% eCPA on mobile
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