Financial plan
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MyNearBite PresentationFinancial Plan – Part 1
11.05.2015
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2Lean Entrepreneurship Project – MyNearBite.com
MyNearBite Team
TEAM
CEO
Product Manager
IT Development Partnerships
Sales Manager
Customer Relationship Contracts
Marketing Manager
Offline Campaigns
Online Campaigns
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3Lean Entrepreneurship Project – MyNearBite.com
Roles & Responsilbities
TEAM
POSITION RESPONSIBLE STRATEGIC TASK GOALS
CEO Mariana Felizardo • Fund-raising; • Capital Allocation; • Develop a financial road map;• Setting the budget
Sustainable growth
PRODUCT MANAGER Fabian Kutschera • Managing the entire product landscape;
• Project Management; • Analysing potential partnerships
Increase of conversion rate and App functions
SALES MANAGER Catarina Victorino • Expansion of Sales; • Increase number of partnerships;
Partnership and Customer’s Relationship
Expand MyNearBite’s client Base
MARKETING MANAGER Marina Marinucci • Marketing Strategy ; • PR; • Social Media
Increase Brand Awareness
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4Lean Entrepreneurship Project – MyNearBite.com
Results of Prototype Interviews
INTERVIEWS
REVENUE MODEL VALIDATION: To be complete with 20 Interviews.
Nr. Of Restaurants
Interview
Avg. of weekly offers upload
Package Choice Potential for package upgrade
Most valued Feature
12/20 5 25% Premium Package
66% willing to upgrade package
Flexibility/ Freedom to
Adapt
Yes PC upload No0%
10%20%30%40%50%60%70%
Would Restaurants use our App?
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5Lean Entrepreneurship Project – MyNearBite.com
Expansion plan
FORECAST
2016 2017 2018 2019
RomeMilanoNapoliTurin
JUL 2017
MadridBarcelonaValenciaSevilla
JUL 2016
2015
LisbonAUG 2015
PortoJAN 2016
LondonBirmingham
JAN 2018
? ?
Athens
JAN 2019
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6Lean Entrepreneurship Project – MyNearBite.com
FORECAST
Revenues for 2019 above
0,8M€
Freemium Packages Sales growing
exponentially until assumed market share is reached
30% Dropout Rate
Detailed information in
Excel file
Revenue Forecast
Increasing SOM Market share
2014 2015 2016 2017 2018 2019 20200.00 €
100,000.00 €
200,000.00 €
300,000.00 €
400,000.00 €
500,000.00 €
600,000.00 €
700,000.00 €
800,000.00 €
900,000.00 €
MyNearBite Revenues
MyNearBite Revenues
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7Lean Entrepreneurship Project – MyNearBite.com
FORECAST
Costs Forecast
Rent Office in Portugal
Full Time Employees
MARKETING EXPENSES
SALES PEOPLESOFTWARE &
SERVER
Costs with Hardware
Legal Expenses
Major part of our cost structure:
• Marketing and Sales when entering a new
market
• Software development mainly in the beginning
Other costs we need to account.
Detailed information in
Excel file
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8Lean Entrepreneurship Project – MyNearBite.com
FORECAST
THANK YOU!
Check our page: mynearbite.com/lisboa1/More info: mynearbite.com/Facebook: www.facebook.com/mynearbite