Financial Performance Management for Midsize CompaniesChris Evers – eCapital AdvisorsJean Nitchals – eCapital Advisors

Agenda

� Cognos & eCapital Advisors At a Glance

� What is “Performance Management”?

� Challenges that midsize organizations face

� Cognos TM1 MidMarket Edition

� Demo

� Q & A

Cognos, an IBM company, At A Glance

� Focused exclusively on Business Intelligence and Performance Management solutions

� Deep and wide BI & PM product portfolio, integrated on the “Cognos 8” platform (now at Version 8.3)

� Global Reach:

� 23,000+ customers in 135+ countries

� 80% of Fortune 1000

� Strong channel network: 3,000+ channel partners

� Employees:

� 3,600+ employees

� 890+ strong R&D team

� 1,800+ customer-facing field force

� As of January 31, 2008, Cognos is a business unit of IBM, the world’s largest provider of information technology.

RETAIL PHARMA/HEALTHCARE

FINANCIALSERVICES MANUFACTURING

Proven Customer Value in midsize and Enterprise organizations

eCapital Advisors Overview

� Complete Range of Performance Management Services� Strategic Assessments & technology planning

� PM Consultants with extensive implementation experience

� Financial consultants with planning, financial reporting & consolidations experience

� Business Intelligence consultants with DW skills & delivery experience

� Experience across BI & Planning teams with current platforms

� High value proposition – Strategic Implementation Me thodology� Delivering top quality solutions to maximize return on investment (ROI)

� Comprehensive Vendor Partnership

� Rich references & industry contacts

� Dedicated, experienced & trained consultants

ManufacturingClients

RetailClients

Service IndustryClients

HealthcareClients

Other ClientsMANUFACTURING RETAIL SERVICES

HEALTHCARE OTHER

eCapital Advisors Proven Clients

Agenda

� Cognos At a Glance

� What is “Performance Management”?

� Challenges that midsize organizations face

� Cognos TM1 MidMarket Edition

� Demo

� Q & A

The Cognos PM Framework

Financial Management

ExpenseManagement

RevenueManagement

Long Term Asset Management

Why?

PERFORMANCE

What should we be doing?

How are we doing?

Finance

ProductDevelopment

Operations

HumanResources

IT/Systems

CustomerService

Marketing

Sales

Financial ConsolidationReport to external stakeholders with confidence

Financial AnalyticsAnalyze and optimize performance

PlanningPlan, forecast and control enterprise resources

What is “FPM”?

Financial Performance Management is:

a) a specialized type of Performance Management

b) the systematic reporting, analysis, planning, and optimization of performance to support corporate growth, profitability, and compliance

c) centered in the Office of Finance, but extends into Operations

Agenda

� Cognos At a Glance

� What is “Performance Management”?

� Challenges that midsize organizations face

� Cognos TM1 MidMarket Edition

� Demo

� Q & A

Why Consider Implementing FPM?

� What would you answer to:� Are your planning cycles long

and frustrating?

� Are your Management tools ineffective and inefficient?

� Are your budgets and forecasts inaccurate?

� Would you be able to answer the question � “What are your most profitable

business units / products / market segments/ Channels”?

• How quickly can you answer?

• With what degree of confidence?

CFO

ControllerTax /Treasury

FP & A

Challenges Facing Midsize organizations

� Need to be more effective and efficient� Unable to readily view and use their

information

� Over reliance on spreadsheets

� Need solutions to drive competitive advantage

� Purpose-built BI and PM perceived as too large and complex

� Unable to respond to increasing demand from business � Limited budget and resources

� Limited BI/PM experience

� Growing number of data sources and data volumes

Business

IT

Spreadsheets are the Incumbent FPM “Solution”

� Comfort Factors:� Pervasive, Powerful, Personal, Familiar, Flexible

� A numerical “Swiss Army Knife” for many companies:� Data Collection, Business Modeling, Analysis, Reporting

� But … Spreadsheets are a Breeding Ground for Risk!

Inaccurate: Almost certain to contain unintended errorsUntrustworthy: No confidence in source and accuracyInsecure: Security is monolithic, no audit trailCumbersome: No process automation, long cycles, unintuitive analytics, manual hierarchiesFragile : Lack of collaboration and repeatability for continuous processes (e.g. budgeting and planning)

Inaccurate:Inaccurate: Almost certain to contain unintended errorsUntrustworthy:Untrustworthy: No confidence in source and accuracyInsecure:Insecure: Security is monolithic, no audit trailCumbersome:Cumbersome: No process automation, long cycles, unintuitive analytics, manual hierarchiesFragileFragile :: Lack of collaboration and repeatability for continuous processes (e.g. budgeting and planning)

Agenda

� Cognos At a Glance

� What is “Performance Management”?

� Challenges that midsize organizations face

� Cognos TM1 MidMarket Edition

� FPM Product Demo

� Q & A

Introducing Cognos TM1 MidMarket Edition

�Planning, Budgeting & Forecasting

� Financial Analytics and Reporting

A performance management solution for midsize organizations

� Read/write at “speed of thought”� What-if scenario modeling � In-memory multi-dimensional cubes

Cognos TM1: Presentation Components

Cognos TM1 Server Explorer

Multi-dimensional engine for interactive business modeling and scenario analysis. Build, deploy, and maintain application dimensions, cubes, rules, security, etc.

Cognos TM1 Excel

Easily create reports and templates deployed via Excel or web

Cognos TM1 Web

Simply access Excel “generated” reports or input templates

Cognos TM1 Executive Viewer

Self-service ad-hoc analysis, visualization and report environment optimized for R/W access to TM1 (also supports Essbase, MSAS, SAP BW)

Cognos TM1: Database Components

Feature Benefit

64-bitModel and analyze large data volumes with fast response times

In-Memory

Easily create simulations interactively to test new business assumptions

Multi-Cube

Model any type of business process; natural way to build models

Rules Language

Create complex financial applications

Turbo Integrator

Easily loads large amounts of data quickly (e.g., intraday) from any sources including ERP, DW, etc.

Server ExplorerServer Explorer

Cube ViewerCube Viewer

TM1 Icon BarTM1 Icon Bar

Cognos TM1: One Technology, Multiple Applications

An integratedextensibleapplication for all users and business functions, with common:

• architecture• fact data• reference data• scenarios• business rules• workflow• presentation• security

An integratedextensibleapplication for all users and business functions, with common:

• architecture• fact data• reference data• scenarios• business rules• workflow• presentation• security

Finance

Customer Product

Workforce

Consolidation

ProductProfitability

SalaryPlanning

ResourcePlanning

CustomerProfitability

ProjectMgmt

Cognos TM1

MarketingEffectiveness

PipelineAnalysis Production

Planning

QualityTracking

BalanceSheet

Cash Flow

Profit & Loss

ChurnAnalysis

SalesCommissions

InventoryMgmt

Cognos TM1: Solution Capabilities

Cognos TM1: Analyst Dashboard

Cognos TM1: Financial Reporting

Cognos TM1 : Transaction Drill-Thru

Cognos TM1 MidMarket Edition Delivers:

� Flexible, easy to use

� Ideal for ‘what-if’ scenario modeling

� Read/write at “speed of thought”

� Centrally managed business hierarchies, rules, calculations

� Leverages familiar Microsoft Excel environment

� Simplified data extraction & transformation

Collaborative business model

Financial & Business Analyst

Cognos TM1 MidMarket Edition Delivers:

IT

� Reduces demands on IT� Drives accountability to the business

� Rapid business centric application development

� Single product with simple install

� Self tuning/optimization of in-memory data

� Centrally managed solution

� Priced and packaged to fit your budget

• Deploy Easier

• Reach Further

• React Faster

Organizational effectiveness and efficiency

Agenda

� Cognos At a Glance

� What is “Performance Management”?

� Challenges that midsize organizations face

� Cognos TM1 MidMarket Edition

� Demo

� Q & A

Summary : Cognos TM1 MidMarket Edition

� Enables the transformation to manage risk and drive better performance

� Adaptive solution that evolves and grows with your business

� Leverages existing business and IT skills and resources

� Flexible Pricing and packaging

A performance management solution for midsize organizations

MIDSIZE ORGANIZATION

• Deploy Easier

• Reach Further

• React Faster

Thanks, and any questions?

Chris Evers – eCapital AdvisorsJean Nitchals – eCapital Advisors