Financial Fidelity in Retail Banking
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Financial Fidelity Are we on the verge of change? – part 3 ©TNS
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Come cambia la natura della Loyalty verso le banche? Come si modificano i comportamenti dei Clienti e come le Banche possono prevenire i rischi di un'eventuale migrazione della Customer Base? In uno studio effettuato in UK, si evidenzia come circa un terzo dei Clienti abbia pensato a cambiare Banca, anche se di questi, solo un'11% si sia attivato nella ricerca di alternative concrete. Sono ancora Clienti, ma la loro fedeltà non è supportata da reale commitment.
Transcript of Financial Fidelity in Retail Banking
![Page 1: Financial Fidelity in Retail Banking](https://reader034.fdocuments.us/reader034/viewer/2022042606/5455e157af79594f558b4a3e/html5/thumbnails/1.jpg)
Financial FidelityAre we on the verge of change? – part 3
©TNS
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The account switching service era is here
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![Page 4: Financial Fidelity in Retail Banking](https://reader034.fdocuments.us/reader034/viewer/2022042606/5455e157af79594f558b4a3e/html5/thumbnails/4.jpg)
Low levels of loyalty are comparable to those of utility companies
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![Page 5: Financial Fidelity in Retail Banking](https://reader034.fdocuments.us/reader034/viewer/2022042606/5455e157af79594f558b4a3e/html5/thumbnails/5.jpg)
Low levels of loyalty are comparable to those of utility companies
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![Page 6: Financial Fidelity in Retail Banking](https://reader034.fdocuments.us/reader034/viewer/2022042606/5455e157af79594f558b4a3e/html5/thumbnails/6.jpg)
Indifference has so far stabilised the customer base
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![Page 7: Financial Fidelity in Retail Banking](https://reader034.fdocuments.us/reader034/viewer/2022042606/5455e157af79594f558b4a3e/html5/thumbnails/7.jpg)
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Consumers are being pushed out, not enticed away
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‘Hassle factor’ is a deterrent to switching
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Behaviour and reputation are vital to retention
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For further info on this study, please contact
Fabrizio Andreose
Account Director TNS Italia
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Account Director TNS ItaliaTel. +39.02.270721