Financial Advisor Blogging
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Strategic Blogging for Financial Advisors Targeting and Capturing New Clients
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This file is from a recent webcast with 3 successful financial advisor bloggers. Having a professional blog site and strategy can help you generate more leads and do more business.View the presentation at http://www.brighttalk.com/webcast/20903
Transcript of Financial Advisor Blogging
Strategic Blogging for Financial Advisors
Targeting and Capturing New Clients
Who are We?
Moderator:Stephanie Sammons, CEO of Wired Advisor http://www.wiredadvisor.com@stephsammons
Panelists:Jeff Rose, CFP http://www.goodfinancialcents.com @jeffrosecfp
Cathy Curtis, CFP http://blog.curtisfinancialplanning.com@curtisfinancial
Curtis Smith, CFP http://icmcfinancialadvisors.com/making-cents @CurtisASmithCFP
What is Blogging?
AN ONLINE SELF-PUBLISHING TOOL THAT ALLOWS YOU TO SHOWCASE YOUR PERSONALITY, PASSIONS,
INTERESTS, AND EXPERTISE WHILE ATTRACTING, ENGAGING AND CULTIVATING CLIENT RELATIONSHIPS, PROSPECTS AND CENTERS OF INFLUENCE INTO YOUR
PERSONAL MARKETING FUNNEL
Why Blog?Get your unique message out to your target marketsBuild credibility and influence within your target marketsTool to generate leads and referrals into your business
The Financial Advisor Blogosphere
Blogs are the most commonly used tool in making financial decisions (Spectrem Perspective study, Social Media and the Investor)
Less than 7% of financial advisors are blogging (early stages of adoption and regulatory concerns) - (American Century Survey)
Small businesses that blog have far better marketing results (Hubspot) Specifically:55% more visitors97% more inbound links434% more indexed pages
Sample Professional Blog
Primary Benefits of Blogging
Professional AND Personal Showcase (not sales oriented)Central Repository for Original Insights, Opinions, IdeasSocial Media Hub – Push Out Content & Pull in Connections Dynamic, Searchable, and Discoverable ContentPost articles, Images, Video, Feeds/Links (social objects)Integrate with Existing Website & Social Media ProfilesBuilt in Social Sharing Tools to Expand Your ReachAttract, Cultivate, and Capture Leads in Target Markets
"You are in the business of giving professional advice. Invest in a professional online presence"
Panelist Q&A
Moderator:Stephanie Sammons, CEO of Wired Advisor http://www.wiredadvisor.com@stephsammons
Panelists:Jeff Rose, CFP http://www.goodfinancialcents.com @jeffrosecfp
Cathy Curtis, CFP http://blog.curtisfinancialplanning.com@curtisfinancial
Curtis Smith, CFP http://icmcfinancialadvisors.com/making-cents @ICMCFinAdvisors
