FinalProject
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BDMM 4336 Final Project Class 20 Fall 2011 @AndreaGenevieve [email protected] Digital Media Research Project Final projects are composed of 3 parts: 1. A thorough analysis paper (80 pts) 2. A creative digital marketing example that could be used to grow the brand (20 pts) 3. A formal presentation to the class (30 pts)
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Guidelines for the Fall 2011 final project.
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BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Digital Media Research
Project
Final projects are composed of 3 parts:
1. A thorough analysis paper (80 pts)
2. A creative digital marketing example
that could be used to grow the brand
(20 pts)
3. A formal presentation to the class (30
pts)
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Research ONE:
• Cisco
• NIN
• NFL.com
• CNN.com
• ACL
• Blackberry App World
• Lost Highway
• Current TV
• KUT.org
•Topspin•Polyphonic •Kingdom of Loathing•Chris Anderson•Yelp•Figment.com•Wired
•Dell – Idea Storm•Rockband•U2•Bazaarvoice•METV Austin – online
•Univision•KXAN•Adobe Youth Voices•PeopleJam•Metacritic•The Daily•NetFlix•BioWare•Microsoft Kinect•Disney/Pixar•Sirius/XM radio
OR choose your own company. NOTE
companies may not be duplicated for projects.
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Submitting Your Project
• All projects must be submitted in
class the same day as your
presentation.
• Projects must also be emailed on
the same day to
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Formatting The Paper
• All written work completed in this course must conform to APA guidelines as adopted by the School of Management and Business at St. Edward’s University unless specifically exempted by the instructor (e.g., status reports and case study analysis write-ups). Correct spelling, grammar and punctuation is important in all work.WWW and Internet citing and references are detailed in the APA manual. See: http://www.stedwards.edu/gsm/current/apa.htm The Writing Lab at St. Edward’s University may also be used as a resource in this regard.
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Paper Formatting
• Each paper MUST be written in Times New
Roman, 12 pt font with a cover sheet.
• Center your name, company, class (BDMM
4336) and date.
• Staple in the upper left-hand corner.
• You may double space.
• Do NOT massage margins. (1” only)
• NO folders.
• Each person must submit a paper.
• If one student – 14-16 pages, if two students – 18-20 pages, if three students – 22-24 pages.
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
For The Email…
• For the email submission, name your file with your first initial, last name,
section, plus topic abbreviation (e.g.,
amichnikPROJECT for the write-up of the PROJECT; do NOT use a “#”
in document title). Please save the paper in “.doc” format, not “.docx” –
this will make my life easier.
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Part 2:
• Digital Component: Each group or individual student will present a digital component to their paper as part of the final project. This should be a tangible example of digital media tactic such as an HTML e-mail, a template for a corporate blog with examples, a social networking account with examples, an infographic, a promotional video, a idea for a mobile app, etc. If you have any questions or ideas, please come talk with me to discuss.
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Part 3:
• Final presentations: Each will be 12, 14, or 16 minutes, depending on
the size of the project team. No
reading from papers will be allowed. Students are expected to dress
appropriately for a professional presentation. Each group member is
expected to contribute and present equally.
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Grading
To receive an “A”
1. Accurate and sophisticated understanding of readings and issues with the ability to do more than repeat what the text says or what was said in class, such as the ability to infer additional important information from sources
2. Critical stance toward opinions communicated in class or in the readings and the ability to express their own views articulately and defend them well
3. Originality of thought in expressing the critical stance, in drawing out additional implications from the readings and class discussions, and in finding personal meaning in the readings and issues discussed
4. Clear expressions of ideas, with papers containing very few grammatical or stylistic weaknesses
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
5 Components
A) Digital consumers
B) Branding efforts
C) Digital media choices in the marketing plans of the chosen company
D) Business model the company uses (include pricing and revenues, distribution choices, etc.)
As the expert you have become thorough in this research, so for your project you will also need to
E) Make recommendations for growing this entity in both size and profitability
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
Class Work Days
• 11.14
• 11.21
• 12.7
• Please bring your laptops and be
prepared to work in class.
BDMM 4336
Final
ProjectClass 20
Fall 2011
@AndreaGenevieve
DUE TODAY
• Choose if you want to work alone, in
pairs or in a group of three. Please
decide by the end of class today
who you will be working with and
which company you will research.
• Create a basic outline for your
paper and start thinking about the
digital component
• EMAIL to me your outline by next
class
