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Local IdentityObjective: This is a proposed visual identity solution for Monmouth and Independence. This includes a logo, a slogan, and visual language. Harmonizing all three aspects is the key objective to effectively provide the community with a new sense of place.
Format: Variable
Media: Varying Print and Screen Media
Graphic Strategy: This Monmouth-Independence logo creates a sense of harmony with regional associations represented through organic forms. Waters, sunshine, and growing plants evoke a quiet community that enjoys the nature that surrounds it. The slogan; stay strong, grow together evokes the feeling of a community united. A balance of geometric and organic shapes, along with vibrant cool and warm colors, are used to establish a lively and inviting visual language.
stay strong, grow together
MONMOUTH INDEPENDENCE
MONMOUTH INDEPENDENCE
stay strong, grow together
MONMOUTH INDEPENDENCE
stay strong, grow together
MONMOUTH
INDEPENDENCE
MONMOUTH INDEPENDENCE stay strong, grow together
John [email protected]
Icon Family and Environmental Graphic DesignObjective: This collection of graphic icons and lamppost banners expands upon the identity for the communities, Monmouth and Independence, Oregon.
Format: Icons - variable; Banners - 24” x 48”
Media: Varying Print and Screen Media
Graphic Strategy: Working from the organic lines and forms from the logo, these designs encompass a true sense of unity through their visual language. Extending the color scheme and incorporating it in the graphic icons and the two banners allows for easy readability and for them to be recognized quickly.
Local Identity BrochureObjective: This multi-page booklet-style brochure is inspired by the beauty of the surrounding location and governed by a structured grid system. This extends the local identity and visual language, to aide in the promotion of community.
Format: 5.25” x 8”; saddle-stitched
Media: Medium Heavyweight Paper
Graphic Strategy: Presented in full color, through the use of original imagery and the visual language, this brochure brings variety and versatility, while still maintaining cohesiveness with the identity. The colors, shapes and lines taken from the logo and icons establish unity and provide rhythm and pacing that offers an effective communication platform.
Get
to K
now
Mon
mou
th
& In
depe
nden
ce
SHOPPING & DININGOur community has a rich abundance of shopping opportunity. Whether looking
out, look no further. Monmouth and Independence offer a wide variety of dining options, including Thai, Mexican, American, Italian, Chinese, and many more. We
or delight in delicious ice cream.Visit www.micc-or.org and view the Chamber Directory to see a listing of local businesses and the goods and services they provide.
FESTIVALSMonmouth 4th of July - Yearly celebration including music, vendors, and fun for the entire family!
Western Days - Independence Oregon celebrates its namesake with a 4-day
event-goers watch from Riverview Park.
Hop and Heritage Festival - The “original” Hop Festival, also known as the Hop Fiesta, began in the early 1930’s. The festival grew out of the end-of-harvest celebrations in the migrant csuccess featuring vendors, music, activities, and cultural displays from 1856 to 1956. The festival takes place the last full weekend in September.
Halloween Spectacular Event - Downtown businesses in Monmouth and Independence host a Halloween Spectacular event in which many Main Street businesses in both communities hand out candy to trick-or-treaters. The cities’ public libraries host games and chalk art activities for children.
Independence Holiday Parade of Lights - Bring out the whole family to
parade traditionally starts at 5pm from the parking lot at the First Baptist Church.
Hometown Holiday Festival - The two-day celebration features the lighting of the giant Sequoia on the campus of Western Oregon University, the “sip-and-shop” event in downtown Monmouth, and concerts at Rice Auditorium. All events are free and open to the public.
LEIS
URE T
IME
rest
, rel
ax, a
nd e
njoy
Monmouth and Independence are located in the heart of the Willamette Valley in the historic hop capitol of the world. We are a less than 30 minute drive from both Salem and Corvallis, and a mere hour from Eugene, Portland, and the
breweries, or spend the day shopping in our historic downtowns.
WINERIES The surrounding countryside plays host to a number of local wineries. To locate all of the local wineries, visit www.google.com, click the “Maps” link and enter “Wineries Independence, Oregon.”
PARKS & PLAYGROUNDSMain Street Park120 MAIN STREET EMONMOUTH, OR 97361
Riverview Park50 C STREET
INDEPENDENCE, OR 97351
Sarah Helmick StateRecreation Site11545 HELMICK ROAD
MONMOUTH, OR 97361
FAM
ILY FU
N
cele
brat
e tim
e to
geth
er HORSEBACK RIDINGHappy Trails Horse Barn2525 JAMES HOWE ROAD
DALLAS, OR 97338(503) 999-4802
Circle T Ranch5679 WALLACE ROAD NWSALEM, OR 97304(503) 949-7679
Zippo’s LadyHawk Ranch16195 ELLENDALE ROAD
DALLAS, OR 97338(503) 623-7087
MO
VIES
Independence Cinema 8
Visit their Website for show times and prices:www.independencecinema8.com
OUT
DOO
R ADV
ENTU
RES
disc
over
you
r pat
h
HIKING TRAILS
BIKE TRAILSAdair/Independence/MonmouthINDEPENDENCE, OR34.4 miles; Moderate
Berry Creek LoopMONMOUTH, OR5.7 miles; Moderate
Black Rock Mountain Bike AreaFALLS CITY, OR
Buena Vista FerryINDEPENDENCE, OR57.0 miles; Challenging
Monmouth — Amity LoopMONMOUTH, OR64.0 miles; Challenging
Monmouth to Buena VistaMONMOUTH, OR27.5 miles; Moderate
Mt. Brown Bonzai LoopFALLS CITY, OR
*For more info on these trails or others, go tohttp://rideoregonride.com/rides.*
RAFTING & KAYAKINGBuell County Park toYamhill River7 miles; Class I & II
Upper Bridge toMill Creek County Park5.6 miles; Class III & IV
Grande Ronde to Sheridan15.3 miles; Class II & III
Buena Vista to Independence11 miles; Class I & II
Independence to Salem12 miles; Class I & II
*For more info on these or others, go towww.alltrails.com or www.riverfacts.com.*
EE WilsonWildlife Area29555 CAMP ADAIR ROAD
MONMOUTH, OR 9736116 mile loop;all skill levels
WillametteRiver Trail50 C STREET
INDEPENDENCE, OR 973515k loop;all skill levels
*Some trails may be closed during winter months.*
Baskett Slough Wildlife Refuge10995 HWY 22DALLAS, OR 973381.5 — 5 miles; light to moderate
iPhone ClickObjective: This website creates an expressive abstract system to show how thoughts and interests are categorized and conceived of through interactivity.
Format: HTML5, CS3, jQuery, and JavaScript
Media: Adobe Dreamweaver CC 2014
Graphic Strategy: Communicating through an interactive web space made up entirely of images, both found and original, helps to engage the user to make sense of the story and meaning. The use of white space allows the imagery to be presented without distracting elements surrounding it. Navigation is simple to understand as the site reacts with familiar notifications letting the user click the button to explore. This screen-based experience enhances communication through intriguing visuals.
Graphic Strategy: This environmental design uses a short quotation from Heraclitus, a Greek philosopher; “The way up and way down are one and the same”. Utilizing differing orientations in the composition creates visual hierarchy and pacing.
Saying ProjectObjective: Using varying weights of the same font family, along with leading and tracking, creates a dynamic visual design.
Format: Variable
Media: Vinyl
the way
the wayup and
down areone and
the same
the wayup
down
same
and the way
are one and the
the way
the way
UPand
down
are one and theSAME
Elephant Emotions SequenceObjective: Capture moments in time through the use of photography that tell a specific story.
Format: 15.5” x 20.5”; print
Media: Digital Photography
Graphic Strategy: These nine images allow the viewer to be immersed in the emotions, feelings, and actions of elephants in captivity. These photographs are meant to be seen in a particular order as a narrative sequence. This experience mimics the feeling of being placed on display, just as these animals are on a daily basis. Moving through this visual story, one will get the experience of what it would feel like to be in their shoes.
Starbucks RepackagingObjective: Using the philosophy and styling of the De Stijl art movement helps shape a fresh new take on this Starbucks repackaging design.
Format: 16oz. Aluminum Can
Media: Adobe Photoshop CS6
Graphic Strategy: Placing the images in a grid pattern helps give the redesign a modernized look. The repetition of the Starbucks logo contained within the grid, in various sizes and viewpoints, gives the can life, energy, and a sense of motion. Referencing the three primary colors in the De Stijl movement, three colors reminiscent of coffee were chosen for the overall color scheme. Also the ‘playful’ manner in which the Starbucks name itself is used vertically throughout the grid pattern supports this sense of energy and motion, while also relating to the product being sold.
DivaObjective: Create and write an original animation and dialogue between two characters.
Format: Time-Based Animation; MP4
Media: Adobe Illustrator, After Effects, and Premiere Pro CC 2014
Graphic Strategy: This cheeky five shot animation is an original picture that includes recorded dialogue between two characters using self-created voices. The animation, 24 seconds in length, depicts a more humorous side of the well-known singer/actress Whitney Houston. The main character asks Siri a question that the software program didn’t quite understand. Ironically, the question was in relation to one of her songs, “Queen of the Night“. The animation continues to use humor to lead the viewer on a journey, as if traveling with Whitney in her limousine.
Sip StatisticsObjective: This infographic, through the use of pragmatic delivery, combines a wine key tool, wine, and the persona of a mathematician.
Format: 17” x 11”
Media: EPSON Premium Presentation Paper Matte
Graphic Strategy: The modular grid structure helps represent complex numerical data in an expressive and captivating poster format. A variety of elements, like icons, indexes, and statistical diagrams are used throughout the infographic to help appeal to the audience of mathematicians and wine connoisseurs.
80% Cork
12% Screw Top
United States26.85%
France 23.84%
Italy 18.90%
Germany 16.03%
China 14.38%
TOP
FIVE
COU
NTRIE
S OF CONSUMPTIO
N
8% Other
SEALINGMETHODS
Sip Statistics
Spain12.25%
France15.75% Italy
15.87%China5.73%
Australia4.49%
Chile3.89%
South Africa4.22%
Germany3.46%
Portugal2.28%
Moldova1.50%
Romania1.58%
Argentina4.58%
United States10.73%
Russia2.41%
PROD
UCTIO
N BY COUNTRY
Credits for images textures: Lois Enrique - Flickr
Stitch MagazineObjective: Working in collaboration with a small group of colleagues, create and construct a twenty page magazine that reflects the relationship between an American audience interested in fashion and the Vietnam nationality, bringing together in harmony cultural awareness and high fashion.
Format: 8” x 10.5”; saddle-stitched
Media: Medium Weight Semi-Gloss Paper
Graphic Strategy: This magazine was brought to life through a flexible grid system, carefully chosen range of colors and imagery, and a strong stylized visual language. The colors chosen were drawn from the surrounding Vietnam landscape; bringing both land and sea together. The blue-green pulls from the clear waters, and the vibrant greens and yellows are taken from the lush country side. The colors, shapes, and lines forming the visual language, which are largely organic, provide contrast to the grid-based structured elements. As the title of this magazine suggests, it metaphorically stitches together two different cultures and unites them in to one through common interest in high fashion.
Stitch 2
StitchMay 2015
Paul & PaulinaInterview with Pauline Paulina
Ao DaiA Brief History
VietnamStyle
A Trend Through Time
The NewEssentials
Spring / Summer Trends
+
Stitch 218 May 2015
Photographer& Illustrators
Authors
Designers
Special Thanks To
Dan DA Brief History of the Ao Dai,Ao Dai: A Modern Design Coming of AgeSan Jose Museum of Quilts and Textiles
Mai SonDirector of the company MAISON
Christina Yu
Paul and Paulina
Dino NgoKevin SinclaiNandy DuongNguyen Cong TriTarek HarbiZhang Jingna
Joshua LaytonAdvertisements, Pattern, Infographic Spread, Cover, & Images
Mackenzie SutterTable of Contents, Credits & Resources, Graphic Elements, & Images
Paige AsayInterview, Infographic Spread, Cover, Masthead, & Images
Taylor PulsipherEditorial, Feature Article, Back Cover, & Images
Ao Dai BellaAsiaLIFEDreams TimeLouis VuttonNguyen Cong TriPauline PaulinaPaul & PaulinaPradaVietnam Tourism King
Cred
its &
Res
ourc
es
Stitch
10 May 2015
Short notice:pieces for this coming season and work wonders with
abbreviated jackets are to be worn over light tops that cover the gap between the hip bone and the ribs.
Snake bite: look for python or snake print on jackets and boots, a key spring look that gives rocker bite.
Everyday suede:70s is also the leather of the moment. My personal choice will be the Chole Crossbody bag with small handle and metal medallions for decoration – modern vintage.
Top it off: Invest in a wide brimmed hat, either el
High-rise denim: Denim is still dominant on the
opposite – high-rise jeans are now stovepipe tight and cropped right above the ankle to highlight the new heights of the season – the platforms.
Touch-the-sky platforms:
Gladiator heels:me, go for the Gladiator sandals. We saw glimpses of the ankle version last summer but they have grown up to the knees this summer with chunky heels, a great complement for miniature dresses.
Tablecloth tops: the 80s, and we called it preppy in those days – check patterns are now oversize which, supposedly, puts a fresh spin on the feminine pattern.
Eye candy:face should have an intense wash of colorful eye shadows a la Chanel’s spring models.
Big drop: the rage for the last two seasons and now attention has moved from necks to ears. Invest in some big drop earrings in crystal glow mesh or in rhinestones to add
Spring/Summer
2015
4 May 2015 Stitch 9
The NewEssentials
Letter from the editor
Spring/Summer
2015
Last week, my friend and I were talking about how di�cult it is to shop these days. Exclusive brands are una�ordable and high street brands
simply cannot deliver the quality to make us feel that we are getting value for our money. We don’t shop as much now and, if we do, we shop for the essential looks of the season.
So what are the essential looks for spring and summer 2015? �ere is no doubt that the 70s look is back but don’t think you can pull your �are pants and your platforms from a vintage shop. �ere are a lot of key 70s fashion elements on this summer’s runway which have been reinvented.