FINAL_MONGOOSE MAILER 2015_LOWRES copy

01

What’s So Special?

MONGOOSE PACIFIC Content Marketing & Special Projects Best Content Team SPARK Awards Asia 2014

02Mongoose PacificContent Marketing & Special Projects

Content Marketing is media and publishing communication designed to capture the attention of a desired audience. The purpose of our work is to engage, inspire and create a dialogue between your brand and your customers with the ultimate goal of selling your products and services.

• Digital Innovation• Content Solutions• Outstanding Design• Multiple Platforms

PenangKnow more. Do more.

Insider’s Guide to

2014/15RM38 SingaporeS16 UAEDhs40 BahrainBHD4.00 United KingdomGBP5.99 USAUSD10 Hong KongHK$90 AustraliaAUD18 IndiaINR350 BeijingRMB100 IndonesiaRp110,000 EuropeEuro10

.'1��33��,661��

INSIDE &ONLINE

LISTINGS1,000+

In association with

MAKE THE MOST OF YOUR CITY www.timeoutkl.com MAKE THE MOST T OFOFOFOFOOOOFOFOFOFOOFOOOFOOOOFOFOFOFOFOOFFO YYOUO R CICCCCCCCCCCCCCCCC TY www.tiimemmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm outkl.cococococccococcccom

THE BEST RESTAURANTS AS VOTED BY YOU

PLUS Christopher Nolan on ‘Interstellar’

+ The most useful gift guide – by budget+ Christmas and New Year’s Eve

dinners and parties

DECEMBER 2014

Issue 81RM6.90

15 BEST

DISHES+ KL’s rising food stars

+ Top food trends of the year

.'1��33��,661��

APR

IL 2015

STYLISH

WO

MEN

ON

-THE-G

OP

P 18353/0

1/2014

(033768)

FIGHT OFF THE FLU WITH COFFEE, SEX, WINE... (no joke!)

YOGA MOVES THAT MELT STRESS—FAST!

BEND, DON’T SNAP

STYLISH WOMEN ON-THE-GO

WITH COFFEE,

STRESS—FAST!

BEND, DON’T SNAP

Get More Out of Your 24 AVOID THESE SNEAKY TIME-SUCKS

NEXT LEVELHEALTHY!

Ashley Greene Spills her tricks for gorgeous hair and a super-fi t body

ISSN 1675-6932 RM6.80

How to eat, drink &

still shrink

Slim Down Now!

IF YOUR HAIR COULD TALK

HEALTH SECRETSIT WOULD SHARE

10+

Flat AbsSculpted ArmsTight Butt

www.womens-health.com.my

APRIL 2015

MALAYSIANEDITIONRM6.80A FLAT BELLY IN JUST 15 MINUTES!

03Mongoose Titles

REAL FACES, BRAND NEW PLACES

ISSN 1823-805XRM12

FEBRUARY 2015

on balancing business and friendship

RachaelMeckel

EmmaHolcroft&

EAST MEETS WESTHolidaying in Hong Kong & Macau

FIT FOR TWOTop partner workouts

CHINESE NEW YEARYour guide to the must-try dishes

BRILLIANT BOUDOIRSThe best expatriate homes

owerairings

KL’s

PS TO R I E S O F S I B L I N G S U C C E S S , F R I E N D S I N FA S H I O N A N D L O V E T H R O U G H S P O R T

MA

LA

YS

IA

ELLE.MY FEBRUARY 2015 RM8.90

CAN YOU (AND

SHOULD YOU)

REALLY CHANGE A MAN?

The new ways to wear fresh florals,

dreamy pastels and pretty ginghams

on thePLANET

productsBEAUTY The 15 best RM50,000

designer giveaway!STELLA MCCARTNEYALEXANDER WANGLANVIN & more

ROSIE HUNTINGTON-

WHITELEYIN SPRING'S TOP TRENDS

LOVELOOKS TO

We publish six of Malaysia’s most successful, influential magazines. Many of the world’s most renowned publishers have chosen us to produce the Malaysian edition of their esteemed brand.

OUR PARTNERSBBKLCCCIMBHong Leong Malaysia Golf Tourism AssociationMaybank Malaysian OpenMid Valley MegamallPGA Tour

RobinsonsRoyal Selangor Golf ClubSamsungSime DarbySunway PyramidTalentCorpTropicana CorporationWardrobeSime Darby

We are proud to partner with some of the most successful and influential organisations in Malaysia. These famous names entrust us to represent their brands and grow their business. We go to every length to deliver for them.

Monthly magazine for Private Circulation to Members of The Royal Selangor Golf Club (351-D)

Tradition of Excellence

since 1893

DECEMBER 2013

p26

WHAT A MONSTER!Ducati Monster 795, the perfect balance of looks, performance and price

CHRISTMAS GIFT GUIDEA round-up of the season’s best gifts

KIDS RULEAt the 3rd Leg Klang Valley Junior Golf Circuit

CHRISTMAS FEASTS,DELICIOUS TREATS

LE TOILET ARTPublika turns

toilets into galleries

I I I ARTEAT PLAYSHOP

EAT DRINK WONDERLAND

Bite into our food picks

HAPPINESS FOR SALE

Novelty shops you’ll love

EMERGING ARTISTS Upcoming

names to know

PUBLIKANTHE

ISSU

E 1

ISSN 2289-5655

ISSUE T01 JAN / JUN 2014

A Tropicana Newsletter Volume #14 January - June 2014

Tropicana 218 MacalisterLuxury living amidst Penang’s old world charms

MAYBANK MALAYSIAN OPEN 2014KUALA LUMPUR GOLF & COUNTRY CLUB

APRIL 17 - 20

A T R O P I C A N A M A G A Z I N E

KDN No 1505 (7892)Bimonthly Magazine

Volume #91 Sept - Oct 2013

THE GASTRONOMY

ISSUELife tastes good

Beautiful ladies, bright futures

Tropicana presents Miss MALAYSIATOURISM2013

pg58

pg64

pg68 NOBU MAGICThe amazing fusion of Japan, Peru & Hollywood

Wine paired feasts of BordeauxTHE FRENCH ODYSSEY

TROPICANA METROPARK the future of urban living

05

06. Our Process08. Custom Publishing 22. Digital and Multimedia 30. Creative Solutions and Branded Content40. Awards42. Contacts

Contents

Our

Pro

cess

IdeaWe listen to your desires, look at your company and think of ideas that will stand out in the market.

ProposalA proposal will be presented including all aspects of service clearly explained.

Ë

06

07

Blood, Sweat, TearsOnce the idea is agreed and the guidelines are decided, we do everything we can, using all our extensive resources available to create a remarkable product.

DeliveryWe agree on a time frame and make sure you have what you need when you need it. No exceptions.

Ë Ë

08Brochures // Booklets // Branded Content // Syndicated Content //Magazines

Cus

tom

Pub

lishi

ng

We produce high quality custom publications, outstanding editorial and excellent design. Always original work, inspired by our award winning magazines.

09

The Address MagazineThe Address (renamed “Tropicana Magazine” from early 2015) is a corporate lifestyle magazine produced for Tropicana Corporation. It is read by residents of all developments by Tropicana Corporation Berhad, distributed throughout all Tropicana developments and given to clients and contacts of the corporation. The magazine strongly communicates the aspirational values of the Tropicana brand, as well as promotes the businesses operating within the properties owned by Tropicana.

Custom Publishing Tropicana Corporation The Address Magazine

BriefThe Client had an existing magazine with an established distribution model that carried corporate messages and advertisements. Tropicana wanted something that would modernise their brand, make it more impressive, and engage with more readers.

10Custom Publishing

THE LIFESTYLE/NEW OPENINGS/ FASHION/BEAUTY/GADGETS & HOME LIVING/ BOOKS/ MUSIC/MOVIES/ THE DIARY/COVER STORY/LIFE/PROPERTY NEWS/THE DRIVE/ THE EXPERIENCES

DeliveredThe Address was heavily invested in with world class editorial, art direction and photographic shoots. The core elements of the brand were retained and enhanced. Advertising increased substantially after the re-launch, including premier brands such as Rolls-Royce.

11

Editorial ContentsThe publication was updated with robust, independent, original features, leveraging on our network of journalists, photographers and designers. Significant changes include the regular profile of a Tropicana resident, inspiring stories of individual excellence (a core principle of Tropicana living) from around the world, top class fashion and luxury shoots, and interesting feature articles that inspire readers. The result is an audience that follows because what they are reading is valuable and consistent.

Custom Publishing Tropicana Corporation The Address Magazine

FASHION/BOOKS/ STORY/THE HOME/THE HOME THE EXPERIENCES/THE TRAVEL/

68 TA | SEP/OCT 2014

A T R U E F A M I L Y M A N

-ǫǩǪǟǤ

by

+ǛǯǛǩ

12

DirectionsTropicana Corporation produces a twice-annual newsletter for their clients and investors called Tropicana Newsletter (originally entitled Directions until early 2015). We took on the title, injecting an original design and smart layouts that showcased the quality of the properties and investment opportunities within the Tropicana Corporation.

Custom Publishing Tropicana Corporation Directions

13Custom Publishing Tropicana Corporation Directions

14

The CircularThe Circular is the official membership magazine of The Royal Selangor Golf Club, Asia’s oldest sporting and social club. It is sent out directly to more than 7,000 of Malaysia’s elite from the Royal Family to Ministers and the key opinion leaders in Malaysia.

BriefReinvent the way the RSGC and the clubs members are viewed and produce a better quality membership magazine that more members would read.

Custom Publishing Royal Selangor Golf Club The Circular

15Custom Publishing Royal Selangor Golf Club The Circular


DeliveredBefore we took on The Circular it was 40 pages of staple-folded, basic club news. We transformed it into a 90-page, glossy, feature-led magazine that highlights the best of the lifestyle enjoyed by affluent members of the RSGC. Commercially the publication is now self-sufficient and carries luxury advertising such as Rolex in every issue.


Mongoose Pacific are professional, experienced and a pleasure to work with. Five years ago Mongoose began producing our Membership magazine “The Circular” and the positive response from our members was immediate. Mongoose work with us to ensure our content and messages are given the importance they need, while also producing high quality articles of their own. As a result, our members read the magazine more than ever and have a publication they can be proud of. Ramesh Menon Former General Manager, RSGC

18

24 - 27 OctoberKuala Lumpur Golf & Country Club

CIMB Classic 2013

OFFICIAL PROGRAMME

From 24 to 27 October at Kuala Lumpur Golf & Country Club

CIMB Classic 2013O F F I C I A L P R O G R A M M E

Custom Publishing The CIMB Classic/PGA Tour Official Programme

The CIMB ClassicThe CIMB Classic is the biggest golf event on The PGA Tour outside of the USA. It is an annual event bringing the world’s best golfers to Malaysia. We have produced the souvenir programme for the CIMB Classic since it was established as a permanent part of the tour in 2012. We do so on time and on budget.

19

MAYBANK MALAYSIAN OPEN 2014KUALA LUMPUR GOLF & COUNTRY CLUB

APRIL 17 - 20

Maybank Malaysian OpenThe MMO is the national golf open of Malaysia, attracting the best players on the European and Asian Tours. We have successully produced their souvenir programme since 2010.

Custom Publishing Maybank Malaysian Open Official Programme

20

HE WHO

DARES WINS

ISSUE T01 JAN / JUN 2014

ISSN 2289-5655

WardrobeWardrobe are iconic tailors in Malaysia. Their bespoke suits are among the country’s finest and have a distinct style that appeal to an informed audience.

AUGUST · DECEMBER 2014

Custom Publishing Wardrobe

OBC Patterns

WardrobeMagazine

0123456789 !$W/Stencil typeface was comissioned to achieve a sense of unicity.

21

WARDROBEIcon

WARDROBEVision

WARDROBEAdventure

WARDROBETravel

WARDROBEArt

Custom Publishing Wardrobe

BriefWe were asked to create a vibrant, twice-yearly journal of male excellence with sartorial content at its core. The publication has been shared with an international list of discerning clients in order to inform and highlight the brand’s connection with timeless style, and independent thinking.

DeliveredThe most stylish, original, accomplished custom magazine in Malaysia. With numerous original fashion shoots and smart features that provoke a sharp response from its 6,000 recipients.

��YO

UR

K

EY TO ELEGANC

E ��

2 0 1 4

WardrobeMagazine

WARDROBEDesign

22Websites // Video // Social Media // Apps

We use our international, award-winning expertise to create websites and digital platforms that incorporate global best practices in design, to maximise brand communication consistency and functional interactive experience.

Dig

ital &

Mul

timed

ia

23Digital & Multimedia Hong Leong Bank Website

Hong Leong BankWe won a tender to produce a website for Hong Leong Bank’s brand new Mach Card. The challenge was to build a digital lifestyle website for the credit card to attract authentic interest and promote ideas that would result in increased use of Hong Leong Mach cards. We conceptualised, built, developed and generated content for the portal entitled “the mach life”. The card - and portal - are aimed at a young, outgoing, demanding demographic, very similar to the Time Out KL readership. When creating the content, we utilised both original content and repurposed the best of our material from Time Out KL.

DeliveredAn impactful, attractive and engaging portal was delivered on time, with extensive, on-brand content in the areas of Travel, Dining, Lifestyle, Nightlife and Entertainment. Offers from Hong Leong to their cardholders were used to supplement and enhance this content and drive more business from their customers.

24Digital & Multimedia Hong Leong Bank Website

25Digital & Multimedia Video

VideoAs the digital landscape continues to evolve, so does Mongoose Pacific. Our award winning content and design translate perfectly into high quality video content, such as behind-the-scenes shoots, interviews, advice, or original client-led videos.

Leveraging on our expertise in editorial content, Mongoose Pacific videos draw on our pool of creative talents to create original and outstanding videos that speak directly and effectively to our clients’ desired audience.

In 2014, Mongoose won a WAN-IFRA Digital Media Award for Time Out Kuala Lumpur’s video on Kopitiam culture.

26Digital & Multimedia MGTA Website

Malaysian Golf Tourism Association A website with hundreds of pages of resource, refreshed every day with integrated multimedia, and a daily-updated Facebook channel to reach and inspire a defined golfing audience from all over the world.

Going FurtherWe created a brochure in four languages for the MGTA (Chinese, Japanese, Korean & German). We also produced an original map of the 204 golf courses and hundreds of tourist attractions in the country, the only countrywide map with individual destination maps of Malaysia ever produced.

Mongoose delivered beyond our expectations. No other company in Malaysia boasts the digital expertise, cutting edge design and content ideas they have shown. The MGTA website is one of the best of its kind in the world. Paul Gibbons Ex-President, MGTA

2727Digital & Multimedia MGTA Website

2828

BBKLCCBBKLCC is the prime shopping district in Kuala Lumpur, which includes world class malls such as Suria KLCC, Pavilion KL and Fahrenheit 88, among others. They wanted a portal and social media channel that would alert shoppers to promotions, offers and important information about the malls and their tenants.

Digital & Multimedia BBKLCC Website

2929

BBKLCC

Digital & Multimedia BBKLCC Website

DeliveredWe curated promotional information sent by the malls and created social media posts and updates to deliver important corporate messages to the premium mass market to maximise their experience in BBKLCC.

30Creative Design // Original Branded Booklets // Creative Advertising Campaigns // Creative Features & Syndicated Editorial

Cre

ativ

e So

lutio

ns

& B

rand

ed C

onte

nt

Want to leverage a credible, trustworthy voice to share messages with your customers? How better than utilising the expertise of a Mongoose brand or editorial team?

31Creative Solutions & Branded Contents

TalentCorp Website

TalentCorpTalentCorp was established to facilitate the public and private sector in their collaborative efforts to create, motivate and retain skilled workforce in Malaysia. With this comes MYWorkLife, a website dedicated to attracting international talent who are looking to call Malaysia their new home as well as to bring back professional Malaysians who are residing overseas with articles on the beauty of Malaysia as well as news on the growing economy.

DeliveredWe deliver a fixed number of articles, on pre-agreed subjects each month. The articles appeal to intelligent, internationally-minded people and their families. As a platform, MYWorkLife offers an insight into the lives of Malaysians who participated successfully in the TalentCorp programme, as well as showcasing the many reasons why Malaysia is a vibrant and attractive location for professionals and their families. Each article supplied is SEO-friendly, written to make it rank highly on search engines.

33

A s u p p l e m e n t o f

Mid Valley City

Food & Drinks

EXPLORE

Exclusive

ly with

UPDATED

Now with

more

than 2

00

listing

s!

Creative Solutions & Branded Contents

Mid Valley City Booklet

Time Out EXPLOREMid Valley CityOne of Kuala Lumpur’s most popular, vibrant shoping districts, comprising of Mid Valley Megamall and The Gardens Mall and Mid Valley City engaged Mongoose to create a Time Out KL guide to their food and drink outlets.

DeliveredA handbag-sized book with recommendations and full listings of all the food and beverage outlets in Mid Valley Megamall, The Gardens Mall and The Gardens Hotel & Residence. Branded under the name “Time Out Explore”, the book was bundled and distributed with the full print run of Time Out KL. We also delivered additional run-on copies for distribution at the Centre Court of Mid Valley Megamall, where thousands of visitors picked them up. As a result, visitors were given ideas as to where they could spend their money onsite.

Going FurtherWe have updated, reprinted and redistributed the Time Out Explore guide to Mid Valley City food and drinks every quarter to ensure copies are up-to-date.


ELLE for LPGA Special Edition

ELLE LPGATo coincide with the fifth anniversary of the Sime Darby LPGA Malaysia we conceptualised and produced a golf edition of ELLE magazine to be distributed at their GALA Dinner; informing attendees of the events during competition week, while retaining ELLE’s glamorous appeal. This was the first and only edition of its kind for the ELLE brand anywhere in the world.

DeliveredAn LPGA edition of the ELLE magazine was produced under the theme of ‘Women With Drive’. This unique magazine featured all of the Sime Darby LPGA Malaysia 2014’s

event details as well as high quality ELLE features and ELLE inspired interviews and features of players and key members of the LPGA.


ELLE for LPGA Special Edition


ELLE ROBINSONS Special Edition

ELLE RobinsonsRobinsons approached Mongoose with two requirements. The first; to attract a new and qualified audience. The second requirement was to reinvent their Christmas catalogue. The project involved multiple stakeholders, intricate photo shoots and synergy between Robinsons and ELLE.

DeliveredThe ELLE Malaysia team was brought in to work with Special Projects to co-produce an outstanding booklet that was inserted into the December 2014 edition of ELLE (MY). In doing so, Robinsons were able to attract a new sophisticated audience of buyers. ELLE Malaysia’s award winning design and editorial was incorporated into every page, resulting in a beautiful and engaging publication.


ELLE ROBINSONS Special Edition

38

CartierThe famous luxury brand recognised synergy with Esquire Malaysia. Cartier identified the ‘Manual’ section of the magazine as an original opportunity to co-create fitting content whilst placing Cartier products in to the magazine’s pages. Our challenge was to maintain the integrity of the Manual whilst finding innovative ways of connecting the editorial to Cartier’s core messages and products.

Creative Solutions & Branded Contents

Cartier Esquire Manual

DeliveredWe developed a suitable theme, allocated different models to appropriate pages and matched a variety of factual information, practical guides and interesting quotes to each model. The Cartier content effectively highlighted the messages Cartier wanted to share. It was the first partnership of its kind between the two brands, involving international negotiation between offices in the USA and Paris. All parties were more than satisfied with the results.


Cartier Esquire Manual

4040

Aw

ards

Mongoose is a world class, multi-award winning communications company who publish many of Malaysia’s best known and most successful magazines and websites. We create the authentic connection that you desire with your audience. And we do so by demanding the same level of quality for your platform as we do for our award winning international magazines and websites. Mongoose Pacific are Special Project & Brand Solution specialists.

41

MPA MALAYSIA 2014 - Time Out KL: 1 Gold and 1 Bronze Award for Best Cover, 1 Bronze Award for Best Design, 1 Gold and 2 Silver Awards for Best Editorial FeatureEsquire MY: 2 Gold Awards and 1 Silver for Best Cover, 1 Silver and 2 Bronze Awards for Best Design, 2 Silver Awards for Best Editorial Feature Expatriate Lifestyle: 1 Silver Award for Best Cover, 2 Silver Awards for Best Editorial Feature

2013 - Time Out KL: 1 Bronze and 1 Silver for Best Editorial, 1 Gold for Best Design, 1 Gold for Best CoverEsquire MY: 1 Gold, 1 Silver and 1 Bronze for Best Editorial, 1 Gold for Best Design, 1 Gold and 1 Bronze for Best CoverExpatriate Lifestyle: 1 Silver for Best Design, 1 Bronze for Best Cover

2012 - Time Out KL: 3 Awards for Best Editorial, 3 Awards for Best Design and 2 Awards for Best CoversEsquire MY: 2 Awards for Best Cover, 3 Awards for Best Editorial, 3 Awards for Best DesignExpatriate Lifestyle: 3 Awards for Best Editorial, 1 Award for Best Design

MPAS SINGAPOREMongoose Publishing: Media Publishing Company of The Year 2014Time Out Singapore: Digital Media Product of the Year 2013Esquire Singapore: Best Front Cover (September 2012 Issue): Integrated Media Brand of the Year 2012: Consumer Magazine of the Year 2012Time Out Singapore: Bronze Award - Best In Online Media - Magazine Website 2012

WAN-IFRA2014 - Esquire MY: Gold Award - Best Magazine Cover - April 2013 Issue2014 - Mongoose Publishing: Singapore’s Media Publishing Company Of The Year 20142013 - Time Out KL: Gold Award - Best In Online Media - Magazine Website

SOPA AWARDS2014 - Excellence in Lifestyle Coverage - Time Out KL ‘Broke In KL’

SPARK AWARDS2014 - Mongoose Publishing: Best Content Team

Mongoose Pacific (M) Sdn Bhd (403251-M)

Level 36 Menara AmBank No. 8 Jalan Yap Kwan Seng 50450 Kuala Lumpur

Tel +603 2166 6650 Fax +603 2166 6651

www.mongooseasia.com

Contacts

Jack NewberryEditor & Producer

[email protected]

Matthew BellottiChief Content Officer

[email protected]

FINAL_MONGOOSE MAILER 2015_LOWRES copy

Documents

Transcript of FINAL_MONGOOSE MAILER 2015_LOWRES copy