CampusCred Deliverable

Alton Zheng, Amy Huang, Ancy Dow, Elise Luc, Lucy Chen, Roland Shen,

Samuel Lauda, Vincent Holden

Past Deals• Tully’s• SF Soup Company• House of Curries• Bridges Rock Gym• Saturn Café• Pancho’s Café

Deal BreakdownCompany Type of Deal Savings Purchases

Tully’s Coffee Food 100% 5,008

SF Soup Company Food 50% 1,108

House of Curries Food 50% 1,272

Bridges Rock Gym Recreation 61% 1,337

Saturn Café Food 50% 742

Pancho’s Mexican Grill Food 50% 398 (ongoing)

Lovevolution After Party Event 100% 400

• Free deals attract new users• Recreational deals are just as successful as food• Overall purchases are increasing

SWOT AnalysisStrengths• Large target market• Popular local deals• Convenient and quick• Heavily integrated

with social media

Weaknesses• Cluttered website• Too much time spent

on one deal• Lack of variety• Difficulty attracting

long-term customers

Opportunities• Seasonal Deals• Create stronger

customer loyalty • Expand business

partnerships

Threats• Munch on Me• Moocho• Groupon

CampusCred deals have the

potential to attract a

significant consumer base but must create

better brand

recognition to distinguish

itself from competitors.

Proposed Marketing Timeline

Marketing Results

1 2 3 4 5 6 73000

3500

4000

4500

5000

5500

Salessecond week of

Tully’s Deal

• Promotion began in the 2nd week

• 2500 fliers distributed

• Increase of over a thousand sales in the first 24 hours

• ~5000 sales and 2656 new users overall

Marketing Strategy

Expansion

Conversion

Engagement

Awareness

Marketing StrategyAwareness

- focus more on CampusCred brand instead of individual deals

Engagement- make CampusCred more personable and customizable - increase consumer interaction

Conversion- ensure consumers continue using CampusCred- distinguish itself from competitors

Recommendations

Incentives to share

Simpler and more interactive user

interface with more ongoing deals

Increasing brand loyalty