finalboards

Sophie Herring

Brief 1Geometric Cakes

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The Brief

To create a brand for a new mathematically themed cake store and create a range of instore material.

Concept

Using geometric shapes to base the brand around. The title of the store is ‘Geometric Cakes’

geomet r i cc ke s

the mathematics of baking

geomet r i cc ke s

Sophie Herring


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geomet r i cc ke s


In Store- Menu

The brand is continued in store with conceptual products like a maths book style menu and dodecohedron packaging.The names of the cakes have been given mathematical term flavours, it also includes a baker’s formula. to keep the concept consistent.

Sophie Herring


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geomet r i cc ke s


In Store

In store products are continued with a pie chart style loyalty card, trinagular bunting and also two triangular pieces which slot together to create a receipt holder, these have the geometric pattern I came up with on them, using alternate triangles with the consistent colour palette throughout.

The mathematical cake names are placed on various shaped flags stuck in the cakes.


Sophie Herring


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geomet r i cc ke s


Stationery

A range of stationery has been created for the store, including business cards, letterheads and compliment slips to keep their brand consistent to clients.The back of the business cards have the geometric pattern on them whilst the front is simplistic with just the store details.

Sophie Herring


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geomet r i cc ke s


Exterior

The outside of the store would be an inviting visual using the colour palette of the brand and the geometric pattern under the windows. On the windows would be large window vinyls of the logo. The door handles are triangular as well as the windows on the door.


Sophie Herring

Brief 2Ted Baker OUGD301page 1 of 5

The Brief

To create a sub-brand for Ted Baker’s Autumn/Winter collection along with a range of in store promotional material to work alongside it and consideration of shop window display.

Concept

Using gradual colour gradients to represent the change from day to night and how this occurs predominently in Autumn/Winter when the clocks change resulting in shorter days and longer nights. The sub-brand DAIZE stems from the concept of time change.

AUTUMN WINTER

Sophie Herring

Brief 2Ted BakerOUGD301page 2 of 5

In Store

The in store material includes a range of gift card designs for the shopper to chose from and also a small look book/catalogue for the Autumn/Winter collection which would be available to browse around the store.

The front cover of the look book reads the phrase ‘Short DAIZE long nights’ to emphasise the Autumn/Winter collection and how short days and long night occur with the time change in winter. This design is continued onto the gift wrap.

Sophie Herring


In Store- Packaging

Other instore material includes a range of products which would enhance the shoppers experience. A gift bag and gift wrap for the customer’s purchase would be provided along with a receipt holder upon purchase of the collection in store. On the garments there is a range of swing tickets which would hang to promote the new collection.

All designs have a varied visual representation of the change from night to day with the colours ranging from dark to light.

Sophie Herring


In Store- Swing tickets

The swing tickets are circular to represent the moon or sun which plays a part in the time change in winter. There is a range of day tickets, night tickets and gradient tickets which all represent the brand.

Sophie Herring


Store Window

The store window is a visual aid to promote the brand’s collection. The theme of day and night will be continued and will reach out to customers with copy and also the gradient colours.

Sophie Herring

Brief 3Things you should know

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The Brief

A collaborative brief intended to investigate layout. The brief was to brand and create a publication on a specific subject which we thought people should know about and break this down into sub categories to inform an audience.

Concept

We chose the theme of magic and wanted to experiment with creative layouts to represent this visually with type, we branded the magazine ‘Hoaxx’ as it represents a definition of magic.

HOAXX

HOAXX

Sophie Herring

Brief 3Things you should know

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Magazine

The first issue of the magazine was based on illusion and famous illusionists. We split the research in half and each gathered content. We have split the magazine into four illusionists and created our own layouts for half of the publication each.

We used a colour palette of teal green, black and white, varying the tints of the green and black. Each photograph is a duotone image so that they work together. This consistency of colour will run through each magazine, varying from issue to issue.

HOAXX

Sophie Herring

Brief 3Things you shoukd know

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Magazine

We experimented with layout and tried to make it fit the theme of magic with regards to coloumns, arrangement and tint. We also included some variations of pages such as change of stock for a vanishing page and also sections cut out.

HOAXX

Sophie Herring

Brief 3Thjings you should know

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Quarterly

The publication is to be a quarterly magazine which we have created three other covers for focusing on different areas of magic. Each one will have a specific two colour palette like issue one.

I have created the cover for issue one which has a tinted image of Dynamo and also issue two on Paranormal, again it is text based so that the magazine is recognisable and consistent.

HOAXX

Sophie Herring

Brief 4Heinz Salad Cream

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The Brief

The brief was to create a campaign to get more people eating Salad Cream again.

Concept

I went with the idea of experimenting with Salad Cream and what you have it with and therefore ‘MIX-ZING IT UP’ the zing part comes from how Heinz describe it. I used the theme of painting as you mix up colours and based the products on this concept.

MIX- ZINGIT UP

MIX- ZINGIT UP

Sophie Herring

Brief 4Heinz Sald Cream

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Swatch recipes

I have used the existing Salad Cream flavours and come up with some others myself to create a range. For each flavour I have produced a three page swatch book for a recipe using that flavour Salad Cream.

The swatches include ingredients and a step by step guide to produce it. The swatch colours match the names of the flavours and each swatch book is pinned at the top.

MIX- ZINGIT UP

Sophie Herring


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Packaging

I carried the paint concept through to packaging and used the idea of paint tins to package the range of flavours, The labels co-ordinate to the flavour they carry and all read the campaign name ‘MIX-ZING IT UP’ and the tag line ‘make a masterpiece.’

MIX- ZINGIT UP

Sophie Herring


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Posters

Basing everything around the concept of painting, I designed large paint swatch posters which showcase the flavours, these would be hung around instore in supermarkets.

MIX- ZINGIT UP

Sophie Herring


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In store

In store at a tester station, there would be a paint palette to continue the concept this would showcase the range of flavours for customers to try out. The swatches would be infront for customers to view recipes and take ideas. The intention of this is to sell more Salad Cream.

MIX- ZINGIT UP

Sophie Herring


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Webpage

The webpage will consist of recipes that customers can use with the new range of flavours. Also there is a section to submit your creations of what you have Salad Cream with, with a chance to win a prize. There is also a hall of fame with some of the best combinations on already.

The webpage menu uses the swatch deisgn so when each box along the top menu is chosen a colour swatch will fold down to reveal another menu.

001mix-zing it up

002about our

new campaign

003new flavours

006recepies

004hall of fame

005submit your

creations

002salad cream

003our food

004our company

005HEINZ001

MIX-ZING IT UP

Our new campaign MIZ-ZING IT UP consists of a new range of crazy flavours to mix up your meals.

Try our new flavours packaged in tiny paint tins allowing you to mix it up on any of your favourite foods. Why not visit our hall of fame for some of the best creative combinations.

Submit your own creations for the chance to win a year supply of our MIX-ZING IT UP range.

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MIX- ZINGIT UP

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