Final2011 popaiom awithnarrationshow

Helpful Hints to Win OMA Gold

Learn from POPAI’s OMA expert the inside knowledge you need to help put your company on the path to OMA Gold.

www.popai.com

• Largest and most prestigious contest in the Marketing at Retail industry

• NOT just a beauty contest, judges strongly consider sales results

• Only contest with online and in person judging

OMA Introduction

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Important Dates for 2011• Early Deadline – Wednesday, November 24, 2010

• $50 off each entry• Regular Deadline – Friday, January 14, 2011• Late Deadline – Friday, January 28, 2011

• $50 additional fee for each entry

Entry Fees and Exhibiting at GlobalShop

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Regular Entry Fees for entries submitted and paid for by January 14, 2011

• POPAI Members• Exhibitor at Retail Marketplace $349• Non-Exhibitor $599

• Non-Members• All $1149

All entries submitted and paid for by November 24, 2010 receive $50 off. All entries submitted and paid for between January 15, 2011 and January 28, 2011 must pay an additional $50 fee per entry.

Entry Fees and Exhibiting at GlobalShop

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32%

27%

• Companies A-FDreama McDaniel, Account ExecutivePhone: 770-291-5420Fax: [email protected]

• Companies G-ODavid Muirhead, Senior Account ExecutivePhone: 770-291-5432Fax: [email protected]

• Companies P-ZRoarke Dowd, Senior Account ExecutivePhone: 770-291-5428Fax: [email protected]

If you are interested in receiving the discount and exhibiting at GlobalShop please contact the appropriate person listed below.

mailto:[email protected]



What Makes a Good Entry?

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• A good write up

• Clear pictures

• Details

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Entrant Company Mechtronics Corporation

Client CompanyProcter & Gamble Corporation

TitleDuracell MyGrid Launch Displays

Display of the Year – Semi-Permanent

Sample Case History Question & Answer

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OBJECTIVESList the primary objectives of this entry. • Develop a flexible display program for the introduction of the new Duracell

MyGrid Charging Pad.• Provide clear consumer communication for all retailers and an interactive

shopper experience for participating retailers with this new charging pad product concept.

• Provide different display options that meet specific customer merchandising & operational needs during the pre-National launch introduction.


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SHOPPER ENGAGEMENT How does this entry attract, involve, and educate the consumer? • Shoppers were able to view this display from long distance, as well as take

advantage of the interactive device from close range. The Duracell logo on the sides of both displays, as well as the base of the Staples End Cap display, reinforced the branded heritage of the new MyGrid product.

• The MyGrid Charging Pad graphics included photos of the units with the compatible Motorola & Nokia cell phones and Blackberries, clearly explaining to the consumer which devices can be charged with MyGrid.

• The interactive pad demonstrated a device with a charging skin that the consumer could lift and place on the demo MyGrid pad.


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RESULTS How is this entry effective in driving brand performance and generating sales at retail? • Both units shipped in November in time for December 2009 merchandising,

and initial reports indicate positive product sell through.• Staples' and Meijer's Merchandising & Operations personnel were extremely

pleased with both the graphic and structural design for both displays. Staples appreciated the quality and robustness of the interactive charge pad with shoppers and have had no reports of damage or malfunction to this unit.

• Meijer acknowledged the design of the simulated MyGrid Charging Pad demo and may request the interactive demonstration pad during the next phase of the MyGrid launch.

The Online Entry Process

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Enter directly on our website http://contest.popai.com

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You must click “I Agree” to move on

Make sure you’re in the correct contest!

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Start a new entry here

Select an old entry from here

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Make sure all tabs have the information needed

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CHOOSE CAREFULLY! You will not be allowed to make changes once the entry is submitted!

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Keep answers CLEAR, CONCISE, and RELEVANT!

and please make sure you save your work.

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Make sure to check your spelling!

Fact card information will appear in the Creative Gallery as well.

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The selection will not appear after you save, but the information is saved for POPAI to retrieve later.

The default is for the trash fee, but there is no charge to donate product

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Please be sure to follow the image requirements. You won’t be able to upload if the file is too large!

If you don’t have two different pictures, please submit the same photo twice.

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This will only appear after all information has been submitted and the entry is checked ready for payment.

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Category Booth ID Number and Shipping

A unique identifying number for each entry which allows your shipment to be delivered to the correct area on the floor. Numbers will be emailed in February.

A shipping kit with all forms and contact information from Freeman will be emailed with the Category Booth ID Number.

The next page shows how to find your display on the floor plan with your number.

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Category Booth ID Number and Shipping

Entry Title: SPE23-16-Permanent

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On Site Set Up

BE PREPARED!!Make sure that everyone who will be involved in the set up process has the following information for each entry.• Entry Title and Category• Cat Booth ID Number• Method of Shipment (with documents if provided)• Instructions for setting up the display• Any tools needed for setting up the display• If the display will be shipped back (and the shipping

container saved) or if the display will be trashed• Contact phone number if person who entered online

will not be onsite

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On Site Set Up

POPAI Staff and Marshals will be available to help you find your location on the show floor.If you run into any problems, contact the area Marshal first. They can help with the majority of problems and can point you towards the right person for bigger problems.

NOTE: You will not be allowed to change category or division onsite. All entries

will be placed and judged in the category entered in. There will be no

exceptions!

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Judging

PHASE 2: ONSITE JUDGINGThe second phase of the judging process is completed on the

OMA Show floor during GlobalShop.

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Judging

All of the judging process is confidential. Please do not ask a POPAI staff member or anyone else why your entry didn’t win. We don’t know and we couldn’t tell you if we did.

All entrants will have the ability to review their scores and judge comments from online judging after the contest. Instructions will be emailed, along with a detailed explanation of the scoring structure.

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Award StructureGold, Silver, and Bronze medals are awarded in each category according based on the following requirements:

They must meet the minimum average score requirement for Gold (8), Silver (7), Bronze (6).

Total number of medals awarded based on a percent of entries in each category, not in each division.

GoldThere can be no more than 2 golds in each category, or no more

than 7.5% of the entries in that category.

SilverThere can be no more than 3 silvers in each category, or no more

than 12% of the entries in that category.

BronzeThere can be no more than 5 bronzes in each category, or no more

than 20% of the entries in that category.

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Award Structure

Score Medal Received

8.5 Gold8.4 Gold

8.3 Silver8.2 Silver8.1 Silver

8.0 Bronze7.9 Bronze

In this example, entries with scores high enough to qualify for a gold were bumped down due to the maximum number of awards.

The Awards Gala

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Join us on Tuesday, March 29 to find out the winners! This year will highlight all of the gold, silver, and bronze winners, plus the Creative and Digital Signage winners.

Aren’t you curious to find out who won Display of the Year? Was it you??This year all gold winners will be able to take their statues home that night! Have it in your booth the next day or sitting next to you on the plane ride home!

Breakdown

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Please note that all empty containers will be brought to the show floor as quickly as possible, but it can take up to 3 hours for all empties to reach the show floor. Please make any travel arrangements accordingly.

Breakdown will take place on Wednesday, March 30 from 3pm – 10 pm. Anything left on the show floor after that point will be thrown away.

Have Questions?

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Please contact me at [email protected] or 703-373-8805. I’m here to make this as painless as possible.


Final2011 popaiom awithnarrationshow

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