Title: Tolerance

Background:

An open message to parents on the concept of tolerance.

Problems:

-- Hate of other people, religion, sexuality.

-- Most of them come from parents and teachers.

Objectives:

-- To create awareness of teaching tolerance to children.

-- To show what happen if there is zero tolerance in the future.

-- To teach people about tolerance

Idealization & Concept:

Create an audio visual that include motion graphic, video and typography.

Target Audience:

-- Adult (Parents)

Motivation:

I got the topic after watching a video clip shown by my lecturer, Kok Yoong during the DM's

class. It's a video about a handicap person sharing her story of being a handicap to her

audience.

During her talk, she said;

"...they only learn to be frighten...when an adult influences them to behave that way."

I 100% agreed with her. Children looked up at adults and learn from adult. Children need to

learn how love one another, to respect one another and not to expose their mind with hatred.

Online research:

Children, in particular, may have difficulty channeling their feelings appropriately and can

easily pick up negative or demeaning cues given by adults around them. Meanwhile in

schools, some students may become targets of hostility and blame. Bullying and harassment

are never acceptable but they can be especially damaging when certain students or segments

of society feel especially vulnerable. Parents and school personnel need to be prepared to

quickly and effectively prevent and intervene in the presence of abusive behaviors toward

any students. Such behaviors can only further contribute to the risk of violence in schools and

communities.

Key Messages:

1) Violence and hate are never solutions to anger.

2) Groups of people should not be judged by the actions of a few.

3) All people deserve to be treated with fairness, respect and dignity.

4) We are in this together.

5) We need to work for peace in our communities and around the world.

6) Tolerance is a lifelong endeavor.

Questionnaires & Interviews report review.

51%

2%

47% Agreed

Diagreed

Maybe

How Tolerance in my installation:

By using a projection mapping style of installation art.

What is projection mapping:

A method of representing the surface of a three-dimensional. Map projections are necessary

for creating maps. All map projections distort the surface in some fashion. Depending on the

purpose of the map, some distortions are acceptable and others are not; therefore different

map projections exist in order to preserve some properties of the sphere-like body at the

expense of other properties. There is no limit to the number of possible map projections.

Why projection mapping:

There’s already a lot of PSA videos or even documentaries on tolerance on TV or on the net.

But none them receive a full attentions. Since projection mapping can easily attract audience

with amazing spectacular visuals and projections on full building, I try presenting my own

version of PSA using visual effects but projected on a smaller scale building.

Software Studies:

VDMX is a software based, media processing

environment that lets you achieve stunning

effects in real time. Problem is that this software

only can be supported by Mac.

Adobe AfterFX is for creating the visual part of

my installation. With a few downloadable plug-

ins, cool interesting effects can be made.

For my installation art I tend to create an audio/visual installation that will help

promoting tolerance to children by using a projection mapping style of installation art. The

installation will play with a few emotions when viewers view it. Showing how sad and

depressing the world will be if people still continue to pay very less attentions on the topic;

tolerance.

Tolerance PSA ‘Dear Parents’:

Got my inspiration by watching this interesting PSA about promoting

tolerance to children. This video is about delivering an open message to

parents on the concept of tolerance.

Precedence Studies:

A Tale of Tolerance:

Another interesting video that caught my eye is this short motion graphic

video on Tolerance. This video tells a story about the birth of Intolerance in

the Realm of Man and the reemergence of Tolerance as a step to reuniting

Humanity.

Precedence Studies:

Sounds:

What kind of sound should I use for my installation?

Since my installation art is more towards sentimental issue, I’m thinking of using sounds that

represents sadness / depression / hurt. For the background music, slow music or intensive

music shall be looping in the background. By the meaning of slow music, I don’t mean using

slow love songs and the meaning of intensive music, I don’t mean using suspense or action or

even epic choir type of songs.

Sound effects will be use if necessary. Depends on the animation of the visual shown.

The subject matter

for my installation is a

miniature model of a

kindergarten school, since it

is about children. The model

I created it from scratch. Not

basing it from any actual

building. Kind of got the idea

of creating the miniature

building by going for the old

American style church like

kindergarten.

Check out the video online