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25 Obelisks | Tour of Compassion OA450 Public Art Commemoration of the 450th Anniversary of the Nation’s Oldest City in 2015. 27 Obelisks | Compassion Through the Eyes of Children OA450 Initiative in 27 Public, Private, and Charter Elementary Schools in St. Johns County. FINALWRAP OVERVIEW |THE NUMBERS
Transcript of FINAL WRAP OVERVIEW| THE NUMBERScharterforcompassion.org/images/menus/communities/...An Obelisk Art...
25 Obelisks | Tour of Compassion
OA450 Public Art Commemoration of the
450th Anniversary of the Nation’s Oldest City
in 2015.
27 Obelisks | Compassion Through the
Eyes of Children
OA450 Initiative in 27 Public, Private, and
Charter Elementary Schools in St. Johns
County.
FINAL WRAP OVERVIEW| THE NUMBERS
On September 9, 2013, St. Augustine became
the first Compassionate City in Florida and 20th in the world.
Compassionate St. Augustine’s Advisory Board asked:
What type of projects will inspire a legacy of compassion
for the upcoming commemoration of the 450th anniversary
of the founding of the “Nation’s Oldest City?”
A public art project in Egypt and England seeded the idea.
Mohamed Abla,
renowned Egyptian
CARAVAN artist +
social activist
speaks at Flagler
College in April 2014
courtesy of
Compassionate
St. Augustine.
Cairo, Egypt 2013:
CARAVAN
Exhibition of Art,
“In Peace and with
Compassion:
The Way Forward”
OVERVIEW
St Augustine’s first citywide public art project in 450 years started to take shape in 2014 with a focus on the iconic
Monumento a la Constitucion on St. Augustine’s Plaza de la Constitucion. The 200-year-old monument,
a classic and elegant 30-foot-tall obelisk, commemorates the 1812 Spanish Constitution’s four foundational values
– Freedom, Democracy, Human Rights, and Compassion.
This unique idea, named Obelisk Art 450 (OA450), soon led to another as CSA’s advisory board asked,
“What about an OA450 legacy project called Compassion Through the Eyes of Children?”
CSA approved the mission and vision for their commemoration of the 450th and began putting the jigsaw-like pieces of
the projected $500K project into place. Immediate and long-term goals included but were not limited to:
OVERVIEW
• Organizing the hands-on OA450 team leaders
• Consulting with public art experts nationally and
internationally
• Creating a timeline and budgets for three interlocking
projects
• Hiring a professional public art administrator
• Developing a “call for professional artists”
• Developing a fund raising campaign and collateral
• Developing marketing collateral
• Securing private donations
• Researching and pursuing grant opportunities
• Requesting in-kind services
• Initiating the legal and artistic needs of the
international OA450 project with Aviles, Spain
• Selecting 25 historical sites in St. Augustine where an
act of compassion took place, or where the darkness
created by a lack of compassion would be brought to
light for future generations
• Seeking permits and city, county, state and school
board approvals where needed
• Contracting to build replicas of the Spanish
Constitution Monument
• Expanding website and public relations efforts
An Obelisk Art 450 initiative, February 2015 was
the Month of Forgiveness and Compassion by official proclamation.
The F Word: Images of Forgiveness was on exhibition at the Ringhaver
Student Center of Flagler College and at the Corazon Cinema and Café.
The exhibit used the real stories of victims and perpetrators
to explore concepts of forgiveness, and to encourage people
to consider alternatives to resentment, retaliation and revenge.
A luncheon was hosted at the Corazon by the Compassionate Women’s
group, along with the film, The Power of Forgiveness,
featuring stories and interviews with people from many faith traditions.
Stephanie Cassatly from The Forgiveness Project spoke to
a near capacity group at the Corazon.
A Forgiveness Workshop, led by Celia Chapman, Certified Facilitator of the
Byron Katie method, was held at the Mission House for those who hoped to
extend their ability to forgive.
Book clubs were invited to read Forgive for Good, by
author Dr. Frederic Luskin, highlighting the healing roles of
compassion, empathy and forgiveness.
OVERVIEW
27 four-foot-tall
elementary school obelisks
25 eight-foot-six-inch-tall
adult artist’s obelisks
Specialists from the St. Johns County School
District created a school curriculum in late 2014 to
bring the St. Johns County School District on
board.
Hand-built obelisks were commissioned from a
well-known, local cabinet maker and boat builder
in early 2015.
25 Obelisks | Tour of Compassion
OA450 Public Art Commemoration of the 450th
Anniversary of the Nation’s Oldest City.
27 Obelisks | Compassion Through the
Eyes of Children
OA450 Initiative in 27 Public, Private, and Charter
Elementary Schools in St. Johns County.
Compassion Through the Eyes of Children Tour of Compassion
Primed fiberglass over wood frame
Delivered March 31, 2015
Primed wood frame
Delivered January 31, 2015
OVERVIEW
An artist selection panel was tasked with choosing 25 professional artists from the forty from Florida,
the U.S., and Spain, who submitted resumes and work examples. Selection criteria was based on
recent work, awards, museum exhibitions, and public art projects completed.
The panel consisted of three renowned public art professionals outside of St. Augustine:
Wesley Gibbon
Associate Director, J. Johnson Gallery, Jacksonville Beach, Florida and
board member, Art in Public Places, Jacksonville, Florida.
Glenn Weiss
Consultant for Public Art, Streetscapes and Civic Enhancements in South Florida;
Former director of art projects at Times Square Alliance, NYC.
Constance White
former council member, Public Art Network, Americans for the Arts;
Lead Creative at SDL Creative;
former director public art program, San Diego International Airport, California.
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OVERVIEW
© Obelisk Art 450 | Donald Martin | Inspired by Hope Photography
The 25 professional artists listed below were selected based on past experience and their ability to
imaginatively interpret the four foundational values of the Spanish Constitution – Freedom,
Democracy, Human Rights, and Compassion – found on the original 30-foot obelisk. The artists
were asked to create multi-dimensional statements about the ways in which St. Augustine’s diverse
history resonates with the four values.
Jim Benedict of Jacksonville, Fla.
Heather Blanton + Javi Brunet of St. Augustine, Fla.
Lucy Clark of Cedar Mountain, N.C.
Warren Clark of St. Augustine, Fla.
Kevin Curry of Tallahassee, Fla.
Tom Farrell of Jacksonville, Fla.
Liz Gibson of Jacksonville, Fla.
Dustin Harewood of Jacksonville, Fla.
Sylvi Herrick of St. Augustine, Fla.
Roxanne Horvath + Peter Rumpel of St. Augustine, Fla.
Deborah (Debi) James of St. Augustine, Fla.
Cecilia Lueza of Miami, Fla.
Don Martin of St. Augustine, Fla.
Jan Tomlinson Master of St. Augustine, Fla.
Wendy Mandel McDaniel of St. Augustine, Fla.
Sydney McKenna of St. Augustine, Fla.
Hiromi Moneyhun of Jacksonville Beach, Fla.
John (Jahni) Moore of Huntsville, Ala.
Julia Morrisroe of Gainesville, Fla.
Leslie Robison of St. Augustine, Fla.
Joe Segal of St. Augustine, Fla.
Don Trousdell of St. Augustine, Fla.
Pablo Hugo Rozada Vena of Aviles, Spain
Jeff Whipple of Jacksonville, Fla.
Yarn Bomb Jax of Jacksonville, Fla.
OVERVIEW
Crisp-Ellert Art Museum of Flagler College
Lightner Museum | City Hall
Lewis Auditorium of Flagler College
South Bridge of Lions | Avenida Menendez
South Bayfront | Avenida Menendez
Aviles Street at King Street
Sisters of St. Joseph Motherhouse
Villa Flora | Brown Hall Renewal Center
Dow Museum of Historic Houses | Liberty Lot
St. Francis Park
Lincolnville Museum and Cultural Center at Excelsior School
Boys & Girls Clubs of Northeast Florida | West St. Augustine
Florida School for the Deaf & the Blind
Ponce de Leon's Fountain of Youth Archeological Park
St. Augustine Visitor Information Center | Compassion
St. Augustine Visitor Information Center | Freedom
St. Augustine Visitor Information Center | Democracy
St. Augustine Visitor Information Center | Human Rights
Oldest Wooden School House
Milltop Tavern Courtyard | Castillo de San Marcos
St. Photios Greek Orthodox National Shrine | the Courtyard
Menorcan Pocket Park
Hilton St. Augustine Historic Bayfront | Monson Motor Lodge
The Cathedral Basilica of St. Augustine
The Government House
Twenty-five sites were selected based on the historic contribution of each to St. Augustine’s timeline. Each artist was paired to their site based on the
artist’s past work and intention for this project.
© Obelisk Art 450 | Cecilia Lueza | Inspired by Hope Photography
OVERVIEW
OBELISK ART 450 | Compassion Through the Eyes of Children
27 four-foot-tall obelisks were fabricated and hand-delivered by the team to art teachers at these
schools across St. Johns County in February 2015:
ABLE Academy
Art Teachers Gift | St. Johns County School District
Cathedral Parish School
Cunningham Creek Elementary
Durbin Creek Elementary
Florida School for the Deaf & the Blind
Hickory Creek Elementary
John A. Crookshank Elementary
Julington Creek Elementary
Ketterlinus Elementary
Liberty Pines Academy
M.K. Rawlings Elementary
Mill Creek Elementary
Moultrie Montessori School
Ocean Palms Elementary
Osceola Elementary
Otis A. Mason Elementary
Palencia Elementary
Patriot Oaks Academy
Ponte Vedra - Palm Valley Elementary
R. B. Hunt Elementary
South Woods Elementary
St. Augustine Public Montessori School
The Webster School
Timberlin Creek Elementary
Valley Ridge Academy
W.D. Hartley Elementary
Wards Creek Elementary
Collectively, the art teachers created a
28th obelisk as a gift to the St. Johns
County School District Superintendent
Dr. Joseph G. Joyner.
Image: © Obelisk Art 450 | Compassion Through the
Eyes of Children | Inspired by Hope Photography
“Each of our 146 grade students brainstormed, exchanged and illustrated ideas about what
compassion means to them.” – Art Teacher
OVERVIEW
Compassion Through the Eyes of Children
OVERVIEW
Images: © Obelisk Art 450 | Compassion Through the
Eyes of Children | Inspired by Hope Photography
St. Augustine and her sister city, Aviles, Spain, the first official
Compassionate Sister Cities in the world, both presented
temporary OA450 public art exhibitions. The projects were based
upon the original 30-foot-tall Constitution obelisk, and included an
artist exchange that created a unique international bridge
spanning 450 years inspiring the values of democracy, freedom,
human rights, and compassion.
Jan Tomlinson Master, the highest scoring OA450 artist from St.
Augustine, was selected by Compassionate St. Augustine to
participate in Aviles’ public art project. Master was sent on very
short notice to Aviles by Compassionate St. Augustine in mid-
April 2015 to participate in La Noche Blanca, a citywide public art
celebration on April 17, 2015.
Artist, Pablo Hugo Rozada Vena of Aviles, Spain was in St.
Augustine during July 2015 to complete his obelisk for the
Obelisk Art 450 Tour of Compassion, courtesy of the city of
Aviles, Spain.
Compassionate Sister City Aviles, Spain
Jan in Aviles
OVERVIEW
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While in Aviles, Jan
Tomlinson Master was
wined and dined, and
treated like a true arts
ambassador.
Compassionate St.
Augustine extended the
same welcome to Pablo
Hugo Rozada Vena during
his stay in July 2015.
Dinners and newsworthy
receptions throughout St.
Augustine were hosted,
and an Obelisk Art 450
Aviles Street block party
was given along with the
street’s art galleries.
© Obelisk Art 450 | Pablo Hugo Rozada Vena
Inspired by Hope Photography
OVERVIEW
In August 2015 the artists delivered their obelisks for
the Sponsor Reception and Exhibition Preview.
The exhibition received rave reviews.
The public exhibition opening at the Crisp-Ellert Art
Museum of Flagler College happened on the
weekend of the 450th Anniversary of the City’s
founding, Friday, September 4, 2015.
The exhibition included all 27 Compassion Through
the Eyes of Children obelisks as well as all 25
Tour of Compassion artist obelisks.
The exhibition was open to the public for two weeks.
Approximately 2,000 people saw the show
during that time.
OVERVIEW
Obelisk Art 450 | Compassion Through the Eyes of Children
The Wards Creek Elementary School obelisk was presented to King Felipe
VI and Queen Letizia of Spain during their visit to St. Augustine
for the 450th on Friday, September 18, 2015,
as the City of St. Augustine’s official gift to the royal couple.
On the final day of the Crisp-Ellert Art Museum exhibition,
King Felipe VI and Queen Letizia of Spain toured St. Augustine's historic sites in
his country's former colony before addressing hundreds of
well-wishers from a balcony downtown.
During the royal tour the OA450 obelisks and the
Compassion Through the Eyes of Children obelisks
became a centerpiece of the U.S. Spain Economic Summit.
March, April 2016 Exhibition
St. Johns County Public Library System
Compassionate St. Augustine’s Obelisk Art 450 elementary school
commemoration of the 450th anniversary of the Nation’s Oldest City on view at
five library branches in St. Johns County in March and April 2016.
OVERVIEW
From the beginning, passionate sponsors quickly
came on board for this privately funded public art
project.
“The work of Compassionate St. Augustine
is aligned with The Community Foundation’s
legacy of giving in the areas of social justice
and race relations through decades-long
support of various initiatives that promote
respect and understanding among all our
citizens.”
- Nina Waters, President, The Community Foundation
for Northeast Florida, Obelisk Art 450 Title Sponsor
OVERVIEW
Late September 2015:
John Valdes begins installation of the
Tour of Compassion’s 25 obelisks and it is front page news.
Friday, October 2, 2015:
The Obelisk Art 450 Tour of Compassion officially opens to the public.
Thousands of brochures with detailed maps are distributed across the city,
and a digital tour was created with podcasts for the CultureNOW app.
OVERVIEW
Marketing materials were created and distributed.OVERVIEW
Inspired by Hope Photography’s Michelle Mallard of St. Augustine was hired through an RFP. Professional images
of each obelisk were taken following installation in October 2015, including those done by the schoolchildren.OVERVIEW
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FINAL WRAP OVERVIEW | THE NUMBERS25 Obelisks | Tour of Compassion
OA450 Public Art Commemoration of the
450th Anniversary of the Nation’s Oldest City
in 2015.
27 Obelisks | Compassion Through the
Eyes of Children
OA450 Initiative in 27 Public, Private, and
Charter Elementary Schools in St. Johns
County.
The initial budget of $500,000 gave the
development team clear goals and a steep
fundraising timeline of six months.
Anticipated Revenue
Sponsorships $125,000
Auction Proceeds $100,000
Foundations $100,000
Individuals + Public Campaign $65,000
Local Government $50,000
Organization Support $25,000
Fees + Admissions $15,000
State Government $8,000
Board + Advisors $7,000
Federal Government $5,000
Total $500,000ANTICIPATED REVENUE ANTICIPATED EXPENSES
Anticipated Expenses
Grants (Auction) $100,000
Programming + Events $81,000
Salaries $72,000
Insurance + Contingency $66,000
Obelisk Production $55,000
Ind. Contractor Services $38,000
Artist + Advisory Fees $28,000
Marketing $25,000
Installation + Removal $19,000
Administration Fees $16,000
Total $500,000
THE NUMBERS | INITIAL BUDGET
THE NUMBERS | SPONSORSTITLE SPONSOR
The Community Foundation for Northeast Florida
LEGACY SPONSORS
CycleHere Media*
Kathy & Mark Edwards
Glenmoor Resort & Retirement Community
Claudia Gordon
Herbie Wiles Insurance
Allen & Delores Lastinger
Leonard’s
Ray & Linda Matuza
Oldest Wooden Schoolhouse | Fraser Family Heritage
Old Town Trolley Tours
Petros Estate & Retirement Planning
Ring Power Corporation
Ripley’s Believe It or Not! & Red Train Tours
St. Augustine Alligator Farm Zoological Park
St. Francis Inn
John Valdes & Associates
Compassionate St. Augustine Advisory Board
HUMANITARIAN SPONSORS
Preston & Joan Haskell
Old City Life*
John Valdes & Associates*
Ted Voorhees & Caren Goldman
HERITAGE SPONSORS
Cyprian Center for Expressive Arts
Sally Ann Freeman
Meg Gallagher
Bonnie Hayflick PR Counsel*
Wayne & Pat Hogan
James & Kathleen Vande Berg
PATRON SPONSORS
Ron Brown*
Cathedral Arts Project*
Bill Goode*
Gray & Chris Mason
The St. Augustine Record*
Randy & Ann Roark
FRIENDS
Corazon Cinema and Café*
Paul Thompson*
Hookey Hamilton & Joel Bagnal
Marquis Halback Incorporated*
Tom & Babs Lutton
Sunrise Rotary
Jim & Ervin Bullock
David & Nancy O’Byrne
Amistad*
Woman’s Exchange of St. Augustine
John Fraser
FRIENDS CONTINUED
Jackie Hird Photography*
Pat Reilly
St. Johns Family Funeral Home
Bob Silverman
Bob & Nita Storey
Al & Caroline Volk
Bill & Linda Young
San Sebastian Winery*
Matt & Lynn Straughan
Maribel Angel*
Paul Gordon Chandler
Harbor Bank
Barbara A. Kay Foundation
Great Expectations Auctions*
Ron & Marchant Martin
Leigh Moorhouse
Mustard Seed Graphics*
St. Augustine Elks Lodge #829
Michael Schleiffer & Diane Mataraza
Vic & Linda Yerrill
Bob & Evelyn Kahrs
Sandra Parks & Stetson Kennedy Foundation
David Brezing & Rhey Palmer
Richard & Melinda Hilsenbeck
Marsha Holmes
Judith Seraphin
Mayor Nancy Shaver
Bruce Williams
PARTNERS
Cathedral Arts Project
City of St. Augustine
Division of Cultural Affairs | FL Dept. of
State
Flagler College
St. Johns County School District
St. Johns Cultural Council
77SPONSORSIncluding Partners and In-Kind Donations
$494,800.WAS RAISED
* Indicates in-kind
THE NUMBERS | PEOPLE DIRECTLY INVOLVED
EXECUTIVE DIRECTOR
Caren Goldman
BOARD OF DIRECTORS
James Vande Berg, President
Ann Roark, Vice President
Rev. Ted Voorhees, Treasurer
Ervin Bullock, Secretary
OBELISK ART 450 TEAM
Joel Bagnal, Project Manager
Tommy Bledsoe, St. Johns County
Schools Art Program Specialist
Cabeth Cornelius, Curator +
Project Manager
Josue Cruz, Cathedral Arts Project
Chief Program Officer
Melinda Lang-Hilsenbeck
Diane Mataraza
Lynn Straughan
OBELISK ART 450
ADVISORY BOARD
Meg Gallagher
Susan Herrera
Roxanne Horvath
Evelyn Kahrs
Barbara Lutton
Joseph Marx
David O’Byrne
Nancy O’Byrne
Felicia Regan
Margie Taylor
OBELISK ART 450 TEAM
23 immediate team members
50+ artist community
400+ community partners
8,874 schoolchildren impacted
ARTISTS
30 artists Tour of Compassion
(3 of 25 were artist teams)
443 schoolchildren
Compassion Through the
Eyes of Children
9,448+ PEOPLE
direct involvement or
immediate impact
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THE NUMBERS | IN THE NEWSArbus Magazine
Beaches Leader
Charter for Compassion
COMPASS
EU Jacksonville
First Coast Magazine
First Coast Register
First Coast TV
Florida Times Union
FOLIO Weekly
Historic Coast Culture
Jacksonville Magazine
La Nueva Espana
Old City Life Magazine
Ponte Vedra Recorder
St. Augustine Magazine (SAM)
St. Augustine Record
The Huffington Post
The Resident Community News
The St. Augustine Report
Totally St. Augustine
78+ARTICLES
FRONT PAGE9
ARTICLES
1,500 Google results
THE NUMBERS | RECOGNITION
TWO
2016
ROWITA
AWARDS
Compassionate St. Augustine’s
Caren Goldman was named a
2015 Person of the Year by
FOLIO Weekly for ‘Acting Up,’ by
creating a legacy of compassion for
the City’s 450th commemoration
through the Obelisk Art 450
public art project based on
Freedom, Democracy, Human
Rights, and Compassion.
2015
PERSON
OF THE YEAR
DIVERSITY &
INCLUSION
AWARD
Compassionate St. Augustine was
recognized by the Florida Cultural
Affairs & Citizens for Florida Arts. The
Diversity & Inclusion Awards Program
recognizes innovative and
exceptional efforts that promote
diversity in arts and cultural
programming. Inclusion addresses
the programs and organizational
strategies that welcome and embrace
the strengths and perspectives each
person involved contributes.
St. Johns County’s Recognizing
Outstanding Women in the Arts
(ROWITA) Award Recipients
included both Caren Goldman,
Executive Director and cofounder of
Compassionate St. Augustine and
Obelisk Art 450 leader; and
Jan Tomlinson Master, St. Augustine
artist and gallerist, and the
Obelisk Art 450 artist representing
the City in Aviles, Spain.
OUTSTANDING
PRESERVATION
EDUCATION /
MEDIA
This award, given by the Florida
Trust for Historic Preservation to the
Obelisk Art 450 Tour of Compassion
and Compassion Through the Eyes
of Children, recognizes outstanding
heritage education programs,
including books, brochures,
curriculum, DVDs, websites,
interactive media and other
publications that deal with historic
preservation or local history.
THE NUMBERS | AUDIENCE
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*OBELISK ART 450 Tour of Compassion on view 170 total days
13,407 residents of St Augustine as well as those who come into the city regularly to work, attend school, volunteer and play
165,000 est. visitors to public libraries March + April 2016; 202,000 residents of St. John’s County typically visit during timeframe
1.75 million residents of 5 neighboring counties (Clay, Duval, Flagler, Putnam, and Volusia)
1.5 million visitors from around the world (tourism estimates)
= 3,665,000 overall audience
55,745PRINT BROCHURESTO 300 LOCATIONS WEBSITE VISITS
15,275 60,000FACEBOOK AUDIENCE
1,943EXHIBIT ATTENDANCE
CRISP-ELLERT ARTMUSEUM OF
FLAGLER COLLEGE
3.6+MILLION*
OVERALL AUDIENCEOBELISK ART 450
PUBLIC ARTEXHIBIT
$0.12COST PER PERSON
165,000EXHIBIT ATTENDANCE
ST. JOHNS COUNTYPUBLIC LIBRARIES
THE NUMBERS | FINAL NUMBERS
ACTUAL REVENUE
Sponsorships $138,200
Individuals + Public Campaign $81,000
Foundations $50,700
Board + Advisors $34,200
Auction Proceeds $26,600
State + Local Gov. $3,500
Fees + Admissions $0
Federal Gov. $0
Sub-Total $334,200
In-Kind Donations $187,200
Total Revenue $521,400
ACTUAL EXPENSES
Grants $63,200
Obelisk Production $50,200
Ind. Contractor Services $49,400
Artist + Advisory Fees $36,900
Installation + Removal $20,000
Programming + Events $15,200
Administration Fees $14,560
Marketing $10,800
Insurance + Contingency $8,600
Salaries $-
Sub-Total $268,860
In-Kind Services $187,200
Total Expenses $456,060
IN-KIND SERVICES BREAKDOWN
Salaries $60,000
Installation $25,000
Administration Fees $41,500
Programming + Events $30,200
Marketing $30,500
Total In-Kind $187,200
ACTUAL REVENUE
36% IN KIND
$456,060 ÷ 3,797,963 = $0.12 Cost per Person
ACTUAL EXPENSES
41% IN KIND SERVICES
