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Introduction:

W hat is Google wave?

Google Wave is a software application centered on online. It is areal-time communication platform. Google Wave is web-based, computing platform, and

communications protocol, designed to merge key features of media like e-mail, instant

messaging, wikis, and social networking.Communications using the system can be synchronous

and/or asynchronous, depending on the preference of individual users. Software extensions

provide contextual spelling/grammar checking, automated translation among 40 languages,

Drag-and-drop file sharing and numerous other features. You can bring a group of friends or

business partners together to discuss how your day has been or share files. Where comparing to

other online application like facebook, orkut and many more social networking, piratepad,

meetingwords it overcome the problem.

Google W ave has a lot of innovative features:

Real-time: In most instances, you can see what someone else is typing, character-by-character.

Embeddability: Waves can be embedded on any blog or website. Applications and Extensions: Just like a Facebook application or an iGoogle

gadget, developers can build their own apps within waves. They can be anythingfrom bots to complex real-time games.

Wiki functionality: Anything written within a Google Wave can be edited byanyone else, because all conversations within the platform are shared. Thus, you

can correct information, append information, or add your own commentary within

a developing conversation.

Open source: The Google Wave code will be open source, to foster innovationand adoption amongst developers.

Playback: You can playback any part of the wave to see what was said. Natural language: Google Wave can autocorrect your spelling, even going as far

as knowing the difference between similar words, like been and bean. It can

also auto-translate on-the-fly.

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Drag-and-drop files sharing: No attachments; just drag your file and drop itinside Google Wave and everyone will have access.

Market Profiling:

Google wave Vs meetingwords, piratepad:

Google wave MeetingWords Piratepad

No need to sign up from other

mail.

Need to sign up from other

mail.

Need to sign up from other

mail.

It has search engine option. No search engine option. No search engine option.

Picture will be shown in

thumb line

It will give link of ther picture. Hole picture can be show but

cant do other work

Friend list will be there in left

of the page

No friend list every time we

have to add friend in list.

No friend list every time we

have to add friend in list.

The task which we done will

save automatically in inbox

No inbox option. No inbox option.

Google map option is there. No google map option. No google map option.

We can add extension. No extension options. No extension options.

We can translation up to 40

language options

No language translation

option.

No language translation

option.

We can embedded the task in

website or blog.

Cant embedded the task in

website or blog.

Cant embedded the task in

website or blog.

Spelling check option is there. No spellings check option. No spellings check option.

Search option is there. No search option. No search option.

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We cant import any file. We can import file like html,

pdf, word.

We can import file like html,

pdf, word.

There are 6 templates like

blank wave, meeting,discussions, task tracking,

document, and brainstorm.

There is only single template

that is blank document.

There is only single template

that is blank document.

Every time we have to sign up from other mail server like yahoomail, gmail, rediffmailfor meetingwords and piratepad whereas in google wave they itself we can create account

with that we can sign up and use the application.

In wave if we drag any pictures it will be show as small thumb line if we want see fullimage by single click it will open whereas in meetingwords it will show only path of the

picture if u click on that it will open in other tab of the web browser and in piratepad in

that if we open picture we cant do any other work.

In wave we have google search engine option whereas in meetingwords and piratepad nogoogle search engine option even no individual search engine option to search.

In wave we have google map options whereas in meetingwords and piratepad no option. In wave there is inbox option so that if we do any task it automatically saves the task and

we can refer the task in step by step procedure by the help playback option whereas

meetingwords and piratepad had playback option but no inbox option.

Once friend list is created it will be permanently in wave whereas in meetingwords andpiratepad every time we have to create friend list this is because there is signup option.

In wave there is extension option so that we can do polling, can play chess in net fromwave, etc whereas as in meetingwords and piratepad there is no extension option.

We can translate up to 40 languages in wave. There is no translation option inmeetingwords and piratepad.

Spellings check option is there in wave whereas in meetingwords and piratepad nooption.

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In wave we cant import file instead of we can copy that document of any file extensionwhereas we can import files like pdf, html, word in meetingwords and piratepad.

Search options is there in wave so that we can find with the help of key word whereas inmeetingwords and piratepad no search option.

There is 6 templates in wave like blank wave, document, task tracking, meeting,brainstorm, discussion whereas in meetingwords and piratepad only single template that

is blank document.

Market Segmentation:

Definition: Buyers in any market differ in their wants, resources, locations, buying attitudes and

buying practices. Through market segmentation, companies divide large, heterogeneous market

into small segments that can be reached more efficiently.

Select customer to serve Decide on a value proposition

Segmentation

Divide the total market into

smaller segment

Target

Select in segment or

segments to enter

Differentiation

Differentiation the market offering

to create superior customer value

Positioning

Position the market offering in the

minds of target customers

Create value for

targeted customers

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Major segmentation variables for customer markets:

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation Behavioral SegmentationOur product is relative to Demographic and Behavioral segmentation

Demographic Segmentation:

Age and Life-cycle stage:

As consumer needs and wants change with age. Google Company was

focused on adults users with different application like social network, conference meet (for

example project is assign for group of 5 peoples instead of meeting every time to do project they

can do project from different places with help of Google wave in online.) Consider high

professionals cant go to every place to analysis with the help Google wave they can analysis by

seating in one place. If they had any doubt about the task instantly they can go Google search

engine so that they can clarify their doubt.

Income segmentation:

As Wave is purely a web application so no need to spend money.

Education:

Wave can be used by professional and technical, manager, official, students,

literate but no formal schooling because person should how to use it as it was somewhat

sophisticate application.

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BehavioralSegmentation:

People have different attitude, knowledge, uses or response to a product .

Occasion Segmentation:

For example Student do project in final year in U.G. naturally they dont like to meet

daily because of laziness so instead of meeting at one place they can do project in online and this

application is also used for chatting and video chatting also. For IT professional if they have

doubts about their work so with the help wave they can do they work even it can share task with

group persons..

User status:

Usage of product can be segment can be segment on nonuser, ex-user, regular user or

first time user. As Google want to focus on regular users they also embedded chat application,

friend list and game extension, polling options and many more. Even some people have spelling

problem so that if we enter the wrong word it will show some list to relative to that word so that

we can add that word instead wrong one.

User rates:

There are different user like light user, medium user and heavy user mainly thisproduct is useful for medium and heavy user for light user it will typical application cant

understand. Whereas heavy user like some student from IT sector will do some coding to

participate in TGMC project (IBM) in such situation it will mostly useful. Middle user use to

share article or polling, playing chess, translation of language and many task it will use but it not

regular.

Loyalty status:

Market can segment by consumer loyalty. Consumers can be loyal so that all tasks

are done without going different places by seating in one place we can do such thing and also a

product cant be satisfy for every user even though its highly updated so, Google has launch this

product with open source code product so that even can change according ourselves.

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Segmenting Business markets:

Consumer and business marketers use many of the same variables to

segment their market. Almost every company serves at least some business markets. For

example coming to Google wave they have segment as social networking, develop conference

meet, and third parties to build modules. So that every range of people it can we used and also

they look up for regular users. Social network is mainly focus for youth so that they can use the

application and also it will help to them for future use like conference meet for some task that

should work together. For professionals it will use as conference meets they can use video chat

option and playback option so that they evaluate the task. Main reason is that the in India and

many more country to upload a pictures or document it will take some time so to overcome

problem they started drag and drop file sharing it can be done fraction of seconds. If user is

technocrat he can manipulate the wave option whatever he like but it should be maintain security

so that no one can effect from that modification.

Market Targeting for Google wave:

Definition: Target Marketing involves breaking a market into segments and then concentrating

your marketing efforts on one or a few key segments.

Concentrated Marketing :

Google has many products like Google search engine, Orkut, Gmail and

new introduced Wave. There many social networks as Google has succeeded in all application

now they concentrated on merging of social networking and conference meet. To achieve a

strong market position because it has great knowledge of users needs and special reputation it

acquires.

Undifferentiated

(mass) marketing

Differentiated

(segmented)

marketing

Concentrated (niche)

marketing

Micromarketing (local

or individual

marketing)

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Now-a-day everyone preferring for updating technology mainly in

communication. Most of them preferring virtual communication. Waveis a project announced

by Google at the Google I/O conference. It is a web application and computing platform

designed to bring together e-mail, instant messaging, wiki, and social networking, with a strongcollaborative focus, mixed with spellchecker and translator extensions, which are able to work in

concert, in real-time. It is use and builds extensions for Google Wave, the exciting new real-time

communication and collaboration technology that unifies email, instant messaging (IM), wiki,

and social networking functions in one integrated platform.

Any participant can reply anywhere in the message, edit the content and

add participants at any point in the process. Then playback lets anyone rewind the wave to see

who said what and when. A wave is live. With live transmission as you type, participants on a

wave can have faster conversations, see edits and interact with extensions in real-time. Writing aWave is a lot like typing text into Gmail, Google Docs, or a blog posting form in ones browser.To the left of the right-hand column featuring the discussion, theres an in-box with other Waves.

And to the left of that, theres a navigation pane atop a list of contacts that looks very similar to

Gmails layout. The free application can end up saving you valuable dollars. The ability to be

able to work together on a wave means faster communication, without misinterpretation and

keeps that wave as a record of the process.

. W hat wave cant do?

The Wave preview is pre-beta software, with lots of missing functionality. This appendix is a

quick list of what you can't do yet in Wave.

Currently, in the Wave preview you cannot:

Disable real-time, keystroke-by-keystroke live-typing in draft waves, then post them to thehosted conversation by clicking Done (this feature is forthcoming)

Set a wave to reply-only access. (Read-only now available!) Copy gadgets; the menu item is disabled in the date drop-down menu, a likely indicator this

is forthcoming

Cut blips into other waves (Wave surgery). Google has said that this is coming Hide or expand all inline blips; the menu item is disabled in the date drop-down, a likely

indicator this is forthcoming

Diff revisions that aren't sequential in playback Set your status to invisible or away (if you're online you've got the green dot whether you

like it or not)

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Merge waves or blips Organize your contacts into groups Rearrange blips' vertical order Prevent someone you added as a participant form making the wave public, and thus exposing

a potentially private conversation.

Upload files (it should come eventually since there is a menu for it at the bottom of waves). Delete a private reply from within a wave

Some of the current problems with Google Wave Preview include:

It's overwhelmingly slow for large waves and in some browsers (such as FireFox and IE). Sometimes large Waves stop working after they get too big.

Product positioning:

Effective product positioning is a key ingredient for successful

marketing today. Product positioning is closely linked with market segments. Product position is

the place that it occupies related to competitors in market as perceived by the relevant group of

customers.

Positioning is the act of designing the companys offer and images so

that the target market understand and appreciate what the company stands for in relation to its

competitors. The companys positioning must be routed in an understanding of how the target

markets define and makes choice among vendors.

Google W ave Position strategy:

Benefits Open source Extension Wikify

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Benefits:

It is a product of Googlewhich helps users to communicate and collaborate onthe web. A Wave is a part of conversation and document, where user users can work together

andcommunicate each other with maps, photos, texts and many other things. Its concurrentrich-text editing, where you see on your screen nearly instantly what your fellow collaboratorsare typing in your wave. That means Google Wave is just as well suited for quick messages as

for persistent content it allows for both collaboration and communication. You can also useplayback to rewind the wave to see how it evolved.

All of this is based on creating communication threads (waves) within and

across platforms that are instantly updated as they are being created. Its like a huge bulletinboard, except that you dont leave messages anymore but read the message character by as it is

being created by the person. Have ability to edit that very message at the same time while yourpartner is still writing it.

Open source:

According to Opensource.org, open source is a development method forsoftware that hardness the power of distributed peer review and transparency of process. The

promise of open source is better quality, high reliability, lower cost, and an end to predatoryvendor lock-in. this basically means that you can contribute to and critique open source

software.

Extension:

Wave extensions are add-ons that add new features and functionally to your

waves. If you have ever used any Gmail Labs features, wave extensions are very similarextensions add new functionality to wave client, normally accessible through a button installed

on your edit toolbar when you install the extension. Where Gmail Labs add-ons can bedeveloped only by Google employees, wave extension can be developed by anyone. As a result,

an impressive handful of extensions are already transforming wave into an even richerexperience.

W ikify:

The wikify bot adds links to and definitions from Wikipedia to your waves

for given topic. When you add wikify to a wave it will provide some instructions on how to add alink to Wikipedia for a topic or a definition of that topic.

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Suggestion for Positioning:

Google wave select the ways in which it will distinguish itself fromcompetitors. A difference is worth establishing to the extent that its satisfies these following

criteria

Important: The difference delivers a highly valued benefit to sufficient number of users. Distinctive: The difference either isnt offered by others or is offered in a more distinct

way by the company. Superior: The difference is superior to others ways to obtain the same benefits. Preemptive: The difference cant be easily copied by competitors.

Position on product Features:

Features are characteristics that supplement the products basic

functioning. Most of the Google product can be offered varying features. The starting point is astripped-down, or bare bones, version of the product. The company can create additional

versions by adding extra features such as:

Performance Durability Reliability

Features are a competitive tool for differentiating the companys product likewave. Some companies are extremely innovative in adding new feature to their research.

Conclusion:

A wave can be both a conversation and a document where people

can discuss and work together. Instead of using different web application like social networking,

conference meeting, mailing it can be used for all functionality in one application.

Bibliography:

Digit magazine

http://completewaveguide.com/

http://googlewave.blogspot.com/

http://www.whatisgooglewave.com/

www.wikipedia.org

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Interface of Google wave:

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Interface of PiratePad: