Final Vespa
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Transcript of Final Vespa
Vespa
Product: Vespa
Objective:Make Vespas a more appealing alternative mode of transportation by showing how much more fun and beneficial they are over public transportation.
Target Audience: Males and Females age 18-35. Targeting primarily urbanites for the sheer convenience of owning a Vespa in the city; however, not limited to city-dwellers.
Execution: Quite simply I want to place Vespa ads in places where people will view them as a beneficial alternative to their current mode of transportation. Placed at bus shelters, on billboards, and in subway trains, these ads will remind people there is a more fun and efficient way of getting around. A youtube channel will serve as a platform for customers to tell their Vespa love stories going from public transportation to a Vespa.
Vespa
Vespa Print
Vespa Print
Vespa Bus Shelter & Billboard
Vespa Subway Ads
Vespa Commercial
Video: Close-Up of a girl’s face,
attractive and happy. Camera cuts to
shot of her riding on Vespa through
frame left to right quickly.
Audio: Flaming Lips “Yoshimi Battles Pink
Robots Part 1” cues building slowly
through shot.
Video: Girl in Vespa rides into frame, an
animated Monster of a bus is waiting in
the frame and growls and snaps as she
drives by.
Audio: Chorus of song begins; growl from
bus monster.
Video: Moving shot of the girl driving
through traffic in a busy city street,
yellow taxis are growling and barking at
her as she rides by.
Audio: Chorus of song continues; barking
from multiple taxis as she passes.
Video: Panning away from Subway
entrance two eyes are visible following
girl as she drives by. Beast roars and
cartoon fire erupts from subway.
Audio: Chorus of song continues; Roar
from Beast in Subway.
Video: Panning away from city girl on
Vespa passes in and out of the shot.
“Defeat Those Evil Robots” fades into
shot of city with curly playful font.
Audio: Chorus of song continues.
Video: Vespa logo with tag: Ride Easy.
Website fades in at bottom
Audio: Chorus of song ends. Commercial
breaks song.
Commercial::Below is a commercial video featuring the Flaming Lips song: Yoshimi Battles Pink Robots that shows a woman traveling through the city getting harassed by animated forms of public transportation. Song is very relevant to the target market.
Yoshimi Battles The Pink Robots Part 1The Flaming LipsYoshimi Battles The Pink Robots
Born of a Vespa - Come nasce una Vespa
Newest Videos Most Popular Videos
Vespa Youtube ChannelVespa Love Stories:The YouTube Channel will feature Vespa videos from loving owners such as Ilario Lavarra, who traveled from Alaska to Argentina by Vespa.