TaxiTreats Grab it on your way!

Brian Shimmerlik

NYU Stern

Chief Executive Officer

Tomas Grosskopf

Universidad de Buenos Aires

Head of Sales

APPENDIX

TaxiTreats Financials • Modeling Assumptions

– 1 of 20 fares purchase goods for $2 (5%) – 15% COGS – $150,000 design and prototyping costs – 3-month pilot program July - September 2013 – $3,000 per machine at full production – Full scale production & installation: 400 per month – Taxi Owner Incentive: 25% of profit – Pre-sell advertising rights for 3 years for $2,500 per car or

2.7 cents per view – Full saturation: August 2016 – Straight line depreciation – 6 year useful life

Design Using CATIA CAD Software

Design Using CATIA CAD Software

• 8 5-Hour Energy

•2 CLIF Bar

•9 Orbit Gum

•15 Advil

•15 Access Cards

•4 Small Altoids

Design Using CATIA CAD Software

• 8 5-Hour Energy 8 x $1.00 = $8 8 x $5 = $40

• 2 CLIF Bar 2 x $.50 = $1 2 x $3 = $6

• 9 Orbit Gum 9 x $.25 = $2.25 9 x $2 = $18

• 15 Advil 15 x $.15 = $2.25 15 x $2 = $30

• 15 Access Cards 15 x $2 = $30 15 x $10 = $150

• 4 Small Altoids 4 x $.50 = $2 4 x $3 = $12

Cost

Retail Price

Total Product Cost $45.50 Total Revenue $256

Microeconomics

• Margin per machine : $210.50

• Machine Turnovers to Recover Machine Cost : 14.3

• Months to Breakeven @ 5% purchase rate: 9.8 months