Final Thesis

MAGNIFIQUEWWW.MAGNIFIQUE.COM

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Academy of Art UniversityFinal Review: Fashion Merchandising

Project: Taiwan High-end Online Menswear BoutiqueName: Fang-Cheng ChouStudent ID #: 03074643

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TABLE OF CONTENTS

1.0 Executive Summary 1.1 Abstract 6 1.2 Concept & Business Description 8 1.3 Mission Statement & Vision Statement 9

2.0 Industry Overview 2.1 Luxury & Menswear Market 10

2.2 Luxury Market in Taiwan 11

3.0 Product Strategy 3.1 Brand Selection 12-19

Alexander Wang 12

Benjamin Bertram 13

Christian L’enfant Roi 14

Helmut Lang 15

Kay Kwok 16

KRISVANASSCHE 17

Rad Hourani 18-19

3.2 Sourcing & Vendor Information 20-21

3.3 Pricing Strategy 22

3.4 Duty Rate 22

4.0 Taiwan & Target Market 4.1 Taiwan 24-27

4.2 Target Market 28-30

4.3 Customer Profile 32-35

5.0 Competitive Analysis 5.1 Competitors 36-41

5.2 Competitive Strategy 42-43

5.3 SWOT Analysis 44-45

6.0 Corporate Identity Systems 6.1 Logo 46

6.2 Office Location & Floor Plan 47-51

6.3 Packaging & Receipt Envelope 52-54

6.4 Business Card & Letterhead 55

6.5 Website 56-57

7.0 Marketing Strategy 7.1 Goal & Objectives for Marketing 58-59

7.2 Marketing Channel & Campaign Ideas 60-85

7.3 Interactive Media Budgeting 86-95

7.4 Traditional Media Budgeting 96-97

7.5 Celebrity Endorsement 98-99

8.0 Company Structure &

Operational System 8.1 Organizational Chart 100

8.2 Job Description & Responsibilities 101-104

8.3 Employee Benefits 105

8.4 Store Policies 105

9.0 Financial Plan 9.1 Financial Summary 108 9.2 Start Up Cost & Office Equipment 109-111 9.3 Assortment Plan 112-163

9.4 Product Ratio 164

9.5 Sourcing & Promotion Calendar 166-167

9.6 Marketing Calendar Detail 168-169

9.7 Profit and Loss Analysis 170-171

9.8 Three Years Sales Plan Cash Flow Forecast 172-173

9.9 Loan Payment 174-175

9.10 Growth Plan 176

10.0 Source

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1.0 Executive Summary 1.1 Abstract

Do you have hard time finding a high-end menswear store in Taiwan?Do you worry about finding an outfit for a special occasion in a short amount of time?

In this technology booming generation, it is easy to fulfill your need!

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1.2 Concept & Business Description

According to a survey that the University of Exeter conducted when they surveyed more than three thousand people to find out about the shop-ping behavior between men and women and how and why they are very different they found that women, in general, enjoy the process of shopping a lot. They are willing to linger between stores and take a lot of time to try different things. On the contrary, men don’t like to spend that much time shopping.(1) They are like hunters - they know what they need and will strategically get what they want as soon as they can. Also, according to Bain & Co. – a global manage-ment and consulting company, Chinese men spent 1.1 billion USD on luxury products which is far more than women who spent only 439 million us dollars in 2010 and the figure is still rising. (According to Bain, Chinese people spent 2.55 billion USD on luxury product in 2012.)(2) Furthermore, the stores that sell high-end unique menswear brands are hard to find in Taiwan. They are usually hidden in a small alley and the selection is very limited. The conclusion is that the high-end menswear market is something that Tai-wan market is not well developed and that the online component is relatively untouched. This is the inspi-ration behind MAGNIFIQUE!

MAGNIFIQUE is an online menswear boutique that imports high-end American and European brands. MAGNIFIQUE is a French word for “magnificent” and it means sublime and superlative. We go to fash-ion week twice a year to research and find to carry unique brands. We select some of the top brands in the world and guarantee the products we provide are very well-made with good quality. The clothing style we select is a mix of trendy, androgynous, gothic, and Japanese. We are dedicated to providing the latest trends and styles of clothing to our customer. Our product is suitable for daywear or special occasions.

1.3 Mission Statement & Vision Statement

Mission Statement

MAGNIFIQUE is dedicated to providing a convenient user-friendly online shopping website with sublime, unique, and diverse designer brand menswear imported from America or Europe to high-end clothes consumers in Taiwan. Customers can save time and shipping cost to get the latest western apparel. As they continue to shop with us they will leave feeling that we are the definitive source for our taste and selections. We also want our customers to feel that customer service is not just a phrase but a way of life for MAGNIFIQUE!

Vision Statement

To achieve our goal, we follow these steps:

We focus on sourcing American and European Brands.We go to market to find our merchandise twice a year.We are dedicated to carrying a variety of selections for our customer.We will constantly discover new trends and new brands for our customer.We provide a loyalty program that is thought through for the customer and that goes hand in hand with our customer service.

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2.0 Industry Overview 2.1 Luxury & Menswear Market

The luxury market grew 6.5 percent at constant exchange and 2.2 percent at current ex-change to 217 billion euros, or $288.2 billion at average exchange according to the study from Worldwide Luxury Market Monitor 2014 presented by Bain & Co.. A partner in Bain & Co. said that she expected growth at 4 and 6 percent over the next few years, and at constant exchange Asia Pacific (excluding Mainland China including Taiwan) is expected to grow between 3 and 5 percent.(3) In 2013, with the exception of tailored clothing in Mainland China, menswear out-performed womenswear.(4) In the United States in 2013, menswear grew at a faster pace than women’s apparel last year, increasing its take at retail 5.2 percent to $60.8 billion from $57.8 billion. Specialty stores remained the largest channel for menswear activity, with revenues up 2 percent to $15.8 billion. Menswear purchases on websites increased 19 percent over those in 2012, accounting for 14 percent of the men’s market, or about $8.3 billion. (5)

The head of fashion buying and merchandising at Liberty London said that their store’s men’s business has been incredibly stable and consistent for some years now. He also said that men are more experimental these days and their customers are still responding to color and prints very well. The overall aesthetic is more relaxed with casual trousers selling well, shirt sales hugely up but blazer sales down, which proves that men are taking more casual approach to dressing. (5)

2.2 Luxury Market in Taiwan

In recently years, lots of international brands open their store in Taiwan like Giuseppe Zanotti Design, Christian Loubutine, Gap, Massimo Dutti, Desigual, Su-per Dry. In addition, luxury brands like Dior, Prada, Burb-erry, Bottega Veneta, Louis Vuitton have done expansion providing their full range of products through many Taiwanese stores, and building spacious flagship store in Taiwan. All indicates that Taiwan has the buying power that attracts international brand’s attention. According to the report done by euromonitor international, luxury goods market is expected to remain highly robust due to a strengthening economy, a greater taste for luxury products, and a culture of status. Another strong fac-tor that fuel the growth of luxury market is the demand from younger consumer is rising. The younger consum-ers are gaining interest in luxury goods owing to media of brands and celebrity activities, as well as peer pres-sure and society’s expectations on status. Other factors supporting this trend included the popularity of sec-ond-hand luxury accessories and an increase in afford-able luxury brands and products, as well as the extension of product ranges to cater to the younger consumer.(6)

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3.0 Product Strategy 3.1 Brand Selection

Alexander Wang is a Taiwanese-Ameri-can designer. He was born in San Francisco, and

grew up in bay area and Los Angeles. He went to Parsons School of Design at the age of 18. He

interned for Marc Jacobs, Teen Vogue, Vogue, and Derek Lam in succession, then dropped out of Parsons after his sophomore year to launch a line of unisex cashmere sweaters. He debuts his

namesake label in 2007.(7)

Style: Trendy, and ModernPrice Point: $191 - $1,438

Product made in ChinaOne store carrying the brand in Taiwan

http://www.alexanderwang.com/

Benjamin Bertram is based in London, United Kingdom. He studied at Sheffield Hal-lam University and graduated in 2012. In Oc-tober 2012 Benjamin Bertram joined the Not Just A Label designer listings and online store,

retailing his first collection Suburban Boys with immediate success. After undergoing work

placements with fashion editorial magazines and London designer J.W Anderson Benjamin Bertram presented a re-edited version of his collection Suburban Boys during Who’s Next Paris in January of 2013 via a competition in conjunction with NJAL. His debut in Paris im-mediately attracted the attention of various press publications. Benjamin Bertram has a

growing customer base across Europe, Ameri-ca, and Asia thanks to the success of the online

store via Not Just A Label.(8)

Style: Gothic

Price Point: $133 - $1041Product made in London, UK

No store carrying this brand in Taiwanhttp://www.benjaminbertram.com/

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Christian L’enfant Roi suggests a novel sartorial take on urban dressing. Through his

expressive exploration of lightness fused with a rational appraisal of visual dimensions, confi-dent pieces are constructed. The garments all

seek a pensive moment of interaction with their surroundings whilst maintaining a wearable

yet forward-thinking approach. Thus creating a utilitarian bespoke wardrobe. Christian L’en-

fant Roi triggers one to reinvent and reconsider their wardrobes allegorically. The brands rep-resentation of dimensions and the exploration

of techniques on the perspective of volume and shapes is the foundation of the self-inquisitive

collections.(9)

Style: Trendy, Japanese StylePrice Point: $230 - $1,323Product made in Canada

No store carrying this brand in Taiwanhttp://christianlenfantroi.com/

Helmut Lang fashion brand was created by Austrian fashion designer Helmut Lang (born

1956) in 1986. The Helmut Lang brand still exists today, but has been carried on without

Lang’s involvement since 2005. Lang is known for his minimalist, deconstructivist, and often severe designs. His fashion house became fa-

mous in the late 1980s for its simple but refined designs, its slim suits in black or white, its denim

collection, and the use of high-tech fabrics.(10)

Style: MinimalisticPrice Point: $104 - $1,524

Product made in U.S.AOne store carrying this brand in Taiwan

http://www.helmutlang.com/

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Kris Van Assche was born in Belgium in 1976. After graduating from the Antwerp Roy-

al Academy of Fine Arts, he moved to Paris in 1998. Having worked for Yves Saint Laurent then Dior Homme, he started his own label KRISVANASSCHE in January 2005. He has

also been the Artistic Director for Dior Homme since April 2007. KRISVANASSCHE collections

reflect a transversal inspiration where the contemporary wardrobe mixes classical lines

with the ruggedness of workwear as well as the technique of sportswear. The elegance at KRIS-

VANASSCHE is softened and expresses itself through essential pieces of clothing that adapt to the multiple lives of those who wear them.(11)

Style: TrendyPrice Point: $265 - $2,184

Product made in ItalyTwo stores carrying the brand in Taiwan

https://www.krisvanassche.com/en/

Kay Kowk is based in London, United Kingdom. He studied at London College Of

Fashion and graduated in 2012.‘Tsz Fung Kwok (Kay Kwok), from Hong Kong, is not a stranger to having his talent recognized: he won the Hong Kong Design Talent Award upon graduating from the Hong Kong Poly-

technic University in 2009, and was nominated for the Top 15 Asian Fashion Designers (in the

student category) by WGSN. For his final collec-tion at the LCF’s MA Fashion Design Technolo-gy Menswear, Kay’s collection was nominated

for Collection of The Year award.And recently, Kay won the International Fash-

ion Contest- Mittelmoda Fashion Awards 2012. (12)

Style: TrendyPrice Point: $473 - $1,834Product made in Hog Kong

No store carrying the brand in Taiwanhttp://www.kaykwok.com/

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Rad Hourani reinvents design by tran-scending its conventions, creating a unisex lux-ury that is changing women’s and men’s ward-robes since he launched his namesake label in

2007 in Paris. Gender-agnosticism is the drving conceptual direction in Rad Hourani’s work. Self-tought and driven by a passion for mo-

dernity, Hourani creates a lifestyle that has rid itself of any conventional restrictions: No gen-der, no season, no rules, epitomizing the values of freedom and unisex elegance. Since his first show during Paris Haute Couture week in July

2012, Rad Hourani has became the first design-er to present a unisex haute couture show in

history.(13)

Style: GothicPrice Point: $250 - $1,840Product made in Canada

No store carrying the brand in Taiwan

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KrisVanAssche Spazio 38 Alzaia Naviglio Grande 38, 20144 Milan , ItalyMarina Guidi [email protected] T : +39 02 89 41 00 30B stairs, 1st floor, 18 rue du faubourg du tem-ple,75011 Paris , FranceDiane Launay [email protected] T : +33 (0)1 48 04 52 42

Rad Hourani75 rue Charlot, 75003 Paris , [email protected]

3.2 Sourcing & Vendor Information

The buyer of MAGNIFIQUE will go to fashion shows twice a year to select product.January- Men’s Fall/Winter shows June-Men’s Spring/Summer Shows In the future, our buyer will observe the trend on the runway, and absorb informa-tion on WGSN and Style.com regularly and expand the brand we carrying.

The followings are contact information of each brand(14):

Alexander Wang386 Broadway New York, NY [email protected] : 212-532-3103 Fax: 212-532-3110

Benjamin Bertram401 1/2 Studio’s 401 Wandsworth Road London SW8 2JP [email protected]

Christian L’Enfant RoiVoid Showroom35-37 rue Chapon, 75003 Paris , FranceTorben Rixen [email protected] M : +1 (514) 814 0950 T : +45 (0)4 09 75 340

Helmut Lang332, rue Saint-Honoré, 75001 Paris , France450 West 14th St.,10014 New York , United StatesDane Cohen [email protected] T : +1 (646) 388 5266 M : +1 (917) 399 6481

Kay KwokBrandy Kwok [email protected] T : +44 (0)207 434 70 43Designer Showrooms: Ready-To-WearThe Hospital Club24 Endell Street WC2H 9HQ

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3.3 Pricing Strategy

3.4 Duty Rate

In order to maintain brand value, MAG-NIFIQUE will respect each vendor and using the suggested price given by the vendor. We will use the suggested price and then adding 15% to cov-er the duty rate and shipping expense. We won’t start our seasonal sale until our vendors start their own sale promotion.

Duty Rate in Taiwan (for country in WTO)(15)

Clothes: 10.5%Bag: 6.6%

Scarf, Shawls, veil, mufflers, mantillas, and the like: 12%

Sunglasses: 5%Cuff-links: 0%

Shoes: 5%Sales tax: 5%

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Population: 23,359,928 (est. July 2014)Male: 11,684,674 Female 11,688,843

Ethic Group:Taiwanese (including Hakka) 84%, Mainland Chinese 14%, indigenous 2%Languages: Mandarin Chinese (official), Taiwanese (Min), Hakka dialects

Religion: Mixture of Buddhist and Taoist 93%, Christian 4.5%, other 2.5%Life expectancy at birth: 79.84 yearsMale: 76.72 years Female: 83.2 year

Literacy (age 15 and over can read and write): 96.1%Population of college education or higher: 43.48%

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4.0 Taiwan & Target Market 4.1 Taiwan

Taiwan is an Eastern and Southeast Asian island country. Taiwan has a tropical climate in the southern and western plains and subtropical climate in the northern and mountainous regions. The average temperature is 22 Celsius in the north and 24.5 Celsius in the south. Mandarin is the official language in Taiwan, though other dialects are also spoken. The most commonly used foreign language is English.

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Internet Usage in Taiwan (12 & older)(19) 74.5%

Taiwan is the fastest growing mobile shopping country in Asia Pacific Region according to the 2013 Master Card survey, and clothing and fashion accessories (26.0%) topped the list of items purchased through smartphones, followed by apps (22.4%) and music (18.8%).(20) According to

Central News Agency (CNA), e-commerce in Taiwan is growing at an annual rate of some 20 percent, revenue from Taiwan’s e-commerce transactions reached US$25.7 billion in 2013 and Taiwan’s e-commerce market is expected to reach NT$1 trillion US$33.7 billion by 2015, said

Jacky Wang, head of Yahoo Taiwan’s e-commerce group.(21)

Age Structure(16):0-14 years: 14% (male 1,683,381/female 1,575,789)

15-24 years: 13.4% (male 1,613,197/female 1,526,344)25-54 years: 47.4% (male 5,539,606/female 5,539,654)

55-64 years: 12% (male 1,506,657/female 1,571,208)65 years and over: 11.6% (male 1,301,420/female 1,502,672) (2014 est.)

Population by sex:Male----49.85% Female—50.15%

Men (employed) 7,500,000(17)

People who earn more than $34,000 is around 8% of total population(18)

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S E C O N D A R Y

Age: 18-26 male, Rent an apartment or live with family, single, Bachelor Degree or higher, Student or just entering workforce, comes from afflu-ent family; disposable income of over $10,000 due to parental bond as

his living needs are paid for by his parents. Psychographic: Like to dress-up, active lifestyle (active in terms of so-

cial, not necessarily active in sports)Sociographic: Uses high quality with a high price product, medium to strong brand and store loyalty rate, likes online shopping, exposed to

Facebook, Instagram, blogs, TV, newspaper, and magazine

Potential Market Size18-26 1,200,000 men

1,200,000 x 0.08 =96,000 (men)The secondary market of 1.2 million men is further broken down by

disposable income so that the result is 96,000 men

4.2 Target Market

P R I M A R Y

Age: 27-35 male, rent or own an apartment, single, Bachelor Degree or higher, work in mass communication, medical, law, or architecture

related industry, earn more than $34,000 a year with 1/3 going to dis-posable income

Psychographic: Like to dress-up, adventurous explorer, has a high need for achievement

Sociographic: Likes to use high quality product, likes to go to social events, medium to strong brand and store loyalty rate, likes online

shopping, exposed to Facebook, Instagram, blog , TV, newspaper, and magazine

Potential Market Size27-35 2,000,000 men

2,000,000 x 0.08 =160,000 (people)This potential market size of 2 million men who live in Taiwan are our potential customers, however, only 160,000 earn $34,000 and above.

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T E R T I A R Y

Age: 36-45 male, has an apartment, single, dating or married with no more than 2 kids, bachelor degree or higher, earns more than $67,000

a year with 25% disposable incomePsychographic: Like to dress-up, active lifestyle, high need for achieve-

mentSociographic: Likde to use high quality product, maintains their body

shape through exercise, Like to go to social events, considers himself a foodie, likes to travel, medium to strong brand and store loyalty rate,

exposed to Facebook, TV, newspaper, and magazinePotential Market Size

36-45 2,500,000 people2,500,000 x 0.01 =25,000 (men)

Tertiary market size is 2.5 million men and 1% earning $67,000 and above = 25,000 men

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wears a Bvlgari chrono automatic watch. He usually styles his hair with his Gatsby hair wax he bought from Watsons. When he needs something he will shop around Xin-Yi District, as there are lots of department stores and small boutiques nearby. But some-times, it is hard to find these stores that are hidden in small al-leys. Wei-Chun uses an IPhone. Other than checking mail and us-ing Facebook, he likes to browse shopping websites like Farfetch, SSENSE, Yahoo Auction or famous luxury brand’s website like his favorite brand Burberry and Dior Homme. He usually spends $670 on clothes every month but most of the time, he has to wait for a long time and needs to pay extra shipping fees. Also, picking sizes is a big problem for him. He sometimes reads magazines like Taiwan Architect Magazine, a+u magazine , GQ, and Men’s Uno. He likes to travel and has already been to many foreign countries.

4.3 Customer Profile

P R I M A R Y

Age: 33Occupation: ArchitectSalary: $50,000

Wei-Chun Huang is a 33 years old architect with black hair and brown eyes. He is an atheist who has lived in Taipei for most of his life. He lives alone in a studio. He is very outgoing and am-bitious. He graduated from National Cheng Kung University and has a bachelor degree in architecture. He works for Cathay Real Estate for almost 7 years. He earns around $50,000 per year. He usually drives to work on Monday to Friday in his BMW320i. He goes to the bar every Friday night after work with his colleagues or friends. He likes to socialize a lot. He works out once a week on Sunday afternoon. He smokes Marlboro light cigarette twice a day. He wants to quit smoking but after many tries he has not been successful. He usually eats outside or orders take-out during the week. He just cooks once a week. In his free time, he likes to listen to music, play video games on PS4, and watch TV. He listens to pop music mostly and his favorite singer is Jay Chou. He watch-es news on TV every day and his favorite drama is “My Love from the Star.” When he gets up in the morning, he will check his email and Facebook, go to the restroom, brush and water pic his teeth, and then take a shower. He uses bleu de Chanel perfume and

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T E R T I A R Y

Age: 45Occupation: PediatricianSalary: $73,000

Yen-Hui Chen is a 45 year old pediatrician with white hair and black eyes. He lives in an apartment with his dog in Taipei. He is a very attentive person. He is single, but is seeing someone right now. He graduated from Taipei Medical School and works for Taipei Chang Gung Memorial Hospital for 10 years. He earns around $73,000 dollars a year. He usually drives his BMW S550 to work. Take out is his standard dinner fare during the week. He sometimes goes out with his colleagues for a meal and drinks. He wears a Piaget watch and he looks at it every morning when he wakes up. He likes to read books, newspapers, and magazines. He uses Facebook every day. He cares about his body shape, so he goes to the Gym three times a week. He sometimes goes shop-ping when he feels like he needs something particular. He likes to do online shopping on PC Home, and Yahoo. He usually spends $1000 on clothes every month.

S E C O N D A R Y

Age: 21Occupation: StudentAllowance: $500 + credit card

Yao-Wen Chen is a 21 year old student studying Psycholo-gy in Shih-Hsin University in Taipei. He is a follower of traditional folk religion. He rents an apartment with 2 classmates in Da-An District. He is single, doesn’t work, but he receives $500 from his family every month. They also pay for his apartment. He also has a supplementary credit card from his father. He usually takes the MRT or bus to school. He never cooks. He usually eats outside alone or with his classmates. He sometimes goes out and watches movies with his classmates and he especially likes action and sci-fi movies. He likes fashion a lot and he enjoys using high quality product. He owns several Hermes Kelly double tour bracelets and he changes them every day depending on his mood. He usually spends $340 on clothes every month. He is a loyal GQ magazine reader and he uses Facebook every day. He likes to travel and goes to Hong Kong twice a year. He also enjoys online shopping and he enjoys the convenience of the online shopping experience.

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Strengths: Varity of brands, sophisticated website, young and beautiful creative direc-tor endorsement, in the luxury market for a long time, strong celebrity connections

Weaknesses: Limited selection of men’s product, Do not respond to customers’ que-ries on social media, new in E-commerce (more street style)

Campaign: Fashion show, street event with modelsMedia Exposure: Website, Facebook (Posting trends, celebrity style, product photos etc.), News in fashion related TV shows, Vogue, Elle, Bazaar, Marie Claire, GQ, La Vie, Milk, Apple Daily Newspaper, UDN Newspaper, TVBS Magazine, Next Magazine

5.0 Competitive Analysis 5.1 Competitors

1. Tuan Tuan: It is belongs to Msyaming Luxury Fashion Group. The group founded in 1997, has been associated with international luxury brands such as, Givenchy, Maison Martin Margiela, Jil Sander, and Comme Des Garcons to global fashion conglomerates, including LVMH, Kering, Diesel and GIBO. They currently manage a portfolio of over 50 brands in a 2 system business model:

- Sophisticated luxury multi-brand shop: TUAN TUAN (3 stores and 1 outlet store)- Mono brand stores for luxury companies: Givenchy, Jil Sander, Maison Martin Mar-giela (22)

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Strengths: Variety of Brands, involved in luxury for a long time, celebrity connections, more Facebook Followers than other competitor, beautiful boutiques designed by famous architectsWeaknesses: Limited selection of men’s product, mediocre website, no E-commerce yet

Campaign: Fashion show, charity, brand collaboration event (e.g. Nars, Mastermind), exhibition in boutiqueMedia Exposure: Website, Facebook (Posting trends, celebrity style, product pho-tos etc.), CT Newspaper, Apple Daily Newspaper, Liberty Times Newspaper, UDN Newspaper, Milk Magazine, Fashion Magazine, Elle, Bella, TVBS, Marie Claire, Bazaar, Vogue, Ppaper, Next Magazine, Taiwan Tatler, We People, SKM, Beauty, Prestige Tai-wan, Brand, Cosmopolitan, GQ, me!, Ming Weekly, Alive, Business Weekly, Bang, Cool, Cheers, Rich Man etc.

2. Club Designer: Club Designer is another leading high-end luxury select shop in Taiwan. It was founded in 1981 and it owns 6 stores in Taiwan carrying more than 50 brands including Alexander McQueen, 3.1 Phillip Lim, Alexander Wang, Balmain, Céline, Christopher Kane, Jason Wu, Proenza Schouler, Raf Simons, Stella McCartney, Thom Browne, and Valentino etc.(23)

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Strengths: Variety of brands, celebrity endorsement, focus is on menswear more than womens wearWeaknesses: Bad website, no E-commerce yet

Campaign: Pop-up storeMedia Exposure: Website, Facebook (Posting trends, style suggestion, designer look-book etc.), Esquire, Men’s Uno, FHM, GQ, MMag, Overdope, Apple Daily Newspaper, TVBS Magazine

3. Trends: This is one of our main competitors although this is a brick and mortar op-eration. This shop was founded in 2008 and they carry more menswear than womens wear. They carry brands like Balmain, Damir Doma, Dries Van Noten, Kris Van Assche, Neil Barett, and Raf Simons etc. They operate three stores in Taiwan. (24)

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- We have a loyalty program, NT$1 = 1 MAGNI Points. When our customer accu-mulates 100,000 MAGNI points, they may become a VIP in our store for one year. Customer can also redeem a ticket to our VIP theme dinner party. (The 100,000 points will be deducted from their account.) (Not applicable for on sale items.) The party will be held twice a year just for our loyal customers. Once the customer achieves the goal, we will send them the survey and ask them what kind of theme they want. For example, travel, music, technology, movies, cars, or health etc. We will invite experts from that field to share their experience. The VIP customer can also have the opportunity to socialize and mingle with other elites from different industries.

- Friend referral program: If the customer recommends our website to their friend and their friend makes the first purchase, they will both receive an extra 10,000 MAGNI Points.

- VIP Customer can get to see and purchase the seasonal sale items first.

5.2 Competitive Strategy

- We carry both well-known brands and lesser known brands in the world and pro-vide the latest trends to our customer

- Products are very well-made and of high quality

- Customer can get some exclusive product in our online store that they are not able to find elsewhere in Taiwan

- We have a user-friendly shopping page with detailed information and quick checkout system

- Customer can get free shipping and free returns all the time

- We will partner with T-cat Shipping Company. If the customer orders before 11:00A.M and lives in northern Taiwan, they can get same-day delivery. We guar-antee that our customer can get what they ordered in three days. (Not include outlying islands) Also, they can choose to pick-up their package in a 24-hour conve-nience store of their choice.

- Customer can get personalized packaging

- We accept returns within 14 days with tagged, unused, and unwashed product. Unfit products and defective goods will be replaced with new ones at no additional cost. The return label will be included in the shipping box.

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Weaknesses

- High priced merchandise- Some brand recognition is not strong enough- We do not have celebrity connections- Lack of business experience (harder to find new vendors as they will be skeptical of our inexperience)- Limited startup capital

Threats

- Economic recession- Competitor may start to operate online store- Knock-off product has become popular in the market

5.3 SWOT Analysis

Strengths

- Convenient online shopping website- Have both well-known and lesser known brands

- High quality and unique product- Great loyalty program including special social events, and early seasonal

sale access - Fast shipping

- More lenient return policy than other high-end stores- Personalized packaging

Opportunities

-Discover and import more brands-Operate a physical store

-Cooperate with designers and design exclusive product-Add editorial and offer customer styling suggestions

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6.2 Office Location & Floor Plan

Doplin Business Center Ltd.

Address: 12F., No.169, Sec. 4, Zhongxiao E. Rd., Da’an Dist., Taipei City 106, Taiwan

5~6 people Office Space (285 square feet) Rent: $666~$866/month(Rent 2. One for office space, one for stock room.)Two months DepositElectricity: $13~$50Maintenance Fee: $33~$43

6.0 Corporate Identity Systems 6.1 Logo


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Amenity- Free company proprietorship registration- Free 100M China Telecom fiber optic Internet access- Free conference room and chatting area use- Free kitchen use (Including water fountain)- Free newspaper and magazine- Free office furniture- Independent air conditioner- 24 hour access control (Protection of privacy)- 24 hour security guard- 24 hour operating public security cameras - Smoke detector and water sprinkler system- Vending machine (Cheaper than convenience store)

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Gift Box (with personalized sticker)

Dimension: 15 x 9.5 x 2Estimated Quantity: 1200 units/year

Price: $1800

6.3 Packaging & Receipt Envelope

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6.4 Business Card & Letterhead

Owner/Buyer

FangCheng Chou

MAGNIFIQUERm. 1208, 12F., No.169, Sec. 4, Zhongxiao E. Rd., Da’an Dist., Taipei City 106, Taiwan(02)2512-8888WWW.MAGNIFIQUE.COM


Receipt Envelope

Dimension: 3.6 x 2.8 (when folded)Estimated Quantity: 1200 units/year

Price: $120

Outside

Inside

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6.5 Website

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Goal & Objectives

1. The total revenue for MAGNIFIQUE for the first year is around $1,00,000, and our goal is to increase 10% year over year in the next 3 years.(Tracking sales every day, and doing daily, weekly, monthly, and yearly sales report. Monitoring and analyzing vendors, gross margin and return rates are examples of ways that we will look at the business.)

2. Obtaining 7,000 clicks with the beginning of our website, and then increasing 8% every month thereafter.(Monitor online traffic every day.)

3. Receiving and responding to 500 emails from the beginning month, and then increasing 15% every month after.(Monitor through the member system.)

4. Achieving 50 VIP customers in the first six months of operations.(Manage through customer profile system.)

5. Achieve the frequency that our loyal customer will shop at least two times a year in our online boutique.(Building customer profile in our system and monitoring their return rate.)

7.0 Marketing Strategy 7.1 Goal & Objectives for Marketing

Marketing Strategy:

Because MAGNIFIQUE is an online business, we will be more focused on interactive media marketing. We cater to a niche market providing distinct high-end menswear for our customer in Taiwan. We will utilize search engine marketing, retargeting, and display ads to attract customers to our site. Also, we will use Facebook and email to inform our customers of events, trends, sales and new products. We will control our marketing budget and maintain it at around 20% of our total sales.

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Venue + Alcohol = $2,000

7.2 Marketing Channel & Campaign Ideas

Grand Opening Cocktail Party

The grand opening cocktail party is to launch our business and let people know we are opening this new online store. The host will introduce our business to our guests from what brand we are carrying, our mission, to our Waker Campaign. We will have clothes samples for guest to look at and try on if they would like. We will also pay celebrities to show up in our event, and inviting journalist to write news coverage for us. The cocktail will be an unlimited offer in the event. While this will be challenging for us as we are an online business, we will be purchasing a list to find our initial target customers.

Date: June 20, 2015 Time: 1900-2100Location: Location: X1 Party Entertainment - Kuang-Fu Club(Kuang-Fu Road @ Xinyi Road, Taipei, Taiwan)

- Inviting celebrity, journalist, reporter, and famous people in Taiwan- Raffle: giving out $1,000 shopping spree to 3 potential customers ($1,000 Goods = COG $370, $370 x 3 = $1,110)- Hiring celebrity budget: $1,000- Purchasing a list $2,500

Marketing Tool: Website, Facebook, Banner Ads, Poster, and Direct Mail

Total Budget for Grand Opening = 1100+1000+2500+20+1824 = 6,444

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(Translation: Taiwan First High-End Menswear Online Boutique Grand Opening)

Poster: 4,000 units $1,824 Posting in shopping areas in main cities

(Translation: Sublime quality, Modern design, Top-notch customer service, Reasonable price)

Direct Mail: Invitation card 200 units $14.5 Postage: $5 $15+$5= $20

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Banner AdsWebsite

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Venue

VIP Social Dinner Party

MAGNIFIQUE appreciates customer who shop at our website, so we decide to hold this VIP social dinner party for our customers who achieve accumulating 100,000 MAGNI points as a reward for our loyal customers. The event will be held in a fancy restaurant and provide these VIP’s with exquisite cuisines. We will invite experts from different field (The theme depends on the survey sent out to the VIP) to give a speech to our VIP, and our VIP can also get the opportunity to mingle with other elites in this event. (We will mention this in our websites and grand opening, but we won’t run ads for it.)

Date: 2/21 and 8/9 (Saturday night)Time: 6-9 PMLocation: De Loin RestaurantAddress: No.98, Jinzhuang Rd., Neihu Dist., Taipei City 114, Taiwan

Price: $83/person x 50 = $4,150 (If the VIP customer can’t present in person, we will send them a bottle of Moët & Chandon Brut Imperial Champagne.)Inviting Experts Budget: $666

Marketing Tool: Email (Survey), and Direct Mail

Total Budget for VIP Social Dinner Party = $4,150+$666+$53 = $4,869

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Direct Mail: Invitation Card 200 units $15 Postage: $38. $15+$38=$53

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Androgynous Chic Campaign

MAGNIFIQUE carries Rad Hourani’s unisex collection. This campaign is to promote his unisex collection, and attract men and women who like androgynous style.

Marketing Tool: Website, Facebook, Banner Ads, and Email

(Translation: Beyond Gender. Androgynous Chic.)

Ads

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Banner AdsFacebook

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Website Email

(Translation: Free shipping free return. 14 days warranty period. Same day delivery (limited to northern Taiwan) We will donate 5% of our profits to Waker charitable organization to help more people in need.)

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Styling Contest

MAGNIFIQUE wants our customer to show their styling skills, creativity, and inter-act with our customer. As a result, we have a styling contest three times a year on March, July, and November. The duration for each contest will be two weeks.People will take photos with their best looks from their wardrobe.Send the picture to our email: [email protected]

- We will notify the customer on the campaign page that their email will be collect-ed for future use.- We will choose the best entries and post on Facebook every day - The winning person can receive a $666 shopping spree.($666 goods= COG $247)

Marketing Tool: Website, Facebook, Banner Ads and Email

拿出你的最佳造型比賽

3/31前將照片寄到[email protected] 贏家可獲得高達$20,000購物金

MAGNIFIQUE WWW.MAGNIFIQUE.COM

(Translation: Taiwan First High-End Menswear Online Boutique Grand Opening)

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Banner AdsFacebook

(Translation: Click for Detail)

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(Translation: Promotion term: take out your coolest look from your wardrobe. Send the picture to [email protected] The winner will get up to NT20,000 shopping spree! We will also put the great looks on our Facebook. Please check back regularly. Terms: 1. Male Only 2. The email address using to submit the entry will be collected for future marketing use.)

(Translation: Free shipping free return. 14 days warranty period. Same day delivery (limited to north-ern Taiwan) We will donate 5% of our profits to Waker charitable organization to help more people

in need.)

Website Email

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Waker Collaboration Campaign

MAGNIFIQUE cares about our next generation. We are proud to partner with Waker – a charitable organization in Taiwan that helping kids and juvenilles in the world. We will donate 5% of our future profits to Waker every three months. Check out what they are doing: http://www.waker.org.tw/

Announce on grand opening and every VIP dinner Party to remind them they are not only shopping but they are part of a community that wants to contribute to the welfare of those in need.

- Posting the receipt every 3 month on website and Facebook- Slogan Translation: Because We Care

Marketing Tool: Website, Facebook, Banner Ads, and Email

Banner Ads

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(Traslation: MAGNIFIQUE cares about our next generation. We are proud to partner with Waker – a charitable organization in Taiwan that helping kids and juvenilles in the world. We will donate 5% of our future profits to Waker every three months. Check out what they are doing: http://www.waker.org.tw/)

(Translation: Free shipping free return. 14 days warranty period. Same day delivery (limited to northern Taiwan) We will donate 5% of our profits to Waker charitable organization to

help more people in need.)

Facebook Website

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7.3 Interactive Media Budgeting

SEO - Search Engine OptimizationHire professional people to do this. Let people see our website on top of the organic result.Budget: $400/month 4800/year

SEM - Search Engine Marketing (Only charge fee when people clicking on the ad)Budget: $1,000 Frequency: Every month(50%) Yahoo: Each click 10 cents (30%) PChome: Each click 10 cents (20%) Google: Each click 7 cents$1,000 x 12 =$12,000

Key Words for SEM

(Translation: Taiwan first high-end online menswear boutique. Distinct menswear designer brand. Provide 14 days warranty period. Free shipping and free return all the time. Welcome to take a look and shop in our store.)

SEM Mock-up

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Banner Ads: Buy display ads from Yahoo and Google Budget: $500/month $6000/yearBuy 120,000 impressions every monthYahoo (60%) Google (40%)

Sites where we want to display our banner AdsBanner Ads Mock-up on engadget website

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Banner Ads Mock-up on udn.com

Email: Use MailChimp.com to send out emails. Send email two times a week.Budget: $40/month $480/year

Retargeting: We will use Yahoo retargeting to apply this marketing channel. This would enable us to tag people who don’t complete sales and then show them ads on sites within Yahoo’s ad network.Budget: $100/month $1,200/year

Retargeting Mock-up

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Facebook: posting celebrity style, trends, styling suggestion etc.

Facebook Ads: We will use Facebook ads as one of our marketing tools as well be-cause Facebook is the most common social media that people are using in Taiwan. The benefits of using Facebook Ads are the ads can show at the desktop news feed, mobile news feed, right column, and their partnered mobile apps. We will bid 27 cents per click and will budget $160 for Facebook ads every month.

Facebook Mock-up

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Face book Ads Mock-up

Face book Ads Mock-up

(Translation: Provide distinct menswear brand and latest designer clothes. Free shipping and free return all the time. Welcome to take a look and shop in our store.)

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7.4 Traditional Media Budgeting

Apple Daily Newspaper

We will purchase a half page advertisement from Apple Daily Newspaper in the en-tertainment & fashion section once every month. (Except November and May - the two cold selling months before our seasonal sale.) We will write articles about ce-lebrity style, styling suggestions, best-selling items, or brand introduction to raise the awareness of our website. We have chosen Apple Daily Newspaper because it is one of the best-selling newspapers and all of our competitors have published advertisements on this newspaper. Budget: $20,000/month $200,000/year

Apple Daily Newspaper entertainment & fashion section

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7.5 Celebrity Endorsement

Celebrity Endorsement

We will send 1 sample to 5 famous male celebrity for free every season. (For exam-ple: Show and Wilbur Pan) If they got spotted by paparazzi, then we can post the photo on our Facebook and website. Each season sponsor 5 celebrities Budget: $1,500/season $3,000/year

Show Wilbur Pan

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8.0 Company Structure & Operational System 8.1 Organizational Chart

MAGNIFIQUE will have 10 full-time employee and a freelancing photogra-phers. Full-time employee will work Monday to Friday from 9AM to 6PM (including a one hour lunch break).

8.2 Job Description & Responsibilities

Buyer (Owner) Salary: $3,600/year

- Implementing and improving the purchasing strategies and procedures- Establishing and building relationships with all key suppliers- Providing daily direction, coaching and evaluation of the employees- Sourcing new vendors- Negotiation of pricing, contracts and payment terms of product and freight- Effectively communicate and coordinate with all employees- Create and review contracts and agreements with suppliers- Finding cost saving plans for the procurement - Identify growth opportunities and minimize down trending businesses- Maintains staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results- Manages the weekly cash flow by reviewing AP, AR, Open POs and other items that impact cash flow to determine appropriate weekly cash outflows- Maintains staff by recruiting, selecting, orienting, and training employees- Achieves financial objectives by preparing an annual budget; scheduling expendi-tures; analyzing variances; initiating corrective actions- Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends- Maintains operations by initiating, coordinating, and enforcing program, opera-tional, and personnel policies and procedures- Evaluates competition by visiting competing stores; gathering information such as style, quality, and prices of competitive merchandise- Host a staff meeting once a week

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Assistant Buyer Salary: $1,200/year x 2

- Assist buyer with the development of merchandise assortments, sales, and inven-tory plans for all product categories.- Produce reports in order to analyze sales trends, project merchandise require-ments for all classifications, and plan purchases for each season to maintain timely and constant flow of merchandise- Assist to manage seasonal open to buy- Work closely with the buyer and stock control to balance inventories and build appropriate assortment to maximize online store performance- Communicate with vendors regarding inventories and future needs- Assist with the weekly replenishment - Supervise stock control to track shipments and deliveries- Reconcile receipts on weekly basis- Other job-related duties as assigned

Stock Control Salary: $1,100/year x 2

- Conduct daily inventory analysis- Develop and implement inventory control procedures.- Coordinates and manages weekly and quarterly physical cycle counts.- Assist and maintain appropriate inventory level, efficient storage, and product loss control.- Maintain a variety of records and reports pertaining to inventory planning and control.- Track shipments and deliveries and report to assistant buyers if there is any issue- Receive and count merchandise from vendors and suppliers.- Pack, label, and ship merchandise to customers.

Technical Person Salary: $1,900/year x 2

- Coordinate the installation, configuration and maintenance of the website Develop maintenance schedules and procedures, monitor website click-through rate, collecting performance statistics and creating reports. - Develop, maintain and document detailed knowledge of systems management and processes improvement, updating configuration management records, where necessary. Apply tools, techniques and processes for administering configuration items and related information. - Implement security and anti-spam techniques and procedures, and monitor levels of system abuse - responding to complaints where necessary. - Ensure that the live chat and checkout system is usable and available according to agreed service levels, taking action to restore systems after loss of services. - Manage the customer and VIP profile system- Responding questions in the live chat system- Uploading images, product description, SKU, price on the website. Double check with assistant buyer before publishing.- Other duties as assigned to fully meet the requirements of the position.

Marketing & PR Person Salary: $1300/year x 2

- Plans, develops and implements PR strategies- Liaise with and answers enquiries from social media; analyses media coverage- Determines marketing strategy changes by reviewing operating and financial statements and sales records, and report to buyer.- Plan event, book venues and caterers, and contact celebrities and guests- Negotiate advertising pricing with media- Design campaign images- Design and send out newsletters twice a week

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Accountant $1,000- Accounts Payable, includes processing invoices, following up with vendors and resolv-ing discrepancies in a timely manner. - Accounts Receivable, including processing payments, producing statement of ac-counts, collections on overdue accounts and account reconciliation when required. - Banking, processing bank deposits, including trips to the bank. All associated finance entries. Processing Employee expense reports, verifying expenses are within the company guidelines, correcting errors, questioning abnormal expenses and entering into the finance system. - Filing and records retention - Assisting with Monthly and Year End tasks - Reception and Administrative support

Photographer (Freelance) 4 times a year- Meets with marketer and buyer to discuss the overall concepts for photo shoots.- Uses different types of light and modern technologies in photography to highlight and capture apparel and accessories- Provide photo studio for photo shooting and instructs models- Edits digital images- Provides final works to the technical person and marketer

8.3 Employee Benefits

- Fubon Bank Medical insurance - 25% discount (including on sale items) - Employee will get extra 7 days off a year if they work in our company for 3 years; 14 days off if they work more 7 years.

8.4 Store Policies

Loyalty Program: MAGNIFIQUE appreciate every customer who makes purchase in our store. In or-der to thank all of you who support us, every dollar you spend you can get 1 MAGNI points. (Not applicable for on sale items.) When you reach 100,000 MAGNI points, you can redeem a ticket to our seasonal VIP dinner party and get the VIP membership for one year. (Points will be deducted from the account.) The VIP diner party will hold in a fancy restaurant with exquisite cuisines. You can get the chance to mingle with a guest expert and eslites from different industry. (The theme and expert will vote by our VIP customer.) VIP can also get the access to our seasonal sale prior to opening to public.Friend Referral Program: If you share our website to your and your friend make the first purchase, you can both get extra 10,000 MAGNI points as our way to say thank you.Return Policy: We gladly accept returns accompanied by an original receipt within 14 calendar days of purchase. The items must be tagged, unused, and unwashed. Unfit products and defective goods will be replaced with new ones at no additional cost. The return label will be included in the shipping box. The original method of payment will be refunded within two weeks. Discounted items or clearance items cannot be returned or exchanged.

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9.0 Financial Plan 9.1 Financial Summary

MAGNIFIQUE will be launched in June 2015. Our financial plans are based on 3 years sales projections. We will plan to request a loan from bank for 30% of our start-up cost, which is $85,350.90, to launch our online boutique. The total net sale in the first year for MAGNIFIQUE is estimated to be $1,171,650. The total units we carry is 1,754 units, the average markup is 62.47%, and the average price is $636.09 per unit. In order to sell out everything, we have to sell on average 5 units per day. We estimated that we will get 7,000 clicks on the website in the first month and increase 8% every month after. As a result, the conversion rate would be around 2.14%.

9.2 Start Up Cost & Office Equipment

Startup Capital Spending Planand

Monthly Depreciation Expense

Item Detail $ Amount Depreciate ?# Months ofUseful Life

MonthlyDepreciation

Expense

Technology and PhonesCash Register, Fax/Copier, Printer, PC,

Phones,Software 12,761.50$ Yes 60 212.69$

Selling Floor and Backstock FixturesFloor Fixtures/Shelves, Display Tables, Jewelry

Cases -$ Yes 60 -$

Leasehold Improvements (Material & Labor)Flooring, Paint, Electrical, Light Fixtures, Fitting

Rooms, Doors, Signage, Awning & Labor 300.00$ Yes 60 5.00$

Rent Deposit 2 Months Rent Deposit 3,636.00$ No n/a

Wages and Salaries 3 Months 49,608.00$ No n/a

Marketing Startup Initial Marketing Campaign 90,131.50$ No n/a

Opening Inventory Cost BOM$ Inventory 98,066.00$ No n/a

Other Start Up Expenses Permits, Insurance, Utility Deposits, Supplies -$ No n/a

Contingency Reserve Extra Cash for Unforeseen Expenses and Repairs 10,000.00$ No n/a

Working CapitalCash Needed in first months to keep bank funds

positive 20,000.00$ No n/a

Total 284,503.00$ 217.69$

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iMac 21.5-inch 2.7 GHz $1,396 x 8 = 8,376

Macbook Pro 2.6 GHz with Retina Display $1,396 x2 = 2,792

Applecare (extra 1 year warrenty) 100 x 10= 1,000

Epson WorkForce WF-3520 Wireless All-in-One Color Inkjet Printer, Copi-er, Scanner, 2-Sided Duplex, ADF, Fax.

$142

Motorola wireless telephone $50

Ikea Hemnes Bookshelf $200

Ikea Lennarr Drawer Unit$13

DYMO LabelWriter 450 Turbo Thermal Label Printer

$92.5

Epson TM-T88V Thermal Receipt Printer

$309

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9.3 Assortment Plan

Alexander Wang FW

2 collections a yearMade in China(Ship from China)Showing at their New York and Paris Showroom

Minimum Order $4,000Wholesale Price Range $72~$778TW Retail Price Range $224~$2,415Pay by credit card when order

Markup 2.7COG = Wholesale + 15% (Duty + Shipping)Final Retail Price in Taiwan = US Retail + 15% (Duty + Shipping)

Total Unit 122Total Wholesale Dollar $36,408Total COG(Wholesale+15%) $41,869Total TW Retail Dollar $113,045

Price Range Unit %

Tops $345~$1,208 46 37.7%Bottoms $460~$546 27 22.1%Outerwear $863~$2,415 36 29.5%Leather Goods $224~$1,380 10 8.2%Accessories $403 3 2.5%Shoes 0 0.0%

Top

SKU 531286F14 SKU 312684F14 SKU 345907F14sweat SKU 423816F14 SKU 531498F14shirt SKU 317501F14pulloverXS 1 XS 1 XS XS XS XSS 2 S 2 S 1 S 1 S 1 S 1M 2 M 2 M 1 M 2 M 1 M 1L 2 L 2 L 1 L 1 L 1 L 1XL 1 XL 1 XL XL XL XLWholesale $231 Wholesale $231 Wholesale $111 Wholesale $315 Wholesale $204 Wholesale $324COG $266 COG $266 COG $128 COG $362 COG $234 COG $373US Retail $625 US Retail $625 US Retail $300 US Retail $850 US Retail $550 US Retail $875

TW Retail $719 TW Retail $719 TW Retail $345 TW Retail $978 TW Retail $633 TW Retail $1,006

Bottoms

SKU 632175F14shirt SKU 721395F14shirt SKU 428631F14 SKU 364520F14 SKU 716845F14 SKU 538942F14XS XS XS 1 XS 1 S 44 S 44 1S 1 S 1 S 1 S 1 M 46 1 M 46 1M 1 M 1 M 1 M 1 48 1 48 2L 1 L 1 L 1 L 1 L 50 1 L 50 1XL XL 1 XL 1 XL 1 XL 52 XL 52 1Wholesale $389 Wholesale $241 Wholesale $241 Wholesale $241 Wholesale $157 Wholesale $148COG $447 COG $277 COG $277 COG $277 COG $181 COG $170US Retail $1,050 US Retail $650 US Retail $650 US Retail $650 US Retail $425 US Retail $400

TW Retail $1,208 TW Retail $748 TW Retail $748 TW Retail $748 TW Retail $489 TW Retail $460

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Bottoms Outerwear

SKU 435628F14 SKU 672341F14 SKU 603124F14 SKU 435603F14 SKU 531402F14 SKU 638024F14S 44 1 S 44 S 44 S 44 1 XS XSM 46 2 M 46 1 M 46 1 M 46 1 S 1 S

48 2 48 1 48 1 48 1 M 2 M 1L 50 1 L 50 1 L 50 1 L 50 1 L 1 L 1XL 52 1 XL 52 XL 52 XL 52 1 XL XLWholesale $257 Wholesale $176 Wholesale $167 Wholesale $159 Wholesale $319 Wholesale $739COG $296 COG $202 COG $192 COG $183 COG $366 COG $850US Retail $695 US Retail $475 US Retail $450 US Retail $430 US Retail $860 US Retail $1,995


SKU 350162F14 SKU 438921F14 SKU 340125F14 SKU 350162F14 leather SKU 624832F14short coat SKU 510329F14 long coatXS XS XS XS XS XSS 1 S 1 S 1 S 1 S 1 S 1M 1 M 1 M 2 M 1 M 1 M 1L 1 L 1 L 1 L 1 L 1 L 1XL XL XL 1 XL XL XLWholesale $444 Wholesale $370 Wholesale $417 Wholesale $778 Wholesale $389 Wholesale $463COG $511 COG $426 COG $479 COG $894 COG $447 COG $532US Retail $1,200 US Retail $1,000 US Retail $1,125 US Retail $2,100 US Retail $1,050 US Retail $1,250

TW Retail $1,380 TW Retail $1,150 TW Retail $1,294 TW Retail $2,415 TW Retail $1,208 TW Retail $1,438

Leather Goods

SKU 726340F14 SKU 503425F14short SKU 503426F14 long SKU 210353 SKU 212038 SKU 212098XS XS XSS S 1 S 1M 1 M 2 M 2L 1 L 1 L 1XL XL XL Wholesale $352 Wholesale $315 Wholesale $333Wholesale $369 Wholesale $443 Wholesale $519 COG $405 COG $362 COG $383COG $424 COG $509 COG $596 Quantity 1 Quantity 1 Quantity 2US Retail $995 US Retail $1,195 US Retail $1,400 US Retail $950 US Retail $850 US Retail $900

TW Retail $1,144 TW Retail $1,374 TW Retail $1,610 TW Retail $1,093 TW Retail $978 TW Retail $1,035

Accessories

SKU 210839 SKU 211321 SKU 711003 SKU 210323F14S 1M 1L 1

Wholesale $426 Wholesale $444 Wholesale $72COG $490 COG $511 COG $83 Wholesale $130Quantity 1 Quantity 2 Quantity 3 COG $149US Retail $1,150 US Retail $1,200 US Retail $195 US Retail $350

TW Retail $1,323 TW Retail $1,380 TW Retail $224 TW Retail $403

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Christian Lenfant Roi FW

2 collections a yearMade in Canada(Ship from Canada)Showing at void showroom in Paris, Montreal, and Toronto

Minimum Order $2,030Wholesale Price Range $68~$457TW Retail Price Range $191~$1,418

Pay by credit card or by paypal when order



Price Range Unit %Tops $210~$374 105 49.5%Bottoms $334~$446 63 29.7%Outerwear $580~$1,418 44 20.8%Leather Goods 0 0.0%Accessories 0 0.0%

Shoes 0 0.0%

Tops

SKU cls010322 SKU cls010253 SKU cls010564 SKU cls010344 SKU cls010238 SKU cls010253XS 1 XS 2 XS 1 XS 1 XS 1 XS 1S 2 S 4 S 2 S 2 S 2 S 2M 3 M 4 M 2 M 2 M 2 M 3L 3 L 4 L 2 L 2 L 2 L 3XL 1 XL 2 XL 1 XL 1 XL 1 XL 1Wholesale $97 Wholesale $68 Wholesale $61 Wholesale $76 Wholesale $79 Wholesale $121COG $112 COG $78 COG $70 COG $87 COG $91 COG $139US Retail $261 US Retail $183 US Retail $166 US Retail $203 US Retail $212 US Retail $325

TW Retail $300 TW Retail $210 TW Retail $191 TW Retail $233 TW Retail $244 TW Retail $374

Bottom

SKU cls010352 SKU cls010348 SKU cls010543 SKU cls010542 SKU cls010433 SKU cls010532XS 2 XS 1 XS 1 XS 1 28 1 28 1S 3 S 2 S 2 S 2 30 2 30 2M 4 M 3 M 3 M 3 32 2 32 2L 4 L 3 L 3 L 3 34 2 34 2XL 2 XL 1 XL 1 XL 1Wholesale $68 Wholesale $116 Wholesale $114 Wholesale $93 Wholesale $145 Wholesale $121COG $78 COG $133 COG $131 COG $107 COG $167 COG $139US Retail $183 US Retail $312 US Retail $303 US Retail $248 US Retail $392 US Retail $323


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SKU cls010354 SKU cls010245 SKU cls010652 SKU cls010243 SKU cls010423 SKU cls01046228 1 28 1 28 1 28 1 28 28 130 1 30 2 30 2 30 2 30 1 30 232 1 32 2 32 2 32 2 32 1 32 234 1 34 2 34 2 34 1 34 1 34 2

Wholesale $125 Wholesale $108 Wholesale $134 Wholesale $134 Wholesale $140 Wholesale $177COG $144 COG $124 COG $154 COG $154 COG $161 COG $204US Retail $336 US Retail $290 US Retail $362 US Retail $362 US Retail $373 US Retail $290


Outerwear

SKU cls010572 SKU cls011216 SKU cls010249 SKU cls010832 SKU cls010751 SKU cls01064828 1 28 28 1 XS 1 XS XS30 2 30 1 30 2 S 1 S 1 S 132 2 32 1 32 2 M 1 M 2 M 134 1 34 1 34 1 L 1 L 2 L 1

XL 1 XL XLWholesale $144 Wholesale $140 Wholesale $144 Wholesale $223 Wholesale $386 Wholesale $194COG $166 COG $161 COG $166 COG $256 COG $444 COG $223US Retail $388 US Retail $373 US Retail $388 US Retail $602 US Retail $1,040 US Retail $518

TW Retail $446 TW Retail $429 TW Retail $446 TW Retail $692 TW Retail $1,196 TW Retail $596

SKU cls010764 SKU cls018325 SKU cls013241 SKU cls010536 SKU cls015213 SKU cls012431XS XS XS XS XS XSS 1 S 1 S 1 S 1 S 1 S 1M 2 M 2 M 1 M 2 M 2 M 2L 2 L 2 L 1 L 2 L 2 L 2XL 1 XL 1 XL XL XL XL 1Wholesale $457 Wholesale $457 Wholesale $457 Wholesale $343 Wholesale $187 Wholesale $257COG $526 COG $526 COG $526 COG $394 COG $215 COG $296US Retail $1,233 US Retail $1,233 US Retail $1,233 US Retail $923 US Retail $504 US Retail $696

TW Retail $1,418 TW Retail $1,418 TW Retail $1,418 TW Retail $1,061 TW Retail $580 TW Retail $800

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Helmut Lang FW

2 collection a yearMade in USA(Ship from USA)Showing at their New York and Paris Showroom


Pay by credit card when order




Shoes 0 0.0%

Tops

SKU E03HM427 woolen shirt SKU E03HM585 cotton shirt SKU E04HM510 cotton shirt SKU E03HM854 woolen jersy SKU E04HM327 long jersy SKU E04HM579 tunicXS 1 XS 1 XS 1 XS 1 XS 1 XS 1S 2 S 2 S 2 S 1 S 2 S 1M 2 M 2 M 2 M 2 M 2 M 2L 2 L 2 L 2 L 2 L 2 L 1XL 1 XL 1 XL 1 XL 1 XL 1 XL 1Wholesale $145 Wholesale $130 Wholesale $135 Wholesale $95 Wholesale $115 Wholesale $160COG $167 COG $150 COG $155 COG $109 COG $132 COG $184US Retail $390 US Retail $350 US Retail $365 US Retail $255 US Retail $310 US Retail $430


Bottoms Outerwear

SKU E04HM326 light grey SKU E04HM427 dark grey SKU E04HM278 black SKU E03HM465 SKU E03HM576 SKU E03HM621

29 1 29 1 29 1 XS 1 XS XS 130 1 30 1 30 1 S 1 S 1 S 131 2 31 2 31 2 M 1 M 1 M 232 2 32 2 32 2 L 1 L 1 L 233 1 33 1 33 1 XL XL XL 134 34 3435 35 35



122 123

SKU E04HM421 SKU E03HM345 SKU E04HM187 SKU E03HM467 SKU E03HM431 SKU E04HM625

XS XS XS XS 1 XS 1 XSS 1 S 1 S 1 S 1 S 1 S 1M 1 M 1 M 1 M 1 M 1 M 1L 2 L 2 L 2 L 2 L 1 L 1XL XL XL XL XL 1 XLWholesale $210 Wholesale $215 Wholesale $395 Wholesale $190 Wholesale $155 Wholesale $320COG $242 COG $247 COG $454 COG $219 COG $178 COG $368US Retail $570 US Retail $580 US Retail $1,070 US Retail $515 US Retail $420 US Retail $865

TW Retail $656 TW Retail $667 TW Retail $1,231 TW Retail $592 TW Retail $483 TW Retail $995

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Kay Kwok FW

2 collection a yearMade in Hong Kong(Ship from Hong Kong)Showing at Lodon & Paris Fashion Week

Minimum order $5,000Wholesale Price Range $204~$613TW Retail Price Range $473~$1,834Pay by credit card or by wire transfer when order



Price Range Unit %

Tops $725~$805 23 26.1%Bottoms $473~$748 23 26.1%Outerwear $1,006~$1,834 42 47.7%Leather Goods 0 0.0%Accessories 0 0.0%Shoes 0 0.0%

Tops

basic shape basic shape

SKU kk4654654 SKU kk5484645 SKU kk3545348 SKU kk4523532 SKU kk5375453 SKU kk8768564XS XS XS XS XS XSS 1 S 1 S 1 S 1 S 1 S 1M 2 M 2 M 2 M 2 M 2 M 1L 1 L 1 L 1 L 1 L 1 L 1XL XL XL XL XL XLWholesale $262 Wholesale $250 Wholesale $265 Wholesale $269 Wholesale $242 Wholesale $250COG $301 COG $288 COG $305 COG $310 COG $279 COG $288US Retail $680 US Retail $650 US Retail $690 US Retail $700 US Retail $630 US Retail $650


Bottoms

SKU kk8954661 SKU kk8768562 SKU kk5635563 SKU kk5786462 SKU kk7896574 SKU kk789657344 1 44 1 44 1 44 1 44 1 44 146 1 46 2 46 1 46 2 46 1 46 148 1 48 1 48 1 48 1 48 1 48 150 50 50 50 50 5052 52 52 52 52 52



126 127

Outerwear

SKU kk5745345 SKU kk7863583 SKU kk8767384 SKU kk7685414 SKU kk7563648 SKU kk543543444 1 XS XS XS XS XS46 1 S 1 S 1 S 1 S 1 S 148 1 M 2 M 1 M 2 M 2 M 250 L 2 L 1 L 2 L 1 L 152 XL XL XL XL XL

Wholesale $285 Wholesale $337 Wholesale $613 Wholesale $346 Wholesale $398 Wholesale $404COG $327 COG $387 COG $705 COG $398 COG $458 COG $464US Retail $740 US Retail $875 US Retail $1,595 US Retail $900 US Retail $1,035 US Retail $1,050

TW Retail $851 TW Retail $1,006 TW Retail $1,834 TW Retail $1,035 TW Retail $1,190 TW Retail $1,208

SKU kk8768534 SKU kk5233415 SKU kk8767865 SKU kk1345345 SKU kk7868544XS XS XS XS XSS 1 S 1 S 1 S 1 S 1M 2 M 2 M 2 M 2 M 2L 1 L 1 L 2 L 1 L 1XL XL XL XL XLWholesale $462 Wholesale $394 Wholesale $498 Wholesale $423 Wholesale $433COG $531 COG $453 COG $573 COG $487 COG $498US Retail $1,200 US Retail $1,025 US Retail $1,295 US Retail $1,100 US Retail $1,125

TW Retail $1,380 TW Retail $1,179 TW Retail $1,489 TW Retail $1,265 TW Retail $1,294

128 129

Tops

SKU 142TS0126 KV39 SKU 142TS0116 KV39 SKU 142TS0210 KV83 SKU 142TS0213 KV34 SKU 142TS0312 KV36 SKU 142TS0213 KV67XS XS XS XS XS XSS 1 S 1 S 1 S S 1 S 1M 1 M 1 M 1 M 1 M 1 M 1L 1 L 1 L 1 L 1 L 1 L 1XL 1 XL 1 XL 1 XL 1 XL XLWholesale $204 Wholesale $157 Wholesale $152 Wholesale $185 Wholesale $259 Wholesale $230COG $234 COG $181 COG $175 COG $213 COG $298 COG $264US Retail $550 US Retail $425 US Retail $410 US Retail $500 US Retail $700 US Retail $620


SKU 142TS0132 KV43 SKU 142TS0234 KV44 SKU 142TS1023 KV20 SKU 142TS3102 KV20 SKU 142SH136 KV09 SKU 142SH139 KV09XS 1 XS XS XS 1 XS XSS 1 S 1 S 1 S 1 S 1 S 1M 2 M 1 M 1 M 1 M 1 M 1L 2 L 1 L 1 L 1 L 1 L 1XL 1 XL XL 1 XL 1 XL XLWholesale $152 Wholesale $148 Wholesale $167 Wholesale $278 Wholesale $231 Wholesale $189COG $175 COG $170 COG $192 COG $319 COG $266 COG $217US Retail $410 US Retail $400 US Retail $450 US Retail $750 US Retail $625 US Retail $510


KrisVanAssche FW

2 collections a yearMade in Italy(Ship from Italy)Showing at Paris Fashion Week

Minimum Order $6,000Wholesale Price Range $80~$741TW Retail Price Range $247~$2,300Pay by credit card or by wire transfer or

by paypal when order



Price Range Unit %Tops $472~$1,024 67 39.6%Bottoms $598~$748 31 18.3%Outerwear $895~$2,300 27 16.0%Leather Goods $1,380~$1,725 6 3.6%Accessories $247 4 2.4%

Shoes $805~$1,323 34 20.1%

130 131

the shirt inside

SKU 142SH112 KV16 SKU 142TS1301 KV27 SKU 142KN121 KVM1 SKU 142KN137 KVM1 SKU 142KN153 KVM1 SKU 142KN146 KVM1XS XS XS XS XS XSS 1 S 1 S 1 S 1 S 1 S 1M 1 M 1 M 1 M 1 M 1 M 1L 1 L 1 L 1 L 1 L 1 L 1XL XL XL 1 XL 1 XL 1 XLWholesale $211 Wholesale $259 Wholesale $315 Wholesale $315 Wholesale $322 Wholesale $330COG $243 COG $298 COG $362 COG $362 COG $371 COG $379US Retail $570 US Retail $700 US Retail $850 US Retail $850 US Retail $870 US Retail $890

TW Retail $656 TW Retail $805 TW Retail $978 TW Retail $978 TW Retail $1,001 TW Retail $1,024

Bottoms

SKU 142PA134 KV07 SKU 142PA213 KV07 SKU 142PA145KV07 SKU 142PA321 KV13 SKU 142PA126 KV05 SKU 142PA034 KV1544 1 44 1 44 1 44 1 44 1 44 146 1 46 1 46 1 46 1 46 1 46 148 1 48 2 48 1 48 1 48 1 48 150 1 50 50 50 1 50 50 152 52 52 52 52 52



Outerwear

SKU 142PA624 KV15 SKU 142PA313 KV17 SKU 142JA243 KV07 SKU 142JA136 KV13 SKU 142JA723 KV05 SKU 142JA165 KVM244 1 44 1 XS XS XS XS46 1 46 1 S S 1 S 1 S 148 1 48 1 M 1 M 1 M 1 M 150 1 50 1 L 1 L 2 L 1 L52 52 1 XL XL 1 XL XL

Wholesale $230 Wholesale $193 Wholesale $591 Wholesale $444 Wholesale $331 Wholesale $407COG $264 COG $221 COG $679 COG $511 COG $381 COG $469US Retail $620 US Retail $520 US Retail $1,595 US Retail $1,200 US Retail $895 US Retail $1,100

TW Retail $713 TW Retail $598 TW Retail $1,834 TW Retail $1,380 TW Retail $1,029 TW Retail $1,265

Accessories

SKU 142JA264 KV26 SKU 142JA163 KV26 SKU 142JA645 KV77 SKU 142JA646 KV76 SKU 142JA132 KV26 SKU 142AS023 KVC2XS XS XS XS XSS 1 S S 1 S 1 SM 1 M 1 M 1 M 1 M 1L 1 L 1 L 2 L 1 L 1XL XL XL XL 1 XL Wholesale $80Wholesale $741 Wholesale $481 Wholesale $526 Wholesale $585 Wholesale $519 COG $92COG $852 COG $554 COG $605 COG $673 COG $596 Quantity 2US Retail $2,000 US Retail $1,300 US Retail $1,420 US Retail $1,580 US Retail $1,400 US Retail $215

TW Retail $2,300 TW Retail $1,495 TW Retail $1,633 TW Retail $1,817 TW Retail $1,610 TW Retail $247

132 133

Leather Goods Shoes

SKU 142AS024 KVC2 SKU 142BA02 KVC2 SKU 142BA03 KVC2 SKU 142BA05 KVC2 SKU 142BA08 KVC2 SKU 000FO126 KVC5404142 143 1

Wholesale $80 Wholesale $481 Wholesale $444 Wholesale $556 Wholesale $500 44 1COG $92 COG $554 COG $511 COG $639 COG $575 Wholesale $259Quantity 2 Quantity 1 Quantity 1 Quantity 2 Quantity 2 COG $298US Retail $215 US Retail $1,300 US Retail $1,200 US Retail $1,500 US Retail $1,350 US Retail $700

TW Retail $247 TW Retail $1,495 TW Retail $1,380 TW Retail $1,725 TW Retail $1,553 TW Retail $805

SKU 000FO132 KVC5 SKU 000FO176 KVC3 SKU 000FO138 KVC4 SKU 000FO173 KVC3 SKU 000FO175 KVC4 SKU 000FO168 KVC840 40 40 40 40 4041 41 41 1 41 1 41 1 41 142 1 42 1 42 1 42 1 42 1 42 143 1 43 1 43 1 43 1 43 1 43 144 1 44 1 44 1 44 1 44 1 44 1



SKU 000FO121 KVC5 SKU 000FO1103 KVC4 SKU 000FO122 KVC440 40 4041 41 41 142 1 42 1 42 143 1 43 1 43 144 1 44 1 44

Wholesale $370 Wholesale $426 Wholesale $267COG $426 COG $490 COG $307US Retail $1,000 US Retail $1,150 US Retail $720

TW Retail $1,150 TW Retail $1,323 TW Retail $828

134 135

Rad Hourani FW

2 collections a year4 showroom timeMade in Canada(Ship from Canada)Showing at Paris Fashion Week

Minimum Order 10KWholesale Price Range $191~$591TW Retail Price Range $592~$1,834

Pay by credit card or by wire transfer when order



Price Range Unit %Tops $633 7 8.4%Bottoms $592~$920 31 37.3%Outerwear $604~$1,834 45 54.2%Leather Goods 0 0.0%Accessories 0 0.0%

Shoes 0 0.0%

Tops Outerwear

gray vest gray suit vest

SKU CA801GRY SKU BR812BLK SKU BR725FRY SKU BR853BLK SKU BR768GRY SKU BR850GRY

XS 1 XS XS XS XS XSS 1 S 1 S 1 S 1 S S 1M 2 M 1 M 1 M 1 M 1 M 1L 2 L 1 L 1 L 1 L 1 L 1XL 1 XL XL 1 XL XL XLWholesale $204 Wholesale $591 Wholesale $278 Wholesale $481 Wholesale $315 Wholesale $233COG $234 COG $679 COG $319 COG $554 COG $362 COG $268US Retail $550 US Retail $1,595 US Retail $750 US Retail $1,300 US Retail $850 US Retail $630

TW Retail $633 TW Retail $1,834 TW Retail $863 TW Retail $1,495 TW Retail $978 TW Retail $725

black suit

black cardigan dark grey cardigan gray suit inside gray vest outside

SKU BR862BLK SKU BR840DGR SKU BR837BLK SKU BR818GRY SKU BR830GRY SKU BR832BLG

XS XS XS XS XS XSS 1 S 1 S 1 S 1 S 1 S 1M 1 M 1 M 1 M 1 M 1 M 1L 1 L 1 L 1 L 1 L 1 L 1XL 1 XL 1 XL 1 XL 1 XL XL 1Wholesale $204 Wholesale $231 Wholesale $463 Wholesale $233 Wholesale $194 Wholesale $481COG $234 COG $266 COG $532 COG $268 COG $224 COG $554US Retail $550 US Retail $625 US Retail $1,250 US Retail $630 US Retail $525 US Retail $1,300

TW Retail $633 TW Retail $719 TW Retail $1,438 TW Retail $725 TW Retail $604 TW Retail $1,495

136 137

Bottoms

short coat in the middle long coat inside

SKU BR825ABLK SKU BR825BBLK SKU PA530GRY SKU PA765BKC SKU PA358DGR SKU PA423BKG

XS XS 0 0 0 0S 1 S 1 1 1 1 1 1 1 1M 1 M 1 2 1 2 1 2 1 2 1L 1 L 1 3 1 3 1 3 1 3 1XL 1 XL 4 4 1 4 4 1Wholesale $241 Wholesale $278 Wholesale $191 Wholesale $217 Wholesale $211 Wholesale $231COG $277 COG $319 COG $219 COG $249 COG $243 COG $266US Retail $650 US Retail $750 US Retail $515 US Retail $585 US Retail $570 US Retail $625


SKU PA482BKG SKU PA428GRY SKU PA485BGR SKU PA531GRY SKU PA562BKC SKU PA583BKC

0 0 0 0 0 01 1 1 1 1 1 1 1 12 1 2 1 2 1 2 1 2 1 2 13 1 3 1 3 1 3 1 3 1 3 14 1 4 4 4 4 1 4 1



138 139

Alexander Wang SS

2 collections a yearMade in China(Ship from China)Showing at their New York and Paris Showroom

Minimum Order $4,000Wholesale Price Range $72~$463TW Retail Price Range $224~$1,438Pay by credit card when order



Price Range Unit %

Tops $316~$1,144 29 31.9%Bottoms $477~$633 18 19.8%Outerwear $625 10 11.0%Leather Goods $224~$1,438 15 16.5%Accessories 0 0.0%Shoes $604~$661 19 20.9%

Tops Bottoms Outerwear

SKU 609017S14 SKU 609016S14 SKU 609021S14 SKU 603013S14 SKU 603006S14 SKU 600012S14XS 1 XS 1 XS 2 S 44 1 S 44 1 XS 1S 1 S 1 S 3 M 46 2 M 46 2 S 2M 2 M 2 M 4 48 3 48 2 M 3L 2 L 2 L 4 L 50 3 L 50 2 L 3XL 1 XL 1 XL 2 XL 52 1 XL 52 1 XL 1Wholesale $368 Wholesale $331 Wholesale $102 Wholesale $204 Wholesale $154 Wholesale $231COG $423 COG $381 COG $117 COG $235 COG $177 COG $266US Retail $995 US Retail $895 US Retail $275 US Retail $550 US Retail $415 US Retail $625

TW Retail $1,144 TW Retail $1,029 TW Retail $316 TW Retail $633 TW Retail $477 TW Retail $719

Shoes Leather Goods

SKU 315112S14 SKU 312105S14 SKU 315114S14 SKU 213029 SKU 21202340 1 40 1 40 1 Wholesale $389 Wholesale $40541 1 41 1 41 1 COG $447 COG $46642 2 42 2 42 1 Quantity 2 Quantity 243 2 43 2 43 1 US Retail $1,050 US Retail $1,09544 1 44 1 44 1 TW Retail $1,208 TW Retail $1,259

Wholesale $213 Wholesale $194 Wholesale $213COG $245 COG $223 COG $245US Retail $575 US Retail $525 US Retail $575

TW Retail $661 TW Retail $604 TW Retail $661

140 141

SKU 216007 SKU 215003 SKU 211002 SKU 711003Wholesale $324 Wholesale $420 Wholesale $463 Wholesale $72COG $373 COG $483 COG $532 COG $83Quantity 2 Quantity 2 Quantity 2 Quantity 5US Retail $875 US Retail $1,135 US Retail $1,250 US Retail $195

TW Retail $1,006 TW Retail $1,305 TW Retail $1,438 TW Retail $224

142 143

Benjamin Bertram SS

1 collections a yearMade in UK(Ship from UK)showing at who's next Paris trade show

Minimum OrderEach style and size minimum 1Wholesale Price Range $50~$394TW Retail Price Range $133~$1,041

Pay by credit or by wire transfer when order



Price Range Unit %Tops $133~$554 52 46.0%

Bottoms $598~$784 38 33.6%Outerwear $193~$1,041 23 20.4%

Leather Goods 0 0.0%Accessories 0 0.0%

Shoes 0 0.0%

Tops

SKU T01B SKU T01W SKU T02W SKU T02B SKU T03W SKU T03BTurtle Neck Black Turtle Neck White Front Contrast Panel Tank White Front Contrast Panel Tank Black Front Panel Tank White Front Panel Tank BlackS 2 S 2 S 1 S 2 S 1 S 1M 2 M 2 M 2 M 2 M 2 M 2L 2 L 2 L 1 L 2 L 1 L 1



SKU T04W SKU T05B SKU T06B SKU T07W SKU T08W SKU T08BCross Over Shirt White Jersey Tank Top Black Logan Tank Top Black Neck Panel Shirt White Sleeveless Shoulder Panel Shirt White Sleeveless Shoulder Panel Shirt Black

S 1 S 3 S 2 S 1 S 1 S 1M 2 M 3 M 2 M 1 M 1 M 2L 1 L 3 L 2 L 1 L 1 L 2



144 145

Bottoms

SKU T09W SKU T09B SKU B01B SKU B02W SKU B03W SKU B04WLong Sleeve Shoulder Panel Shirt White Long Sleeve Shoulder Panel Shirt Black Pleated Tulip Kilt Black Front Wrap Short White External Pocket Short White Front Wrap Trouser WhiteS 1 S 2 S 1 S 1 S 1 S 1M 1 M 2 M 1 M 1 M 1 M 1L 1 L 2 L 1 L 1 L 1 L 1



SKU B04B SKU B05W SKU B05B SKU B06B SKU B07W SKU B07BFront Wrap Trouser Black Front Flap Trouser White Front Flap Trouser Black Pleat Front Trouser Black Cut Out Short White Cut Out Short BlackS 1 S 1 S 1 S 2 S 1 S 1M 1 M 1 M 1 M 2 M 1 M 2L 1 L 1 L 1 L 2 L 1 L 2



Outerwear

SKU B08B SKU O01W SKU O02WFront Flap Panel Short Black Structured Zip Jacket White Structured Jacket WhiteS 1 S 1 S 1M 1 M 1 M 1L 1 L 1 L 1

Wholesale $246 Wholesale $394 Wholesale $394COG $283 COG $453 COG $453US Retail $567 US Retail $905 US Retail $905

TW Retail $652 TW Retail $1,041 TW Retail $1,041

146 147

Christian Lenfant Roi SS

2 collections a yearMade in Canada(Ship from Canada)Showing at void showroom in Paris, Montreal, and Toronto


Pay by credit card or by paypal when order



Price Range Unit %Tops $230~$495 35 33.3%Bottoms $207~$368 37 35.2%Outerwear $782~1,323 26 24.8%Leather Goods 0 0.0%Accessories $460 7 6.7%

Shoes 0 0.0%

Tops Bottoms

SKU cls023154 SKU cls021536 SKU cls020597 SKU cls023158 SKU cls023145 SKU cls024356XS 1 XS 1 XS 2 XS 1 XS 1 28 1S 1 S 2 S 3 S 1 S 2 30 1M 2 M 2 M 3 M 2 M 2 32 2L 2 L 2 L L 1 L 2 34 2XL XL 1 XL XL XL 1Wholesale $159 Wholesale $119 Wholesale $81 Wholesale $74 Wholesale $93 Wholesale $107COG $183 COG $136 COG $94 COG $85 COG $106 COG $124US Retail $430 US Retail $320 US Retail $220 US Retail $200 US Retail $250 US Retail $290


Outerwear

SKU cls023157 SKU cls023451 SKU cls021753 SKU cls021435 SKU cls023514 SKU cls02146328 2 28 1 28 2 28 2 28 2 XS 130 2 30 2 30 2 30 2 30 2 S 132 2 32 2 32 1 32 1 32 1 M 134 1 34 1 34 1 34 1 34 1 L 2

XL XL XLWholesale $115 Wholesale $119 Wholesale $67 Wholesale $74 Wholesale $70 Wholesale $426COG $132 COG $136 COG $77 COG $85 COG $81 COG $490US Retail $310 US Retail $320 US Retail $180 US Retail $200 US Retail $190 US Retail $1,150


148 149

Accessories

SKU cls029275 SKU cls023465 SKU cls025314 SKU cls023146 SKU cls023147XS 1 XS 1 XS 1S 2 S 2 S 1 S 1 S 1M 2 M 2 M 1 M 2 M 1L 2 L 2 L 2 L 1 L 1XL 1 XL 1 XLWholesale $252 Wholesale $252 Wholesale $378 Wholesale $148 Wholesale $148COG $290 COG $290 COG $434 COG $170 COG $170US Retail $680 US Retail $680 US Retail $1,020 US Retail $400 US Retail $400

TW Retail $782 TW Retail $782 TW Retail $1,173 TW Retail $460 TW Retail $460

150 151

Helmut Lang SS

2 collections a yearMade in USA(Ship from USA)Showing at their New York and Paris Showroom


Pay by credit card when order




Shoes 0 0.0%

Tops


XS 2 XS 1 XS 2 XS 3 XS 3 XS 1S 2 S 2 S 2 S 4 S 4 S 2M 3 M 3 M 3 M 4 M 4 M 3L 3 L 2 L 3 L 4 L 4 L 3XL 2 XL 1 XL 2 XL 3 XL 3 XL 1Wholesale $39 Wholesale $33 Wholesale $39 Wholesale $46 Wholesale $46 Wholesale $94COG $45 COG $38 COG $45 COG $53 COG $53 COG $109US Retail $105 US Retail $90 US Retail $105 US Retail $125 US Retail $125 US Retail $255


Bottoms


XS 1 XS 1 XS 1 29 1 29 1 XS 1S 2 S 2 S 2 30 2 30 2 S 2M 3 M 2 M 2 31 2 31 2 M 2L 3 L 2 L 2 32 2 32 2 L 2XL 1 XL 1 XL 1 33 1 33 1 XL

34 1 34 135 35



152 153

Outerwear

SKU E01HM203-BLK SKU E01HM203-GRN SKU E01HM103 SKU E01HM405 SKU E02HM102 SKU E02HM402

29 1 29 1 XS 2 XS 1 XS 1 XS 130 2 30 2 S 3 S 2 S 2 S 131 2 31 2 M 3 M 2 M 2 M 132 2 32 2 L 3 L 2 L 2 L 133 1 33 1 XL 2 XL 1 XL 1 XL 134 1 34 135 35

Wholesale $109 Wholesale $109 Wholesale $109 Wholesale $491 Wholesale $239 Wholesale $269COG $126 COG $126 COG $126 COG $564 COG $275 COG $309US Retail $295 US Retail $295 US Retail $295 US Retail $1,325 US Retail $645 US Retail $725

TW Retail $339 TW Retail $339 TW Retail $339 TW Retail $1,524 TW Retail $742 TW Retail $834

SKU E02HM506 SKU E02HM404

XS XS 1S 1 S 2M 2 M 2L 2 L 2XL 1 XL 1Wholesale $89 Wholesale $220COG $102 COG $253US Retail $240 US Retail $595

TW Retail $276 TW Retail $684

154 155

KrisVanAssche SS

2 collections a yearMade in Italy(Ship from Italy)Showing at Paris Fashion Week

Minimum Order $6,000Wholesale Price Range $85~$703TW Retail Price Range $265~$2,184Pay by credit card or by wire transfer or

by paypal when order



Price Range Unit %Tops $311~$667 160 57.8%Bottoms $454~$811 54 19.5%Outerwear $475~$1,899 12 4.3%Leather Goods $265~$1,719 12 4.3%Accessories $357 3 1.1%

Shoes $748~$1,298 36 13.0%

Tops

SKU 141TS0116 KV26 SKU 141TS0116 KV26 SKU 141TS0200 KV77 SKU 141TS0200 KV76 SKU 141TS0112 KV26 SKU 141TS0112 KV26XS 1 XS 1 XS 1 XS 1 XS 1 XS 1S 2 S 2 S 2 S 2 S 2 S 2M 3 M 3 M 3 M 3 M 3 M 3L 3 L 3 L 3 L 3 L 3 L 3XL 1 XL 1 XL 1 XL 1 XL 1 XL 1Wholesale $104 Wholesale $104 Wholesale $115 Wholesale $115 Wholesale $100 Wholesale $100COG $120 COG $120 COG $132 COG $132 COG $115 COG $115US Retail $280 US Retail $280 US Retail $310 US Retail $310 US Retail $270 US Retail $270


SKU 141TS0232 KV24 SKU 141TS0233 KV24 SKU 141SH102 KV20 SKU 141SH102 KV20 SKU 141SH126 KV09 SKU 141SH121 KV09XS 1 XS 1 XS 1 XS 1 XS 1 XS 1S 2 S 2 S 2 S 2 S 2 S 2M 3 M 3 M 3 M 3 M 3 M 3L 3 L 3 L 3 L 3 L 3 L 3XL 1 XL 1 XL 1 XL 1 XL 1 XL 1Wholesale $100 Wholesale $100 Wholesale $183 Wholesale $183 Wholesale $215 Wholesale $204COG $115 COG $115 COG $210 COG $210 COG $247 COG $235US Retail $270 US Retail $270 US Retail $495 US Retail $495 US Retail $580 US Retail $550


156 157

SKU 141SH105 KV16 SKU 141KN120 KVM2 SKU 141KN116 KVM1 SKU 141KN116 KVM1 SKU 141KN116 KVM1 SKU 141TS0152 KV29XS 1 XS XS XS XS XSS 1 S 1 S 2 S 2 S 1 S 1M 1 M 2 M 3 M 3 M 2 M 2L 1 L 2 L 3 L 3 L 2 L 2XL 1 XL 1 XL 1 XL 1 XL 1 XLWholesale $168 Wholesale $207 Wholesale $183 Wholesale $183 Wholesale $183 Wholesale $168COG $193 COG $238 COG $210 COG $210 COG $210 COG $193US Retail $455 US Retail $560 US Retail $495 US Retail $495 US Retail $495 US Retail $455


Outerwear Bottoms

SKU 000JA602 KV05 SKU 141TS0244 KV27 SKU 141PA313 KV07 SKU 141PA313 KV13 SKU 141PA313 KV05 SKU 141PA359 KVM2XS XS 44 1 44 1 44 44S 1 S 1 46 2 46 2 46 1 46 1M 2 M 2 48 2 48 2 48 1 48 2L 2 L 2 50 2 50 2 50 1 50 1XL 1 XL 1 52 52 1 52 52Wholesale $703 Wholesale $176 Wholesale $196 Wholesale $218 Wholesale $196 Wholesale $207COG $808 COG $202 COG $225 COG $251 COG $225 COG $238US Retail $1,899 US Retail $475 US Retail $530 US Retail $590 US Retail $530 US Retail $560

TW Retail $2,184 TW Retail $546 TW Retail $610 TW Retail $679 TW Retail $610 TW Retail $644

SKU 141PA349 KV07 SKU 141PA349 KV05 SKU 141PA350 KV05 SKU 141PA350 KV14 SKU 141PA340 KV36 SKU 141PA340 KV3544 44 44 44 44 1 44 146 1 46 1 46 1 46 1 46 2 46 248 2 48 2 48 2 48 2 48 2 48 250 1 50 1 50 1 50 1 50 2 50 252 52 52 52 52 1 52 1



Shoes

SKU 000FO132 KVC5 SKU 41FO138 KVC2 SKU 141FO138 KVC10 SKU 141FO140 KVC14 SKU 141FO102 KVC1 SKU 141FO166 KVC140 40 40 1 40 1 40 4041 1 41 1 41 2 41 2 41 1 41 142 1 42 1 42 2 42 2 42 2 42 243 1 43 1 43 2 43 2 43 2 43 244 1 44 1 44 1 44 1 44 1 44 1

Wholesale $259 Wholesale $278 Wholesale $278 Wholesale $368 Wholesale $418 Wholesale $241COG $298 COG $320 COG $320 COG $423 COG $481 COG $277US Retail $700 US Retail $750 US Retail $750 US Retail $995 US Retail $1,129 US Retail $650

TW Retail $805 TW Retail $863 TW Retail $863 TW Retail $1,144 TW Retail $1,298 TW Retail $748

158 159

Leather Goods

SKU 141BA06 KVC2 SKU 141BA06 KVC2 SKU 141BA01 KV82 SKU 141BA04 KV82 SKU 141AC01 KVC2 SKU 141AC03 KVC2

Wholesale $553 Wholesale $553 Wholesale $135 Wholesale $135 Wholesale $85 Wholesale $85COG $636 COG $636 COG $155 COG $155 COG $98 COG $98Quantity 1 Quantity 1 Quantity 2 Quantity 2 Quantity 3 Quantity 3US Retail $1,495 US Retail $1,495 US Retail $365 US Retail $365 US Retail $230 US Retail $230

TW Retail $1,719 TW Retail $1,719 TW Retail $420 TW Retail $420 TW Retail $265 TW Retail $265

Accessories

SKU 141AC36 KV64

Wholesale $115COG $132Quantity 3US Retail $310

TW Retail $357

160 161

Rad Hourani SS

2 collections a year4 showroom timeMade in Canada(Ship from Canada)Showing at Paris Fashion Week

Minimum Order 10KWhosale Price Range $85~$630TW Retail Price Range $265~$1,984

Pay by credit card or wire transfer when order

Markup 2.7COG = Whosale + 15% (Duty + Shipping)Final Retail Price in Taiwan = US Retail + 15% (Duty + Shipping)

Total Unit 187Total Whosale Dollar $41,876Total COG(Whosale+15%) $48,157Total TW Retail Dollar $109,799

Price Range Unit %Tops $265~$357 62 33.2%Bottoms $575~1,984 31 16.6%Outerwear $472~$1,955 94 50.3%Leather Goods 0 0.0%Accessories 0 0.0%

Shoes 0 0.0%

Tops

SKU DR801BKF SKU DR801BKJ-SP SKU 141TS0200 KV77 SKU DR800BKJ-SP SKU DR802BKJ-SP SKU DR702BJBKJ

XS 1 XS 1 XS 1 XS 2 XS 2 XS 1S 1 S 2 S 2 S 3 S 4 S 2M 1 M 3 M 3 M 4 M 4 M 2L 1 L 3 L 3 L 3 L 4 L 2XL 1 XL 1 XL 1 XL 1 XL 2 XL 1Wholsale $107 Wholsale $115 Wholsale $115 Wholsale $111 Wholsale $85 Wholsale $109COG $124 COG $132 COG $132 COG $128 COG $98 COG $126US Retail $290 US Retail $310 US Retail $310 US Retail $300 US Retail $230 US Retail $295


Bottoms Outerwear

SKU PA700BKC SKU PA800BKC SKU PA800BKF SKU PA171BKC SKU PA170LBKC SKU CA702BKJ

0 1 0 1 0 1 0 1 0 XS 11 1 1 1 1 1 1 1 1 1 S 12 2 2 2 2 2 2 2 2 2 M 23 2 3 2 3 2 3 2 3 1 L 24 1 4 1 4 1 4 4 XL 1

Wholsale $185 Wholsale $204 Wholsale $204 Wholsale $194 Wholsale $639 Wholsale $176COG $213 COG $234 COG $234 COG $224 COG $735 COG $202US Retail $500 US Retail $550 US Retail $550 US Retail $525 US Retail $1,725 US Retail $475

TW Retail $575 TW Retail $633 TW Retail $633 TW Retail $604 TW Retail $1,984 TW Retail $546

162 163

SKU CA001BKJ SKU CA702BKC SKU VE800BKC SKU VE802BKC SKU JK803BKC SKU VE700BKTW

XS 1 XS 1 XS XS XS XSS 1 S 1 S 1 S 1 S 1 S 1M 2 M 2 M 1 M 1 M 1 M 1L 2 L 2 L 1 L 1 L 1 L 1XL 1 XL 1 XL XL XL XLWholsale $159 Wholsale $185 Wholsale $381 Wholsale $381 Wholsale $630 Wholsale $193COG $183 COG $213 COG $439 COG $439 COG $724 COG $221US Retail $430 US Retail $500 US Retail $1,030 US Retail $1,030 US Retail $1,700 US Retail $520

TW Retail $495 TW Retail $575 TW Retail $1,185 TW Retail $1,185 TW Retail $1,955 TW Retail $598

SKU VE700BKW SKU CA001BKC SKU VE700BKC SKU JK704BC SKU JK704GW SKU JK802GW

XS 1 XS 1 XS 1 XS 1 XS 1 XS 1S 2 S 1 S 1 S 1 S 1 S 2M 3 M 2 M 2 M 2 M 1 M 2L 2 L 2 L 2 L 2 L 1 L 1XL 1 XL 1 XL 1 XL 1 XL XLWholsale $167 Wholsale $159 Wholsale $152 Wholsale $519 Wholsale $546 Wholsale $459COG $192 COG $183 COG $175 COG $596 COG $628 COG $528US Retail $450 US Retail $430 US Retail $410 US Retail $1,400 US Retail $1,475 US Retail $1,240

TW Retail $518 TW Retail $495 TW Retail $472 TW Retail $1,610 TW Retail $1,696 TW Retail $1,426

SKU JK810BKW SKU JK810GW SKU CA702BKF

XS 1 XS 1 XS 1S 1 S 1 S 1M 2 M 2 M 2L 2 L 2 L 2XL 1 XL 1 XL 1Wholsale $396 Wholsale $396 Wholsale $185COG $456 COG $456 COG $213US Retail $1,070 US Retail $1,070 US Retail $500

TW Retail $1,231 TW Retail $1,231 TW Retail $575

164 165

9.4 Product Ratio

Price Range Unit % Price Range Unit %$224~$2,415 122 15.66% $191~$1,208 293 37.6%$191~$1,418 212 27.21% $334~$920 196 25.2%$293~$1,231 105 13.48% $483~$2,415 233 29.9%$473~$1,834 88 11.30% $224~$1,725 16 2.1%$247~$2,300 169 21.69% $247~$403 7 0.9%$633~$1,495 83 10.65% $805~$1,323 34 4.4%

779 100.00% 779 100.0%

Price Range Unit % Price Range Unit %$224~$1,438 91 9.4% $104~$1,144 443 45.7%$133~$1,041 113 11.7% $207~$1,984 221 22.8%$230~$1,323 105 10.8% $193~$2,184 213 22.0%$104~$1,524 196 20.2% $224~$1,719 27 2.8%$265~$2,184 277 28.6% $357~$460 10 1.0%$265~$1,984 187 19.3% $604~$1,298 55 5.7%

969 100.00% 969 100.0%

FWBrand Category

Alexander Wang TopsChristian L'enfant Roi Bottoms

Helmut Lang OuterwearKay Kwok Leather Goods

KrisVanAssche AccessoriesRad Hourani Shoes

(Total) (Total)

SSBrand Category

Alexander Wang TopsBenjamin Bertram Bottoms

Christian L'enfant Roi Outerwear

(Total) (Total)

Helmut Lang Leather Goods KrisVanAssche AccessoriesRad Hourani Shoes

166 167

9.5 Sourcing & Promotion Calendar

Week1

FW

SS Week2EventFW clearance saleSS clearance sale

Week3 1/21~25 Paris Men's Fashion Week Start getting AW15/16 AW15/16 Merchandise

Week4 Evaluate and finalizing the order 6/24~28 SS16 Paris Men'sfor AW15/16 Fashion Week

Week1 Evaluate and finalizing the order for SS16

Week2 Start getting SS16 Merchandise

Week3 12/26~12/28 VIP AW15/16clearance sale pre-order 30% off12/29 AW15/16 sale open to public 25% off

Week4

Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15

Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15

Week1

Week2 1/11 AW15/16 Clearance 6/20~22 VIP SS16 Clearance Sale Sale 50% off pre-order 30% off

6/23 SS16 Clearance Saleopen to public 25% off

Week3 1/20~24 Paris Men's Fashion Week 2/20 Mafnifique VIP Social Event Start getting AW16/17 AW16/17 Merchandise

Week4 Evaluate and finalizing the order 6/23~27 SS17 Paris Men'sfor AW16/17 Fashion Week1/25 AW15/16 clearancesale 60% off

Week1 Evaluate and finalizing the order for SS17

Week2 7/11 SS16 Clearance Sale 50% off Start getting SS17 Merchandise

Week3 8/20 Mafnifique VIP Social Event 12/26~12/28 VIP AW16/17Clearance Sale pre-order 30% off12/29 AW16/17 sale open to public 25% off

Week4 7/25 SS16 Clearance Sale 60% off

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16

Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16

168 169

9.6 Marketing Calendar Detail

Jun Jul AugWebsite $400 $400 $400SEO(Search Engine Optimization) $400 $400 $400SEM(Search Engine Marketing) $1,000 $1,000 $1,000Retargeting $100 $100 $100Banner Ads $500 $500 $500Email (MailChimp) $40 $40 $40Facebook Ad (PPC) $160 $160 $160Celebrity Endorsement (Giving out samples)Contest & Giveaway $247Grand Opening - Venue + Alcohol $2,000Grand Opening - Direct Mail (Invitation Card) $20Grand Opening - Poster $1,824Grand Opening - Raffle $1,110Grand Opening - Hiring Celebrity Buget $2,000Grand Opening - Purchase list $2,500VIP Social Dinner Party - Venue + Meal $4,150VIP Social Dinner Party - Hiring Expert Budget $666VIP Social Dinner Party - Direct Mail (Invitation Card) $53Freelance - Photographer $4,000Freelance - Stylist $1,500Freelance - Model $1,000Apple daily newspaper $20,000 $20,000 $20,000Free shipping and free return $435 $435 $435Waker Campaign $1,157

Total 38,589$ 22,882$ 28,661$

Sep Oct Nov Dec Jan Feb$400 $400 $400 $400 $400 $400$400 $400 $400 $400 $400 $400

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000$100 $100 $100 $100 $100 $100$500 $500 $500 $500 $500 $500$40 $40 $40 $40 $40 $40

$160 $160 $160 $160 $160 $160$1,500

$247

$4,150$666$53

$4,000 $4,000$1,500 $1,500$1,000 $1,000

$20,000 $20,000 $20,000 $20,000 $20,000$435 $435 $435 $435 $435 $435

$1,157 $1,157

30,635$ 22,635$ 4,039$ 29,135$ 22,635$ 28,661$

Mar Apr May Total$400 $400 $400 4,800$ $400 $400 $400 4,800$

$1,000 $1,000 $1,000 12,000$ $100 $100 $100 1,200$ $500 $500 $500 6,000$ $40 $40 $40 480$

$160 $160 $160 1,920$ $1,500 3,000$

$247 741$ 2,000$

20$ 1,824$ 1,110$ 2,000$ 2,500$ 8,300$ 1,332$

106$ $4,000 16,000$ $1,500 6,000$ $1,000 4,000$

$20,000 $20,000 200,000$ $435 $435 $435 5,220$

$1,157 4,628$ -$ -$

30,882$ 22,635$ 3,792$ 285,181$

170 171

9.7 Profit and Loss Analysis

Feb-Yr1 Mar-Yr1 Apr-Yr1 May-Yr1 Jun-Yr1 Jul-Yr1Net Sales $134,092 $81,541 $43,467 $4,372 $146,906 $93,452

COGS $55,277 $33,998 $18,597 $1,907 $60,392 $38,922Merchandise GM$ $78,815 $47,543 $24,870 $2,465 $86,514 $54,530

Research & Development $0 $0 $0 $0 $0 $0

Merch. GM w/ R&D $78,815 $47,543 $24,870 $2,465 $86,514 $54,530

Wages $16,536 $16,536 $16,536 $16,536 $16,536 $16,536Commissions $0 $0 $0 $0 $0 $0

Rent $1,818 $1,818 $1,818 $1,818 $1,818 $1,818Marketing Expense $38,589 $22,882 $28,661 $30,635 $22,635 $4,039

Travel expense $150 $150 $150 $150 $10,000 $150Health Insurance $650 $650 $650 $650 $650 $650

Insurance $85 $85 $85 $85 $85 $85Accounting/Books $90 $90 $90 $90 $90 $90

Banking $10 $10 $10 $10 $10 $80Interest Expense $223 $1,423 $215 $211 $208 $204

Depreciation $218 $218 $218 $218 $218 $218Utilities & Security $100 $100 $100 $100 $100 $100

Telephone $40 $40 $40 $40 $40 $40Supplies $310 $310 $310 $310 $310 $310

Misc. Repairs et al $100 $100 $100 $100 $100 $100Credit Card Transaction Fee $4,023 $2,446 $1,304 $131 $4,407 $2,804

Shrinkage $3,750 $2,281 $1,216 $122 $4,109 $2,614Total Expense $66,691 $49,138 $51,503 $51,207 $61,315 $29,837

Profit/Loss $12,124 -$1,595 -$26,633 -$48,742 $25,198 $24,693

Credit Card Trans Fee rate 3%

Fixed Expenses $19,637 $19,637 $19,637 $19,637 $19,637 $19,637Variable Expenses $43,154 $27,071 $30,500 $31,298 $27,570 $7,437

Total Expenses $62,791 $46,707 $50,137 $50,934 $47,207 $27,073Operating Margin % 20.3% 1.8% -101.6% -1966.7% 45.4% 50.4%

BreakEven$ Volume $308,834 $2,658,314 -$49,349 -$2,590 $103,900 $53,769BreakEven Sales per day $10,294 $88,610 -$1,645 -$86 $3,463 $1,792

BreakEven Sales per hour $1,287 $11,076 -$206 -$11 $433 $224

Jul-Yr1 Aug-Yr1 Sep-Yr1 Oct-Yr1 Nov-Yr1 Dec-Yr1 Jan-Yr1 Yr1 Total %/Sls$93,452 $157,548 $161,843 $61,933 $13,400 $157,548 $115,548 $1,171,650 100.0%$38,922 $43,793 $66,360 $25,396 $5,557 $76,620 $61,343 $488,163 41.7%$54,530 $113,755 $95,483 $36,537 $7,843 $80,928 $54,205 $683,487 58.3%

$0 $0 $0 $0 $0 $0 $0 $0 0.0%

$54,530 $113,755 $95,483 $36,537 $7,843 $80,928 $54,205 $683,487 58.3%

$16,536 $16,536 $16,536 $16,536 $16,536 $16,536 $16,536 $198,432 16.9%$0 $0 $0 $0 $0 $0 $0 $0 0.0%

$1,818 $1,818 $1,818 $1,818 $1,818 $1,818 $1,818 $21,816 1.9%$4,039 $29,135 $22,635 $28,661 $30,882 $22,635 $3,792 $285,181 24.3%$150 $150 $150 $150 $150 $150 $10,000 $21,500 1.8%$650 $650 $650 $650 $650 $650 $650 $7,800 0.7%$85 $85 $85 $85 $85 $85 $85 $1,020 0.1%$90 $90 $90 $90 $90 $90 $90 $1,080 0.1%$80 $10 $10 $10 $10 $10 $80 $260 0.0%$204 $200 $197 $193 $189 $186 $182 $3,630 0.3%$218 $218 $218 $218 $218 $218 $218 $2,612 0.2%$100 $100 $100 $100 $100 $100 $100 $1,200 0.1%$40 $40 $40 $40 $40 $40 $40 $480 0.0%$310 $310 $310 $310 $310 $310 $310 $3,720 0.3%$100 $100 $100 $100 $100 $100 $100 $1,200 0.1%$2,804 $4,726 $4,855 $1,858 $402 $4,726 $3,466 $35,150 3.0%$2,614 $4,406 $4,526 $1,732 $375 $4,406 $3,232 $32,769 2.8%$29,837 $58,575 $52,320 $52,551 $51,955 $52,060 $40,699 $617,849 52.7%

$24,693 $55,180 $43,163 -$16,014 -$44,112 $28,868 $13,506 $65,637 5.6%

$19,637 $19,637 $19,637 $19,637 $19,637 $19,637 $19,637 $235,640 20.1%$7,437 $34,382 $28,007 $31,032 $31,793 $27,867 $7,830 $327,940 28.0%$27,073 $54,018 $47,644 $50,669 $51,430 $47,504 $27,467 $563,580 48.1%50.4% 52.5% 50.1% -38.7% -555.8% 41.3% 49.3% 51.9%

$53,769 $102,866 $95,092 -$131,002 -$9,254 $115,017 $55,683 $3,301,282$1,792 $3,429 $3,170 -$4,367 -$308 $3,834 $1,856 $110,043$224 $429 $396 -$546 -$39 $479 $232 $13,755

172 173

9.8 Three Years Sales Plan Cash Flow Forecast

Pink Rice 3-Year

MerchandiseInventory Flow

SummaryYear 1 Year 2 Year 3

BOM $259,100 $272,055 $261,697

Sales $1,171,650 $1,230,233 $1,291,744Purchases $1,679,768 $1,564,573 $1,550,218

EOM $272,055 $261,697 $237,735

Avg Inv $288,741 $269,938 $241,363Turn 4.06 4.56 5.35

Q1-Yr1 Q2-Yr1 Q3-Yr1 Q4-Yr1 Yr1 Total Q1-Yr2 Q2-Yr2 Q3-Yr2 Q4-Yr2 Yr2 Total Q1-Yr3 Q2-Yr3 Q3-Yr3 Q4-Yr3 Yr3 Total

BOM Inventory $259,100 $244,730 $381,324 $286,496 $272,055 $207,904 $367,875 $240,158 $261,697 $166,784 $352,129 $188,470

Total Net Sales $259,100 $244,730 $381,324 $286,496 $1,171,650 $272,055 $256,967 $400,390 $300,821 $1,230,233 $285,658 $269,815 $420,410 $315,862 $1,291,744COGS $107,873 $101,222 $135,549 $143,521 $488,163 $121,260 $135,641 $166,697 $151,541 $575,138 $127,323 $112,334 $175,032 $159,118 $573,806GM$ $151,227 $143,508 $245,775 $142,975 $683,487 $150,795 $121,326 $233,693 $149,280 $655,095 $158,335 $157,481 $245,378 $156,744 $717,938GM% 58.4% 58.6% 64.5% 49.9% 58.3% 55.4% 47.2% 58.4% 49.6% 53.2% 55.4% 58.4% 58.4% 49.6% 55.6%

Purchases -Retail $541,400 $416,810 $341,788 $379,771 $1,679,768 $268,472 $529,911 $330,730 $435,461 $1,564,573 $254,341 $494,283 $317,711 $483,884 $1,550,218Purchases -Cost $222,638 $157,604 $177,885 $188,207 $746,333 $166,859 $329,346 $205,553 $270,645 $972,402 $158,076 $307,203 $197,461 $300,740 $963,481

EOM Inventory $244,730 $381,324 $286,496 $272,055 $207,904 $367,875 $240,158 $261,697 $166,784 $352,129 $188,470 $237,735

BOM/Avg Inventory $206,989 $359,201 $284,469 $328,602 $288,741 $185,217 $314,846 $252,961 $294,159 $269,938 $154,761 $265,159 $217,592 $250,630 $241,363

Turn 1.25 0.68 1.34 0.87 4.06 1.47 0.82 1.58 1.02 4.56 1.85 1.02 1.93 1.26 5.35

174 175

9.9 Loan Payment

Loan Repayment Schedule $250 @ 5.75

32 $41,252.94 $1,423 108$ 1,530$ 33 $39,830.42 $1,423 104$ 1,526$ 34 $38,407.91 $1,423 100$ 1,523$ 35 $36,985.39 $1,423 96$ 1,519$ 36 $35,562.88 $1,423 93$ 1,515$ 37 $34,140.36 $1,423 89$ 1,512$ 38 $32,717.85 $1,423 85$ 1,508$ 39 $31,295.33 $1,423 82$ 1,504$ 40 $29,872.82 $1,423 78$ 1,500$ 41 $28,450.30 $1,423 74$ 1,497$ 42 $27,027.79 $1,423 70$ 1,493$ 43 $25,605.27 $1,423 67$ 1,489$ 44 $24,182.76 $1,423 63$ 1,486$ 45 $22,760.24 $1,423 59$ 1,482$ 46 $21,337.73 $1,423 56$ 1,478$ 47 $19,915.21 $1,423 52$ 1,474$ 48 $18,492.70 $1,423 48$ 1,471$ 49 $17,070.18 $1,423 45$ 1,467$ 50 $15,647.67 $1,423 41$ 1,463$ 51 $14,225.15 $1,423 37$ 1,460$ 52 $12,802.64 $1,423 33$ 1,456$ 53 $11,380.12 $1,423 30$ 1,452$ 54 $9,957.61 $1,423 26$ 1,448$ 55 $8,535.09 $1,423 22$ 1,445$ 56 $7,112.58 $1,423 19$ 1,441$ 57 $5,690.06 $1,423 15$ 1,437$ 58 $4,267.55 $1,423 11$ 1,434$ 59 $2,845.03 $1,423 7$ 1,430$ 60 $1,422.52 $1,423 -$ -$

Loan Repayment Schedule $250 @ 5.75

Month Balance of Loan Principal InterestTotal

Payment Due Interest Rate 3.13%1 $85,350.90 $1,423 223$ 1,645$ 2 $83,928.39 $1,423 219$ 1,641$ 3 $82,505.87 $1,423 215$ 1,638$ 4 $81,083.36 $1,423 211$ 1,634$ 5 $79,660.84 $1,423 208$ 1,630$ 6 $78,238.33 $1,423 204$ 1,627$ 7 $76,815.81 $1,423 200$ 1,623$ 8 $75,393.30 $1,423 197$ 1,619$ 9 $73,970.78 $1,423 193$ 1,615$

10 $72,548.27 $1,423 189$ 1,612$ 11 $71,125.75 $1,423 186$ 1,608$ 12 $69,703.24 $1,423 182$ 1,604$ 13 $68,280.72 $1,423 178$ 1,601$ 14 $66,858.21 $1,423 174$ 1,597$ 15 $65,435.69 $1,423 171$ 1,593$ 16 $64,013.18 $1,423 167$ 1,589$ 17 $62,590.66 $1,423 163$ 1,586$ 18 $61,168.15 $1,423 160$ 1,582$ 19 $59,745.63 $1,423 156$ 1,578$ 20 $58,323.12 $1,423 152$ 1,575$ 21 $56,900.60 $1,423 148$ 1,571$ 22 $55,478.09 $1,423 145$ 1,567$ 23 $54,055.57 $1,423 141$ 1,564$ 24 $52,633.06 $1,423 137$ 1,560$ 25 $51,210.54 $1,423 134$ 1,556$ 26 $49,788.03 $1,423 130$ 1,552$ 27 $48,365.51 $1,423 126$ 1,549$ 28 $46,943.00 $1,423 122$ 1,545$ 29 $45,520.48 $1,423 119$ 1,541$ 30 $44,097.97 $1,423 115$ 1,538$ 31 $42,675.45 $1,423 111$ 1,534$

176 177

9.10 Growth Plan

MAGNIFIQUE is estimated to grow 5% in the second year and 10% percent for the third year. MAGNIFIQUE will only operate in Taiwan for now. If MAGNIFIQUE is doing well as we estimated, we will plan to start shipping to other Asia countries where overseas Chinese people exist like China, Singapore, Malaysia, Thailand and Vietnam.

178 179

10.0 Source

(1) James Mills, Shock: shopping bores men!, Daily Mailhttp://www.dailymail.co.uk/femail/article-196455/Shock-shopping-bores-men.html

(2) CLSA: Men take 55% of China's luxury retail market, Sep 18 2013, English.news.cnhttp://news.xinhuanet.com/english/video/2013-09/18/c_132731040.htm

(3) Luisa Zargani, Altagamma Study Sees Luxury Growing 6%, May 20 2014, WWDhttp://www.wwd.com/markets-news/designer-luxury/altagamma-study-sees-luxury-growing-6-7686580

(4) Luisa Zargani, Industry Leaders Cite Focus as Key for Growth, June 17 2014, WWDhttp://www.wwd.com/menswear-news/retail-business/industry-leaders-cite-focus-as-key-for-growth-7737788?full=true

(5) Arnold J. Karr, Men's Wear Sales Rise 5.2% in 2013, May 2 2014, WWDhttp://www.wwd.com/retail-news/trends-analysis/mens-wear-sales-up-52-in-2013-7663178?navSection=pack-age&navId=6648662

(6) Luxury Goods in Taiwan, Jul 2014, Eurometer Internationalhttp://www.euromonitor.com/luxury-goods-in-taiwan/report

(7) Alexander Wang, Vogue.comhttp://stage.static.vogue.com/voguepedia/Alexander_Wang

(8) Benjamin Bertramhttp://www.benjaminbertram.com/

(9) Christian L'enfant Roihttp://christianlenfantroi.com/info.html

(10) Helmut Lang, Wikipediahttp://en.wikipedia.org/wiki/Helmut_Lang_(fashion_brand)

(11) Kay Kwok, British Fashion Councilhttp://www.londoncollections.co.uk/designers_profile.aspx?DesignerID=2250

(12) KRISVANASSCHEhttp://www.krisvanassche.com/en/content/4-about

(13) Rad Houranihttp://www.radhourani.com/pages/about

(14) Modem Onlinehttp://www.modemonline.com/

(15) Customs Administration, Ministry of Fianacehttp://www.customs.gov.tw/rateweb/Search3.aspx?language=C

(16) Taiwan, The World Factbook, Central Intelligence Agencyhttps://www.cia.gov/library/publications/the-world-factbook/geos/tw.html

(17) Gender Statistics 2014, Department of Statistics, Ministry of Economic Affairshttp://www.moea.gov.tw/Mns/dos/content/ContentLink.aspx?menu_id=9111

(18)Chien-Yu Lai, People who earn $34,000 and above is 8% in Taiwan, April 21 2010, Common Wealth Magazinehttp://www.cw.com.tw/article/article.action?id=5000430&idSubChannel=11

(19) 2012 Internet environment and demand survey, Forseeing Innovative New Digiserviceshttp://www.find.org.tw/find/home.aspx?page=many&id=345

(20) Chinese Consumers are Most Avid Online and Smartphone Shoppers in Asia/Pacific, Master Cardhttp://newsroom.mastercard.com/press-releases/smartphone-shopping-trend-sweeps-asiapacific-region-mastercard-on-line-shopping-survey/

(21) E-commerce will steal spotlight from retail: Yahoo Taiwan, June 24, 2014, The China Posthttp://www.chinapost.com.tw/taiwan/business/2014/06/24/410820/E-commerce-will.htm

(22) Tuan Tuanhttp://www.tuantuanboutique.com/webpage.php?id=12

180

(23) Club Designerhttp://www.clubdesigner.com.tw/TC/index.aspx

(24) Trendshttps://www.facebook.com/trends.tw/timeline

X1 Party Entertainmenthttp://x1-taipei.myweb.hinet.net/

De Loin Restauranthttp://deloin.victo.com.tw/dispPageBox/DeLoin/DeLoinHp.aspx?ddsPageID=DELOIN

Doplin Business Center Ltd.http://www.doplin.com.tw/web/index/index.jsp

bes.comhttp://www.bes.com.tw/_chinese/11_case/02_detail.aspx?GID=16&MID=1

Panoramio.comhttp://www.panoramio.com/photo/35582754

Apple Daily Newspaperhttp://www.appledaily.com.tw/

Fucking Young!http://fuckingyoung.es/

The Fashionistohttp://www.thefashionisto.com/

Male Model Scenehttp://www.malemodelscene.net/

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Final Thesis

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