Final Team BACAT (wk 16) power point
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Transcript of Final Team BACAT (wk 16) power point
![Page 1: Final Team BACAT (wk 16) power point](https://reader036.fdocuments.us/reader036/viewer/2022062313/55c7afe2bb61ebad398b4589/html5/thumbnails/1.jpg)
HyperionEXECUTIVE BRIEFING
Angela Ruffner ~ Chief Executive OfficerTommy Duncan ~ VP of Brands and R&DAdam Blanton ~ VP of Human Resources
Carrie Davis ~ VP of Sales Management/Marketing
Brandon Dobson ~ Chief Operations Officer
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City HyperionGlobal TECKS
ADAPTIVE Success City HyperionGlobal TECKS
ADAPTIVE Success City HyperionGlobal TECKS
ADAPTIVE Success
New York X X X X Curitiba X X Shanghai X X
Atlanta X X X XRio de Janeiro
X X Tianjin X X
Chicago X X X Sao Paulo X X Guangzh X
Los Angeles
X X X XBelo Horizonte
X X Beijing X X
Web Center
X X XWeb Center
Web Center
City HyperionGlobal TECKS
ADAPTIVE Success City HyperionGlobal TECKS
ADAPTIVE Success
Montreal X X Paris X X X
Toronto X X X Rome X X
Calgary X Berlin X X X
Vancouver X X X London X X X X
Web Center
Web Center
Competitors in City - China
Competitors in City - Europe
Competitors in City - United States
Competitors in City - Canada
Competitors in City - Brazil
Sales Office Locations
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3Demand Projection
Q8 Q7 $ Change % ChangeTotal Demand Projected 38,000 25,375 12,625 49.75%Total Demand (Actual) 31,260 25,375 5,885 23.19%
In Q8 demand was short of Projection by: 31,260 38,000 (6,740) -17.74%
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4Sales Force
Q8 Q7 $ Change % ChangeTotal Number of Sales Offices 421 280 141 50.36%Units per Sales Person 74 91 (17) -18.68%
Number of Sales People
Units Demanded per
Sales Person
Total Demand
Sales Offices
396 74 29,478
Web Center
25 71 1,782
Total 421 31,260
Q8
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5Sales Force Compensation
Q8 Q7 $ Change % ChangeTotal Yearly Expense per Sales Person in the U.S 74,936$ 64,237$ 10,699 16.66%Sales Person Productivity in U.S. 93% 84.4% 8.6 10.19%
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6Sales Force Expense
Q8 Q7 $ Change % Change
Sales Force Expense 10,108,344$ 6,123,419$ 3,984,925 65.08%
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7Ad Judgment
Quarter CostCutter Innovators Mercedes Work Horse TravelerQ8 71 81 85 78 87Q7 68 73 72 59 84
Ad Judgment - United States
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8Advertising Expense
QuarterLocal Ad
PlacementsRegional Ad Placements
Q8 152 153Q7 124 106
# of Ad Inserts Bought
Q8 Q7 $ Change % ChangeAdvertising Expense 2,382,781$ 1,793,851$ 588,930 32.83%
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9New Features
Desired for:Mercedes, InnovatorTravelerMercedes, Innovator, TravelerMercedes, Innovator, Workhorse
Stylish desktop designStylish rugged portable designDVD read/write drive, high speed, capacityHigh comfort keyboard with wrist rest
New Features available in Q8
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10Brand Judgment
Quarter CostCutter Innovators Mercedes Work Horse TravelerQ8 70 91 71 81 83Q7 61 80 58 73 83
Brand Judgment - United States
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11Following Strategy
Change in Total Price Q8 Q7 $ Change % ChangeRevenue/Units Sold (F.A.W.) 3,485$ 3,161$ 324 10.25%
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12Average Price Comparison
Hyperion GlobalTECKS ADAPTIVE Success
Average Price $ 3,568 $ 2,753 $ 2,871 $ 2,688
Hyperion Success $ Change % Change3,568$ 2,688$ 880 32.74%
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13Example of Results
New York Comparison Hyperion SuccessHighest Ad Rating 5 out of 5 0 out of 5Highest Brand Rating 5 out of 5 0 out of 5Number of Local Ads 8 0 8Number of Regional Ads 34 21 13 61.90%Number of Sales people 25 15 10 66.67%Sales Force Annual Compensation 74,936$ 56,450$ 18,486 32.75%First to market Advantage YesAvg. Price 3,783$ 2,806$ 977 34.82%Units Demanded per sales person 72 163 (91) -55.83%Total Demand 1793 2449 (656) -26.79%
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14Market Share
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15Net Operating Revenues
SegmentQuarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7
Cost Cutter - 1,167 0.0% 4.5% -$ 2,332,899$ -$ 1,999$ Workhorse 6,851 3,321 22.1% 12.7% 20,128,362 9,249,725 2,938 2,785 Innovator 10,099 9,252 32.5% 35.5% 36,580,394 31,753,655 3,622 3,432 Mercedes 3,481 - 11.2% 0.0% 15,421,108 - 4,430 - Traveler 8,343 9,269 26.9% 35.5% 27,979,462 29,362,707 3,354 3,168 Unwanted Inventory 2,266 3,072 7.3% 11.8% 2,362,142 2,332,130 1,042$ 759$ Total 31,040 26,081 100.0% 100.0% 102,471,468$ 75,031,116$ Average 3,301$ 2,877$
Change 4,959 424.42$
Revenue change due to price change 5,158,630$ Revenue change due to volume 14,266,297 Revenue change due to sales mix 8,015,425 Total sales change 27,440,352$
Units Sold Sales Mix Net Sales Revenue Price per Unit
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16Profit for each segment
Segment Net Profit Q8 Q7 $ Change % ChangeCost Cutter -$ 354,961$ N/A N/AWork Horse 6,793,522$ 3,406,633$ 3,386,889 99.42%Innovator 12,483,844$ 11,291,839$ 1,192,006 10.56%Traveler 12,558,308$ 11,866,012$ 692,296 5.83%Mercedes 6,483,788$ -$ N/A N/A
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17Operating Capacity
Manufacturing Q8 Q7 $ Change % ChangeOperating Capicity Units per Day 600 450 150 33.33%Operating Capicity Units per Quarter 39,000 29,250 9,750 33.33%
Q8 Comparison of Competitors production capabilities
Hyperion GlobalTECKS ADAPTIVE Success
Max Fixed Capacity Available 600 400 175 250Chosen Operating Capacity 600 275 150 240
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18Cost of Production
Quarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7 Average Unit Cost 1,143$ 1,103$ 379$ 315$ 22$ 36$ 1,544$ 1,454$
% Change
Direct Costs of Production
-39%4% 20%
Variable Cost per Unit
6%
Materials Cost per Unit Labor Cost per Unit Changeover per Unit
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19Manufacturing Compensation
CompanyTotal
Yearly Cost
Productivity Relative to Potential
CompanyTotal Yearly
Cost
Productivity Relative to Potential
GlobalTECKS 21,689 95.50%
Competitors` Compensation for Factory Workers - China
Hyperion 32,682 100.00%ADAPTIVE 24,072 99.80%
Success 25,254 100.00%
Competitors` Compensation for Factory Workers - Brazil
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20Operations Overhead Expenses
Unutilized operating capacity 6,000Excess operating capacity 15%Overhead costs charged to excess operating capacity 223,380Unutilized labor charged to excess operating capacity 2,273,829
Overhead Charged to Excess Capacity
Operations overhead expenses Q8 Q7 $ Change % Change
Excess capacity 2,497,209 444,565 2,052,644 461.72%
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21Profit Per Unit
Profit per Unit Sold Q8 Q7 $ Change % Change Explanation
Cost Cutter 0 304 N/A N/A Discontinued Market Segment
Work Horse 992 1,026 (34) -3.31% Increased Sales force expense for this segment by 172%
Innovator 1,236 1,220 16 1.31% Price Increase, but also increase COGS due to new brand features
Traveler 1,505 1,280 225 17.58% Price Increase and decreased feature COGS cost
Mercedes 1,863 0 N/A N/A New brand/segment
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22Results of Operations
Results of Operations Q8
% of Revenue Q7
% of Revenue $ Change % Change
Net Income 20,007,840 19.5% 10,340,740 13.8% 9,667,100 93.49%Revenue 102,642,743 100.0% 75,053,556 100.0% 27,589,187 36.76%Gross Profit 54,066,916 52.7% 36,828,144 49.1% 17,238,772 46.81%Expenses 23,576,331 23.0% 20,811,660 27.7% 2,764,671 13.28%
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23Hyperion