Final target

PERSONASSONY INTERNET TV

NOAH SIMON + KATRINA YULO DIGITAL STRATEGIES

THE SOCIAL EXPLORER

MALE, 25-34

CAUCASIAN

$60,000+, NO KIDS

Gender, Age

VITAL STATS

Race

Annual Income, Dependency Status

LIKES LEARNING NEW THINGS

FEELS THAT HIS GADGETS CONNECT HIM TO THE WORLD

LISTENS TO WHAT HIS PEERS HAVE TO SAY

THE SOCIAL EXPLORER DIGITAL LIFE

RESEARCH/ FIND PRODUCTS TO BUY

RESEARCH ON HOW TO DO THINGS

STAY UP TO DATE WITH THE NEWS

ENTERTAIN HIMSELF

STAY IN TOUCH WITH FRIENDS

*Global Web Index, Jan 2010. 25-35, Male, USA

54% 53% 52% 48% 46%

HIS ONLINE MOTIVATIONS

DIGITAL LIFE


46%


**Quantcast. 25-35, Male, USA, $60,000+, No Kids*The Pew Internet Survey

54%


WEBSITES WEBSITES


53% Believes that technology makes his life easier

Seeks a variety of information online,from health to finances

Google.comWikipedia.orgBing.comAnswers.comAbout.comAsk.comMapquest.com

Likes to find new productson the internet

Trusts and seeks consumer opinion

Amazon.comEbay.comCraigslist.comLivingsocial.comOverstock.comCnet.com


*Quantcast. 25-35, Male, USA, $60,000+, No Kids


WEBSITES WEBSITES

ENTERTAIN HIMSELF

Is eager for a varied and broad perspective

Cares about his online and physical community

Huffingtonpost.comFoxnews.comCnn.comDrudgereport.comNYtimes.com

Is visually oriented and spends a lot of time watching video

More likely to visit a website or watch a show if his friend toldhim about it

Youtube.comComcast.comHulu.comBleacherreport.comTmz.comFlickr.com

52% 48%

*The Pew Internet Survey

*Frank N. Magrid

DIGITAL LIFE


WEBSITES

ENTERTAIN HIMSELF

Is visually oriented and spends a lot of time watching video

More likely to visit a website or watch a show if his friend toldhim about it

Youtube.comComcast.comHulu.comBleacherreport.comTmz.comFlickr.com



STAY IN TOUCH WITH FRIENDS

WEBSITES

Likes to share his experiences with his friends online

Thinks that technology brings his family and friends closer together

Facebook.comBlogger.comTwitter.comLinkedin.com

46%

*The Pew Internet Survey*The Pew Internet Survey

*Frank N. Magrid

THE SOCIAL EXPLORER

48%

74%62%

35.8THE INTERNET

ARE SPENT ONLINE EACH MONTH

NEWS

LIKE TO CONNECT TO THE INTERNETWIRELESSLY VIA CELL PHONE OR LAPTOP

ONLINE VIDEOSOCIAL NETWORKS

HOURS VISIT TV WEBSITES IN A TYPICALWEEK

EMAILSEARCH

WOULD LIKE TO ACCESS STREAMING ORDOWNLOADED CONTENT ON TV

SHOPPINGIMMUSICBANKING & TRAVEL

Millennial Data from ComScore, Nielsen, Pew, and Deloitte

ONLINE MULTI-TASKER

90%to100%

80%to90%

70%to80%

60%to70%

48%

74%

THE INTERNET

NEWSONLINE VIDEOSOCIAL NETWORKS

HOURS

SHOPPINGIMMUSICBANKING & TRAVEL

THE SOCIAL EXPLORER GADGETS AND MOBILE

Millennial and App data from Pew Internet Project and Comscore

CELL PHONE LAPTOP GAMING CONSOLE(XBOX, PS3)

95%74%

70% 63%

iPOD OR MP3 PLAYER

79% ARE APP USERS8 OUT OF 10 PEOPLESLEEP NEXT TO THEIRMOBILE PHONES

41% ARE CELL PHONEONLY, NO LANDLINES

MOBILE DEPENDENT

36.2% USE SMARTPHONES,THE HIGHEST OCCURENCE INALL AGE GROUPS

THE SOCIAL EXPLORER

71%

58%29%83%

SOCIAL SHARING

USE SOCIAL NETWORKING SITES

VISIT THEIR PROFILES SEVERALTIMES A DAY

CONSUME PERSONAL CONTENT

CREATE PERSONAL CONTENT WEEKLY

Millennial Data from Pew Internet Research and Neilsen

EXPRESSIVE YET RELIANT

72% VISIT WEBSITES BASED ON WORD OF MOUTH

69% RELY ON CONSUMER REVIEWS AND RATINGS FOR PURCHASE DECISIONS

WILL TELL AN AVERAGE OF 18 PEOPLE OF A POSITIVE EXPERIENCE

THE PRAGMATIC LEARNER

MALE, 35-44

CAUCASIAN

$60,000+, NO KIDS

Gender, Age

VITAL STATS

Race

Annual Income, Dependency Status

MAKES IT A POINT TO EDUCATE HIMSELF ONLINE

DRIVEN TO ADAPT TO NEW SITUATIONS

SEEKS VALIDATION FROM ONLINE SOURCES

THE PRAGMATIC LEARNER DIGITAL LIFE




EDUCATES HIMSELF

RESEARCH FOR WORK


47%50%42%

HIS ONLINE MOTIVATIONS

46%36%

DIGITAL LIFE

*Global Web Index, Jan 2010. 35-44, Male, USA **Quantcast. 35-44, Male, USA, $60,000+, No Kids*The Pew Internet Survey

50%

WEBSITES WEBSITES


47% Believes that technology makes his life easier

Considers himself self-reliant

Google.comWikipedia.orgBing.comAnswers.comAbout.comAsk.comMapquest.com

Wants to know what is current but exercises a healthy skepticism

Huffingtonpost.comFoxnews.comCnn.comDrudgereport.com

36%

THE PRAGMATIC LEARNER DIGITAL LIFE



WEBSITES WEBSITES

Is happy to contribute with the online shopping communities

Believes in “people like me” vs the experts

Amazon.comEbay.comCraigslist.comLivingsocial.comOverstock.comCnet.com

Believes that the internet connects him to like-minded individuals

Twitter.comLinkedin.comWashingtonpost.com

46% 42%

RESEARCH FOR WORK

*The Pew Internet Survey

*Frank N. Magrid

THE PRAGMATIC LEARNERDIGITAL LIFE



WEBSITES


RESEARCH FOR WORK

WEBSITES

Is up to date and exhibits a sophisticateduse of technology

most likely to bank, shop and look for healthinformation online

Youtube.comBlogger.comBlogspot.comNytimes.com

36%

*Report Linker 2011*The Pew Internet Survey

*Frank N. Magrid

THE PRAGMATIC LEARNERDIGITAL LIFE DIGITAL LIFE

EDUCATES HIMSELF

75%

71%84%

57%WATCHES ONLINE VIDEO

NEWSGOV WEBSITE

RESEARCH PRODUCTS

SEARCHHEALTH INFO

GET THEIR NEWS ONLINE IN A TYPICALDAY

EMAIL

WOULD LIKE TO ACCESS STREAMING ORDOWNLOADED CONTENT ON TV

TRAVEL RESERVATIONSWATCH VIDEOBUY A PRODUCTSOCIAL NETWORK SITESBANK ONLINE

Millennial Data from ComScore, Nielsen, Pew, and Deloitte

PRACTICAL BROWSER

90%to100%

80%to90%

70%to80%

60%to70%

THE PRAGMATIC LEARNER INTERNET

71%

TRAVEL RESERVATIONSWATCH VIDEOBUY A PRODUCTSOCIAL NETWORK SITESBANK ONLINE

THE PRAGMATIC LEARNER GADGETS AND MOBILE

Millennial and App data from Pew Internet Project and Comscore

CELL PHONE LAPTOP GAMING CONSOLE(XBOX, PS3)

92% 69% 61%63%

DESKTOP COMPUTER

INTERNET

Final target

Technology

Transcript of Final target