How Target will Effectively Communicate Employment

OpportunitiesBUSX 301-008

Group 1Nassim Ahtchi-Ali

Thad FeltonKara Morcomb

Kerry Worthington

Recommendation

On-campus presence leads to

quality recruitment

Dorm-wide events Case studies Guest speaking at campus events Career Center *Hire@TU

Implementation

Informing employees about potential career advancement

Recruiting via social networking

Alternatives

http://www.searchenginejournal.com/achieving-success-with-social-media/19068/

Overlooking Retail

“Retail is particularly misunderstood by students and recent graduates who don’t know enough about it to realize the potential wealth of career opportunities in the industry”

Friese, L. (2010, March 24). Retail offers meaningful work experience for struggling student job seekers. Retrieved from http://www.rushprnews.com

Unknown career path Stereotypical barriers Fastest route to Millennial applicants

Early Exposure

http://www.istockphoto.com/stock-illustration-12236667-caveman-smashing-

through-brick-wall.php

“More students are enrolled in college, according to the National Center for

Education Statistics, which shows that the number of undergraduates in 2004 (17.3

million) was almost double that in 1970 (8.6 million)” (Jayson, 2006)

Jayson, Sharon. “The ‘millennials’ Come of Age – USATODAY.com.” News, Travel, Weather, Entertainment, Sports, Technology, U.S. & World – USATODAY.com. USA Today, 28 June 2006. Web. 21 Nov.

2010. http://www.usatoday.com/life/lifestyle/2006-08-28-generation-next_x.htm

.

Undergraduate Statistics

Work at Target part-time! Experience as well as education Tuition reimbursement

Hourly Positions

http://www.watchmojo.com/blog/education/tag/tuition/

Distinguish between quality candidates Prior to sifting through applications More informal at first

On-Campus Recruitment

http://fightliam.com/colleges/

Offset retail stereotypes Early Exposure to opportunities Freshmen and Sophomores Ease of distinguishing quality candidates

Benefits of On-Campus Recruitment

Millennials are known for being:◦ Racially diverse◦ Team-oriented◦ Self-confident

“Millennials are well-educated, sophisticated, and don’t necessarily see their careers following a

traditional path” (Randall, 2010).

Randall, S. (2010). Managing the Millennials. Accounting Today, 24(13), 46. Retrieved from Business Source Complete database.

Diversity Among Millennials

MILLENNIALS

Variety of non-business majors accepted◦ Criminal Justice◦ Psychology◦ Engineering◦ Political Science◦ Fine Arts

“Because the business world has gone globalby nature, HR practitioners are now more

likely to recruit, hire, and retain employeeswho no longer fit the traditional employee model (Jenkins,

2008)”

Jenkins, J. (2008). Strategies for managing talent in a multigenerational workforce. Employment Relations Today (Wiley), 34(4), 19-26. doi:10.1002/ert.20172.

Degrees for Executive Positions

Direct application of skills learned in school Enhance skills by participating in colleges

◦ case studies inform students & provide experience

Team-Building Skills

“Managers of the future have to be very comfortable coaching and mentoring these young employees because often they are what keep the

young employee motivated, engaged and wanting to stay with the organization” (Blain,

2008)

Blain, A. (2008). The Millennial Tidalwave: Five Elements That Will Change The Workplace of Tomorrow. Journal of the Quality Assurance Institute,

22(2), 11-13. Retrieved from Business Source Complete database.

Leadership Styles

Why Millenials?◦ Ability to multi task◦ Face to the customer◦ Educated and well-paid

Fast Fun and Friendly

Fast Fun and Friendly

“Face-to-face meetings allow members to engage in and observe verbal and non-verbal behavioral styles not captured in

most computer mediated devices”

Face-to-Face Interactions

Arvey, R. (2009). Why face-to-face business meetings matter. The Hilton Family, Retrieved from http://www.iacconline.org http://infertilityanswers.typepad.com/

surrogacy_101/assisted_reproductive_technology/

Target will be able to see:◦ Facial and non-verbal expression◦ How student interacts with others◦ Students personality◦ Meet the leaders of the Universities/Colleges

Benefits of Face-to-Face Meetings

http://w3.xs.edu.ph/?m=200812&paged=2

Can’t fully understand a person No interpersonal relationship Can’t distinguish one applicant from

another

Internet Vs. In Person

Verhoeven & Williams◦ Internet gets greater number of applicants◦ However, applicants are unqualified

Verhoeven, H, & Williams, S. (2008). Advantages and disadvantages of internet recruitment: a uk study into employers’ perceptions . International Review of Business Research Papers, 4(1), Retrieved from http://www.bizresearchpapers.com/Paper-24new.pdf

Internet Vs. In Person

Allows for a shorter interview process◦ Know applicants one on one◦ Know leadership styles◦ Know applicant has what you want◦ Know how applicant interacts with others

Cost Effective